15 Best SEO Audit Tools You Need To Use In 2022
SEO is the process of improving the volume and quality of traffic to your website from search engines.
Many SEO audit tools rely on data supplied by major search engines such as Google; those results may not be completely accurate due to domain spoofing by spammers.
However, some of these free tools offer options that allow you to exclude or include results from specific domains. Search engine market share continues to grow every year, and they all rank prolifically in most top lists, so it's important we don't limit our target demographic based on a single search engine.
15 Best SEO Audit Tools
1. Shine Ranker
Shine Ranker is an app created by Chase Reiner and his team of developers, very popular since its release in July 24, 2021. Originally, there was a desktop version of the tool but was then decided to be a web app instead due to computer compatibility concerns.
Pricing
With Shine Ranker alone, you can get it for $75 a month with 3 days free trial. However, if you choose to get it together with an Elites subscription, you can get it for $54 a month and currently, a Black Friday and Cyber Monday promotion is ongoing where you can join the Elites and get Shine Ranker access for $250 per year coming from $497 a year.
Features
Shine Ranker allows you to do a variety of different things with ease. It allows you to do keyword research, check traffic per keyword, and do a website audit. On top of these features, it can also manage projects and share a list of keywords with your writer.
The platform is pretty new but it is being updated with new features from time to time. Among the most recent ones is the Google Analytics checker within the site audit tools. Recently, the affiliate program was also released, so if you promote the tool, you can also earn for every person who subscribes.
2. Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a desktop application that crawls websites' links, images, CSS, scripts, and apps from an SEO perspective. The software is available for Windows and Mac OS X.
Pricing
This tool also comes in a free version that allows users to monitor up to three URLs. Users have limited access to report filters, additional features, and other tools. Paid packages cost $14.95/month, and provide priority access to the analysis server as well as remote and hourly monitoring, video capture, and other diagnostic features.
Features
The software starts by analyzing the URL structure of a site, then lists all of the URLs on the site along with metadata such as title, description, and last modified. It then recursively crawls these URLs to see what other pages they link to - this forms a graph of the website's inbound and outbound links.
This information is useful for understanding how different sections of a website are linked together and finding broken or redirecting links - all vital pieces of information when conducting an SEO audit or cleaning up a website's backlink profile.
The SEO Spider caches all crawled data locally for increased speed when rerunning analysis after making changes or adding new URLs within the same website. This means that it can take a matter of seconds for changes to be reflected in the results when re-crawling.
If there are any issues during crawling, you will find these in the Issues panel. Common errors include Malware warnings, SSL certificate problems, and HTTP code issues, amongst others.
The issue log also tells you how many pages were affected out of the total number crawled, giving you an idea of how serious each error is without going through every page individually.
3. Google Analytics
There are various reasons why you would want to hire a Google Analytics expert. Whatever the reason is, having someone among your ranks who is already an established professional in the field is never a bad idea.
Pricing
Google Analytics offers two pricing plans: 360 and free. Google Analytics 360 is available for $12,500 per month or $150,000 per annum.
It provides advanced analytics such as attribution modeling, integration and data-driven capabilities. While the free version is sufficient for small to medium-sized companies, the paid plan is more suitable for larger corporations.
Features
Many websites rely on converting visitors into leads or buyers or even retaining them as regular readers/visitors to generate revenue somehow.
That's where google analytics comes into play - it helps you track user behavior, identify trends and patterns, find out what works and what doesn't work for your site so that you can make informed decisions based on evidence rather than gut feeling.
A Google Analytics Expert can help you with anything related to analytics ranging from advice on optimal campaign structures and their implementation, web design for more effective conversions, tracking anomalies that might end up hurting your brand image, etc.
A qualified Analytics Expert will help you make better decisions with your marketing strategies and will be able to improve your site's user experience, which in turn should result in better conversions rates.
Since most statistical data is proprietary information, you can be sure that they'll work hard to identify what works best for your website without giving away any of your secrets.
