What is a Good Domain Rating?
Most of the time, businesses tend to overlook the rating of their website, thinking that it will not affect their ranking in the search engine results. They don’t know that Domain Rating (DR) is as essential as other search engine optimization (SEO) aspects. DR determination is beneficial in strategizing and improving your site’s optimization.
What is Domain Rating?
A popular metric, Domain Rating (DR), was created by Ahrefs. This metric uses the website’s backlink profile to determine its comparative strength among its competitors. The higher the DR is, the more effectively the website can land on the top page of the search engine results.
The process of computing DR can be compared to how PageRank is calculated. But the only difference between the two is the factors that are being computed. In DR, you compute websites between websites, while in PageRank, pages between pages are determined.
How is Domain Rating Processed?
DR uses a linear scale ranging from 0 as the lowest to 100 as the highest. The following are the steps to check the rating of a domain according to Ahrefs:
First, domains pointing to the website with a minimum of one followed link are determined since only those that have followed links can influence DR.
Then, the number of other domains connected to the linking domain is monitored. It is essential to make sure these are legit websites because they can likely change the DR of the target website. For instance, if the DR of the connected domains is good and rising, it can also increase the DR of your site.
Coming from the main website, a little "DR juice" is transferred from each connecting site. By approximately breaking down the linking domain's rating with the total of legit domains it links to, the amount is verified.
What is a Good Domain Rating?
As mentioned above, DR can range from 0 to 100, with 100 as the highest. Anything from the 70-80 range is considered a good domain rating because it’s the median, or average score between 0-100. But if you are aiming to land on the top page of the search results, your target DR should be 80 and above.
How To Achieve a High DR?
Listed below are the things to consider to level up your DR:
Choosing a Domain Name
When you’re picking a domain name, it is worthwhile to note that you should think of a name that is catchy and remarkable. You can create the domain name by linking it to the services and products that your business offers.
Enhancing the Content of the Page
It is advisable that you make the most of the "meta" tag. This helps in informing searchers of the content your site offers. Make sure that you have title tags, header tags, meta descriptions, keyword anchor text, and image alt tags. Avoid putting too many keywords because it can affect your domain rank.
Create Relatable Content
It is easier for people to lurk on your website if you have content that is relevant, relatable, and informative. After all, having this kind of content can give the impression that you are not only offering a reliable service or product but also a helpful solution to their problems. Also, people who see good content and share it on their social media can drive more potential clients to your domain. When creating good content, aim for long-form blogs with no less than 1,000 words.
Ensure a User-Friendly Site
According to an article by charleygrey.com, having a website that performs poorly affects the impression of about 88% of Americans. If you want to have potential customers visiting your website, it is vital that you consider them when optimizing the site. The more that it is easier for them to navigate the domain, the more that they will always visit the site to find solutions that you can offer.
Examine Your Backlinks
If you are aiming for a good domain rating, you have to keep in mind that maintaining it requires a lot of effort. This means that you have to check the quality of sites that are connecting to your domain. Every now and then, review what these domains are and how they are using your link. It is important to avoid sites that are poorly performing because they can lower your DR.
Set up Good Internal Linking
Evaluating your strategy for internal linking can add value to how Google sees your website. By ensuring the right internal links, Google can see the structure of your page, its relevance, and its relationship to one another. Also, it can determine the importance of each page.
Online Content Promotion
Content marketing can do wonders for your website and business. Why? It’s because, aside from driving sales, sharing quality content can build awareness and community for your brand. When you have eye-catching or informative content that you share online, people will do the talking. It means that you don’t have to exert effort because they will be the ones distributing it to other communities. And if you are consistent, you can gain a good following and reputation among potential clients and consumers.
Create a Long-term Strategy for Content
Consistency is the key when building your domain rating. This means that when strategizing content, you have to always think of something that is relevant to your brand. For instance, keywords can help you leverage your ranking. From that, produce content that shows the expertise of your business. This can give you lots of linking opportunities from others, which can result in a good domain rating.
FINAL THOUGHTS
A website's Domain Rating (DR) determines how strong the backlink profile of a website is. Having a high DR can cause your website to shoot up to the first page of the search engine results page (SERP). In order to have a DR that is at least 80, reviewing websites linking to your page should be done consistently. Make sure that these sites also have a good and reliable backlink profile.
However, keep in mind that having a good DR alone doesn’t automatically guarantee an increase in ranking on Google, Bing, and other search engines. You also have to make sure that your website is high-quality and persistent with its SEO strategies.
