According to Fabio Torlini of WP Engine, "…the web is now central to all commerce." It is essential to have a good site that will stand out from others.

There are over 1.86 billion websites online as of June 2021, and it is growing with more than 547,200 websites each day.

Today's challenge for every company or brand is to have a good search engine optimization strategy. There is a tight competition to rank high in search engine results pages or SERPs.

Your business can generate leads and increase revenue with the proper use of the internet, your site, and other available powerful marketing tools.

As the search engines change, so does the importance of these ranking factors, but some always seem to matter. This article will give you the most important SEO ranking factors for your website to dominate Google Searches.

1. Your Website: Secure, Accessible and Mobile-Friendly

Security

A website must be designed with security in mind from the beginning, including a robust system for not allowing errors or fraudulence to occur on the site.

Protection can include anything from an SSL certificate for encrypting data transmissions to ensuring your home page doesn't have an unencrypted password form (though you should use HTTPS if you do).

Accessibility

Another ranking factor is its accessibility. Search engines, especially Google, can visit your URL and analyze its content.

Your site must also be available without difficulty or restrictions based on disability or hardware capability. You may opt for larger font size or color contrast so that your page can accommodate low-vision people.

You may include alt text for images to better understand the idea. You may also have transcripts on videos so deaf users can read what was said in an audio recording while watching video content simultaneously.

Mobile-Friendly

Ultimately, your site must be accessible to people, whether through a desktop or mobile device. Statistics show that mobile searches outnumber PC searches on Google, so you need to ensure that your site is optimized for mobile devices.

2. Fast-loading Web Pages

A major factor driving a site's ranking is its speed. Google measures site speed as the time it takes to load and render the content on a page from the server to the browser, which it considers an important ranking signal.

Users have a lower tolerance for slow-loading sites and too complex sites that you cannot find the desired information quickly. More likely, users will search another page or site, thus, lesser sales.

Some tools can help you optimize your page speed such as Google Search Console and WPBeginner.

3. Credible Domain Authority and Links

Domain authority (DA) predicts a site's ability to rank in SERPs. It measures a website's reputation for trustworthiness. A credible site leads to a higher ranking on Google and increased traffic.

A good DA score ranges from 50 to 60. While to be considered excellent is to have a score above 60.

One of the tips to achieve an excellent score is to increase your DA through your link profile. Link building can be a long and complicated process, but it is necessary for success.

Inbound Links

You can consider which social media site you are active on and identify any blogger or entrepreneur who might be interested in linking to your site for their own purposes because of similarities or related content.

These links indicate that your site is a high authority. This is important especially when site crawlers, used by major search engines, validate and index the content of your site for it to be searched across the internet.

Your goal is to get many highly-ranking platforms or websites to link back to you.

Outbound links

Outbound Links are significant for SEO because they provide direction for people looking for information about specific topics or products on Google. Outbound Links also serve as an indicator of relevance in that they represent related topics or products to what is being discussed at the current webpage of interest.

Your goal is to use outbound links effectively by linking to another page or site with relevance and high authority.

Internal Links

When your site links to one of your pages, it directly impacts its relevance to a search engine's algorithm. It will show Google that this particular page is important to your business or website and should be shown higher up the list of results for related searches.

4. High-Quality Content

High-quality content affects the population a site gets from search engines, the frequency of visits, the time spent on the site, what the users click on while there, and other factors.

Keywords

You have to know what people are looking for on the Search Engine through keyword research. These are words and phrases that are associated with the information they want.

According to Ahrefs, 0.16% of the most popular keywords are responsible for 60.67% of all searches. There is potential to have organic traffic by just getting the right keywords and phrases.

Search Intent

Also, you have to understand what people are really searching for when they type in the keywords or phrases. Google analyzes click-through and bounce rates on your site to see if your content aligns with the user intent. You may create content for each user intent to make your page appropriate.

It is beneficial when your content uses the main keyword and other related words to support the topic. It should also be up-to-date and add value to the visitors.

Moreover, it should be original and not a copy-paste from other sites. There are tools to check online plagiarism to avoid such issues.

5. On-Page Optimization

On-page optimization aims to enhance your content, which can help with a user's experience. This process involves incorporating the primary keywords into Title tags, Meta descriptions, Headings, and so on.

The Title tag acts as a headline on your page, while the Meta description is a short narrative of your page. This allows the search engines and users to know the purpose of your page.

Optimize your Title tags (e.g., H1) and Meta descriptions (e.g., H2 or H3). You should also use correct keywords in headings and subheadings to increase your relevance for search queries.

These tips indicate that your content is scan-friendly yet full of pertinent information about a topic, product, or service.

Also Read: What Is The Approximate Number Of Google's Ranking Factors?

Which Factors Are Involved In Search Engine Optimization?