If you’re looking for highly underutilized 2017 white hat SEO techniques you’ve come to the right place.
In this guide I will show you the top white hat strategies that I use which have achieved me and my 20+ clients massive results.
Bonus: If you’re looking to generate SEO clients of your own I just started making my first paid SEO course on how to do just that.
Double Bonus: This guide contains TONS of tips from experts starting at tip number 61.
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1. Utilize Authority Sites That Are Ranking For Keywords That You’re Going For
Want to know how I’m ranking number 1 for Maryland Search Engine Optimization (over 2k monthly search rate) with zero back links?
I leverage other authority sources that are already ranking for a subject around my main subject which is Maryland.
All I did was look up Maryland on Google and went to Wikipedia and found information about Maryland that was hyper specific to that area and included in my page.
The cool thing is that this method can be applied to pretty much anything.
Want to rank higher for any keyword?
Just make sure you’re including hyper relevant data for that specific keyword.
Of course there are other factors that come into play but Google seems to compare your content with what other authority and highly relevant web pages are talking about around your subject.
2. Create a Value Ladder
This honestly should have been tip number one but at any point in your SEO journey this technique should prove to be extremely valuable to you.
In fact this step is so valuable that now after discovering it, I try to provide it to potential or current clients before or after the initial SEO road map I do for them.
Here’s how it works:
In any value ladder you should have multiple stages.
Stage 1: Free content.
Stage 2: Low barrier to entry fee.
Stage 3: Medium level paid content or service.
Stage 4 and up: High level paid content or service.
This is what it looks like (I apologize for my poor drawing skills in paint):
The idea is that you bring your target audience to the ladder with free content and slowly up sell them with the different stages you create in your value ladder.
Here’s what a recent value ladder looks like on a white board for a client I worked with yesterday:
3. Consider The Value Table
Similar to the value ladder there exists a value table.
The value table consists of multiple value ladders.
Here is another poor illustration of said table:
I know what you’re thinking.
“Chase this is just a stupid table.”
HEY don’t call my table stupid, I’m going to show you how this can be EXTREMELY valuable to you or anyone you’re helping.
Think of it this way, you have your first value ladder where you offer the following:
Step 1: Free content
Step 2: Paid SEO Audit for $200
Step 3: SEO Implementations from road map for $750 and up
You’re making money! Time to celebrate right?
What you have right now is a liability.
You have a 1 legged table.
What happens if your one leg breaks in the unforeseeable event that SEO dies.
WELL YOU’RE OUT OF LUCK
That’s why it’s important to create separate assets so that if one value ladder does indeed break, well you got other legs to hold that table up.
Furthermore, the more ladders you have (or legs for your table) you can cross promote these different assets and have them feed each other.
4. Build Funnels to Online Assets (Killing 20 Birds With One Stone)
Don’t be like most people who only kill 2 birds with one stone in the SEO industry.
You want to drive your traffic not only up the value ladder but also opting in your other free assets along the way.
These assets can include:
- Youtube Subscribers
- Facebook Groups
- Podcast Subscribers
- Email Subscibers
- Facebook Likes
The idea is to not let your traffic hit your page and leave never to return again.
We want to funnel our visitors to our other channels as well to accomplish the following along the way:
- Be able to remarket our brand and blog posts.
- Sell said visitors up the value ladder in case they don’t initially opt in from one of our initial funnels.
- Most importantly, have traffic that we can control.
If you use something like a content upgrade you can grab emails and funnel people to a specific channel at the same time.
If you want to know how I set these things up I have a tutorial for how I do it in my paid course.
5. Review Generation Through Content
Most people try to generate reviews with manual outreach to past clients who likely don’t care to leave a review.
Right now I’m going to show you how I’ve been able to achieve over 100 reviews in under 2 months.
Remember those controllable assets I talked about in the last tip?
You can use those to assets to start asking the people you gave your free content to (the first step in the value ladder) to leave you a review on the stuff you give away for free.
This works 100% more effectively because when you give something away for free, people are WAY more likely to want to give back.
