What Is A Private Blog Network (PBN) In SEO?
Private blog networks (PBN), although you might have heard of them before, you may not know what they are or how they are used. Link building is essential if you want to increase website traffic. Google has confirmed that backlinks rank third in ranking factors.
Link building is an effective SEO strategy. The right links can boost your organic visibility and rank. But earning backlinks can be difficult.
SEOs may choose to employ strategies that are contrary to these guidelines in order to increase their website's organic growth. This includes private blog networks (PBN).
Quick Links
1. What Is A Private Blog Network?
2. How Private Blog Networks Works?
3. Is Private Blog Networks Good For SEO?
4. Why Some SEOs Still Use Private Blog Networks?
5. How To Identify Private Blog Networks?
6. How Can You Protect Your Site From Personal Blog Networks?
What Is A Private Blog Network?
Private blog networks (PBNs) are a group of authoritative websites that are used to create backlinks for one website. It is a collection of sites that link to a single domain but are not related. This helps to increase its rank and pass link equity.
How Private Blog Networks Works?
First, you need to understand the importance of domain authority and backlinks before understanding how private blog networks work.
Backlinks are one the most important ranking factor on Google. This is the best way to tell search engines that a website is valuable and offers useful content.
Private blog networks are created by someone who purchases many expired domains that have high domain authority. Next, they create content for these sites and then link to their main website. then the main website receives so many quality backlinks.
Just like that, they can boost their SEO ranking and get more traffic to it.
Is Private Blog Networks Good For SEO?
Google's guidelines for PBN links are strict. if any Websites are caught using PBNs links often lose all their ranking in the SERPs.
In the most serious cases, where manipulative link-building techniques are used in excess, your site could be penalized or hit with a manual action.
Most SEOs who use private blog networks will find that links unnatural according to Google algorithms are likely to go unnoticed, rather than google trigger a manual action against that website.
Why Some SEOs Still Use Private Blog Networks?
It is not easy to earn quality backlinks. It takes time and results aren’t always guaranteed.
These tactics are often earned by email outreach, in combination with digital PR, broken link building, guest posting, link reclamation, resource link building, or other similar methods.
Although links from private blog networks are against Google's Webmaster Quality Guidelines it doesn't mean they won't help your site rank. There is a possibility that they could help you increase your site's ranking, but it's temporary.
That’s why some people still use private blog networks but it is risky to build links with a PBN if you still doing this your rankings could be drop-in some days.
How To Identify Private Blog Networks?
Private blog networks today are more complex and can be difficult to spot for users because they cover different topics, industries, and layouts. When interacting with other websites and receiving or giving backlinks, it is crucial to do your research.
These guidelines will help you determine if a site belongs to a PBN:
Website Design: It is hard work to maintain a lot of websites. Those sites that use a similar design, navigation, and color scheme
Hosting: Sites with the same IP address could be a concern
Site Ownership: For contact information about the site's owner, check the WHOIS database. Hidden WHOIS data is a red flag. It's clear that the blogs are linked which means all the site owners are the exact same.
Website Backlinks Profile: To see the amount of interlinking between sites, check out the backlink profile of the website
Video And Images: Videos and images can be difficult and are expensive to create. You can use Google image search and video search to find similar items.
No Proper Optimizing Content: Whatever there are private blog networks, they never optimize their blog posts. They don't waste time on these things because they have to run only one PBN.
High DR But Not Organic Traffic: The domain rating of some sites is very high but there is no organic traffic on their website. If any keywords of those sites do not rank on Google, then you can consider those sites as private blog networks.
How Can You Protect Your Site From Personal Blog Networks?
Keep up-to-date with Google search engine optimization guidelines. Also, make sure to use white hat SEO techniques.
Private blog networks are not recommended by any reputable SEO agency for linking or increasing website traffic.
If you have outsourced your link-building campaign, it is possible that your site is involved in a PBN. You could put your site at risk by purchasing links from Fiverr or other sites. You should not be tempted to sign up for a link exchange if you are being pressured.
So whenever you outsource your link-building campaign to someone else, make sure it is a reputable seo company and it works on only white hat seo techniques. You can also inform them that we do not need PBN links at all.
If any of your competitors make low-quality PBN links for your website, then you can disavow them. But you have to do this process very carefully because sometimes even the good backlinks you have can be disavowed by mistake.
Best SEO Practices To Avoid Private Blog Networks
Here are some good SEO Practices you can implement for your websites:
1. Website Structure
To be ranked on Google, it is very important for your website structure to be good. Website structure means how you are presenting your website to the people.
To make your website structure good, you have to make a great navigational menu and after that, whatever categories are there on your website, how are you listing them on your website, all these things matters for creating a good website structure.
2. Quality Content
The meaning of quality contact is that whatever topic you are covering, you cover it deeply.
For example, if you are covering this topic, “digital marketing” then whatever is related to this topic is SEO, Paid Media, Social Media, email marketing, and many more things then you can cover all these to make a good quality content.
Here are some high-quality AI Content Generator.
3. Topical Authority
Topical authority means covering many topics related to the same topic. With this technique, you can get your website ranked on Google very quickly, and that too without any backlinks.
This technique works very well, due to which Google can understand your website very well in few time.
4. On Page Optimization
Now you have written high-quality content, but to explain this content to Google, you have to do on-page optimization. Page Optimizer Pro and Surfer SEO helps you to do great on page optimization.
Here are some other on-page optimization tools.
After doing this process, Google will be able to identify your article very well, from which topic this article is related and on which keywords it wants to rank.
5. Technical SEO
If you do all the above things well, then you are going to rank very quickly on Google, you just need to do technical seo of your website.
In the technical seo, it comes to whether your website is being crawled well by Google or not, whether you have submitted the sitemap of your website or not, Whether your website has HTTPS certification or not, your website pages are indexed on Google or not You have to fix all these things
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Final Thoughts
My view is that you should not use private blog networks at all.
After using them, your website can definitely get a little boost, but it will be only for a few days, after that whatever rankings of your website are, it will be down again and if you are using PBN repeatedly and Google has detected you, then your website can be permanently banned.
Google's guideline is very strict on all these things, if anyone manipulates Google's algorithm to rank on Google, then Google responds very well to it.