50+ SEO Conversion Rate Optimization Tools
Even if you have good traffic for your website but cannot convert them to leads and ultimately customers that will avail your products or service, all your effort will be for nothing. The first step is to convert this traffic by opting for them to register so you can get their information and possibly turn them to your customers.
Improving your customer experience, creating good landing pages, and providing opt-in forms are some of the methods you can implement on your website. The data that you will get will help you understand your potential customer, and from there, you will be able to provide a service or product that can pick their interest.
Table of Contents
What is Conversion Rate Optimization(CRO)?
According to Wikipedia, Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or websites to take a desired action. This includes signing up either by registration or buying a service or product. Having the customer's data, such as what pages are frequently visited and how long they stay on a particular page, can improve your website to turn these potential clients into real and recurring customers. Below are tactics on how you can improve your conversion rates:
A/B Test
Custom Landing Pages
Surveys and Feedback
Heatmaps
On-site Testing
Pop-up forms
Live Chat and Support bots
Giveaways and Reward program
Engaging E-mail
Conversion Rate Optimization: 50+ Tools That Can Help Convert Traffics to Leads
We will be discussing 50+ conversion rate optimization tools that can help your website turn visitors into potential customers. The following tools can also help retain your previous customer and turn them into recurring clients. The list consists of a mix of free and paid applications.
The Complete A/B Testing Kit
The complete A/B Testing Kit is a Conversion Rate Optimization Tool (CRO) focusing on A/B testing. A/B Test helps you know the traffic to your website and continuously make more leads from other users visiting your site. A/B Test is also known as split testing, using two or more variables to identify which part has the most impact on your website traffic. A/B Testing Kit is a free-to-use tool.
Adobe Analytics
Adobe Analytics is a part of Adobe's Marketing Suite of Tools, and it is used in optimizing conversion rates. Adobe Analytics collects and analyses multichannel analytical data in real-time from various sources such as your webpage, email marketing, and more. It has four benefits which are Web Analytics, Marketing Analytics, Attribution, Predictive Analytics.
Google Analytics
Google Analytics Tool is a freemium tool for increasing conversion rates. Google Analytics is the most widely used online analytics tool, with over 29 million sites using it. Google Analytics has complete information to get to know your website and audience through the data from your performance of marketing and products.
Heap Illuminate
Heap Illuminate is another freemium real-time tool to increase conversion rates. Heap Illuminate is one of the best web analytics tools for tracking to help your business achieve results. It is a suite of tools with solutions for every user action on your website and provides improvements to impact your business.
HotJar
Hotjar is a freemium conversion rate optimization software that can increase your conversion rates. Hotjar is a behaviour analytics software used for tracking behaviour feedback. Hotjar has two feedback tools: on-site surveys and incoming feedback which one can learn what the user likes and dislikes on your website.
Crazy Egg
Crazy Egg is a conversion rate optimization platform focusing on heat maps. Crazy Egg is best for analyzing user behavior. It is a heatmap and testing tool collecting user data and evaluating the user website experience. Aside from the heatmap feature, it also has an A/B test to help increase website visitors to user customers.
Fullstory
Fullstory is one of the heat mapping tools available on the web. FullStory is a digital analytics solution that tracks a user's digital activities across many media. Fullstory offers heatmaps, session recordings, and bug tracking that can help track a website's user experience and transform them into solutions. Fullstory has a 14-day free trial and paid plans.
Google Optimize
Google Optimize works with Google Analytics data. Google Optimize can test and provide analytics to identify parts of your website needing improvements. It also has advanced statistical modelling and sophisticated targeting tools for you to use.
VWO Testing Tools
VWO offers several tools with different functions and purposes such as VWO Testing, Insights, Engage, Fullstack, Services. VWO has real-time A/B testing where you can evaluate how future changes to your website would affect your site visitors—and which changes are more likely to result in conversions. VWO is a paid platform, and you need to contact them for the pricing.
Instapage
Instapage is a builder with a focal point on behavioral targeting and personalization by implementing landing pages. It enables you to design custom landing pages for various audiences. Instapage is a paid plan, and pricing starts at 199 dollars a month.
