22 Best SEO Keyword Research Tools That Experts Use

Whether you are looking to develop a content strategy for a new blog or want to revamp your old one, SEO is one of the key elements to attracting consistent, organic traffic to your site. SEO optimization has become popular in recent times; there is an influx in the number of SEO keywords tools in the market.

Therefore, you need to be sure about the keyword tool of your choice before using it. Is the keyword tool efficient? Does it work to meet your business needs?

We have done extensive research on keyword research tools that SEO experts use. In this article, we will list the most reliable, top-performing SEO keyword tools. Before that, we will help you understand what SEO optimization is and why it is essential in this digital marketing age.

Further, we will guide you on selecting the best keyword research tool for your SEO Optimization needs. Let's get started.

What is SEO optimization?

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of increasing the visibility of your site in search engines such as Google or Bing to attract more attention and prospective customers. This process uses keyword research tools.

So, how do SEO keyword research tools work? Keyword research tools will help you find topics and ideas that people are searching on Amazon, Google, Bing, or any other popular search engine. Based on those ideas, you can structure your content on your blog or website to be in line with the most researched topics.

Other than that, keyword research tools can help you see the keywords that your competitors are using. You can steal those keywords and gain your competitor's traffic. Alternatively, you can develop a content strategy based on your competitor's topics and keywords. Therefore, research tools will help you find the right keywords that will help you rank in search engines and gain traffic that may loosely translate to more potential customers.

That said, the success of using a SEO keyword tool depends on if you are using the right one. We emphasize that you use the right SEO keyword research tool to help fit your specific business needs. We have listed several research tools that SEO experts have vouched for. Consider choosing an SEO keyword research tool from this list. Before that, let's find out what we should consider when selecting a keyword research tool.

Factors to consider when selecting a good SEO keyword tool

Here are some factors you need to consider before choosing an SEO research tool for your business:

Analyze the Search Intent

The first step to selecting a good SEO keyword tool is analyzing the search intent. Search intent refers to why people are searching specific keywords.

Usually, search intent falls under either three categories:

  1. Navigational- this where the user of the site wants to find another website page

  2. Informational- in this case, the user wants to research more about a keyword topic to understand it better

  3. Commercial- this is where the user is on the website to make a purchase

If the intent is informational, we recommend using blog articles for such content. Have your blog pages linked to your product pages? The other two intents (Navigational and Commercial) are the most competitive. You will need a professional SEO guru to write state-of-the-art copies that can rank among the top pages on Google or any other search engine. That said, we recommend that your content strategy involves all three intents, each leading to the other.

Understanding the user intent helps you narrow down to only the relevant keywords to drive organic traffic to your website. With the relevant keywords, you will know what tool best offers solutions that fit the keyword needs.

The Keyword Types

The three major keyword types are header keywords, body keywords, and long-tail keywords. Different SEO keyword tools offer different keyword-type solutions. It is important that you understand the type of keyword that would work effectively for your business or website before purchasing a keyword tool.

If you are looking to implement short two words keywords, use a tool that deals with header keywords. A good example of a header keyword is "Anniversary card." As the name suggests, long-tail keywords are longer than header keywords and have proven to be more effective, especially for customers looking to make a purchase.

Budget

As you will see later in the article, different keyword tools have different prices. The most superior SEO research tools are more expensive. However, they offer value for money by providing more keyword research features that give you a competitive advantage.

Therefore, before selecting an SEO keyword tool, consider how much money you are willing to invest. Keep in mind that purchasing a keyword tool is not a one-time affair. Depending on the payment plan you choose, you may have to renew your subscription either monthly or annually.

While factoring in your budget, do not compromise on the features to save money. Remember that more advanced features mean that your work is exposed to more traffic, which easily translates to more sales. Use money to get money.

If you do not have a budget for SEO optimization but still wish to optimize your blog or website, you can use free SEO keyword research tools. You will learn more about these free tools in this article.

