What Is SEO Roadmap And How To Create It?
Every success comes from a well-thought-out plan, even the best strategy is backed up by a carefully laid out procedure. This also applies to you and your site, that’s why you need an SEO Roadmap.
Knowing the basics about the fundamentals of SEO is not enough, you have to be able to familiarize yourself with how to execute all action plans that your website needs.
Having the perfect SEO roadmap will help guide you in executing your way towards the best possible results. This is why I spent months creating the best SEO roadmap so you don’t have to.
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What is an SEO Roadmap?
An SEO roadmap is a strategic formula that lays out all the SEO-related actions you need for your digital marketing project. This is a great way to layout your plan for your client or your own team to get everyone on the same page.
This SEO roadmap identifies your plan of action, what your goals are, and how you are able to achieve it. Having an SEO roadmap will help you in troubleshooting any issue that arises by knowing how to resolve them just by a glance since you’re already one step ahead of it.
Why You Should Use an SEO Roadmap?
Your SEO Roadmap is your bulletproof vest for any unexpected change in your team. Having a well-thought-out plan that’s easy to read and understand will help any new team members get right on track with what’s already going on.
Having a flexible plan will make your SEO tasks more fluid and susceptible to errors. This will ultimately lead you to the best results without going through hoops just to solve one problem.
Capitalizing on quick wins. Tackling quick wins with minimal effort is one of the many pros of having a roadmap. Having a perfectly laid out plan can help you identify all of the quick wins you and your team can make.
Check These Things Before Creating A SEO Roadmap
A list of up to 10 of your competitor’s URLs.
What are the keywords you would like to rank for?
What is your most important online sale?
What is a lead worth to you on average?
What is a product or service sale worth to you on average?
Are there any additional websites built similar to yours, what is the link?
What is your estimated marketing budget for your websites?
List any additional information.
SEO Roadmap Guide For Ranking On Google
Here’s a quick and easy SEO roadmap guide for you.
1. Make sure your website is mobile-friendly or not.
This step is where you make sure that your actual website is responsive. A way to check this is by putting your URL in this link: search.google.com/test/mobile-friendly.
This part is also where you figure out whether you need to hire a web designer or not if your webpage is mobile-friendly or not. This will lead you to a whole new different project if your website turns out not mobile-friendly so keep an eye out for the best web designers who can help you out.
2. Do Technical SEO Audit
This step is a checklist of what your website must-have.
Site redirects to the preferred version.
SSL Certificate Installed
Robots.txt Exists
No “No Index Tag” in Robots.txt
Favicon Must be there
XML Sitemaps Exists
HTML Sitemap Created
HTML Sitemap in Footer
Broken Links
Meta Keywords
Internal Linking Between Top 10 URLs.
3. Optimize your website Page Speed
This step is when you figure out whether your website is loading fast or is it having trouble loading. The way to identify if your website has a slow load time is if it loads up for more than two seconds.
Here is a tool that can help you check your website’s load speed: gtmetrix.com
4. Do proper keyword research
This step is basically where you get your top 10 competitors and pump out all their keywords at once and go through all the keywords and take note of all the keywords that you want to be based on the KD score. The way to go around it is by taking the ones with a low KD score first and then creating a content plan around that.
5. Optimize page titles for a high click-through rate
What this step needs is for you to follow a simple method; Get the top 10 pages off of Google Search Console, download them and look through the CTR of all those pages and their main keywords. Take the keywords with the lowest CTRs and optimize them with the best practices
6. Add relevant schema
Different types of Schema Markup are as follows
Organization
Local Business
Blog Posting
Breadcrumbs
News Article
Event
Article
FAQ
Product
Website
Recipe
Video
How To
7. Clean your existing duplicate content
In this step, you will identify pages with the highest match percentage with duplicated content. Having duplicated content dilutes the visibility of each content which is obviously very bad for your site.
Instead of all incoming links pointing to one piece of content, they connect to several, distributing link equity across the duplicates. That’s why it is important to do this cleanup.
8. Create an SEO optimized Content
In the case of content creation, you can have three main platforms to focus on and bring in as much content as possible. In my case, the three main platforms I produce content for our YouTube, Facebook, and my Blog. I religiously post to these aforementioned platforms once a day.
To gather topics for your own content, you can follow my method; Go back to your keyword research, bring those keywords to all your platforms and start from there. Start with the easy topics and all you have to do is use these in your posting strategy. By doing this you can target multiple platforms with a single topic.
Read- Best AI Content Generators That’s Help You To Write SEO Optimized Content
9. Create high-quality backlinks
Backlinks can be thought of as votes from other websites. Search engines are told by each of these votes that the content is valuable, credible, and useful.
The more votes you have, the higher your website will rank on Google and other search engines.
Read: 40 SEO Tools To Help Your Link Building Outreach Campaign
Final Thoughts
Now that you have the general knowledge of what goes through creating and actually following an SEO roadmap, there are a lot of moving parts to one and it really depends on what kind of industry you are in and what kind of project you are currently working on but this SEO roadmap can help you with the basics and guide through tweaking your own.
Having an SEO roadmap is like having a glue that keeps your team’s efforts stick and much more effective. This will help you in gaining confidence that you are ready for whatever may come your way and you are heavily prepared.