Everything you need to know to drive organic traffic to your landscaping business
The landscaping business is a competitive market. If you find that you are falling short in your local landscaping business while other competitors around you are increasing in customers and revenue, then you may be missing something. Landscaping SEO isn’t new, but it is a new to most marketing technique that many are failing to take advantage of, especially locally.
What Can Landscaping SEO Do for Your Business?
Let’s first start with the basics, do you have a business website? If you answered yes, then you already have step one complete. But is your website optimized for the search engines? If you aren’t sure, chances are it isn’t, and this is where you’re missing out. Landscaping SEO is a method of optimizing your website and all the content and pages on it properly to rank higher in the search result ratings.
Why Is This Important?
Today’s world is all about online and technology savviness. Instant gratification is a must. That is why a clear majority of consumers, virtually 97% are using digital media, (i.e. search engines) to search for and find local products and services in their area. If you are not within the top search results, the chances of these consumers finding you is minimal. Why is that?
More than 80% of online users report that they don’t look much further than the first page of search results, in fact 60% of these users never look past the first five pages listed. That’s a HUGE audience to be missing out on just because you are not in the top results.
Yes, having a website is great, it’s important to have your digital media footprint out there, but what good is that website going to do for you if no one can find you?
Where Landscaping SEO Comes into Play
Here is where landscaping SEO will become a vital tool in succeeding online. Optimizing all content with a variety of tools and techniques used in SEO can help your website start to gain higher rankings in the search engine results. This will contribute to you eventually being seen within the first few links on the very first page. This is the exact position you want your website to be at.
So Where Do You Start?
Figuring out where to start when it comes to SEO can be confusing in the beginning if you do not know what you are doing or are not familiar with SEO. To get started you need to learn some more information on how why local SEO for your landscaping business can benefit you. Learning the different methods of SEO, tools used can help you to understand more about why it is a necessity for your website.
Basics of SEO
The most important aspect of using SEO is to help make your business website more easily understood by both visitors and the search engines. While search engines are evolving and becoming way more sophisticated, they still lack the ability to read through a website like the human eye can. SEO helps these search engines learn what each web page on a website is about and why it may be useful to visitors to it.
All major search giants online operate with the same type of principles. This is by having automated bots crawl the internet reviewing links, indexing content and more. These bots then work to develop a content database for the search engines. This teaches them more information about the websites and why they are of value to the visitors.
Ensuring you learn the technical side of SEO and search engines is important. Once you have the basic landscaping SEO knowledge the next step is learning to market this content.
Marketing Your Content
Search engines do not really have a set of rules to follow when it comes to figuring out which type of content online is quality content. What they rely on instead is the relevance and importance metrics. These metrics are tracked by following what people are doing online, what are they reading, what are they commenting on, what are they sharing, what are they linking to, etc. So simply building an amazing website and having great content on it, isn’t going to get you discovered, you must have people sharing and talking about your website also.
Search marketing originally started in the mid-1990s. When this happened, manual submissions were a thing, these included meta data, keyword placement, link structuring, anchor text and more. In 2004, the structure of SEO changed for the better, but it wasn’t until 2011 when Google came out with its newest algorithm that crawlers used that made the world of a difference for websites with or without optimization.
Because of the constant changes made within the search engine algorithms, the practices of SEO used back in 2004 for a website won’t fair well in today’s SEO practices. So, to stay ahead in a competitive market within the landscaping industry, you must make sure you are constantly staying up to date with the changes and updates that these search engines put out.
Indexing Your Content
For your website to start performing better within the search engine results, content and all data should be indexed in HTML format. Other file types such as flash files, and java are often ignored when the crawlers are doing their job. There are many different options for indexing your content these methods include:
Alt Text Needed for Images
Images on your webpage should be assigned an alt attribute in HTML form. This helps to give all images a text instead of just visible data to index and crawl.
Add Transcripts for Videos and Audio
Instead of just having videos and audio data on your webpage, you want to provide text content for it as well. You can do this in the form of a transcript. The words within a transcript can be used as means of being indexed within the search engine results.
