30 Top SEO Questions Answered

There's a good possibility you have a lot of questions if you're new to SEO or a business owner trying to improve the performance of their website and increase online presence in search engines. It's difficult to know where to look for answers to even the most basic of questions, especially when you'll often find contradictory answers on the internet.

Furthermore, there are a lot of SEO questions being produced by Google from their regular updates on search engine algorithms. However, there are SEO questions that remain the same even with the continuous change from Google. Some aspects of SEO remain fairly constant, and we have compiled some of the basic and most frequently asked questions especially for someone new to the world of digital marketing. 

Below are the 30 most asked SEO questions that you will encounter and will start off with the list by answering what is search engine optimization.

1. What Is SEO?

SEO stands for "Search Engines Optimization". It is one of the most asked SEO questions you will encounter. It is the process and techniques that help the website's visibility when people search your products and services on Google, Bing, and other search engines. More prospective clients will come to your site if your site has better visibility. SEO is a vital marketing tool that is very important in growing business online.

2. Why SEO Is So Important?

SEO is so important because it is cost-effective. Another one of the most asked SEO questions about search engine optimization. It is the best way to drive organic traffic to your site and generate more sales at a lower marketing cost. Based on surveys, 50% of Marketers believe that SEO is very crucial and the most effective digital marketing tool.

3. How Do You Measure SEO Success?

In determining SEO success, the use of applicable metrics such as SEO tools on your business is the best way in evaluating your SEO performance. You can measure the results of your SEO performance by determining the search engine results of your organic traffic, keyword ranking, SERP visibility, click-through rate, bounce rate, website authority, backlinks thru link building, page speed, time spent on a web page, and conversion rate. Track those metrics regularly in evaluating your SEO results.

Several SEO tools can measure SEO success like SurferSEO, SEMRush, Serpstat, SuperMetrics, and more.

4. Where Can I Learn SEO For Free?

There are many resources in Learning SEO for free over the internet. Topics available over the internet for free includes SEO basic principles such as understanding of SEO goals, master keyword research, differentiating On-Page and Off-Page, learning and identifying UX signals, SEO-friendly content creation, learning link building, and many more. There are a lot of great places where you can learn SEO, so start learning basic SEO now and you will also know how to increase organic traffic on your website.

You can start learning SEO for free here at ChaseReiner or at Mangools website.

5. How Important Is Web Hosting For SEO?

Web Hosting refers to the space hosting wherein your website's data are being stored on the webserver. It allows your website to be available for anyone over the internet. Web Hosting is important for SEO because it helps improve ranking and drive traffic to your site. Better Web Hosting can maximize uptime and decrease load times, thus it is a satisfying speed for all internet users making it search engine friendly. In choosing your web hosting provider, there are factors to be considered like the Website Loading Speed, Website Security, Server Location, Tech Support, and more.

For more information on what web hosting to choose with SEO features, you can read our article '15 Top SEO Website Builder".

6. What Is SEO Organic Traffic?

The term "organic traffic" is used to refer to those website visitors that visit a webpage on your website such as a landing page from search engines for free. Organic traffic is obtained as your site appears on search results when users perform search queries on Google, Bing, and Yahoo. SEO or search engine optimization is the branch of online marketing that focuses on improving organic traffic.

7. What Is SEO Keyword Ranking?

Keyword ranking in SEO refers to a page's position on the particular search results of a keyword query. When a user enters a particular keyword related to your content, your keyword ranking is the spot where your page's URL is shown. High-rank keywords are shown on top of the search engine's result page or SERP. Improving keyword ranking includes on-page strategies like optimizing meta descriptions and keyword research.

SEO tools like Page Optimizer Pro can help your website with SEO keyword ranking.

8. What Is SEO SERP Visibility?

SERP visibility is also known as “search visibility” or “SEO visibility” is the share of traffic from organic search results of a particular website. Marketers use SERP visibility metrics to determine estimated traffic and identify potentials for website optimization. SERP visibility can be used also in tracking the results of SEO efforts without checking the rank of each query. Once you've got a Google Penalty, it is possible your website won't appear in the SERP.

9. What Is SEO Analysis?

SEO analysis is also knowns as SEO audit. It is the process of examining a website, understanding how will the website has been optimized, and determining the ways for improvements. With SEO analysis you can have the information you need such as keyword ranking, competitors' performance, and a better insight into the performance of your site.

