15 SEO Quick Wins To Get Traffic For Website In 2022
Search Engine Optimization is the process of optimizing your website to get more traffic by ranking organically in the SERP. By being updated and familiarized with Google's search engine ranking factors, we can make some easy changes by doing these simple SEO Quick Wins.
If you are just starting out making a blog and website or are already someone with experience working in digital marketing, this guide can help you rank your website or your client's page. You can transform from Zero to a Hero real quick and improve by integrating the steps discussed in your SEO process.
15 SEO Quick Wins
We have collected and compiled SEO Quick Wins you can start implementing on your website right now. The article will not take much of your time and can help you produce the results you are looking for.
Quick Links
1. Increase Your Website Page Load Times
Site speed matters if you want to increase your SERP ranking. There are many SEO optimizing factors you can do but this makes our top in the list as this is on the side which we can decide and control.
If you are just starting making a website, choosing a hosting platform is one of the things you get to decide on. However, if your website is up and live, most of the hosting platforms let you migrate to their site without incurring any downtime.
Selecting a fast website hosting platform can help with search engines' search results.
Managed WordPress Hosting
The market share of websites using WordPress is more than 42 percent. Most of the hosting platforms offer managed WordPress Hosting. One of the benefits of having Managed WordPress Hosting is it is optimized and fine-tuned to work with WordPress websites.
One of the hosting platforms that offer Managed WordPress Hosting is SiteGround. The hosting plan ranges from 3.99 to 10.69 us dollars a month.
Cloud Hosting
Cloud hosting gives you access to a virtual server over which you have complete control. One of the benefits of Cloud Hosting is you get assigned resources that you don't have to share with anyone, a dedicated IP address, and a lot more, just like with a dedicated server for a lower cost.
One of the Cloud Hosting websites we recommend is SquareSpace. Aside from its private cloud hosting services, it also has built-in SEO tools you can use to maximize search rankings.
Prices range from 16 to 54 us dollars a month.
Dedicated Server Hosting
Dedicated Server hosting provides the highest resource allocation. It is like renting your own hardware for your hosting needs. However, prices cost more than a shared or cloud hosting service. This is recommended if your website is already having hundreds of thousands of traffic.
The pricing will depend on your needs such as bandwidth, storage, ram, and more.
2. Enhancing Your Website Security
Getting your site secured by having an SSL certificate can boost SEO. SSL is important even if your website does not handle sensitive information like credit cards.
Aside from search engines tagging your website as safe and secure, it also gives a sense of security to your site visitors. This can be one of the cause why your website will get clicks or not.
Google the largest search engine required non-HTTPS websites to get SSL certificates. If you are using Google Chrome, it will get flagged and alert in the URL bar of the search browser. If your website is a non-HTTPS and would like to migrate, be sure to update it in the Google search console or other search engines like Microsoft Bing.
3. Optimize For Humans Using Search Engines
One of the things you can do is think about how somebody will search for your website, product, or service. An example that I can give is if your niche is in automotive repair.
If you search “auto repair” in the US with Google, it will return a query result of over 1 billion. Now, if you add a word or two, the results narrow down to about 400 million searches. Still, it is a whole lot of queries but at least, it is not as many as 1 billion search returns.
You may do keyword research about the services or products you are offering.
Use Question Forms
One way of humanizing your content or blog post is by having topics in question form. This can help in ranking your website or post when someone searches.
An example, I searched bitcoin, and you can see “People also ask” if you scroll down. This is one way of getting topics such as this or you can also use an SEO plugin like Keywords Everywhere.
You know that these are the topics or keyphrases that people are searching for related to your keyword. You can now incorporate this as blog posts, and content to improve your website traffic.
4. Optimize Your Images
Images can make your website look good and visually attractive. It is an important aspect when creating a blog post or content. However, if not properly optimized can get you SEO problems. This is one of the on-page optimizations you can do in SEO real quick.
Choosing The Best Image File Type
The most common file types we use are JPEG, PNG, and GIF. These types have their advantages and disadvantages and have best practices when used on your website. We will discuss the basic functions and when to use them.
JPEG - This is used when you want to maintain the picture quality and you want to minimize its file size. This is not advisable for use with transparent background.