4. Google Search Console
Pricing
Google Search Console is a Google-free service that allows you to monitor, maintain, and troubleshoot your website's presence in Google Search results.
Features
Monitoring your site's performance in search helps you better understand user behavior and implement changes to improve their experience with your website.
You can use the information provided by Search Console to discover opportunities for increased traffic from higher-quality sources, which could potentially lead to more conversions and a better user experience.
5. Woorank
Woorank is a website analysis and SEO audit tool that pulls many different data points to determine your site's quality, quantity, and, most importantly, why. I've been using them for years (before they were bought out by Gartner, which IBM later acquired), and I can't remember how we survived without it.
Pricing
WooRank offers three levels of service
Pro, Premium, and Enterprise
Pro Version: $79.99 per Month
1 Project to Optimize Your Website
Follow 50 keywords
You can analyze up to 2500 pages
Unlimited PDF Reports
Premium Version: $199.99 per Month
Optimize up to five websites
Follow 250 keywords
Up to 10k pages can be analyzed
Unlimited white-label PDF reports
The Enterprise version for teams
Extra Projects
Extra Keywords
Integrations with ERP, CRM, and other systems
SSO Login and Team Access
click here for more details about pricing
Features
Woorank allows you to View page-specific search engine optimization (SEO) advice and recommendations. See how your site stacks up against competitors - rank current pages and those of your competitor's sites with search engine optimization data.
Track backlinks - find new links to your site or those of competitors on other websites. Better understand what users see when they visit your site and how it impacts your business.
There is also a Woorank API, which can be great for people who want more power than just SEO insights and optimizations - provided by third parties like us at Search Wilderness.
Woorank makes website analysis simple, meaning anyone can use it because you don't need any special technical expertise or tools.
This means that SEOs can give their clients an eBook on Google Analytics, for example, but also have the power of Woorank available to them to quickly understand how to optimize a site set up by another party (such as a web designer).
Woorank is great seo audit tool for marketing managers who need to quickly understand the quality of their own company's website or even that of their competitor.
Woorank is invaluable because it makes getting your website optimized easier by providing you with some powerful data that would otherwise take more time - allowing you or your team to focus on other parts of Search Engine Optimization, like building links.
It also makes it simple for companies who don't know about SEO yet but still have a website. You don't have to hire an SEO agency or consultant anymore to have the basic tools needed for better search engine rankings; just sign up for Woorank!
6. SEMrush
SEMrush is a service that helps companies and users analyze search engine results. SEMrush also keeps track of all the updates made to Google's algorithm.
Pricing
SEMrush allows you to audit 100 pages of your website free of charge. It also includes all the main features and reports so that you can have a complete look at the platform before you buy.
Here is the SEMrush Pricing
Pro: $199.95 per month
Guru: $229.95 a month
Business: $449.95 per month
click here for more details about pricing
Features
SEMrush's main features are competitive analysis, backlink audit, rank tracking, and keyword research, among other features.
SEMrush is a service that helps companies and users analyze search engine results. SEMrush also keeps track of all the updates made to Google's algorithm, including Panda, Penguin, Hummingbird, etc.
The company developed two products:
one for agencies and enterprises, which allowed them to manage their customers' accounts and work on their SEO strategy, and another product targeted to SMBs (small-medium businesses), where they could find competitors' customer lists by individual emails, contact these people directly, etc., thus increasing the conversion rate among other benefits.
7. GTmetrix
GTmetrix analyzes your web pages and shows you how well they load, their performance grade, suggestions for improvement, and provides tools to fix them.
Pricing
You can monitor up to three URLs with this tool for free. You have limited access to the reporting filters and other features.
Paid packages start at $10.67/month. These packages include priority access to analysis servers, remote monitoring, and hourly monitoring, as well as video capture and other diagnostic features.
click here for more details about pricing
Features
It inspects the markup of a webpage to check against best practices found in Google Page Speed. The speed test calculates the score based on specific criteria by measuring various components of page loading time.