Keywords and Keyword Research
Keywords are the vital key to a properly running SEO campaign. They are the building block of the search process. The entire science behind Google’s algorithm is based around keywords. When search engines crawl and begin the process of indexing content, they tend to take notice and keep track of webpages that use keywords versus every single webpage online.
Keywords are the main form of communication when it comes to how we communicate what we are searching for. When words are entered a search engine, the search engine then works to take these keywords and match them with relevant pages that may have the information we are looking for. They do this by measuring how the keywords are being used on webpages. One of the best ways of utilizing keywords for success in landscaping SEO is to make them more specific to what your services are. The more specific your keywords are the narrower your competition field is.
Learning the Value of Your Keyword
How can you tell how valuable a keyword is for your website? To understand this, you really need to know more about your own website, test your theories out and repeat. It’s a trial and error process when it comes to determining the value of keywords. You first want to think to yourself what type of keywords would be most relevant to your website. Will those searching online be able to find what they are looking for when they use these keywords? Will this increase in traffic to your website help to increase your revenue? If you can answer these questions with an overwhelming yes, then keyword research is something you want to invest in for your SEO strategy.
Search for Your Keywords
Learning what competitor’s websites rank highest when searching for your keywords can help give you valuable insight into your competition, as well as the challenges you will have ahead of you in ranking for these keywords.
Keyword Research Tools
There are keyword research tools available to help webmasters determine how many users are searching for keywords monthly. When you contract with an SEO Specialist they do this work for you. They can compile the data they collect and determine from the list of potential keywords within your industry which would fair best for you on your website.
Using the Data Collected to Determine Value
Between researching the competition’s rankings, and the number of monthly users searching for keywords you can determine the most valuable keywords to use within your content and for structuring your website.
The number of users who are using their smartphones to search the internet has skyrocketed in just the past 10 years. It is going to continue to skyrocket and isn’t going away any time soon. That is why it’s important to ensure your website is properly optimized or mobile responsiveness as well as SEO. SEO for mobile search engines is just as important as it is for desktop searches. If you don’t have your website optimized for mobile searching it’s time to do so, because you are missing out on a huge potential market of customers.
The title of a webpage is just as important as other features. It needs to be accurate and on point to the content within the page. Title tags are not only important for SEO purposes but also to the user experience. Here are some key pointers to help you correctly implement title tags within your webpage.
Ensure the Proper Length
Search engines usually only show the first 65 characters of a webpages title tag. Try to simplify and create a concise title tag within these requirements.
Try to ensure keywords are placed near the start of your title tag. This will be much more helpful in terms of SEO, if they are at the front. The higher your chances of ranking much higher within the top results will be.
You want your title tags to be readable yet descriptive at the same time. Your web pages title tags should be compelling and attracting enough to gain the attention of potential site visitors. It is their first impression of your website and landscaping services, so make it a good one.
Meta description works to help describe the content on your webpage. Search engines will not be looking at your meta descriptions for their rankings, but they are important because they are a source for the small description of text which is located on the search engine page.
It helps to draw your readers to your website, which means it plays a vital role within your online marketing campaign. You want to make sure you craft something compelling and readable, something that uses your keywords to draw searches to your page. If you don’t create a meta description, the search engine will create one for you using other pieces and parts of text on your webpage.
One of the biggest unknown benefits of using SEO for your landscaping website is that it offers the highest return on investment (ROI). Why is this exactly? This is because it allows you to market to a target audience of internet searchers that are searching for the products and services your business offers. These people you won’t have to convince to check out what you have to offer, because they are already looking for it.
The increase in traffic to your website that properly structured SEO can bring is unparallel to any other type of marketing efforts you can do. This is because an increase in traffic from targeted potential customers already looking for what you have to offer gives you a better chance of converting them into an actual paying and return customers. The higher your search engine rankings are the more credibility your business website will have with potential customers. This is because the top search results are the higher quality businesses.