Here’s how to do it:
Step 1: Welcome people to your Facebook group after you hit a certain threshold (usually after about 50 people ask to enter I will let that wave in and welcome them all at once by tagging their names)
Step 2: Hover over their names hit message and say:
(name), I saw you joined the Facebook group! Could I ask you for a huge favor? If you could leave me a quick review about the SEO I teach I would be forever grateful! Chase (insert pleper link for auto 5 star popup on Google) or alternatively you can funnel them into other review sites like Yelp, Facebook, Trust Pilot, etc.
6. Stop Focusing On Just One Keyword
So a client comes to you and says, “how long will it take you to rank me for (insert target keyword)”
At this point you have my permission to reach over the table and slap them in the face.
Those who are focusing on just ranking for one keyword or a few keywords these days are totally out of the loop.
Sure, its AWESOME to rank for a highly valuable keyword but it’s not the only thing you should be focusing on in your SEO strategy.
There is SO much more.
Consider this road map I made for a client:
Nowhere do I say, “and here we focus on just one keyword”
These days SEO is about so much more than ranking.
Everything is shifting to UX (User Experience), UI (User Intent), and Authority building.
I could create an entire other 5,000+ word post ranting about this but I will save you from that for the moment.
7. Frequent and Relevant Updates (WITH VALUABLE CONTENT)
This white hat SEO technique actually dovetails off crawl rate optimization as your site will actually get crawled more frequently if you regularly update your site with content.
Here are some more reasons why creating frequent and relevant updates helps your site:
- You get content to link from and to. If you haven’t noticed, I’m a big fan of on page link building.
- You get more content to rank for and more content to share.
- Your site get’s better understood by Google when you create relevant content for your niche. One word I recently heard for this is called, “Topical Seeding.”
8. Content Relaunch
Another overlooked strategy is taking old content and relaunching as new content.
This technique is actually something that Brian Dean does very well.
Basically all you have to do is look at the content on your site that’s ranking in positions 4-9 through search console.
And relaunch it as new content!
Get this. Before ranking number one in my town for the keywords, “SEO Santa Barbara.” (I gave back the rankings to the agency that I outranked after they hired me) It took me close to 22 title revisions and on page content revisions.
What does this mean?
Generally, if you can continue to re optimize and relaunch your content for what people are looking for, you can continue to get ranking boosts.
Most people launch their content once and then never look at it again!
Older content also has a bit more authority because it’s been around for longer and may have even generated more links.
Which is why you should really consider looking at your older content and perhaps consider re purposing it as well with your content relaunch 🙂
9. Schema Markup
Auw yes, how could we leave out Schema.
This is another topic that a lot of people try to avoid.
However, Schema is becoming more and more important and Google is starting really show a liking for Schema.
No, Schema isn’t a direct ranking factor but it can help you improve your CTR’s in many ways.
Some of the best features you can get from using Schema are:
- Aggregate rating (having reviews show underneath your organic search results)
- Knowledge graph (being listed in position 0 on Google by having correct markup that will help Google better understand what your topic is about)
- Knowledge panel (being listed as an organization in Google’s knowledge panel using organization markup)
- Local business listings (having Google more heavily trust your local business and show you in the map results for relevant queries using local business markup)
- Product markup (show prices, discounts, reviews, and more with product markup)
There are many other things you can do as well with Schema but these are some of the main schema’s implemented today.
Also, if you can try to use JSON-LD over microdata, Google can understand it better. Just make sure if you’re using JSON-LD you can also find that information in your on page content.
Want to learn Schema basics, check out the video I made for it here: Schema Markup 2017
10. Page Speed Optimization
This is huge.
Google has clearly stated the page speed is a direct ranking factor.
So why overlook it?
(You can even see that I could make improvements on this blog post which would likely improve the rankings and UE metrics)
That’s why you HAVE to get a design that has a fast load time, is responsive, and isn’t bogged down by thousands of plugins.
A great way to see what plugins are hurting your load times is to run the P3 (Plugin Performance Profiler).
Also, if you are using bad hosting, you’re going to take a massive hit. I personally use WP Engine and it works AMAZING.
If you’d like to learn more about page speed and how WP Engine can help you optimize for blazing fast load times check out this awesome infographic: How site speed affects your load times.
11. Frequent Audits
So you have a website or a client and you just don’t know what to do next?