Adobe Target
Adobe Target is a part of Adobe's Marketing Suite of Tools, and it is a conversion rate optimization tool. Adobe Target is a business testing solution that automatically lets you run A/B tests and personalize websites. One of the benefits of Adobe Target is having a user unified progressive profile to have the best user experience in every channel.
Browserling
Browserling platform is another conversion rate optimization tool focused on on-site testing. It is a web-based browser testing service that allows users to interact with real browsers on real machines. It offers responsive testing and screenshot where a client can annotate webpages and send bug reports. Browserling Platform has a free-to-use plan, and the paid plan starts at 19 dollars a month.
Browserstack
Browserstack Platform is one of the conversion rate optimization tools focusing on on-site testing. Browserstack App and Website testing tool used for enhancing the user experience across different platforms. It has cross-browser testing, UI test, Visual testing for websites. It also has an app live and automated for testing for mobile applications. Browserstack is a paid platform, and the price starts at 29 dollars a month.
GrowthHackers
GrowthHackers Suite of tools is a Conversion Rate Optimization Tool (CRO). It provides a set of collaborative tools to help growth, marketing, and product teams manage their testing and experimentation processes. One of their tools is A/B testing with home pages, e-mail, and landing pages. GrowthHackers has a free version, and the paid plans start at 99 dollars a month.
Unbounce
Unbounce is jam-packed with AI-powered features that make increasing conversions a breeze. It offers different products such as smart builders, smart copy, and smart traffic. Unbounce is a paid platform, and the price starts at 90 dollars a month.
Lucky Orange
Lucky Orange is an all-in-one CRO suite that uses dynamic heatmapping and a variety of other capabilities to target user behaviors on your website. Lucky Orange offers session recording, live chat, conversion funnels, form analytics, visitor profile, surveys, announcement, and a dynamic dashboard. Lucky Orange has a free trial, and the paid plans start at 10 dollars a month.
PageSpeed Insights
Google PageSpeed Insights examines the load speed of your website and makes recommendations for improving it on desktop and mobile devices. PageSpeed Insights is also a free tool like Optimize and Analytics from Google.
Sniply
One of the features of Sniply is the URL shortener which lets you personalize your shortened URLs and create the perfect call-to-action, as well as track, test, and engage with your followers when you share content. Aside from the URL shortener, It provides link management and link analytics. Sniply is a paid platform, and the price starts at 29 dollars a month.
Optimizely
The AI-powered platform from Optimizely allows you to run tests on any device or platform, including mobile apps, TV apps, and other platform apps. It also offers A/B and multivariate testing, as well as assisting you in determining which control groups are significant. Optimizely has different plans, and pricing cost is upon request.
Hellobar
Hellobar uses bars, modals, sliders as a type of pop-ups on your website to help convert web traffic into a customer by up to 83 percent. They also have advanced targeting for specific types of customers for maximum results. It is easy to use with just one click installation. Hellobar offers a free version and paid version of the app.
Sumo
Sumo App is one of the conversion rate optimization tools that can lessen email marketing efforts. Sumo is the best tool for tracking emails and converting them into leads. Sumo has four apps: List Builder, Welcome Mat, Share, and Smart Bar. Sumo provides a free version of their tool and also a paid version.
BuzzSumo
BuzzSumo offers content insights to help you develop new ideas, develop high-performing content, track your progress, and find influencers. BuzzSumo Platform has four key elements: Discovery, Research, Influencers, and Monitoring. BuzzSumo is a freemium tool.
TrafficMeter
TrafficMeter is a tool from SimilarWeb to know the traffic for every website you are surfing, including where the traffic is coming and what keyword or phrase they are using. The app supports four browsers: Microsoft Edge, Firefox, Opera, and Chrome. SimilarWeb app is a freemium tool.
Land-book
Land-book is one of the marketing tools used to create landing pages. Land-book offers a variety of templates for you to choose which can help attract visitors and convert them to customers. Land-book Platform is a free-to-use website.
Really Good Emails
Really Good Emails is a website where you can make an email template for your email marketing strategy. They offer a wide selection of email templates from known companies that copy or re-design to their liking. Really Good Emails is a free-to-use website.