These are broken down into sub-sections which are explained below:
The first thing you'll notice after giving GTMetrix a run is its scores for each factor that contributes to page load times.
This includes Start Render, First Meaningful Paint, Onload, etc. Each one can be clicked on to reveal more detail about what contributed to the score.
Sometimes it's obvious why a page scored poorly in one area; other times, this information can be useful to uncover potential issues.
GTmetrix is the most popular seo audit tool; millions of people visit it every month and use it on their websites.
8. Alexa Site Audit
Alexa Rankings are based on the daily visits and pageviews recorded by Alexa Toolbar users.
The toolbar is a small browser-based application that shows website traffic data collected from all Alexa Toolbar users and doesn't necessarily reflect the web usage of the entire population.
Because it's based only on those who use the toolbar, rankings may not be representative of a site's overall traffic. Also, because the toolbar only tracks page views over HTTP or HTTPS, sites using an SSL proxy will always appear to have low traffic levels if their pages include both secure and non-secure content - which they usually do.
Pricing
Alexa is a well-known and free website information tool. Recently, they released a paid service.
Alexa will perform a site audit (up to 10,000 pages) for $199 and provide a variety on-page reports related to your SEO efforts.
Features
Site Auditor checks your web pages against Google's Pagespeed Insights and Bing's Webmaster Guidelines. It also offers suggestions from the YSlow community - a collection of tips, tools, and best practices for speeding up a website.
All optimizations are available as on-page recommendations in Site Auditor, so you can fix them all at once or customize which ones you apply.
9. Site Auditor
Pricing
Site Auditor monthly plans start from $49 per per month and yearly plan is $39 per month.
click here for more details about pricing
Features
Site Auditor verify many things like meta tags, redirects, link errors, PageSpeed/ YSlow issues, hreflang implementation, h1 usage, and much more.
We recommend using the 'All Checks' option whenever possible because it includes items not otherwise detected by Alexa Rank or other tools, including mobile website compatibility issues.
10. Whatagraph
Whatagraph is a business intelligence web application that provides businesses with tools to collect, analyze, and share their data.
Pricing
Professional: $ 199 per month / billed annually
Premium: $ 299 per month / billed annually
Custom: For large marketing agencies and businesses with complex reporting needs
click here for more details about pricing
Features
Whatagraph records analytics events as soon as people visit the pages of your site. From this data, you can find out exactly who your clients are, where they come from, and what actions they take while visiting you all presented in meaningful charts and graphs.
Whatagraph isn't only about Google Analytics; we've designed it with usability in mind so you can make sense of all the data we collect for you.
11. BuzzStream
BuzzStream is a web-based platform that allows users to build and manage relationships with influencers to increase brand awareness.
The platform also helps companies track SEO progress, manage SEO campaigns, the aggregate contact information of bloggers and journalists, find link opportunities, schedule outreach activities, implement workflows for multiple team members, assess the impact of outreach efforts to increase ROI on content promotion efforts.
Pricing
There are four plans which can be paid monthly or yearly:
Starter (starting at $24/month)
Growth (starting at $124/month)
Professional (starting at $299/month)
Custom (starting at $999/month)
click here for more details about pricing
Features
Customizable workflows to track outreach efforts for each product or company
Detailed contact profiles that collect vital information on bloggers, journalists, and other influencers so you can prioritize your outreach actions
Task management system to ensure every email gets opened and every task is completed on time
Ability to sort influencers by domain authority, social authority, page rank, or monthly traffic volume
Project widgets to measure the impact of your content promotion efforts through BuzzSumo
Easy-to-use email templates that are pre-populated with key information about your project or product
Metrics dashboard that tracks email opens, link clicks, and visits from influencers
Personalized reports that measure your return on investment and conversion rates
Real-time alerts for automated outreach emails sent by influencers through BuzzStream's platform.
