Best AI Marketing Tools To Use On Your Business
Artificial intelligence (AI) in marketing has gained popularity. New AI marketing tools are developed daily to help marketers save time and execute smarter, more tailored campaigns. AI software is the most significant part of 61 percent of marketers' digital strategies powered by AI software.
Using AI-powered marketing tools should be part of your business strategy, whether you're a blogger, e-commerce, entrepreneur, or affiliate marketer. You may use it to run and put together an effective marketing plan that will help you meet your goals more quickly.
To begin using artificial intelligence techniques in your marketing strategy. These are AI marketing tools that every marketer should start utilizing today.
What is AI Marketing Software?
An AI marketing software is a computer program that can use to automate marketing tasks. It is a type of artificial intelligence software that uses machine learning algorithms to extract data from the internet and then perform tasks such as lead generation, email marketing, content creation, etc. Artificial intelligence is changing the way we live, and marketing software is one of the most exciting developments in its infancy stages. AI marketing software is a tool that automates activities that would usually be done manually by a human being.
There are many different types of AI marketing software available on the market today. Some of these include:
Email Marketing AI Tools
Content Marketing AI Tools
Chat and Messaging AI Tools
Ecommerce AI Tools
Analytics AI Tools
Email Marketing AI Tools
Email marketing is necessary for brands and individuals looking to connect with their customers. Starting from product updates to newsletters, signatures, social media automation, and more. Email marketing can help you improve your business or personal brand to the next level. Consider these AI email marketing tools.
1. Personalize
Personalize is artificial intelligence (AI) software that determines which products and services your contacts are most interested in at any given moment. The software uses an algorithm to identify each customer's top three interests, which are constantly updated based on current site activity.
This tool provides you with the data you need to develop highly focused sales and marketing efforts that boost response rates, conversion rates, and client lifetime value.
Features
It identifies each contact's top three interests based on indicators such as time on page, regularity, and frequency.
It is compatible with every ESP and CRM.
In a matter of days, you can be up and running.
Enterprise-grade technology at a reasonable cost for SMBs
2. Seventh Sense
Seventh Sense employs behavioral profiling to help you stand out in your clients' cluttered email inboxes. Picking the best day and time to send an email is always challenging. And although certain days of the week have greater open rates than others, you'll never be able to pinpoint the optimal moment for every consumer.
Seventh Sense eliminates the hassle of determining the best send time and day for your email marketing. The AI platform determines the ideal time and email frequency for each contact based on when contacts read emails.
Customers of HubSpot and Marketo will benefit the most from this tool. The approach works by creating a prediction model for each contact based on their HubSpot activity across several sources.
Features
AI evaluates the ideal send time and frequency of emails for each contact.
It is integrated with HubSpot and Marketo.
3. Phrasee
There are several techniques for writing a subject line. It is tough to come up with a single topic that will appeal to all your clients.
Phrasee utilizes artificial intelligence to assist you in writing better subject lines. Phrasee's AI-powered Natural Language Generation technology generates millions of organic copy variations that fit your brand voice. It offers personalized language models for each consumer to guarantee that the material produced is appropriate for each individual.
The model is end-to-end, which means that when you send the results back to Phrasee, the predictive rebuilds so it may learn from your audience indefinitely.
Features
It creates millions of human-sounding, brand-compliant content variations in an instant.
It creates customized language models for each client.
It learns what your audience replies to and rebuilds the prediction model every time.
Content Marketing AI Tools
Content marketing is generating and sharing valuable content with targeted readers. This encourages them to subscribe, purchase, or engage more with your brand. Content marketing AI tools are automated solutions that generate ideas for content marketing. They help marketers with the creation process and provide valuable insights for content marketing.
These are some of the best AI marketing tools for creating high-quality, accurate content.
4. Grammarly
Although Microsoft Word and Google Docs can verify your spelling, they cannot provide comments on the quality of your writing.