Subject Line
Subject Line is a tool to evaluate a title for your topic, primarily when making an email for your marketing strategy. It ranks and has deliverability, marketing score, and advice to help improve your subject content. Subject Line is a free-to-use website.
Headline Analyzer
The headline analyzer at CoSchedule assigns a score of 1–100 to titles to determine their efficacy. Factors for scoring include word balance, headline type, sentiment, word count, character count, clarity, and reading level gauge. Headline Analyzer is a free-to-use plug-in and website.
Kissmetrics
Kissmetrics is an advanced product and marketing analytics to help your website's revenue growth by converting visitors to customers. Kissmetrics offers two variants which are SaaS and e-commerce. Kissmetrics is a paid platform and the price starts at 299 dollars a month.
Website Grader
The Website Grader is another CRO tool from Hubspot where one can grade their website and improve it. The Website Grader is an excellent tool for quickly assessing a website's overall performance by providing information on speed, page size, page requests, mobile friendliness and appearance, SEO, and security. The Website Grader is a free-to-use tool.
ContentSquare
ContentSquare has different features such as Surface, Troubleshoot, Innovate, Quantity and Activate. ContentSquare Surface is the feature where you can monitor behaviour in every channel to find the issues and make on-page changes for user improvement. ContentSquare is a paid platform, and for the pricing, you can contact them.
Clicky
Clicky is a real-time monitoring tool where one can analyze and make changes based on user traffic. Clicky shows you where visitors are coming from, how long they've spent on each page, and how many people are now online. Clicky is a freemium tool.
Heatmap
Heatmap has augmented reality, dynamic elements, feedback, and real-time optimization features. One of the Heatmaps features is augmented reality, which lets you receive data right on your website, and there is no need to leave your website to view the traffic data. Heatmap is a freemium CRO tool.
Intercom
Intercom is a complete customer communication platform with live chat, support bots, shared inbox, product tours, and campaign builder. Intercom's live chat features help build customer relationships by providing prompt response support. Intercom is a paid plan tool, and you need to contact them for the pricing.
Qualaroo
Qualaroo is a Customer and User Feedback conversion optimization software that gives data on the traffic on your site and targets user surveys by asking questions at the right time. Qualaroo has a 15-day free trial, and the paid plan starts at 80 dollars a month.
Survey Monkey
Survey Monkey Platform is one of the conversion rate optimization tools focusing on user surveys. Survey Monkey survey platform helps you turn feedback into solutions. Survey Monkey lets you learn what attracts your target audience to your business directly from the source, and you can improve converting methods based on these findings. Survey Monkey is a paid tool, and the plan starts at 25 dollars a month.
Five Second Tests
Five Second Tests Platform is one of the conversion rate optimization tools focusing on user surveys. Five Second tests are a type of user research that allows you to see what information consumers take away and how they react to a design in the first five seconds. Five Second Test is best for testing a website before launching it in the real world. Five Second Test is a freemium CRO tool.
Experimentation Ops
Experimentation Ops is an overall experimentation system from research, ideas, and experimentation programs to be used by a CRO user. Experimentation Ops can be integrated into other CRO testing tools like VWO and Google. Experimentation Ops is a paid plan, and you need to contact them for the pricing.
Mobile Monkey
Mobile Monkey Platform is one of the conversion rate optimization tools focusing on user communications. Mobile Monkey has different products, and one of them is messaging tools for customer retention and support. Mobile Monkey OmniChat is a consolidated messaging tool used for Instagram, Facebook, your website, and SMS marketing. Mobile Monkey is a paid plan, and you can contact them for the pricing.
Proof Pulse
Proof Pulse Platform is a Conversion Rate Optimization Tool (CRO). Proof Pulse has three features: hot streaks, live visitor counts, and recent activity. One of the features, Hot streaks, shows the users of your website that have taken action such as registration, trial and sign in. Proof Pulse is a great tool to increase the conversion of visits to a customer by up to 300 percent. Proof Pulse pricing starts at 79 dollars a month.