SEO tools you can use for analysis are SEObility, KWfinder, and Screaming Frog.

10. How To Use Google Analytics For SEO?

Google Analytics is a free SEO analytic tool that contains valuable information in monitoring SEO performance. There are a lot of useful ways to consider in tracking SEO efforts using Google analytics such as Keyword tracking, Search Console syncing, creating SEO-related goals, comparing non-organic visitors to organic, setting up alerts, creating customized dashboards, and a lot more. Digital Marketing teams use Google Analytics to showcase how organic searches bring profit to the business.

11. Which Is Better, SEO or PPC?

SEO (search engine optimization) and PPC (pay-per-click) can both help in different ways for your growing business. SEO efforts focus on driving organic traffic to your website while PPC is the paid online advertisements that display on search engine result pages. Using both SEO and Google PPC together can be the best strategy in bringing traffic to your site.

12. What Is The Difference Between SEO and SEM?

SEO (search engine optimization) focuses on optimizing your website using free strategies to capture organic traffic. Whereas, SEM (search engine marketing) is a paid strategy and uses SEO to bring paid and organic traffic to your site. SEO takes time to take effect, around three to six months while SEM is immediate, upon ads launching. In choosing between SEO and SEM, you should consider the Cost-Per-Click, Competition, Industry Knowledge, Age of your Business, Website Status, and more.

13. What Is On-page SEO?

On-page SEO or “on-site SEO” refers to any optimization strategy on your website in order to improve search rankings position in search engines. It is the HTML source code and content of a page that can be optimized to improve visibility on Google, Yahoo, Bing, and other search engines. On-page optimization factors to consider include the URL, Title tag, Meta description, Heading tags, Alt tags, Keywords, Content, Speed, Internal linking, Images, and more.

SEO tools you can use for on-page SEO are Rankmath and Rank Tracker.

14. What Is Off-page SEO?

Off-page SEO also known as "off-site SEO" refers to all optimization techniques outside your website to increase the site's ranking on the search engine result pages. Link building is usually considered the main off-page tactic. Other off-page tactics include content marketing, landing reviews, social media marketing, blogging, podcast appearance, and more. The more acquired backlinks, the better the authority. To keep on staying on top of external SEO, backlinks monitoring and correction of broken links are factors to be considered.

15. What Is Technical SEO?

Technical SEO is the improvements of technical aspects of a website in order to increase your page organic ranking on search engines. It is the optimization of sites for crawling, indexing, and website architecture. Technical SEO is a broad field that covers everything from sitemaps, meta tags, Javascript indexing, URL structure, 404 pages, 301 redirects, and more.

16. How Much Does Technical SEO Cost?

Technical SEO cost varies depending on the size of your website and business. Also, the cost of technical SEO will depend on services rendered as to technical SEO Audit, Implementation, Consulting, Website Maintenance, and more. The best option is to get a customized quote from a legit and reputable SEO Agency and professionals.

17. What Is Local SEO?

Local SEO is a branch of SEO that focuses on optimizing a website for a specific local area. Local search optimization is important for businesses serving specific cities, towns, regions, and other defined geographical areas. If you have a local business like restaurants, bars, shops, groceries, and businesses that travel to customers like plumbers, local SEO marketing is needed. You can use Local Viking to track your local SERP ranking.

18. What Is an SEO Audit?

SEO audits are the process of evaluating various factors affecting your site's ability to rank on search engines result pages. SEO audits also provide better insights into the website's structure and overall performance. In performing SEO Audit, there are multiple ways such as the use of automated SEO checker, hiring of professional service, or doing it manually. It is very important to perform SEO audits frequently for a website's long-term success. One of the SEO tools we recommend for your audit needs is Shine Ranker.

19. What Are Backlinks?

Backlinks are links from one website to another. These are votes from other websites telling search engines that you have valuable, credible, and useful content. Pages with higher votes or high-quality backlinks improve the website's ranking and visibility on the search engine result page. You can use Automatic Backlinks to help with your website's backlinks.

20. What Are Meta Tags?

Meta tags are a type of HTML tag that provides information about the website page and these tags information does not appear on the page itself. Meta tags are very essential content that tells the search engine about the website. "Meta" also known as "metadata", is the data "about" the data on your page. The four major types of meta tags are Meta Keywords Attributes, Title Tag, Meta Description Attribute, and Meta Robots Attribute.