One of the things that a lot of people overlook is what can be uncovered just by simply performing a new audit.
You might say, “but Chase I just did an audit for them 2 months ago.”
Doesn’t matter, you can always uncover new things as you can see here with Screaming Frog:
I personally use multiple tools to check for site issues.
Some of these tools include:
If you’d like help with an audit, I actually do them live on video and create actionable road maps for people who are looking to take their SEO to the next level.
12. Expert Round Up’s
This technique is actually over utilized in the SEO industry but in most other niches it’s not.
An expert round up is outreaching to authority figures in your target niche and asking them to contribute their two cents about a certain subject.
The reason these posts work so well is:
- The outreach is easy to automate.
- You can get tons of content and turn these posts into skyscraper like articles.
- You have high chances of getting these authorities to link back to you or share your article on social media.
- People are more likely to read these posts because the information is very valuable.
If you want to do one of these posts, I’d recommend combining them with your own native content sort of like what I did with my Complete Guide to SEO for 2017 mainly because you get extra content and possible links / shares to a piece of content that’s centered around your own blog post.
You also stand out from what people are doing with expert round ups which only include expert tips and not much native content.
13. Click Through Rate Optimization
There’s a little trick you can do with search console that I touched on earlier in the on page SEO tips.
To elaborate, if you look at your search console and click on a page that’s getting tons of clicks put isn’t ranking in the top 3 spots on Google, you can actually improve the CTR’s by adding something called qualifiers.
Qualifiers are things that qualify people to read your article.
More specifically, your target audience.
You can find out what your target audience actually wants by seeing what your article is showing up for and seeing the quires with the highest CTR’s.
All you have to do is include those high CTR variations in your titles and meta and BAM (in most cases) you should see a way higher CTR on your article.
Bonus tip: I like to add parentheses in my titles to really highlight what people are going to get. Brian Dean has proven that this also improves CTR’s.
14. Competitive Link Sniping
If you want to get some really valuable, highly targeted links you can use this method.
All you have to do is find articles that are getting tons of links with a tool like Buzz Sumo
Grab all the links that are pointing to that article by downloading a CSV.
Once you have the export, plug those links into a tool like Pitchbox and start emailing these bloggers offering them your similar article that may be a good addition to the post they are already linking from to your competitor.
15. Long Tail or LSI Optimization
You may already know this but you can get some serious traffic by optimizing for not one but multiple keywords.
Furthermore, you can optimize for key phrases. Also known as, latent semantic indexing key phrases or (LSI)
LSI phrases are what Google semantically see’s that other people are looking for around the subject you are searching.
You can find these phrases by plugging your main keyword into LSI Graph or by simply typing your keyword(s) into Google and scrolling to the bottom where Google show’s it’s related LSI phrases.
One of the best ways to optimize for LSI and long tail key phrases is to create long form content (2000 + word pages or posts.)
16. Broken Link Building
What better way to get links then by replacing broken outdated links with fresh relevant content that you created!
One of the best way to do broken link building is to crawl popular blogs with Xenu and see if they have any broken relevant links that you could replace your article with.
Then you can outreach either via contact forum or use the email hunter chrome extension to find contact info and let them know.
Brian Dean’s also has an awesome technique called the moving man method that I suggest you also read up on.
17. Stockpile SEO Method
This is actually a phrase I coined myself.
The whole idea behind doing stockpile SEO is to look for articles that may become important in the future and start optimizing for them before hand.
Generally, if you can get the user signals high before your competitors do, you will have better chances ranking long term.
Check out the video I made explaining this method in more detail: Stock Pile SEO
18. Citation Building
Although widely debated, citations do matter for all websites.
Not just local.
Rand Fishkin did a video on just this which hopefully is evidence enough for you.
The idea behind this is that if you get citations from trusted sources, your brand will become more trusted in the eyes of Google as well.
If you want my top resource for citation building, send me a message and I can give you the guy for a $5 referral fee.
19. Clear Call To Actions
On thing that I notice a lot is websites without clear CTA’s.
Especially home pages.
Look if you don’t want more conversions that’s on you.
But if you do, you need to realize that a lot of your traffic has no idea what you want them to do.
