The Top SEO Checklists 

Updated for 2020

Chase Reiner SEO Pro Audit Checklist

Score: 7/10 | Cost: Free | Template Link

This is an audit template that I’ve personally spent thousands of hours on, I don’t think you’ll be able to find a better audit template.

Hubspot SEO Checklist

Score: 5/10 | Cost: Free | Template Link

A basic technical checklist but has a PDF which contains text based tutorials for each section which seem somewhat helpful.

Webris SEO Checklist

Score: 3/10 | Cost: Free | Template Link

This checklist seems a bit too technical, it looks like there should be more instruction on how to use it and overall just seems unclear for what you need to do to set it up.

The SEO Checklist

Score: 3/10 | Cost: $50 | Template Link

Basically a copied version of my SEO roadmap except less extensive and made to sell to low level SEO consultants. Would not reccomened

Distilled SEO Checklist

Score: 1/10 | Cost: Free | Template Link

Not a whole lot in this checklist – some documentation on how to fix problems listed but you’d honestly be better off just using screaming frog to crawl website and report issues.

SEOClarity SEO Audit Checklist

Score: 1/10 | Cost: Free | Template Link

This is the worst SEO audit checklist i’ve ever seen, it’s not even worth opening the link, please just move on with your life and forget this audit checklist ever existed.

Gotch SEO Checklist

Score: 0/10 | Cost: FreeTemplate Link

Couldn’t find the download for this checklist so I can’t really give you an idea about it.

SEO Complete Audit Checklist by iQ SEO

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist by Michael Pozdnev

Score:  | Cost: FreeTemplate Link

 

The Ultimate SEO Checklist by Reliablesoft

Score:  | Cost: FreeTemplate Link

 

SEO Audit Template by Medium

Score: 0/10 | Cost: FreeTemplate Link

Download doesn’t even work so can’t provide a score. 

Technical Spot Check Audit Template by Matthew Woodard

Score:  | Cost: FreeTemplate Link

 

SEO Audit Template by Metricspot

Score:  | Cost: $42 | Template Link

 

The Big List of SEO Factors by Portent

Score:  | Cost: FreeTemplate Link

 

Advanced 23-Step Technical SEO Audit Checklist

Score:  | Cost: FreeTemplate Link

 

Zazzle Site Audit Checklist

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist Simplified by Alan Bleiweiss

Score:  | Cost: FreeTemplate Link

 

41 Step SEO Audit Checklist by Stable WP

Score:  | Cost: FreeTemplate Link

 

Technical SEO Audit by Process Street

Score:  | Cost: FreeTemplate Link

 

Ecommerce SEO Audit Checklist by Klaviyo

Score:  | Cost: FreeTemplate Link

 

DIY Site Audit Template by Annielytics

Score:  | Cost: $295 | Template Link

 

SEO Audit Checklist by Curvve

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist by Pixel Productions

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist by SEO Mechanic

Score:  | Cost: FreeTemplate Link

 

26-Point SEO Checklist for New Websites & SEO Audits by Complete Digital Marketing Course

Score:  | Cost: FreeTemplate Link

 

The 1,200-Point SEO Checklist by Northcutt

Score:  | Cost: $250/yr | Template Link

 

SEO Audit Checklist by Bounteous

Score:  | Cost: FreeTemplate Link

 

10 Ways to Audit Your Website by To The Web

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist by Leanne Wong

Score:  | Cost: FreeTemplate Link

 

SEO Audit Checklist by Visually

Score:  | Cost: FreeTemplate Link

 

The Ultimate SEO Audit Checklist by Search Engine Journal

Score:  | Cost: FreeTemplate Link

 

Technical Site Audit Checklist by Geoff Kenyon

Score:  | Cost: FreeTemplate Link

 

Advanced SEO Website Audit Checklist by Hill Web

Score:  | Cost: FreeTemplate Link

 

SEO Audit Template by Bring the SEO

Score:  | Cost: FreeTemplate Link

 

SEO Checklist by Leapfroggr

Score:  | Cost: FreeTemplate Link

 

The Complete 51-Point SEO Checklist by Click Minded

Score:  | Cost: FreeTemplate Link

 

Website Health Checklist by Terakeet

Score:  | Cost: FreeTemplate Link

 

36 Comments

  1. Erwin Tindoc

    Hi!

