What is Majestic Trust Flow?
In the world of SEO, there are dozens of metrics you can track to improve your website's visibility. Majestic is an excellent tool for a website's health and popularity. It's a popular SEO tool used by digital marketers and SEO experts for link analysis.
Majestic Trust Flow is the way to measure how trustworthy a website is based on backlinks alone. Trust flow indicates a score ranging from 0 to 100 that shows the perceived trust of a website based on the quality of backlinks it has received. The higher the score, the greater the perceived confidence and hence the website's ranking potential.
A website with a higher trust flow than a website with a lower citation flow score is more likely to have high-quality backlinks. Majestic uses this metric to rank which websites are the most relevant. Many SEO experts consider trust flow an overall metric for determining link authority.
Difference of trust flow and citation flow
Trust Flow and Citation Flow may not always correspond with one another. A good trust flow is much more challenging to obtain than a good citation flow. As more websites are linked to your website, the citation flow grows. If your trust flow improves, your citation flow will improve too. However, trust flows do not always increase because many links are bad or irrelevant to your industry.
As a result, if a website with solid citation flow but poor trust flow connects to your website, your Majestic trust flow may suffer. Even if you have a quality backlinking strategy in place, there will always be some backlinks that are not mainly qualitative or relevant to your website.
What is a good trust flow score?
A trust flow score is a metric that helps explain to website owners whether or not their backlinks are of good quality. Having a high trust flow score is essential because higher scores tend to result in a more favorable ranking by search engines. Let's take a look at what the search engine will evaluate to determine a good trust flow.
Score lower than 10 - This implies an insufficient degree of trust. Most new or spammy websites may fall under this category. If your website score is lower than 10, you should reconsider your SEO strategy and link-building plan.
A score between 10 to 50 - The Majestic Trust Flow score represents the overall level of trust. This category includes e-commerce websites and news websites such as Reuters.
A score higher than 50 - This score represents a high level of trust. If your site falls within this score, you may compare its trustworthiness to sites like YouTube, LinkedIn, TED Talks, Yahoo, Vimeo, etc.
Furthermore, the average trust flow and citation flow ratio must be 0.50. Having a much greater Citation Flow than Trust Flow might have an impact on your ranking. It means that your website has many low-quality links and information.
How to increase trust flow
To evaluate any site's trust flow, you'll need to purchase Majestic's SEO Backlink Checker. If you wish to try out this tool, you may do a free search on Majestic's home page. A paid membership is needed to view your link profile and your domain's topical trust flow. This application offers an excellent view for assessing the performance of your website.
Measuring your domain's trust flow is an excellent technique for assessing your site's perceived trust. This is an excellent method for determining the effectiveness of your entire SEO strategy.
There are several ways that you can increase your trust flow:
Analyze Your Competition: A competitive backlink analysis will help you identify high-priority keyword-focused topics that you should include in your content marketing campaign. Trust Flow may also assist you in identifying areas where your site can beat competitors in your field. This kind of leeching on your competition might be beneficial.
Assess Link Opportunities: If a reputable site is willing to link to your competitors, it's likely that they'll connect to your domain as well. These leads may assist you in focusing your link-building efforts on strategically relevant target sites that will not impact the trust flow of your domain. This is a wonderful way to strengthen a successful link-building outreach campaign.
Maintain Your Topical Relevance: To successfully establish authority and exposure in high-priority searches, you must stay focused on your target audience. While linkable articles or blogs should appeal to a wide variety of readers to promote linkability, it is essential that your keyword-focused content does not divert too far from your major topic – you will not be able to compete for irrelevant topics in the SERPs. Evaluating your Topical Trust Flow over time can help you remain on goal.
Identify and Remove Spammy Backlinks: If you see a pattern of links from sites with a trust flow lower than 10, you may be targeted by competitors engaging in negative SEO. It's a good idea to check out for such toxic backlinks since they might affect your own website's trust flow. To remove them, utilize the disavow tool or contact the website owners and urge them to remove the bad links. While these strategies may cause a temporary drop in traffic, they will help you establish a much more trustworthy image than any unethical competitors.
The Importance of Using Majestic Trust Flow for SEO
Like any other third-party tool, trust flow was created to assist SEO and marketing professionals in making appropriate judgments while pursuing link development. Different SEO tools use various measures to assess the amount and quality of backlinks received by a website and the relative ranking potential for keywords.
While Majestic is a third-party tool, its particular metric, "trust flow," is not a ranking criterion utilized by Google or any other search engine. Trust flow scores and related metrics should be considered and worked on by marketers and SEO experts. Especially in light of EAT updates and false news, it is more important than ever to understand this measure and what it tells Google and people about your site.
Final Thoughts
Trust flow plays a massive part in determining how well a particular website will rank within the search engines. Majestic is undoubtedly a tool that every digital marketer and SEO expert should check out. By using Majestic's tool and looking at your competitor sites' trust flows, you can begin to compare their link profiles. If they have a better link profile than yours, this may indicate why they dominate your rankings compared to you.
When conducting competitive research for an SEO link-building campaign, trust flow is an important metric to keep in mind. It allows you to determine which websites you should target for your next link acquisition strategy.