Grammarly evaluates your writing for grammar, context, punctuation, and structural issues. It highlights possible problems in writing and gives recommendations for enhancing style, word choice, and other aspects. Grammarly also explains the logic behind each correction, which may help you determine whether (and how) to fix the problem.
Features
The Grammarly plugin assists you in writing error-free on websites such as Google Docs, Quora, Slack, and numerous social media platforms.
Provides both free and paid versions for professional, personal, and academic use.
It has an integrated plagiarism checker.
5. Shine Ranker
ShineRanker is a new keyword research tool that will help uncover keywords relevant to your business. It's a keyword tool that bloggers and SEO experts use to locate essential keywords for their blogs or websites.
Shine ranker's AI content generator can now produce customized content for each page utilizing the keywords you've specified. It will provide you with the data you need to make the article using the keywords. If you don't want to utilize material created by the AI, you may create a link with all this information and share it with a writer from inside the platform. Ensure the content score is 90 or above to receive the most optimized content.
Features
Find keywords with a low SEO difficulty and a high search volume.
Shine Ranker's new Content Editor function allows you to create content inside the app.
It's simple to share your keywords with your favorite content creators.
6. Evolv AI
Every marketer should use A/B testing. However, since you're only allowed to test two variables against each other at a time, it might take months to acquire the desired findings.
Evolv AI allows you to test all of your ideas at the same time. To provide the optimal site experience, it employs powerful algorithms to discover the top-performing ideas, combine them, and repeat the process.
Features
It determines which content offers the optimum performance.
This allows you to test several concepts in a single experiment rather than doing many split tests over a lengthy period.
Allows you to test all of your ideas on numerous pages for full-funnel optimization.
Visual and code editors are available.
7. Acrolinx
Acrolinx is a content alignment tool that assists companies in scaling and improving content quality. This product is intended for businesses; major clients include Google, Amazon, and Adobe.
It's an AI tool that analyzes existing content from your company to ensure it adheres to your brand standards. Set your preferences for style, tone of voice, grammar, and company-specific word choice. Then, Acrolinx reviews and analyzes your current content to determine what works and where you can make improvements.
The platform delivers real-time feedback and ideas to help you improve your writing and reinforce weak pages.
Features
Existing content is reviewed and scored to adhere to your brand rules.
Finds ways to enhance your content and utilize automation to speed up the editing process.
It integrates with over 50 different programs and platforms, including Google Docs, WordPress, Microsoft Word, and the majority of online browsers.
8. Jasper AI
Jasper, formerly called Conversion.ai, is an advanced AI content robot designed to generate high-quality ad copy, landing sites, articles, emails, or social media posts. This tool uses the GPT3 model. It also includes templates for AIDA, PAS, and Before-After-Bridge Framework. All you have to do is enter your brand or product name, which will produce the content for you.
This sophisticated AI may also generate product descriptions for e-commerce stores. It can produce Amazon product bullet points or reports, as well as title and meta descriptions, with the press of a button.
Features
The Content Improver may help you improve existing content.
Create topic lines for emails.
Create blog entries, essays, social media posts, etc.
Write promotional content for landing sites, ad copy, and so forth.
AIDA is one of the many content frameworks available.
Chat and Messaging AI Tools
Messaging applications are an excellent way to interact with customers and provide customer service. They have become a natural communication interface in recent years with the rise of AI-powered chatbots. And marketing communications have developed to become an omnichannel experience.
Here are some artificial intelligence solutions to help you continue to provide exceptional experiences systemically.
9. ChatFuel
ChatFuel uses an intelligent bot to automate Facebook Messenger discussions. It's a unique, hands-off method of directing prospects from your ads to a chat with a bot that answers their queries and guides them to purchase.
In addition, it allows you to automate FAQs and sales discussions and link warm leads to a sales professional in real-time, providing you with more time in your day.
Features
Engage with prospects at all times.
Connect warm leads with sales representatives in live chat.
Reduce support expenses by automating FAQs.