Your Current Ranking Position

Choose a keyword research tool depending on your current ranking position on search engines. For example, if you are new to the SEO optimization world, consider a tool with less advanced features. We also recommend using an SEO research tool with a friendly user interface to make your navigation easier. With time and results, your business will grow, hopefully your ranking too, and you can now scale up to the more danced tools.

However, if you are already among the top-ranking pages, you need to maintain your position. Keep in mind that every day, keyword research tools giving out competitor keywords are being developed. As such, if you do not want to lose your ranking to your competitors, consider using the top-notch tools available in the industry. Failing in SEO optimization is more than losing your ranking or traffic to competitors. It is directing sales to your competitor and losing revenue to them.

That is why you have to invest in keyword SEO tools that meet your specific needs depending on your current performance. Luckily, there is a wide range of tools to help you with that.

Universal Search

Universal search refers to how your content is displayed differently on mobile and desktop. One of the fastest ways to lose your traffic is through universal search. When the display of content changes from one device to another, if not correctly taken care of, some features may not be available on the mobile while they are there on the desktop. As such, if your biggest audience uses mobile, you will lose clicks.

Therefore, to mitigate this factor, always find out if your SEO keyword research tool integrates universal search. Also, find out how they structure their keyword targeting, competitive analysis and if it fits your business model.

Usability

You might have considered all the above factors but still, select a tool without factoring in usability. In which case, you will have failed. Usability means a wide range of things. To start, the keyword tool of your choice should be usable on a wide range of devices. It should also be possible to analyze and audit any website, both big and small.

Most importantly, it should be easy to use. In case it is complex, invest in learning how to navigate it. Otherwise, you will not maximize its productivity.

Consider using a web list

If you have done all the above and are still unsure if you are making the right decision, consider using SEO keyword lists on websites. A good example is this article. The next section will give you an extensive list of keyword tools you should consider for your next blog, eCommerce store, small business, organization, or marketing gig.

22 Best Keyword Research Tools

Most keyword research tools are categorized under basic SEO keyword research and competitor-based research tools. The basic keyword research tools are used to find seed keywords that are very popular among your potential customers or in search engines. Competitor keyword tools, on the other hand, provide keywords that have already been used by competitors and are helping them rank higher than you.

In our list, we will include both major categories of keyword tools. Similarly, we will also cover free and paid keyword research tools. We are dedicated to offering you a pool of the best options to choose from.

Let's dive in!

1. Shine Ranker

Shine Ranker is one of the first-class SEO keyword tools available today. It boasts of investing in the latest top-notch technology to help with calculating the difficulty of keywords. This research tool gathers relevant keywords and then sorts them according to how difficult they are to use. The end product is easy to use, highly profitable, relevant keywords, with low competition.

As such, Shine Ranker is not your regular SEO tool. Other than the keyword difficulty feature, the following are its major features.

  • Dashboard - This is the first page you see when you log into the platform. On this page, you will find your keyword history, including the active and tracked keyword suggestions.

  • Keyword Research - This feature allows you to enter and search your keyword topics to inform your content strategy.

  • Rank Tracker- this feature shows you what keywords make a website rank higher on search engines. You can use it to tell your competitors' ranking keywords. Shine Ranker falls under the category of competitive-based keyword research tools. Alternatively, you can use the Rank Tracker to check the performance of your website, what keywords are still trending, and what keywords need to be removed.

  • Keyword Checker - You can use this feature to check if some specific keywords are in your website or blog. Depending on the keywords' ranking from competitor sites, you may decide to add them to your site and upscale your ranking.

  • Shine Audit - This is another feature that helps the research tool stand out. As the name suggests, the Shine Audit feature checks your website to establish if the website elements meet the required standards. The elements that do not meet the standard are highlighted using red, while those that do are highlighted using green.

    That said, this is a bonus feature that does not necessarily contribute to your SEO optimization. However, you want to make sure that your work in its entirety is of the highest quality. It sets you apart from your competitors.