PNG - File compression in a PNG is lossless, so they hold more information than a JPEG will. One of the advantages of using a PNG is that it supports a transparent background.
GIF - This file type only supports 256 colors. They are not intended as photographs and are used best as logos.
Resize Your Images Before Uploading
If you are using a DSLR, the raw photo has a resolution you may not need and could hurt traffic to your website. Resizing it to a lower resolution like 500x500 pixels or less could lessen the file size and help in optimizing for increased search traffic. You can use Microsoft Paint if you are using Windows or online tools like Canva to resize or crop the photo.
Compressing Your Images
An additional step you can do is to compress the image after you have done the editing and resizing to further reduce the file size. Any reduction in size can greatly help in your on page optimisation.
Adding Image Alt Tags
After you have done all the size reducing methods, don't forget to add image alt tags to your pictures. This can help search engines understand what your images are about. Aside from that, it can help visually impaired individuals who are visiting your website.
5. Optimizing Your Videos
If your SEO strategy is more on using videos for your website, it is important to optimize your video. You can either embed it or upload it directly to your site. The latter gives your website more ranking and can direct users to your website rather than the video platforms where your videos are hosted.
However, uploading it to your site can take away resources for your website which can affect site speed. You need to decide if having your video self-hosted will outweigh the penalty you can incur.
Below are video optimization ideas for Quick SEO Wins for your website:
Compressing your video to improve site speed
Optimize your video title tags
Optimize your video meta descriptions
Optimize your video description
Adding a video thumbnail
6. Optimize Existing Pages On Your Website
Before you create new content, you can improve the SEO of existing pages by doing the following. You can increase your search results ranking by optimizing multiple pages on your website.
Make sure to optimize your heading title tags
Make a variation of your URL tag
Update your meta descriptions
Optimizing your content with related keywords
You can use audit tools such as SurferSEO for content optimization and Shine Ranker for your keyword research.
7. Duplicate Contents Canonicalization
Duplicate contents are a big "NO" for Google and can hurt your website's SEO. There is non-malicious content you can have such as forums discussion for regular and mobile users, online store items linked to by multiple distinct URLs, and the printer-only versions of web pages.
If your duplicate content does not fall among those, Google can penalize you by removing your website from its search results. Desktop and mobile versions of your webpage are considered duplicate contents. You will need to consolidate the duplicate content by having a canonical tag.
8. Keep Your Website Updated
One of the SEO quick wins you can do is to keep your content fresh and relevant. Updating your content to new information can increase organic traffic since Google gives priority to relevant information.
If a post is more than a year, you can keep it up to date by adding new information and relevant content. You can also do this to other pages and update if you have low-quality content.
By having your outdated content revived, you can again share and post this content to various social media platforms increasing your site's search traffic.
9. Optimize Your Website For Mobile Use
As of December 2021, mobile usage accounts for 48.65% of the market share in the United States. Google rewards mobile-friendly websites through their update.
Nowadays, mobile SEO is as important as desktop SEO and if your website is not yet mobile-friendly you can get an increase in your website's SERP ranking.
Below are some mobile SEO Quick Wins:
Mobile-friendly web design
Update in Google Search Console to get indexed
Fast mobile site speed
Good internal linking
Unnecessary pop-ups and ads
Google has a web page for testing if your site is mobile-friendly. To use the tool you have to enter a URL or code and see how your web page scores.
The website also links to Google Search Console where you can manage how your content will appear in search results and see any critical errors such as a hacked website.
10. Keep Creating Good Content
Your content is the heart and soul of your website. This is what drives organic traffic and ranks your website in the SERP. Aside from increased ranking, you can also have customer retention since you are producing content on a regular basis.
After writing your content, you can plan your SEO gradually by some of the best practices like making sure your internal anchor text is working, internal linking to other related posts on your site, and optimizing the same keywords as your title tag and topic.
11. Engage With User
The comment section is one avenue where you can talk to your readers. This can either get you feedback regarding your content, what they like, or expect more from you. The comments assuming are not spammy can also rank your content from their writing in their post.
However, not all comments can come from a real person. There are tools you can use to prevent and moderate spammers from putting links to their websites on the comment page of your content.