Leadformly
LeadfLeadformly can help your website by creating a form used for lead generation. Leadformly has 50+ templates to choose from, and every form has tracking built-in to analyze the users and conversions. Leadformly is a paid platform and starts at 37 dollars per month.
Amplitude
Amplitude has several products offered, such as Amplitude Analytics, Recommend, Experiment, Data Management, and Technology Integrations. Amplitude helps you increase conversion of visits to a customer by understanding your customer, improving their user experience, and making changes based on the data. Amplitude is a free plan only for Analytics, while Experiment and Recommend plans, you need to contact them for pricing.
Mixpanel
Mixpanel is a company that provides corporate analytics services. The information gathered is utilized to create reports and track user engagement and retention. It keeps track of how users engage with web and mobile apps and allows them to communicate more effectively. Mixpanel is a Freemium CRO tool.
Feedier
Feedier is a one-of-a-kind survey, and feedback-gathering tool digital marketers can use to track real-time satisfaction, gather visual data insights, and engage different audiences with fun experiences. Feedier pricing is customized for every user's needs.
Plerdy
Plerdy is a comprehensive conversion rate optimization tool that helps you study user behavior on your website. The following are the features of Plerdy: Heat maps, session recording, an SEO checker, and sales performance monitoring. Plerdy tools is a freemium CRO tool.
Tars Chatbot
Tars Chatbot can help convert visits into leads by having a conversation workflow to enhance user experience. Tar Chatbots is created using their template if you don't have the time to build it. Tars Chatbot is a paid tool, and you need to contact them for the pricing.
ConvertBox
ConvertBox Platform is focusing on on-site messaging. Convertbox is an early access platform for converting site visits to customers through intelligent on-site messages. It has several features such as Intelligent Targeting, Segmentation funnels, Lead capture forms, Drag and drop simplicity, A/B split testing and Track everything. Convertbox is open for early access, and you can receive special lifetime pricing by availing of their CRO tool.
Attention Insight
Attention Insight Platform is one of the conversion optimization tools focused on heatmaps. It has several features for heatmaps such as percentage attention, automatic percentage attention, clarity score, focus map attention report, comparison, and video heat maps. Attention Insights has its own AI proprietary technology, a predictive eye-tracking system based on deep learning, trained on estimated 30800 images from the eye. Attention Insights paid plans to start at 19 dollars a month.
Jivo Chat
Jivo Chat Tools is focused on customer-building relationships through chat. It has several features for chat support, such as live chat for websites, WhatsApp chat, Apple chat, Instagram chat, Facebook integration, and other services. Jivo Chat is a freemium chat tool.
Optimize Press
Optimize Press helps build a website such as landing pages to increase leads and revenue. They have other features such as marketing funnels, check-out payments, and integration. Optimized Press is a paid platform and starts at 99 dollars annually.
Visitor Analytics
Visitor Analytics Platform is one of the conversion optimization tools that focus on traffic statistics. Besides website statistics, it has several features, such as user behavior, visitor feedback, data protection, and privacy. Visitor Analytics is a freemium analytics tool.
User Testing
User Testing uses honest human feedback and makes you experience what your customers are experiencing. User Testing help increase your user conversion rate through this feedback system. User testing is a paid platform, and you need to contact them for the pricing.
Vyper
Vyper Platform is a Conversion Rate Optimization Tool (CRO) focusing on giveaways and growth strategies. It helps increase conversion rates of site visits to a user action by providing giveaways, referrals, and engaging reward programs. Vyper is a paid platform and starts at 149 dollars a month.
Interact
Interact provides a variety of engaging quiz templates for you to choose from to increase website visitors and user action. By having quizzes, you get to know your audience and provide specific targeted messages based on the data gathered. Interact has a free-to-use plan, and paid plans start at 17 dollars a month.
Conclusion
After a long list of SEO conversion rate optimization tools, we have come to an end. Whatever strategy you wish to use, remember that it has always been the visitors we are trying to impress. We should always look at the data presented by the CRO tools and make changes accordingly. If you wish to discuss more of this topic, drop us a comment below, and we will gladly reply. For other concerns or need help regarding SEO, please feel free to contact us.