Which is why you need a clear CTA on your home page and other important pages.
The reason why your home page is so important is because it will likely be one of the most visited pages on your website.
So you need to use that opportunity to tell your visitors what you want them to do.
20. Proper Email Opt Ins
Another underutilized technique is proper email opt ins.
No, not giant banners spamming your visitors saying sign up now for my spam email list where I will annoy the heck out of you.
I’m talking about something that will give your guests TONS of value.
The best way to do this is to offer something invaluable in return for their email.
Which is why the content upgrade is probably the best technique you can use for this.
I actually had one of these content upgrades at the beginning of this post incase you missed it:
All you have to do is offer your visitors a free extra resource that will save them time or money and your in!
21. Optimization for Mobile / AMP
This is something that I’m sure most of you already know but it has to be apart of this list.
Google is clearly trying to provide the BEST user experience possible.
and while AMP is certainly not a direct ranking factor as stated by John Mueller, having high user experience signals is.
Also, if you have a sub domain for a mobile website you might want to consider moving that over to a responsive theme as you don’t want to have separate links or content on your m. website.
22. Resource Lists
Another awesome white hat SEO technique you can utilize is building a list of resources that people can use to reference in their blogs.
These lists are way more likely to get links because website owners want to give their audience great info and what better way to do it then by linking to a list of resources you’ve already made.
You can also combine this technique with the link building methods we talked about earlier and get tons of awesome, highly targeted links.
23. Proper Open Graph Data
Another underutilized technique I see is not using proper OG data or taking advantage of the many capabilities that you can use by implementing OG data.
Mainly the ability to share videos on social media directly from your website.
If you want to see how I do a bunch of cool tricks with OG data check out the video tutorial I made here: Social signal hacking
24. Related Words From Co-ocurring terms (Bill Slawski Contribution)
This approach is one taken from Google’s Phrase-Based Indexing patents.
Take a page that you would like to optimize for a particular query term, and search for that query term, and visit the top 10 or 20 ranking pages for that term (for the same sense of the term used on those pages).
Find meaningful phrases that are used on more than one of those ranking pages for that query term, and make a list of them.
Consider adding a number of those phrases (but not necessarily all of them) to the page that you want to optimize for that query term.”
25. Focus On The Basics Before Advanced SEO
Before going and learning the entire schema markup library it’s important to know the SEO basics.
The reason for this is, you can do a lot of good by simply fixing basic problems with a website before needing to implement more advanced optimizations like Schema.
Especially if you’re new.
and even more so if your clients are new.
There’s tons of things you can do to optimize a website but if you don’t get your basics down, your clients are going to drop like flies in a lightning storm.
Which is why I almost always recommend on page SEO and cleaning up thin content / duplicate content pages before anything.
If you want to check out the video I made for on page basics head over to: SEO Basics
26. Keyword Research Done Right
If you are like most SEO’s you know that keyword research is super important.
One of the things I see a lot of people do is optimize for keywords that are not right for their article.
Or keywords that have high search rates but low CPC value.
Let me tell you something you may already know, if you optimize your post for a keyword with low CPC value, likely people aren’t going to be converting.
Unless you found the magic spring of untapped keywords with low untapped CPC value of course 🙂
So it’s important to keep in mind two things when doing keyword research.
- Can I rank for this because the article I’m making is close enough to what people are searching for for the keywords I’m targeting.
- Can I get people to convert into what I’m trying to market with this article.
If you answered yes to both these questions then you’ve got the Chase seal of approval, you’re good to go!
27. Not Being Careful Of Keyword Cannibalization
Nobody likes a cannibal, so don’t let one roam your site.
If you’re not careful, and you create too many articles targeting similar keywords, and your link silo’s are pointing at these different articles with similar anchor text, Google may not show both.
Which is why it’s really important that all your content is unique and targeting separate keywords that you’re trying to rank for.
28. Category Siloing
Another tactic I see underutilized is siloing from your main, “top of the pyramid” pages on your site to other important pages you’re trying to rank.
If you want Google to understand your site architecture it’s really important to put at least a paragraph (preferably) at the beginning of your page explaining what that page is about and having it point to other important related pages or posts.