Pricing: With $75 per month, you can subscribe to Shine Ranker. However, if you want to ascertain its features work as reviewed, consider registering for the 3-day free trial. Remember to unsubscribe before the three days lapse to avoid accruing charges.

You can also choose to get offers like the Black Friday deal, SEO Pro Automated Pack, where you can get an annual subscription of Shine Ranker for $250 together with Chase’s Elites Facebook group and SEO Pro Bundle. The offer lasts up until November 29, 2021 - Cyber Monday.

2. SEMrush

Among the best keyword research tools under the competitor-based category is SEMrush. This keyword tool is known for its competitive keyword analysis feature. Using this feature, the tool gives you 5-10 keywords that your competitor is already using successfully. It also gives you information about your competitor's keywords, such as the organic traffic metric and search terms.

Using the organic tab on the tool, you can also tell your competitor's search engine ranking position and traffic value. All this information about your competitor will help you structure your content strategy according to what is relevant and proven to work. Using this tool gives you a competitive advantage.

Away from competitors, SEMrush offers a wide range of keywords and data on the said keyword. Therefore, by searching a specific keyword, you can get its SERP information such as knowledge graphs, featured snippets, image packs, reviews, and site links, among others. Through the tool's SERP, which stands for Search Engine Ranking Page, you can get data on how many people have used a specific keyword monthly. You can also determine if the keyword is growing in popularity or if it's losing its spark. SERPs will also help you tell where your site ranks on different search engines.

An added advantage SEMrush grades your content in real-time. Therefore, you can optimize your content as you write since the tool suggests targeted and related keywords in real-time. Grading your content also helps check that it is readable, original, and uses the right tone of voice.

Pricing: Due to its advanced features, SEMrush is one of the most expensive keyword research tools. However, it gives you value for your money. Other than that, if you are still not convinced about its performance, SEMrush offers a 7-day free trial. To enjoy the free trial, you have to enter your credit card details. If you opt-out before the lapse of the seven days, you will not incur any charges. If you are ready to invest in this SEO research tool, we recommend the annual plan since it gives the best offers. Alternatively, you can choose from the pricing plans offered below.

• Pro plan - the pricing for this package starts at $99.95 per month. It is recommended for freelancers and people with sites that are working on a budget.

• Guru plan - this plan starts its pricing at $191.62 per month. It is suited to help medium-sized entrepreneurs manage their content.

• Business plan - this plan is the best fit for e-commerce stores, enterprises, and agencies. It starts its billing at $374.95 per month.

• Enterprises - this is the most premium-pricing plan. With this plan, SEMrush offers customized SEO solutions to fit your specific needs. As such, the pricing of this plan will depend upon your needs and SEMrush offers.

Consider this research tool for SEO optimization, social media, competitive research, PPC, and digital marketing if you are into marketing.

 

3.Moz

Moz Keyword Explorer is known for its SMART feature. The SMART feature means that the keyword research tool gives you outside-the-box keyword recommendations that you would otherwise not find through any other keyword tool. This tool falls under the basic keyword research tools.

Other than that, its keyword planner feature has the organic CTR that you can use to determine the number of traffic you can expect should you make it to the top 10 sites by using a given topic or keyword. Additionally, Moz has the Priority Score, which you can use to determine the difficulty of using a specific keyword and the amount of traffic that keyword receives in a month. These two features are meant to simplify your decision-making process of the keyword that will best drive traffic to your site.

Moz will give you relevant, targeted, and similar keywords to substitute like any other keyword research tool. However, unlike the other two discussed SEO keyword tools, Moz is not sophisticated. It lacks some features, such as the SERP. Looking at this from a different angle, the simplicity of Moz makes it suitable for people who are still new to using SEO keyword tools. It also means Moz is not recommended for marketers or people looking for sophisticated SEO solutions.

Pricing: The pricing of a Moz account starts at $99 per month for the standard account, medium plan at $179, large plan at $249, and the premium plan at $599. Other than that, Moz offers up to 10 free keyword questions for research per month. If you wish to try out this keyword SEO tool, consider registering for the 30-day trial.

