Social Media Link Building
Social media link building can be an extremely valuable part of your SEO strategy. It is an effective technique that will help you boost your search rankings, increase the number of visitors to your website, and improve your brand's image.
The ease of availability of social engagement and its widespread usage all over the world make it an attractive platform to create content and link to your sites and networks. It is a powerful way to network with potential new customers, clients, or business partners.
As Google emphasizes high-quality, shareable content, social media is becoming more critical in link-building tactics for companies of all kinds. If you're interested in social media link building, read on.
Understanding link building on social media
Link building is a way of obtaining links to your website from other websites. These are known as "backlinks" in SEO. Backlinks from social media are links on a social media website that point to your website. One of the key ways that search engine algorithms evaluate is the relevancy of a page via links.
A high number of links to a website suggests that the information is valuable. Both external and internal linking increase the visibility of your website. Social media backlinks may be inserted in user profiles, inside posts, and comments and shared as direct links on social feeds on Facebook, Pinterest, Twitter, and Reddit.
Boost SEO with social media links.
You are missing a significant percentage of your potential audience if you disregard social media links. Indeed, social media backlinks provide a potential customer for your website. They constantly visit websites by clicking on links in their social media newsfeeds.
The perks of social media links contribute to SEO performance by boosting content exposure and creating more opportunities to provide backlinks from other websites, which improves domain authority and page rank. Social media may play a little part in directly increasing your ranks, but it is best to enhance your rankings indirectly. This is possible if you utilize it as a channel for link building campaigns.
These are strategies to use social media for SEO link building.
Include links on your social media profiles. To begin with, put links to the main website on your social media profile pages.
Share great content. You may post unique content (possibly trending content) to get additional shares, attention, and links from a large audience.
Grow your following. The larger your following, the greater the reach of your content—but keep in mind that additional followers will not raise your ranks on their own.
Make use of the influencers' power. Working with well-known social media influencers may help you reach more people and earn more backlinks.
Guide on social media SEO link building
If you want to drive massive amounts of free traffic and build up your backlinks, there's no more effective way than through social media. Social media is mainly used for branding, but it can also work as a powerhouse link-building resource if done right.
You can use your social media platform to drive traffic to your website by sharing links to relevant articles published on other websites. You can also include backlinks to your blog posts and other content that you've created on your website or elsewhere.
That being said, below are the best ways that you should follow when using social media as part of your SEO link-building strategy:
Facebook Link Building.
Profile Bio Section. Personal Facebook accounts contain an intro or bio section on the main page with a character restriction of 101. Few people are aware that you may enter a URL in this field to generate a backlink to your website through Facebook's social media marketing platform.
Business Page Contact Info. A company contact box in the "About" section of your Facebook Business page allows you to add a link for social media link building.
Facebook posts. Whenever posts are placed publicly on your timeline, you should add the site URL similarly, as Facebook can reference links to the domain.
Facebook Comments. When commenting on someone else's post or your own, you may include your website URL. This will also show up in their news feed and encourage more people to click through.
LinkedIn Link Building
Personal LinkedIn Profile. In the website URL field, you may provide a backlink. This will assist you in obtaining high-quality backlinks for your business and driving targeted traffic to your website.
Company Page LinkedIn Profile. If you have a LinkedIn company profile, you may include a backlink in the website URL field for search engine optimization and brand exposure.
LinkedIn Posts. LinkedIn postings are an excellent way to establish your reputation and expertise in your field. Better still, LinkedIn enables you to include a link in the post itself.
LinkedIn Comments. LinkedIn comments are another thing to make social media links. You may comment on other people's posts and articles on LinkedIn while including a link back to your site to get additional backlinks.
LinkedIn Articles. LinkedIn includes a feature called "articles," which are long-form content pieces comparable to blog posts that you may write on the network. It's also a great way to insert backlinks for social media link building.
Just choose "write article" from the "start post" drop-down menu to utilize this function. It is located next to the "event" button. You may include links to your website inside this article, just like you would in any blog post.
Insta Link Building
Bio-on Instagram. You may insert a link in your Instagram bio using the website field. This is the only location to build an organic backlink for your website unless you produce a boosted post or IGTV description.
Promoted Instagram posts. You may pay to advertise your Instagram posts to a particular audience. Promoted posts also allow you to put a backlink in the description that readers may click on to visit your site.
IGTV Descriptions. Another technique to leverage Instagram social media link building is inside the caption of your IGTV videos. This field has a 2200 character maximum, and adding your backlink at the beginning is preferable for exposure and clicks.
Pinterest Link Building
Pinterest Profile Website. Your Pinterest profile is an excellent location to provide a link to your website. You may do this by including a link in the Website URL field.
Pinterest Pins. Another popular social media link building approach is to create Pinterest pins. You may enter a URL for each pin you make for the destination site. Make an eye-catching image to get the most out of this link-building method. Use a picture that grabs visitors and a captivating description that promotes clicks to your website. This will encourage more people to re-pin your URL on Pinterest, boosting the number of organic backlinks on the platform.
Twitter Link Building
Twitter Profile Description. You get 160 characters to introduce yourself when you create your Twitter profile. It's also an excellent location for social media link building since you can include a backlink to your website that everyone who sees your profile may click on.
Profile Website Field. An opportunity to include a backlink to your website is in the website section on your Twitter profile. Use this field carefully since it only allows one link, and do not use the same link you have in your Twitter profile description.
Tweets. You may add a link to your website in the tweet's body when tweeting. In Twitter replies, you may also provide a link. Tweets are indexed by Google, which helps boost the SEO value of your backlink when using this type of social media link building.
YouTube Link Building
YouTube Profile. You may add various links to your YouTube profile, one of which is a link to your website.
YouTube Channel Banner. If you have a YouTube channel, you can include a link to it in the banner section. There is a section for "Links" under Customize Channel > Basic Info. This is where you will enter your URL, which will show as a button above your YouTube channel art banner.
YouTube Video Descriptions. YouTube video descriptions are a simple option to include links, and you may consist of as many as you like. Just be sure you don't go over 5,000 characters (about 800 words). It's also good to wrap your backlinks with related keywords to increase their topic relevancy for SEO.
YouTube Comments. Another way to establish social media links is by commenting on your own and other people's videos. And, if your comments are helpful to other users, they may be an effective strategy to bring targeted traffic back to a particular page on your website.
YouTube Cards. YouTube Cards are clickable CTAs that direct viewers to another video, channel, or website. You can also utilize this capability for link building by including links to your website in your videos.
On the other hand, the YouTube Card function is only accessible to channels that have joined the YouTube Partner Program. Furthermore, you may only link to the website associated with your account, not any other page on the web.
Conclusion
The bottom line is that social media link building can be an effective tactic for link builders working on a limited budget and a great way for content marketers to expand the reach of their content across the web. While not all links acquired through social media will be the best quality or pass the highest-ranking value to search engines, they can still be strong links that boost your authority and overall presence in SEO.