    I have been looking for this kind of articles that talks about SEo Audit… It’s very informative and this Weil
    L really help in improving my SEO audit in the future.

    Reply
  2. Syed Najam Shah

    Thank you so much Chase Rein. You always comes up with something special and unique

    What do you say about that guy who’s stealed your Checklist ?

    Reply
    • Chase Reiner

      Lol, it happens. I just wish that he’d admit that he got the idea from me 😉

      Reply
  3. Shiva Krishna

    Hi Chase,

    Looking forward to the template. I’ve already got other templates and you did a great job. Thank you so much for sharing.

    Reply
  4. Mike

    Dude this is great I am commenting

    Reply
  5. Alison

    Drives me crazy those Audits that make local business owners eyes glaze over … glad to have access to templates that I can really use with clients!

    Reply
    • Chase Reiner

      Right on, I can definitely relate to feeling like I just did a presentation for a bunch of glazed donuts!

      Reply
  6. Sameer Thapar

    Great work as always!!

    Reply
  7. Dennis

    About the Webris & Distilled checklists.

    Both have an article explaining the checklist. For technical SEO, the Distilled version is the best. Based on the MeCe principle.

    I understand you want to frame yours as best. But you could have done a deep dive in the Webris & Distilled version to have a more educated opinion about them.

    Reply
    • Chase Reiner

      Yes, I have been considering doing a deep review on each of the audits and trying to audit sites with them. Do you think that is a good idea?

      Reply
  8. Rob

    Thanks for giving out quality content!

    Reply
    • Chase Reiner

      Sure thing, Rob. Thank you for stopping by!

      Reply
  9. Susannah Oldfield

    Well I’d love to get the SEO Checklist as it looks promising.

    Reply
    • Chase Reiner

      Awesome, I hope you like it, Susannah.

      Reply
  10. Mekaji

    You have done so much of lessons and tutorials on SEO Auditing. Now I think you should help us find clients for SEOing ; for someone who has never had any clients before.

    Reply
    • Chase Reiner

      Good idea, maybe I’ll make a list of the top ways to get SEO clients!

      Reply
  11. Clinton

    Loving the tutorials, learning Screaming Frog for my own consultancy business 🙂

    Reply
  12. Ian

    Thanks for putting together such great resources for us all.

    Reply
  13. james

    nice content, just going through your video on SEMrush Webinar now so nice to have the steps i can follow along with.

    Reply
  14. Mike Plactere

    Your content is amazing. Thanks for helping out people like myself.

    Reply
  15. Josh

    Nice audit bro!

    Reply
  16. Kherk

    This is a very great share chase. i look forward to receiving this. Thank you

    Reply
  17. Saurav

    I just came around your youtube channel last night, have been watching your videos since. Pretty informative content. Hoping the checklist gives me a headtart into SEO, Thanks.

    Reply
  18. Sachin

    Thanks Chase, this has been one of the best SEO content I’ve seen so far.

    Reply
  19. Rohit Mittal

    I have been looking for such resources as I have a very keen interest in SEO.

    Reply
  20. Mohammed

    Thank you for providing this Seo checklist for free ,

    Reply
  21. Zafer YILDIZ

    Thanks for sharing! Good idea

    Reply
  22. Grigol Jankhoteli

    Great work! I am here for SEO Pro Audit Checklist

    Reply
  23. Mahesh Panth

    This is the best SEO checklist ever. Worth Downloading 🙂

    Reply
  24. WHAT A TREMENDOUS RESOURCE

    WHAT A TREMENDOUS RESOURCE, SIR. YOU ARE EASILY, UNMATCHED, THE BEST SEO SUPPORT ON THE WEB.

    Reply

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