 

4.Ahrefs

Ahrefs has a striking similarity with SEMrush. Both SEO keyword research tools are categorized under competitor keyword tools. Using cutting-edge technology, Ahrefs recently updated its Keyword Explorer feature. As such, you not only get keyword ideas, topics, and suggestions on keywords, it also offers you information about your first-page competitor and how many people open the links to your competitors' page. This is because most links have traffic, but very few people open the link. For example, sites that can give answers to questions like a celebrity's age may have more traffic than the number of times the link is opened. Therefore, you can make informed decisions about your real competitors and what strategies you can borrow from them using this data.

Another of its unique feature is its detailed keyword difficulty feature. Ahrefs’ difficulty feature does not give a vague score on the difficulty you should expect. It goes into the details on the number of backlinks you will need to rank on the first page of Google or any other search engine. In addition, Ahref keyword explorer allows you to see new keywords and their trends to determine if they would be a good fit to implement in your site. Other bonus features include the report feature used to find broken links on your website and PPC keywords.

Pricing: The pricing plan for this keyword research tool starts at $82 per month. It is divided into three.

• Lite plan - this package is most suitable for freelancers and content creators

• Standard plan - the standard plan is recommended for marketers

• Advanced plan - the advanced one is designed for use in medium-sized enterprises

• Agency plan - this plan is best suited for big brands and organizations

The keyword research tool has only a 7 -days trial period.

 

The keyword difficulty feature of this SEO keyword tool makes it stand out as one of the best tools available in the market. Unlike other keyword difficulty features, KWFinder's feature shows the difficulty score of each keyword next to it. That means that it saves you the labor of having to click on each keyword. Therefore, you can use this tool to select keywords with the lowest difficulty to use.

Like other tools, the KWFinder will help you find keywords that will drive traffic to your site. Moreover, the keyword research feature helps you find long-tail keywords that help to specifically suggest targeted keywords that will drive traffic to your site

Apart from that, KWFinder allows you to search keywords by location. As such, you can tell what people in your local area are searching for. With this kind of insight, you can structure your content to target potential customers, translating to more sales. Since this SEO research tool is competitor-based, it allows you to analyze the keywords used by your competitors. The keyword analysis feature also tells where your website ranks and what keywords have contributed to the ranking.

Pricing: KWFinder has three pricing plans. However, if you wish to enjoy the best package at a considerable budget, we recommend using the annual plan. The three plans include.

• Basic plan - this plan is designed for small businesses and freelancers.

• The premium plan - the plan is designed for use in blogs and for start-ups.

• The Agency plan - this plan is recommended for big websites and e-commerce platforms.

 

One of the features for Serpstat is the keyword competitor research that helps you find out keywords from your competitors that you can use to upscale the traffic on your site. Other than the competitor feature, the tool allows you to research available keyword topics and ideas to help you build viable keywords for your content.

Serpstat's tree view feature sets it apart from your everyday SEO research tool. Using this feature, you can see how keywords are distributed across your website pages. Most keyword tools target the distribution of keywords on the landing page to optimize its ranking. However, with Serpstat, you can tell pages in your website that have the potential to rank better. As such, you may decide to improve the targeted keywords used to drive organic traffic to your website wholesomely or target individual pages on your site.

Pricing: For a keyword research tool offering such superior features, you can access its services starting from $19 a month for a single user. The pricing of Serpstat increases with the number of users per account.

 

As the name suggests, the Long Tail Pro keyword research tool is used to showcase long-tail keywords that will drive traffic to your website. Long-tail keyword refers to specific keywords that are longer and primarily used when customers want to place a purchase. Long-tail keywords are popular for driving more traffic and sales as compared to the shorter head keywords. With the specific long-tail keyword, you are more likely to gain organic traffic that translates to sales.