21. Why Are Heading Tags Important for SEO?

Heading Tags makes the webpage content organized and easier to read, as it provides information about what your page is all about. Headings are an important part of on-page SEO strategy since search engines use them to easily crawl, index webpages, and determine page rank as shown on search engines' result pages. Having good heading tags is essential for SEO as it brings organic traffic to your website.

22. How To Use Title Tags For SEO?

Title tags refer to the title of the page. Search engines use title tags to interpret a page's content. Title tags are the most essential on-page element for SEO. To optimize title tags for the page's target keyword, some guidelines on Keywords, Length, Uniqueness, and Natural Language must follow.

23. What Are Internal Links?

Internal links are hyperlinks from one page to another page of the same website. Internal links are important for SEO, it helps Google find, index, and know all the pages content of your site. Internal linking helps the site to get a higher rank in Google and one of the best ways is to find pages in your site that rank for related topics. Google can crawl one hundred links per page, for better SEO benefits it is recommended to limit the number of links per page to less than one hundred.

24. What Is A Search Engine?

Search Engine is a software that allows users to find information over the internet using keywords and phrases. A search engine performs three fundamental principles including Crawling, Indexing, and Ranking. There are hundreds of search engines already existing, and the most popular search engines include Google, Bing, Yahoo, Yandex, and Baidu. Google has been number one on the list for years and still dominating the search engines market. Search engines generate income thru Advertisements, Online Shopping, and Services.

25. How Do Inbound Links Help SEO?

Inbound links are also known as "backlinks", these are links from another site back to your site. These links are one of the most important elements in search engine optimization (SEO) because it's a sign that you are a trusted source of information. High-quality inbound links that come from relevant, reputable websites are much better for SEO than links coming from low-quality sites. Inbound link is composed of two parts, these are the links to your page (Page URL) and the anchor text (highlighted link) to which it is attached. One SEO tool you can use with links is Link Whisper.

26. How Does Crawling In SEO Work?

Crawling is the process used by search engines to find new and updated content with its robots known as crawlers or spiders. They crawl across the web to index pages for any changes detected after crawling. To appear on the search engine's result page, you must be crawled and indexed first. In order to improve your SEO performance, your pages must be reachable and readable for the web crawlers. Upload your XML sitemap to Google Search Console to make sure that your page has been crawled.

27. What is Video SEO?

Video SEO is the process of improving the visibility and ranking of a video in search engines. Essential steps for Video SEO include getting your videos Indexed, Improve Ranking, and Measuring Traffic from search. An effective Video SEO is very vital to succeed in the digital marketing aspect, as it helps the website to be on top of SERPs. Thus, creating relevant and awesome videos to embed on your site will gain greater visibility. Optimize the Title, Description, Meta Data, Tags and implement a video sitemap in order for the videos to be seen. Also, by using the tools like YouTube Suggest, MonsterInsights, YT Cockpit, Tubics, and KeywordTool, you can start advanced keyword research and as a guide in your Video SEO efforts.

28. What Is a Googlebot?

Googlebot is a Google search bot, it crawls to web pages and creates an index. It is also known as a web spider. Googlebot uses sitemap.xml to know any changes and content of the site to be crawled and indexed. Always create fresh content, frequently crawled content is more likely to bring traffic to your site.

29. What Is Domain Authority In SEO?

Domain Authority (DA) is a metric that predicts the website's rank on search engine's results on the page. The higher the DA score, the higher the rank you can get in SERPs. To increase the Domain Authority score is to improve the website's SEO health and focus on the quality and quantity of external links to your site.

30. What Is The Difference Between DA and PA?

Domain Authority (DA) is a metric developed by Moz to predict how well the website will rank on SERP. Whereas, Page Authority (PA) is a metric developed by Moz to predict how well the specific page of a website will rank on SERP. Both DA and PA are important for search visibility, but Domain Authority is more deserves a priority and focus since it covers the greater potentials and a long-term investment.

Conclusion

That concludes the questions about SEO, although there are a lot more SEO questions and most of the topics discussed above are common and can be seen on frequently asked questions, they can still help you in learning SEO. One way of learning is to continuously ask questions and if you have exhausted all of the information above you should not stop here. If you want to improve your SEO skills there will be a lot more questions that you will have to ask and find out.

Continue to learn and don't be hesitant to ask questions. Someone will always be willing to assist you. If you have any SEO questions, you can leave them in the comment section below or ask us through our contact page.

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