SEO ranking factors are always changing, it's difficult to keep up with them. However, you must be aware if you want to see your Google results grow from the bottom to the top.

Finding what you're looking for would be nearly impossible without some help navigating the massive amount of information available on the internet.

That is precisely what Google's SEO ranking factors are designed to do. In a fraction of a second, Google's search index sorts through hundreds of billions of web pages to locate the most relevant, useful results and presents them in a simple way for you to find what you're looking for.

A well-optimized website attracts more visitors over time, resulting in more leads and money. If you don't employ SEO, searchers won't be able to find your site, and all of your hard work will be for naught.

We'll go over the variables and provide the solution to these SEO ranking factors so you may dominate search results. By the end of this article, you'll have a well-optimized site that generates more organic traffic.

What Are SEO Ranking Factors?

Ranking factors are the algorithms that search engines use to decide which websites should appear at the top of the search results.

By optimizing your website for these ranking factors, businesses can improve their chances of appearing at the top of the search results and getting more traffic.

Top SEO Ranking Factors

While there are 200 different ranking factors, some of the most important are here:

1. Backlinks

Links from one website to another are referred to as backlinks. These are votes from other websites indicating that your content is valuable, credible, and useful to search engines.

Pages with more votes or high-quality backlinks get a higher ranking and are more visible in search engine results.

Backlinks are one of the most important SEO ranking Factor . Google considers when determining how authoritative and relevant your content is.

The ideal situation is for an authority site to include a relevant link to your site in one of their articles. If a well-known website links back to yours, your site will be seen as authoritative in your topic or niche.

The goal is to have quality backlinks to your site so that Google ranks it higher on the search engine results page.

2. Internal Links

Internal links are links that take you from one page of a website to another page on the same site. Internal links are vital for SEO because they help Google identify, index, and understand all of your site's pages.

Internal linking aids in the site's Google ranking, and one of the most effective methods is to locate pages on your site that rank for comparable themes.

Although Google can crawl hundreds of links on each page, it is recommended that the number of links per page is kept around one hundred for optimal SEO results.

Linking to your own content can assist Google and your visitors go to connecting pages, making each one more useful. If you have an authoritative page and link to another page on your site, your visitors will be able to find the other page more easily and you will be able to pass on some authority.

One of the SEO tools to help with your website's internal linking is Link Whisper.

3. Mobile Friendly

Since April 15, 2015, Google has introduced mobile-friendliness as a ranking criterion. Google's mobile update only affects mobile search rankings, has an influence on worldwide search results in all languages, and only affects individual pages, not entire websites.

While the progress in mobile-friendliness is substantial, Google continues to prioritize search results based on a variety of factors. Even if a page with excellent content isn't mobile-friendly, it can still rank well if the information is relevant to the query. Google offers "Mobile-Friendly Test", a free tool to check if your website is optimized for mobile use.

4. Website Security

While it's a lesser-weighted ranking criterion that affects less than 1% of global queries, ensuring that your website is safe could be the deciding factor in Google's choice to rank your website over a rival page that isn't secure. Below is the difference between HTTP against HTTPS and why should your website use it.

HTTP (HyperText Transfer Protocol) is a protocol that allows websites to communicate with one another. It is a protocol that allows data and information to be sent and received over the internet, including API calls and website content.

HTTPS stands for "Secure HyperText Transfer Protocol," which enables more advanced and secure communication over the internet. Any information entered onto the site, including usernames, passwords, bank account numbers, and so on, will be delivered in plaintext and hence vulnerable to interception if HTTPS is not used. As a result, you should always ensure that a site is using HTTPS before inputting any information on the internet. HTTPS is critical because Google considers it a ranking element in its organic search results. Most of the hosting sites offer free SSL for your new website.

5. Page Speed

Since 2010, page speed has been recognized as one of the most important SEO ranking elements. Google aims to improve its users' web experience, and fast-loading web pages will help them do so.

In 2018, page speed for mobile was implemented and will be included as a ranking factor for organic searches. Your site may be penalized if it does not load quickly on mobile devices. Google offers a free SEO tool called Pagespeed Insights to check for your website speed.

6. Optimized Keywords

When a website includes the same keywords as your search query, this is the most fundamental evidence that the information is relevant. The material is more likely to be relevant if certain keywords appear on the URL, or if they feature in the headings or title of the page. Google employs aggregated interaction with data in addition to simple keyword matching to determine if search results are relevant to queries. The areas where you can put the keywords for Google to consider ranking your page are shown below.

In Heading. Seed keywords should be used in heading tags because they provide information about what your page is about. H1 to H5 headings are used by search engines to easily crawl, index, and determine page rank as displayed on the search engine result page. Good heading tags are crucial for SEO since they drive organic traffic to your website.
In Meta description. Keywords can also be placed in meta descriptions putting on some relevance for Google to rank your webpage.
In URL. Short and concise keywords should only be placed in the URL. Keywords you are competing for can be placed here.
In Title. The seed keywords placed in the URL can also be put in here.

Several SEO tools such as Keyword Tool Dominator, Google Search Console, and Page Optimizer Pro can help you optimize the heading, URL, description, and title tag for your website. It can also show what missing keywords are needed or overused. Website builders such as Squarespace also have built-in on-page SEO tools.

7. Relevant Content

Keywords are words, phrases, concepts, and subjects that describe your content. They are the words and phrases that users type into their search queries. Keywords are words and phrases that are added to online content in order to assist search engines to find your page. Using SEO keyword research tools to optimize your website might help you attract more people and traffic. Short tail and long-tail keywords are the two categories of SEO keywords.

Search engines try to prioritize the most credible sources available in addition to matching the words in your query with relevant publications on the web. Google is meant to find signals that can help assess whether pages indicate experience, authority, and trustworthiness on a certain topic in order to accomplish this.

One of the SEO tools to help with optimizing your content is SurferSEO. It has a content editor you can use to create optimized content. It also shows the number of keywords you need for your content. You can also let it automatically choose for your competitors or you can manually choose which website you want to compete.

8. User Engagement

One of the metrics used to measure user engagement is bounce rate. The percentage of visitors who land on a webpage and then leave without taking any action is known as the bounce rate. When visitors stay on a page for a brief period of time, the bounce rate increases. A reduced bounce rate occurs when visitors spend longer time on a page and take any action, such as clicking a link or filling out a form.

The bounce rate is an important SEO metric since it shows how well a page has been designed to attract visitors to a website. This is one of the ranking factors Google used to rank your website because it indicates if your content is relevant to the search queries. The search engine interprets that your content is relevant by the duration, a user stays on a web page. Google Analytics is one of the SEO tools you can use to check for your web page bounce rates.

Conclusion

After you have considered all of the important Google ranking factors in this article, it is important that you convert your traffic into revenues. You should also take note that Google Ranking Factor is continuously changing and you should always be updated on all relevant information to keep up and avoid any reduced organic traffic or downgrade from the search engine results pages.

If you have any comments, please leave them below. For any inquiries or help with search engine optimization, you may reach us through our contact page.

What Are The Top SEO Ranking Factors In 2022?

What Are SEO Ranking Factors?