What’s The First Step In The Search Engine Optimisation Process For Your Website?

Keyword Research is the first step in the search engine optimisation process for your website. If you find good and relevant keywords for your website, then your website will start ranking on Google SERPs very soon.

What Is Keyword Research?

Keyword research is the process of finding and selecting the best keywords to target for your website or blog. it is important because it helps you understand what people are searching on Google, and how many people are searching for each term.

Keyword research can also help you determine which keywords are most valuable to target, based on factors like competition and search volume.

If you want targeted traffic from Google for your website, then you should focus most on keyword research because if you target related keywords to your website or your business, then definitely organic traffic will start coming to your website in a few days. With the help of this traffic, you can also convert all those people into your customers.

Step 1 - Understand Your Niche

Before doing keyword research, you have to think about the niche of your business or your website. This means that what is the category of your business or website for example plumber or hotel and education these are some niches.

Step 2 - Create A List Of Main Topics

Now you have to make a list of all the main topics related to your business or website. To make a list of these topics, you can also see your competitor’s website.

Whatever keywords your competitors are ranking on Google, if it is related to your business, then you should also target the same keywords, this will make it much easier for you.

Step 3 - Find Related Keywords

Now you have got the main topics, so now you have to find all the related keywords to those topics and make a list of all of them.

To find related keywords, you search your main topic on Google, then Google Automatic will give you many suggestions related to that topic, which you will see in Google Auto Suggest or People Also Ask snippet.

Step 4 - Use Keyword Research Tools

Now you must have got a list of many keywords, so now you will also need some data about those keywords like search volume and keyword difficulty. If no one is searching for those keywords on Google then there is no point in targeting them.

Keyword research tools tell you very important metrics about keywords. If you want to know this for free then you can use Google Keyword Planner but if you want some advanced data then you should use tools like Ahrefs, Semrush , Or Shine Ranker.

All these tools tell you the search volume of keywords as well as the keyword difficulty so that we know how much competition is there to rank on these keywords.

With the help of these keyword research tools, you can easily find many keywords for your business, but these tools are a bit expensive.

Important Steps After Doing Keyword Research

After doing keyword research, you will need to do some other Search Engine Optimization steps which I have told you below.

Create SEO Friendly Website Structure

SEO friendly website structure is the process of developing a website in a way that Search Engine Optimization can be performed more easily on it.

This includes factors such as using proper tag hierarchy, choosing the right URL structure, and optimizing the website for user experience.

A well-structured website makes it easier for search engine crawlers to index your content and improves your chances of ranking higher in search results. It also makes your site more navigable for users, which can lead to increased engagement and conversions.

Creating an SEO friendly website requires careful planning and execution, but the rewards can be significant. If you want your site to be more visible in search engines and improve your overall online performance, consider implementing an SEO friendly website structure.

Focus On Technical SEO

Technical SEO is the practice of optimizing a website for the purpose of improving its technical performance. This includes aspects such as site speed, indexation, and crawlability.

Technical SEO is a vital part of any SEO strategy, as it helps to ensure that a website is accessible and visible to search engines.

Furthermore, Technical SEO can help to improve a website's click-through rate, organic traffic, and overall ranking.

Technical SEO is an ongoing process, and it is important to stay up-to-date with the latest trends and best practices. However, by following some simple guidelines, any website can benefit from Technical SEO.

Publish High Quality Content

High-quality content is important for any website. By definition, high-quality content is well researched, well written, and relevant to your target audience.

High-quality content can help you attract new visitors, engage existing visitors, and build a loyal following. Not only that, but it can also help you rank higher in search engines and generate more leads.

In short, there are many benefits to publishing high-quality content on your website. Of course, creating such content can be time-consuming and challenging. But the rewards are well worth the effort. If you want your website to succeed, make sure to publish quality content on a regular basis.

You can use some AI Content Writing Tools For creating high-quality content Like Conversion AI.

Also Read: For SEO Site Content Should Have?

Create Backlinks

Backlinks are important for SEO because they show search engines that your site is popular and relevant. The more backlinks you have, the higher your site will rank in search results.

However, it's not enough to just have a lot of backlinks. The quality of the backlinks is also important. Backlinks from high-quality sites are more valuable than backlinks from low-quality sites.

To get high-quality backlinks, you can create informative blog posts and infographics, participate in online forums and Q&A sites, and guest blog on high-profile websites. By taking these steps, you can earn valuable backlinks that will help improve your site's visibility and authority.

Also Read: What Is The Approximate Number Of Google's Ranking Factors?

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