12. Sitebulb
SiteBulb is an SEO audit tool with a suite of powerful SEO tools built-in. It's all built on ethical technology which doesn't break Google's terms of service or spam search engines.
That means it's safe for both agencies and clients-and won't get you into hot water with your boss.
Pricing
Lite Plan: $13.50 /month Ideal for freelancers, startups, website owners and web agencies
Pro Plan: $35 /month Perfect for SEO professionals, consultants and digital marketing agencies
click here for more details about pricing
Features
Sitebulb crawls entire websites - like the one you're reading this on right now - for problems like broken links, redirects, duplicate content, AMP errors, and more.
It can also check your site's health by looking at how it shows up in search results. That means you can see what you need to work on before taking any drastic measures.
Sitebulb is like that mechanic - it's an all-in-one tool for checking your website's health. You can run comprehensive reports which tell you everything from broken links to duplicate content without ever leaving Sitebulb.
That means you get the results quickly and in one place, saving time on reporting.
13. Seomator
SEOmator is an SEO audit tool that analyzes your website and makes recommendations on how to optimize it for SEO.
Pricing
SEOmator pricing starts from $5.00 per feature, per month. A free version is also available.
SEOmator offers a free trial.
click here for more details about pricing
Features
SEOmator compiles a list of all the issues that must be solved in order for your site to function better.
Besides these concerns, you will be able to view some crucial statistics, including as domain authority, page indexation, HTML tag efficiency, usability, web applications utilized on the site, server response, backlinks, social media data, page speed, internal links, and competition data.
SEOmator is without a doubt one of the greatest in terms of capability and data acquisition. Adaptability is an important characteristic to look for in an SEO tool, and SEOmator provides a plethora of functions that SEO specialists will appreciate because it will make their job a lot easier.
14. Moz
Moz was developed to assist firms in incorporating SEO into their digital marketing strategies. Moz began as a blog named SEOmoz, which allowed specialists to share their studies and thoughts.
As SEOmoz grew in popularity, they evolved into a consultancy firm. By 2013, SEOmoz had relaunched as Moz and had begun to focus on offering search engine optimization services and tools that can assist enterprises in growing.
Pricing
Standard: $ 99 / per month - If you're new to SEO or just need the basics, this plan is a great way to get started.
Medium: $ 179 / per month - Ample limits plus full access to keyword research tools. Most folks start here
Large: $ 299 / per month - The ideal plan (and best value) for businesses and agencies that are serious about search
Premium: Popular for large SEO-focused agencies as well as in-house marketing departments.
click here for more details about pricing
Features
Site Audits: Moz crawls your website on demand to find technical SEO issues and recommends improvements.
Rank Tracking: You can track the performance of hundreds (or even thousands) of traffic-driving keywords across 170+ engines.
Backlink Analysis: Moz's link index is unrivaled. You can see metrics for any site in seconds. This includes anchor text and Domain Authority also.
Keyword Research: Find thousands of keywords to target, along with Keyword Difficulty scores and competitor research.
15. DeepCrawl
DeepCrawl is a freemium website crawler and rank tracker used by SEO companies and individual marketers.
It uses an excessively large pool of external robots to crawl websites, eschewing public-available search engines in favor of proprietary crawling strategies.
Pricing
DeepCrawl Offers custom pricing for every agency.
click here for more details about pricing
Features
Real-time reporting
Sitemaps support
Bulk URLs/domains management
Custom analytics integration
Markdown rendering for rich content
The DeepCrawl platform is backed by machine learning algorithms that optimize crawling efficiency, resulting in handling thousands of sites with minimal impact on system resources.
The platform's chief competitor is Screaming Frog, another powerful yet easy-to-use website crawler and rank tracker.
DeepCrawl is typically more expansive but has a steeper learning curve than the intuitive user interface of Screaming Frog.
Also Read
Final Thoughts
In the conclusion of numerous SEO audit tools, the following list illustrates the most popular and frequently used SEO tools essential for an ongoing SEO campaign.