10. ManyChat
Manychat has established itself as a major player in the area of AI chatbots. It's simple to use and well-designed for sales and marketing. It is mainly focused on Facebook Messenger, although it also supports Instagram Direct. The AI tool is easy to use and promises customers they can put up a bot in as little as 20 minutes.
Features
ManyChat enables sellers to deliver leads to their bots via various methods, including Facebook comments, websites, QR codes, and landing pages.
Its analytics tools will record conversion events and analytics so that users may monitor the success of each messaging campaign.
11. LivePerson
LivePerson is a platform for automated messaging and phone interactions that allows you to manage customer engagements across marketing channels. It assists you in developing and distributing messaging and audio experiences across numerous channels.
LivePerson uses bots to help you contact, convert and retain consumers via engaging interactions rather than static web pages. It also simplifies the buying process for clients who are ready to buy through whatever messaging, social, or voice app they are currently using.
You may train the algorithms through supervised learning to enhance the user experience. As interaction data is gathered and categorized, further rules may be added to make the experience more intelligent over time.
Features
It connects to Facebook Messenger, Amazon Alexa, Twitter, Google Assistant, SMS, and other services.
Reduces expenses and response times by automating answers to popular inquiries.
Ecommerce AI Tools
The internet has transformed the way we shop and also how we sell. With the increased competition in online retail and the rapidly growing number of online consumers, selling seems more crucial than ever before. AI assists e-commerce businesses in collecting and comprehending large volumes of client data to provide better experiences and achieve excellent conversion rates.
12. Yotpo
Yotpo's deep learning technology analyzes customer feedback to assist you in making better business choices. It reveals significant topics that consumers discuss concerning your goods and their sentiments about them. The AI engine gathers feedback from previous purchases and shows them in smart displays to generate a new customer.
Yotpo also saves you time when it comes to reading reviews. The AI-powered moderation technology provides each review a score and flags reviews with negative sentiment.
Features
Allows customers to quickly filter reviews and discover the specific information they want.
Customer opinions and sentiments are analyzed to help you enhance your products.
Most popular eCommerce systems, including BigCommerce, and Shopify, are integrated.
Analytics AI Tools
No one wants to dive into a spreadsheet and start calculating averages. But at the same time, having formal insights about your marketing performance doesn't feel great. As a result, most businesses just ignore their analytics altogether. Instead of struggling with spreadsheets and reporting tools that simply don't work, use a third-party AI tool to bring your data together automatically. Artificial intelligence reduces the time and brainpower needed to extract insights from your marketing activity.
13. Albert AI
Albert is a self-learning tool that develops marketing campaigns for your business automatically. It analyzes massive quantities of data to perform optimal campaigns on its own.
Albert accepts your creative material and target audiences and then utilizes data from its database to identify the crucial qualities of a potential customer. The company then finds prospective consumers with those characteristics, conducts trial campaigns on a small set of customers, refines the campaign, and then releases it on a bigger scale.
Albert integrates with your current marketing tech stack, allowing you to continue using your accounts, advertising, search, social, and other tools. Albert uses current business logic in platforms to link tracking and attribution to your source of truth.
Features
Large quantities of data are broken down to assist you in customizing campaigns.
Integrates with your marketing technology stack and may be utilized across several media channels such as email, paid advertising, content, and mobile.
14. Crayon
Running a business is difficult enough. It might be challenging to monitor your competitors' activities simultaneously.
Crayon is a competitive AI tool that allows you to monitor what your competitors do on and off their websites. It will enable you to track any competitor's digital footprint, capturing everything from product and price changes to employee surveys to new marketing campaigns.
Features
It tracks over 100 data from over 300 million sources to comprehensively overview your competition.
On a single dashboard, it combines internal and external insights.
Final Thoughts
There are many AI tools out there that you can use for your marketing needs. Using AI marketing tools allows you to increase engagement and make data-driven decisions in your marketing campaign. These tools can help businesses develop better products and positively engage customers. AI can fundamentally transform digital marketing because it is capable of enhancing every phase of the process. It can sift through enormous data sets, detect patterns, and create a more substantial consumer base.