29. Conversion Funnels
As some of you probably know, you can set up conversion funnels in Google analytics.
That means you can track where people are dropping off on your site in a multi level buying process.
This is extremely important because you can find out where and why people are dropping off in your funnel and start taking steps to improve said funnel.
30. Switch to SSL
Although this isn’t necessarily a white hat SEO strategy, this is something that needs to happen for all sites ASAP.
Even John Mueller said in a recent tweet (which I can’t seem to find) that even though SSL is a pain to switch over to, you should bite the bullet and move over as soon as you can.
Moreover, Google is showing (site not secure on their chrome browser) and you really don’t want your viewers seeing that and bouncing.
31. Multi Media
Want to keep your users on your site for longer and make your content more shareable?
Making sure that you’re adding pictures, video, and awesome design to your posts will really up your authority when it comes to content.
Which is why it can really help to hire someone off of fiver or upwork (or if you have the money hire a professional) to help you create custom graphics for your post.
32. Not Using PBN’s (Private Blog Networks)
This is huge right now.
I get tons people asking me how to correctly use PBN’s.
I always reply with, “The best way to utilize PBN’s is to not use them.”
Because they are black hat and Google has said for years now not to buy links.
And with Google’s Penguin 4.0 update is getting harder and harder to not get hit with a penalty by using PBN’s.
Just don’t do it.
33. Staying Away From Over Optimization
The other thing I see on a lot of sites is either under optimization or over optimization.
Over optimization happens when inexperienced SEO’s do some of the following:
- Put way too many internal links on a page.
- Keyword stuff in every heading, title, paragraph, alt tag, and link they can.
- Building way too many pages with similar content to try and achieve topical seeding but end up having their content cannibalized
- Focusing on quantity of quality. (This is a bit of a grey area)
A great tool for on page over optimization (in fact the best I’ve found so far) is SEO Profiler. I did a walk through on this tool here: SEO Profiler Walk Through
34. Stop Using So Many SEO Tools
I get it.
You want to use the best tools possible so that you can achieve the best results.
But you have to realize that if you use too many tools and only rely on them alone, you will actually be wasting your time.
Think about it this way.
If you go to the gym and work out every day and don’t take any supplements, you will still likely get buff.
If you take supplements every day but don’t go to the gym, you’re likely not going to achieve any results.
Which is why you have to rely mainly on your SEO knowledge and use tools to get a small competitive advantage.
SEO tools are meant to amplify not implement.
35. Follow The Right Information
It’s so easy to get sucked into the massive vortex of misinformation and unreliable SEO tactics.
That’s why it’s important to tune into the people who are actually achieving massive results and who are heavily involved in the SEO industry.
That’s why I like to follow:
- Brian Dean
- Bill Slawski
- Barry Shwartz
- Rand Fishkin
- Alan Bleiwess
- Yoast Blog
- Nikolay Stoyanov
- Chase Reiner (this is unbiased of course)
36. Realize That You Can Always Be Useful
It doesn’t matter whether you are starting out or you are a seasoned veteran of SEO.
You’re always going to know more (or less) than somebody else out there about a certain topic.
Even if that just means optimizing page titles for clicks!
So try not to compare yourself to the SEO legends out there who are getting millions of people to their site.
Remember, they were just like you at one point.
Anything is achievable if you work for it.
Just remember, you have to BEGIN to work for it.
“The journey of a thousand miles begins with one step.” -Lao Tzu
37. No More 80 / 20 Rule. Go 99 / 1
In order to really stand out you have to just start giving stuff away.
No I don’t mean your car but with the over saturation of free information out there it’s hard to direct sell things that people can easily get for free.
So instead of trying to direct sell your products 20% of the time, just keep giving away free valuable information and people will start to convert at a way higher rate.
Why is this?
Because people want to know that the stuff you are sharing with them isn’t just a sales pitch.
They want to actually extract value from your what you’re offering and then go and convert within the free information you’re giving them.
The one percent you ask? This is the offer they can’t refuse no matter what.
This offer is so good that you only have one of it and it’s gone.
No i’m not talking about the one time offer you have every week.