If you are a WordPress user, you can disallow any comments with links to your website by activating the comment moderation under the discussion tab in the WordPress dashboard. You can also add a Google reCAPTCHA verification.
12. Link Building Through Guest Posts
One of the ways you can help your website's SEO is to start link building. Link building is having other websites create links directing to your own site. Although link building can be daunting since you are dealing with websites other than yours, there are easy strategies you can do right now.
One of them is doing Guest Posting. This is making content on another website providing you get to have a link going back to your website.
This strategy is good for SEO since it helps create more traffic to your website. It lets your article be introduced to your guested website's audience and this will generate visits to your web page.
13. Fix Broken Links (404s)
Broken links can greatly affect your SEO performance. It can encourage visitors to leave your website leaving an impression to the search engine that your website is not relevant or has poor content quality.
If you have plenty of internal links or links to other posts or websites, it is important to regularly check for links that are not working. Finding and fixing broken links can be a tedious job, however, there are several tools that you can use and help you identify dead links in your website.
Here are some of the tools that offer site audits and include a link checker:
Screaming Frog. It has a tool called SEO Spider. It is a website crawler that extracts data and audits for typical SEO issues.
SEO PowerSuite. It has a tool called the Website SEO audit tool. It checks dozens of your website-related problems.
SEObility. It is an online SEO software helping your website have better search engine optimization by offering an on-site audit tool.
Some Helpful Articles:
Be Creative With Your 404s
Another way you can improve your user experience and improve your bounce rate is by making your 404 page look good.
This can help your SEO and at least negate the effects of having a broken link on your website. By having a creative 404 page you can catch your visitor's attention preventing them from quickly leaving your website.
14. Implement Structured Data Using Schema
Schema.org was founded by Google, Microsoft, Yahoo, and Yandex to make a shared vocabulary for their search engine to help understand the context of your information, providing a better search result for the audience.
Using schema markup can help with your website's SEO by boosting rich snippets. This snippet will show up when your website appears in the SERP helping attract traffic by having complete and detailed information about your business.
If you do not have schema added up, either your meta description will appear or search engines decide on what information they would want to show in their SERP. The structured data using schema can be used for all kinds of products or services.
Google has a webpage to help webmasters and developers generate structured markup data you can use.
15. Update Your Local Listing
If you have a physical store and are wondering why your website is not showing up on the local search engine results page, either you have not claimed your business profile or your local business listing in Google is not optimized.
There are several quick SEO wins strategies you can do and we will list them down for you:
Setup Google Business Profile
Google Business Profile, formerly named Google My Business is a free profile offered by Google. It is easy to configure which will help you manage your profile and local business map.
You can also add details for your business like working hours, photos, posts, and more.
Since this is free, it is important that we take advantage of this Google service. It will let your website increase its online presence which in effect can lead visitors to customers. The traffic you generate by having Google Business Profile will increase your ranking in the SERP.
Even if you don't have a storefront business as long as you do contact in-person with your customers, you can create a Google Business Profile.
Ensure Consistent NAP - NAP stands for Name, Address, and Phone number. Ensuring accurate entries for these fields and making sure they are consistent all over your websites and business listings will help with your search engine optimization. The search engine will match your records based on the user query and return it back together with the GBP and your website.
Add Google Maps To Your Web Page - Adding Google Maps to your website can also increase SEO. By embedding a Google Map and creating an optimized page for your business. It can direct the traffic to your website when searching for a particular keyword or key phrase about a local business.
Add Your Website To Other Business Directories
Aside from Google Business Profile, you can take advantage of other directories to help with your SEO and rank higher in the SERP.
Some of the popular business directories are as follows:
Facebook Business
Better Business Bureau
Apple Business Essentials
Microsoft Bing Places
LinkedIn Business Solutions
Some Helpful Articles:
Final Thoughts
That is it for our list of SEO Quick Wins you can do for your website or your client's page. There are several SEO tactics and some of them can be time-consuming and a bit too much for someone new in the field.
We have nitpicked these quick-win strategies and although the information is simple, can be overwhelming for a beginner. The good thing is that these strategies can be done even without the help of an SEO expert.
If you have any questions or would love to have a conversation with us, drop us a comment below.
Needing an SEO service for your business, please e-mail or call us.
We will get back to you as soon as possible.