Moreover, based on your landing page, you can use this tool to search your ranking against your competitors. Away from competition, the SEO research tool allows you to track the performance of specific keywords by checking how content using these keywords is performing. Long Tail Pro is most suited for micro-niche websites and people who produce content.

Pricing: Currently, there are three pricing plans for Long Tail Pro

• The starter plan - this plan is billed at $25 per month

• Pro plan - this plan goes at $45 per month

• Agency - this plan is available at $98 a month

To test how Long Tail Pro works, consider registering for their 7-day free trial.

 

8.SpyFu

What if we told you, you could search your competitors' choice of keywords without necessarily having an account for any SEO keyword tool? Yes, with SpyFu, you can check your competitor's keyword choice at least once, after which you will have to create an account. The database used for keywords suggestion involves keywords that have been used with Google Adwords. As such, the competitive keywords suggested are both organic and paid for.

Additionally, the suggested similar keywords are also organic due to the Google Adwords integration. Therefore, Google Adwords also makes SpyFu a good fit for PPP marketing campaigns since it can filter through the PPC data.

If you have been looking to work with quality keywords over many keywords, this SEO research tool will come in handy. SpyFu does this by providing relevant keywords only. It can also tell keywords suitable for mobile phone websites and those that would do well on desktops. As such, depending on your potential customers' trends and choice of device, you can choose what keywords to use.

Pricing: The pricing plan for SpyFu is unique from all other SEO research tools. This tool's pricing plan is based on sales, top lists, API rows, and domain contracts of specific keywords. In addition, SpyFu does not offer a free trial period. That said, you can get it for as low as $33 per month, depending on your plan of choice.

 

QuestionDB is a unique SEO research tool that suggests keywords based on Reddit thread, unlike other tools whose only focus is on one-search engine like Binge and Google.

So how does it work? With QuestionDB all you have to do is type in a keyword of your choice into the tool or a keyword topic. The tool will generate a list of related questions asked on Reddit. Using its popularity feature, QuestionDB sorts the question from the most asked to the least requested.

The question can inform your content strategy by giving you ideas and understanding some trendy topics and your readers' views on them. With this kind of insight, you can write content that answers some of those questions, dives deep on the topics, and attracts Reddit users to your website, creating more organic traffic. Similarly, the topics discussed may help you make decisions about some of your products, creating an improved customer experience. This tool is best suited for writers and marketers.

Pricing: With this QuestionDB’s pro plan, you can access up to 800 results per search for as little as $10 per month.

 

Majestic can serve your needs if you are looking for a simple to use search engine optimization keywords tool for your small business or a new blog. It provides easy-to-target keyword suggestions as well as shows competitor keywords to give you a competing advantage.

Pricing: Due to its easy-to-use features, Majestic is one of the cheapest competitor-based keyword tools. It has two pricing plans; Pro and API. Under the annual billing, you can enjoy Majestic at the cost of $83 every month. Additionally, it gives you only three chances to try it for free, after which you have to upgrade to a plan of your choice. Always remember to unsubscribe before the trial period ends.

 

Keyword Tool.io is known for its state-of-the-art keyword-mining feature. For starters, it gives you more than enough keyword suggestions. Since the suggestions can be in thousands, it allows you to filter them. Whether you are using YouTube, Binge, App Store, Amazon, or Goggle, this tool will conduct keyword analysis to give you the best results. Here are some of its unique features.

• It offers a friendly user experience making it suitable for first-time SEO keyword research tool users.

• It exports the keyword search results to CSV.

• Keyword Tool.io supplements your keyword search through sourcing from social media such as YouTube. Therefore, it can be used for social media marketing.

• Uses Google autocomplete to find keywords

Pricing: Using the basic plan, you can subscribe to KeywordTool.io at the cost of $69 per month under the annual billing. Additionally, it gives you the first 750 keywords free. Once you exhaust them, you have to upgrade to the paid plan.

 

Unlike most tools that help you with keyword suggestions you are not using, SEOTesting.com is designed to help you optimize the keywords already in use on your site. Using reports generated by Google Search Console, this tool allows you to look at the keyword's performance and offer relevant suggestions based on the performance results.

