What Is GatherContent?

A website's ranking heavily relies on its contents. The writings and the structure of the website must prove to be original, valuable, and high-quality. You must research main keywords, improve your site structure, and do copywriting to engage people with your content. These will make your website stand out from the rest in search engine results.

However, it is a tedious process. Writing is just a part of the whole methodology for optimizing your website. You also have to keep track of other roles and responsibilities, such as designers, marketing specialists, copywriters, etc. Adding to this issue is that these people are not working in the same place and time.

One way to overcome this challenge is to use a content operations platform like GatherContent. 

What is Content Operations?

Content operations aid a workforce in sustaining the content lifecycle by focusing on people, processes, and technology. It ensures that a workforce competently implements the timeframe from planning to managing content.

People

The company and its team are the foundation of content operations. To uphold healthy working relationships, distinctions in roles and responsibilities must be clear. A comprehensive job description must be given to individuals to function effectively.

Process

Processes are the nitty-gritty steps to finishing a task. It must be laid out to the people to assess the status of a task or project. It will also be easier to identify and solve issues when people follow a process.

Technology

Technology refers to people's tools and software to finish a task. These can support people with project management and scheduling, task management, content execution, analytics, and reports.

What is GatherContent?

GatherContent is a content operations platform that keeps a global workforce organized and effectively creating and delivering content in less time and at scale.

It is a solution for finishing projects involving various people, processes, and contents. It aids the whole workforce in achieving its goals and satisfying users’ needs.

There are four main functions you can find on the platform.

Content Hub

GatherContent puts your team together in a single Content Hub. This organizes your people and your content creation for good coordination and accountability according to your organization’s work style. This gives you an overview of all the contents in shared projects and folders, their status, the people working on them, and when they will be finished. This will track the project’s progress and budget. 

Workflow Tools

GatherContent offers you Workflow Tools for the necessary process of content creation. It ensures that your content creation is moving forward by making clear-cut job descriptions and actions. 

It informs your workforce of the timeline, assignments, and status to finish the project. You can also discuss with people for comments, revisions, or updates. This will set well-defined expectations making the people productive. 

Here are some workflow tools on GatherContent:

1. Blog Post Content Workflow

2. Case Study Content Workflow

3. Website Redesign Content Workflow

4. Help Centre Content Workflow

Content Editor

GatherContent offers a platform where people can instantly collaborate on writing, editing, and commenting on content. Since people across the globe can access the same content, content creation will take less time.

Other features that will guarantee both high-quality content and efficiency are:

1. Template Library

2. Content Workflow

3. Content Guidelines

4. Cloud-based

5. Revision History

6. Field Rules

Content Templates

Content Templates set the standard in content creation by providing contributors flexible templates for any type of content and its appropriate structure and style. You can also put reminders for each section such as title and article body. This will help you establish content rules for consistency. Some of these templates are for website, email, social, and blog content.

Integration

GatherContent allows you to import and export contents easily through Import, Export, and API. You can also share your data to webhook events easily. Furthermore, you can connect to your CMS and other platforms to sync your content creation. With this, export and publishing workflows will be less of a hassle. 

There’s a new feature “Zapier,” where it automates repetitive tasks between applications. This will mirror projects in your Slack or Trello account.

Free $1,000 Cash Giveaway

GatherContent Pricing

GatherContent does not offer a free plan. Instead, you can test the platform for 30 days for free. 

You can choose from three popular plans: Start, Scale, and Transform. The mode of payment can be annually or monthly.

1. Start – this plan is for smaller teams and start-ups. The rate is 1,069 USD per year.

2. Scale – this plan is for a team who works on a large number of contents. The rate is 3,229 USD per year.

3. Transform – this plan is for large teams expanding across multiple projects. The rate is 8,629 USD per year.

You can also have a custom plan to meet your organization’s needs and goals.

Final Thought

GatherContent is best suitable for large and remote organizations. Its system was designed to provide ease amid diversity and flexibility. You can also connect it to your day-to-day tools or other platforms to speed up the process and accomplish more.