Vacation Rental SEO
Everything you need to know to drive organic traffic to your Vacation Rental Business
When you are the owner of a vacation rental business, you understand the importance of people. People are the key to unlocking great earning potential within your business, because without them, you wouldn’t really have a business at all, now would you? Just like in your business, people are just as if not more important in the SEO world. They are the driving force behind everything that makes SEO run smoothly like a well-oiled machine.
Why you ask?
Because without people, why would SEO be important? It wouldn’t really exist either. If you are not familiar with the term SEO, let’s look more in detail what it’s all about, shall we?
What is SEO?
SEO, or search engine optimization is a marketing tool used by online marketers to drive traffic to your website and increase your rankings within the search engine results, like that of Google. It helps to increase your online visibility, making you known to the masses.
Online visibility is your presence online. You can have an amazing website but how are your potential customers going to find it if it’s not visible? Online visibility is exactly what it sounds like, visibility of your business online. It is the awareness of your business and what you have to offer. If you are not visible how will anyone know that you offer vacation rentals? One of the first steps in getting your vacation rental SEO developed is to take stock in how visible your website is. You will want to ask yourself:
How visible are you right now? Chances are if you are looking into enhancing or even just starting your SEO path, you probably really aren’t that visible now. And there’s a good reason why. You are just NOT properly optimizing your website for the search engine results. The fact that you are wanting to start the process of developing and implementing your SEO plan means all of that is about to change and there will be no turning back.
How Can You Increase Your Online Visibility?
There are a few different ways you can increase your online visibility, these include using many of the SEO tools and methods available such as:
- Keywords, both long and short tailed
- Social Media engagement
- Fresh, unique, up to date content that is properly optimized
- Adding digital content like videos and images onto your website.
Search engines are now searching for websites that offer useful and meaningful data and content to their visitors. They work to weed out the unstructured, spammy, websites that only have low quality links and information on them. Increasing your online visibility isn’t a static process. You must constantly be reinforcing your efforts to ensure you are staying up to date with the proper rules and regulations set forth within the Google algorithm.
Brand Awareness and Online Visibility
These two are key components to optimizing your website properly. To build up your brand awareness, you need to have an increased online visibility. Building brand awareness is vital to the success of your vacation rental business, because no one is going to want to rent with you or through you if they have no idea who you are. It is one of the first steps in your marketing effort when you begin your vacation rental SEO strategy. If your long-term business goal is to increase sales/ rentals, then you want to first create the initial awareness to help build that long-term brand loyalty. So how does improving your online visibility through your SEO efforts help with brand awareness?
Improving Visibility Through Searches
One of the best ways to improve your online visibility to improve it first through search engines. Search engines like Google, Bing and Yahoo are the primary ways that people look for websites and products online. For them to find you and your services, you want to make sure your brand is visible to the search engines.
There are two main ways of generating online visibility, this is through organic traffic and paid search. What we are focusing on with your SEO strategy is organic search traffic. You can do this through properly placed keywords, meta tags, descriptions, and of course quality content that keeps people on your website longer so that you can then convert them into a paying customer. Building your brand awareness is critical to the success of your business online and in the real world. Increasing conversion rates (taking a search user visiting your website and converting them into a paying renter/ customer) must first start by making your business known to others, by getting your name out there, that is brand awareness.
How to Drive Traffic from Search Engines to Your Website
Most of the search engine traffic generated online comes from Google. While they aren’t the only player in the search engine market, they are one of the heavy hitters. Regardless of which search engine users are using to search, the results are ever changing. There are constant updates within each of the search engines on how they rank websites, causing some to be in the top results one day and buried a few pages lower the next. So, what really works and how do search engines like Google figure out the value of your webpage for their rankings?
Google works with an algorithm that is updated every few years. The algorithm is a bit complex and not everyone really understands the full innerworkings of it, but for the most part, to be ranked higher in the search engine results here’s what your site should be striving for:
Content is King
Google wants websites that offer high quality content, content that is relevant to what the user is searching for. Because of this they are looking in detail about the type of content you are putting on your website. Is your website content relevant to what your business offers? Does it align with the services and products you are featuring? In the case of a vacation rental does it offer the user value in what they are searching for, a vacation rental?
This relevance is determined by good with their ‘crawlers’ which search the internet day and night evaluating the content they find. These crawlers are mainly searching for good high-quality keywords that are not stuffed.
Quality is determined by the number of authoritative websites which link back to your website. The higher the quality website linking to you, the higher your chance of ranking.
Engagement with your website is another big factor when it comes to quality and relevance. Are people staying engaged when they visit your site? Are they finding the information they are searching for or are they leaving right away and hitting the back button?
How is the speed of your website when it comes to loading? This is another factor you want to pay attention to. If you have too much going on in the background your website isn’t going to load as fast as others, causing users to get frustrated when they do visit your site.
The complicated nature of Google’s algorithm makes it challenging to figure out how to exactly get your website into the top search results. However just because it is challenging doesn’t mean it’s impossible. Proper link structure, Quality content, keywords, Good CTA’s, etc. are only a few of the factors that Google uses in its algorithms to rate and rank your webpage. The constant changing nature of the algorithm is the next thing that many internet marketers must overcome. Keeping your page updated and on track with what Google is looking for will help to ensure your webpage stays into the top search results.
What about Mobile responsiveness?
We’ll discuss this a bit further in detail in a few but right now it’s important to note that having a mobile responsive website is a must today. Especially with the sheer number of users who use mobile devices to find what they are searching for.
Last, but certainly not least, how unique is the content you are publishing? Google reviews content for high and low value where does your website fall?
These are just a few of the most vital factors that websites like Google use to determine the quality of your website for ranking. There are hundreds of different ones out there, which is why discussing what type of vacation rental SEO strategy with an SEO Specialist is important to ensuring your website is properly optimized.
You probably have head people talking about the importance of ensuring your website is responsive for mobile design. But what does this truly mean? Let’s investigate why a mobile responsive design is vital to the success of your vacation rental business online now.
FACT: More than 70% of all users online are using their mobile device to do an internet search.
Having a mobile responsive website is a huge ranking factor in getting to the top search results. While content is important, about SEO, you want to keep your content a bit shorter when it comes to a mobile website. But just because the content is shorter, doesn’t mean you have to neglect things. In fact, you can create shorter, more engaging content that will keep consumers on your website longer.
CTA’s or Call to Actions on mobile websites are extremely important. When you want to interact with potential customers, call to actions will help. A quality Call-to-Action will help you draw the interest of a website visitor into clicking on a link. This will in turn allow your content on the page to take over and convert them into a customer/ renter.
Vacation Rental SEO Conclusion
There are many moving parts, many working pieces to a proper SEO plan or campaign. While you are fully capable of developing and implementing your own SEO campaign/ strategy, there are many details that should be implemented for the most success. Because of the amount of time and energy that goes into the development, implementation and maintenance of a successful vacation rental SEO campaign, it is most beneficial to speak with an SEO specialist to discover how they can help you. Click here to book an seo audit with Chase Reiner
While you may be investing some money upfront into getting the help of an SEO specialist you will see a great return on your investment down the road. Remember just like with everything else, you won’t see spectacular results overnight. The proper SEO development takes time to prosper but when it does you will be amazed at the results.