Due to this limited performance, SEOTesting.com is not recommended for big businesses, websites, and e-commerce stores. However, small businesses that are still starting in SEO optimization can consider this tool. An added advantage is that it is cheaper as compared to other superior keyword tools.

 

Although most people do not consider the Google Search Console a keyword research tool, it is a crucial element of SEO optimization. One of its most profitable features is the performance report. This report helps you see how the pages on your website are performing by listing them in order from the one with the most clicks to the one with the least. As such, you can know what pages to target in your SEO optimization for the next marketing strategy.

Using the performance report feature, you can find out which specific keywords are contributing to your top ranking. You can then maximize on the keywords to drive more traffic to your site. Another robust feature for this tool is the integrated Google analytics. Google Search Console allows you to combine it with a Google Analytics account to help you get data on your keywords. This data may influence some critical SEO optimization decisions.

 

SECockpit is popular for the detailed keyword data it gives for each keyword. The data includes traffic estimates, organic competition, and trends. It is due to this feature that most SEO professionals and gurus use SECockpit. Due to its complex nature, we do not recommend it for newbies. Here is how this keyword tool works.

• When you log in to the tool, it automatically redirects you to the dashboard.

• On the dashboard, create a project based on your preferred keywords. Alternatively, you can construct a keyword search. Conduct your research by clicking the Start a Keyword Search button.

• On the Keyword Phrase field, enter a seed keyword.

• Click on the save and close button and allow the tool to do its work.

Apart from the keyword research feature SECockpit has the filtering feature that gives you over 100 filters to sort through your suggested keywords. It also helps you find keywords with a good ratio of search volume to competition so that you do not land on low competition keyword that does not drive traffic to your site.

 

15.Soovle

Based on the competitor keyword research tools, Soovle is one of the customizable tools available in the market today. Its keyword search results are customized, and it comes along with suggested features that have been saved and Soovle links.

Soovle offers suggested keywords across different search engines like Amazon, Google, Binge, and YouTube. If you still use Yahoo, then you are in luck since Soovle still works with Yahoo.

 

16.Jaaxy

Jaaxy gives you a wide range of keyword suggestions to choose from. Some of these suggestions are not available on most keyword research features of other SEO tools. It also goes an extra mile and gives you data on each keyword it suggests. This data includes the search volume every specific data has accrued, say per month, the potential traffic it can bring to your site should you use it, and if your competitors are using it.

One of Jaxxy's unique features is the QSR (Quoted Search Result). This feature determines how many other websites are trying to rank using the same keyword. We recommend you use keywords with a lower demand to increase the chances of driving more traffic to your site.

Pricing: With as lows as $49 per month, you can get the starter trial for Jaxxy. It also offers you the first free 30 features.

 

17.BIQ

BIQ helps you search relevant, relatable keywords that will help you drive organic traffic to your website. This tool also offers keyword rank tracking and monitors how your website is performing on different search engines. Based on the results, it will suggest keywords that will help enhance your performance. Among all these features, you are at liberty to pay only what you use. The best part is that you have the liberty to pay for the entire SEO keyword research tool or the features you prefer to use.

Another feature of BIQ is the local keyword search. This feature helps you search for the most common keywords among potential customers in your locality. Based on the keyword, you can structure your content to turn the potential customers into real customers. Still, on this feature, you are allowed to use a language that fits your local area.

We recommend that you select the keywords with the lowest competition but highest search volume. Alternatively consider, selecting the keywords based on their intelligence. Another feature that has contributed to BIQ making it in this list is the keyword intent feature. Using this feature, you can tell what a specific keyword is used for. The intent could be informative, which means that you have to come up with informational content using a given keyword. If the intent was commercial, it means you use that keyword on pages to drive sales.

 

What about free SEO keyword research tools?