I’m talking about taking the huge email list you have because tons of people decided to opt in and pitching them the best thing you have to offer for the year.
38. Take A Break
Another underutilized SEO technique that even I don’t use enough.
There’s actually a study that’s been done which has proven that breaks and meditation help you in tons of way and amplify mental clarity / decisions making abilities ten fold.
39. Start Listening To Podcasts
Not only is it important to read about SEO but by hearing people talking about SEO or psychology you will actually enable yourself to view your techniques and marketing in different ways.
It’s also really important to start associating yourself with winners.
Just by listening to people who are really knowledgeable about what they do you will eventually begin to act like these people as well.
Just like Jim Rohn says: “You’re the average of the five people you spend the most time with.”
So make sure those people are winners.
40. Learn A Little Bit About Related Niches
Although you don’t have to know anything about social media or search engine marketing to be good at SEO, it helps you understand different marketing funnels and more importantly what’s possible for your business.
The other important factor is that you will know what to look out for when hiring some one to help you with your social media when you decide to get the help.
There are people out there who get almost all of their traffic / sales from social media and next to nothing from organic. Which is why this topic really shouldn’t go overlooked.
I actually created a whole series of video tutorials for 2017 social media marketing if you’d like to check them out.
41. Click Funnels
If you haven’t checked out click funnels yet, you need to reading this article and setup an account.
Click Funnels gives you the ability to up sell any product or service you may offer with amazing templates that have already been proven to work.
Here’s a recent funnel I launched on my, “How To Generate SEO Clients” course.
This funnel has already brought in over $5,000 in sales in just a few days.
These funnels can be utilized to further propel your organic strategy by up selling your audience with paid courses you may offer.
You can of course take that extra revenue and customer base and use that fuel your new content with advertising or remarketing.
Here’s step 1 to setting up a great funnel and an SEO plan:
42. Audience Screening
Step 1 to any great piece of content or click funnels should be audience screening.
I personally build out online assets first like Facebook groups, email subscribers, and Youtube subscribers to make this process a lot easier.
Once you have an audience all you have to do is ask them what they need.
For instance, you can see here I asked my audience what they needed from a paid course:
After this first screen I figured out what my target audience needed I asked how much they would pay for a solution:
Thus, I created my course which targeted exactly these two things.
The awesome part is that you can do this for pretty much any industry and any sort of content you’d like to produce.
43. Branding + Social Social Signals
I have tons of people come to me and say, “Chase, I don’t need social media. My audience isn’t on social media because my business is mainly XYZ and (insert excuse for why they wouldn’t have Facebook.”
Let me clue you in on something.
And that number is still growing.
Either way, social signals are a thing and we know for sure Google indexes Tweets.
So it’s important not to overlook what you can be doing on social.
Here’s what I recommend:
- Get a buffer account for $10 a month and get a months worth of posts scheduled. What I like to do is schedule my different blog posts and feature reviews I get from my GMB location.
- Social Media Optimization: Make sure your brand is consistent and is optimized to convert visitors into whatever funnel you are promoting with CTA’s.
- Start looking into automation. I know, this is a bit grey, but unless you have a team to do all the legit social media for you, some of this stuff may have to be a little automated. And no, I’m not saying start using web 2.0’s to create tons of tier level accounts to automate syndication for you. I’m talking about using stuff like managed flitter, crowdfire, and instagress to help you reach more people by automating your interactions.
- Get involved in groups, you’d be surprised what you can do these days by joining or creating your own groups on Facebook. If you’d like to join my Facebook group for SEO send me a request and ask me to tell you more about it 🙂
44. Crawl Rate Optimization
A huge problem I see a lot of these days is duplicate content.
It’s really important that you spend time optimizing your site architecture to tell Google not to crawl / index thin or duplicate content pages.
Google likes to see that all the pages on your site are high quality and if it can’t see that, it’s going to crawl your content a lot less frequently.
This is especially important for eCommerce sites and I could dedicate an entire other article to just this.
45. Re-purposed Content
One of the things I see a lot is that people will do one blog post share it on Facebook, Twitter, and Google +, email a friend or two, and then call it a day
There is so much more you can do with that blog post!
