SEO For Chiropractors
Everything you need to know to drive organic traffic to your office.
To be successful in today’s age of technology, business owners must have a strong online presence.
That’s especially true for chiropractors, as having SEO (search engine optimization) for your practice not only helps new patients find you, but it also gives you the opportunity to have a local community of doctors know of your existence.
If you are a chiropractor who doesn’t know much about what SEO is or how to implement the best SEO practices, we’re here to help.
In this article we will go into detail on how to build and manage your SEO, so that you’ll have everything you need to know about optimizing your online presence.
How Chiropractor SEO Is Part of a Successful Marketing Strategy
Starting out, let’s get you familiarized with the two main types of SEO:
On-Page SEO: With this type of SEO, we work directly on your website. We focus on everything from title and meta optimization to improving the user experience on the site.
Off-Page SEO: With this type of SEO, we work off the website. We focus on getting citations built for your business, optimizing your Google My Business Listing, and getting reviews.
Both methods are of great service when you want to establish and strengthen a solid online presence.
How SEO Puts Your Chiropractic Practice on the radar
An effective SEO strategy will allow you to analyze the target demographic and determine which keywords are the most used to find local practitioners.
To dominate your local market and become the “go-to” chiropractor in your area, you need to know where a potential new patient will search online.
Most people today Google a service that they need. Getting the top spot for a term like “Orlando Chiropractor” can get countless leads. According to multiple studies, the top ranked website on Google for any given term gets over 70% of the overall clicks.
If you’re not #1 on the search results, your business will suffer in terms of visibility and interaction.
Having the right keyword combination will help you a lot in this regard. Some of the best keywords to rank for are:
chiropractor (Your town)
chiropractors in (Your town)
chiropractors (Your town)
(Your town) chiropractor
(Your town) chiropractic
chiropractor (Your town)(State)
best chiropractor (Your town)
chiropractors in (Your town) (State)
You Can Blog About Your Level of Expertise
One of the best practices you can apply to take your marketing skills to the next level as well as increase your level of trust, is to blog about your knowledge on your own chiropractic blog.
Research shows that businesses who have a blog, have 67% more visibility than ones without one. Moreover, if you build persuasive content around the main keywords, you can use those optimized blog pages to draw in more customers to your main site and build more authority.
Data analysis shows that more than 60% of the adult population use electronic devices to search for local businesses.
This makes it especially important to design a website that scales well to mobile devices. One of the most important ranking factors is the user experience. If the customer can’t navigate the website, his or her experience on the website isn’t going to be satisfactory. This is going to kill your bounce rate and time on page which directly lead to a loss of rankings.
With an increasing number of people using their electronic devices to search for local services, having a mobile-friendly website is one of the most important aspects of any SEO strategy.
Final Notes On Chiropractor SEO
Remember that Chiropractor SEO is a pay to play game. For your business to show up on the top search engine results page, you need to let go of the fear of paying a couple of extra bucks. It’s often best to hire experts rather than doing SEO yourself to save time and money. SEO is confusing for novices and software is expensive (Minimum $100 per month for each software). Going with an agency reduces your risk of not seeing a positive return of investment.