You may have noticed our list of SEO keyword tools above does not include free keyword tools. Do not worry. We will cover that in this section of the article. Here is a list of the best free SEO research tools available in the market today.

 

Top of our list is the Google Keyword Planner. This is arguably one of the most popular keyword research tools today. Initially, this too is designed for running ads on Google. However, with a Google Ad word account, you can use it for SEO optimization as well.

The Google Ad account is free. Therefore, start by creating the account which gives you access to the Keyword planner feature. With this feature, you can type in your keyword and view its estimated search volume in a month. Additionally, Google Keyword planner offers a list of similar words for your keyword.

One of the disadvantages of using free SEO keyword research tools is that they are not competitor-based. As such, you do not have access to your competitors' keywords or ranking. You cannot tell your ranking or a specific keyword ranking on other search engines such as Binge for this particular tool. It is only available for use on Google.

 

AnswerThePublic is known for presenting keywords in an attractive virtual image. Alternatively, you can get your suggested similar keywords in a list. The keywords are usually displayed in the form of questions, comparisons, and prepositions.

When using AnswerThePublic, you do not need to have an account. Just type in the keyword you wish to search on the keyword search feature. The search results will show the ranking sites based on the keyword you entered. Note that the results are based on Google and Bing search engines.

Unlike other free keyword research tools, AnswerThePublic has extra features such as the featured snippet of keywords. Besides that, although it is a free tool, you may eventually have to upgrade to a paid plan when used regularly.

 

Invented by Neil Patel, Ubersuggest is another commonly used free SEO keyword tool. The tool offers a wide range of SEO keyword solutions, including keyword difficulty, keyword-related suggestions, and data on the volume a specific keyword has gained.

Using this tool, you can view the top Google 100 results for a specific keyword that you search. The tool also helps estimate the number of visits the keyword has, its backlinks, domain scores, and how many times it has been shared on social media platforms.

In addition, you can use Ubersuggest to track the daily ranking of your keyword choice. It also has a chrome extension feature, giving you a pool of keyword suggestions to use. This tool is one of the most versatile free keyword tools to help you if your budget is constrained.

 

Google Trends is perhaps one of Google's greatest assets for keyword solutions. This tool has used the latest technology so that it not only offers you relevant keywords it also gives you keywords suggestions based on live trends or trends that are still going on over a period of time. A good example is the increase of the keyword 'working from home' and other keywords used to refer to remote working. These keywords and their variation increased in popularity over the Covid-19 pandemic.

Using this technology, the rise in traffic of a specific keyword may inform SEO optimization decisions and be used for offering marketing insights. Therefore, this feature will give your business a competitive advantage. Google Trends is one of the most resourceful free keyword research tools.

 

Keyword Surfer is a chrome extension of Surfer SEO. To use it, you will first have to download the extension and enable it. Once you have downloaded the extension, you have your SEO keyword tool.

This tool allows you have the keyword research feature that gives you an estimated volume of traffic a specific keyword has accrued. Furthermore, as you type your keyword in this tool, CPC data pops up in the search bar. If you press enter, you will see the number of match keywords available in each SERP listing.

Apart from that, this tool allows you to type your content as it edits. It has a feature known as the Latent semantic indexing that helps to highlight terms that you should consider using in your writing. Before using the suggested terms, they are usually highlighted in red, but after using them, they turn green.

As aforementioned, this is an extension of the Surfer SEO. As such, if you want to enjoy the unlimited SEO features of Keyword Surfer, you will have to pay. However, paying means upgrading to using the full Surfer SEO.

 

Wrapping it up

Well, there you have it. We have listed for you 22 of the best SEO keyword tools available today. Our list comprises both paid and free SEO research tools. We have also gone a step further and helped you with tips that you can consider when selecting the tool among the listed 22. Therefore, you have no reason not to get your SEO optimization done to the very best quality.

Out of the 22 tools listed above, Shine Ranker was my best tool. What was yours? We hope this article informs your decision on choosing your keyword research tool for your next business, blog, enterprise, or marketing gig.

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