In an ideal situation, this is what you can do for your article:
- Create article
- Share article
- Turn article into slide share and submit to Slideshare
- Present slides on a Youtube video and rank in the second largest search engine in the world for similar keywords.
- Turn article into a Podcast discussion by presenting the main points which you can debate or contribute to a discussion.
- Turn into an Infographic which you can also list on the post and highly increase your chances of getting links.
- Use as cornerstone content by generating link silo’s
- Use for broken link building via Pitchbox
There’s even more you can do! Before I put you to sleep with it all here’s a video I made that shows you in more detail what I do: How To Re-purpose Content
45. Build Out Case Study’s With Road Maps
If you haven’t created road maps for your clients there’s a huge opportunity lost at hand.
- How are you supposed to SEO a site if you don’t know what’s wrong with it?
- You’re losing out on a list of deliverables you can send to your client each month to show what’s been fixed.
- Your losing out on documenting case study’s and getting free content for your site or for other channels.
- You lose correlation data for the things you’re fixing and why those things will lead to higher rankings and ultimately UX and UE.
- You can use the audit to give to your implementors to streamline the process.
That’s why I always save my audits because I know I can create huge case study’s showing exactly what’s been fixed for certain clients and then feature the correlation data for other potential clients while simultaneously ranking that content on Google or other search engines.
The best part?
Because I generally audit small sites I only have to spend an hour working on what needs to be fixed for month 1 and then do another audit after the first has been fixed.
Here’s what one of my audits looks like:
1. On homepage no H1 tag
2. Title tag and meta is different from old website
3. Content is different from old website
4. New home page is not as well optimized as old one
6. Authority building should happen on site (start doing link silo’s throughout the site)
7. Start doing competitive back link analysis and see if there are any low hanging fruit
8. Add schema markup to website
9. Internal linking needs to be done from home page
10. Big CTA above the fold on home page
11. About page on home page is redirecting to blog, this should not be happening
12. Reviews should be marked up on home page and also the about page should be filled out a little more with information about company or book
13. Should shorten text previews for content to around 55 characters and add pictures if possible
14. Should start adding images to blog posts
15. Title tags on blog posts are keyword stuffed / over optimzied
16. Should be heading tags in blog posts
17. No blog post markup on blog posts
18. Should switch site to SSL
19. A lot of title tags look way too similar and we need to make them look more unique
20. Noindex dates on url structure and add rel = next / rel = prev to categories
21. Need to figure out if correct redirects are happening from old site to new site
22. URL structure for categories should not start with /new/
23. No index authors, we have tons of duplicate posts because of this
24. Noindex /new/ before categories
25. Get rid of uncategorized pages and put them into correct categories
26. Get rid of this stuff on side bar (except maybe dates if you need them: Recent Comments
27. Only want to use one category per post
28. Tons of pages are missing meta descriptions
29. Some titles tags are way over character limit, need to shorten these. Also some are under character limit and we want to make these longer
30. Response time on some pages are very high, we want to lower these
31. Go into links and run disavow on spammy links
32. Want to set up rank tracking and conversion tracking to make sure we are making progress to cross check with any implementations that are being made
33. Go into search console, identify top terms that are ranking in positions 4-9 and do on page silo’s as well as optimizations more heavily targeting those terms
34. Go into any pages that may have higher than 65% BR’s and see what we can do to improve upon experience.
—> Top 10 Rec’s / First Road Map
1. No index huge amount of bloat pages
2. Dial in basic SEO for title tags, metas, and alts.
3. Setup internal linking / and siloing
4. Add rel next and prev tags to paginated pages
5. Re-optimize for any valuable keywords that are in positions 4-9
6. Run link disenfection
7. Track keywords and conversions for cross comparison
8. Competitive link analysis / building
9. Lower response times on pages that are taking forever to load
10. Run broken link checker to find any 404’s or 301’s that may be causing loops
Here’s what the analytics look like after most of this road map has been implemented for month 1.
I of cross check the analytics rank tracking as can see here:
As you can see this alone (since it’s unique content, will help add value even to this article.)
I of course take this method a step further and publish the audits, reporting, and when I have time the implementations, to show EXACTLY what I did to make these things happen.
Which I then rank that content for on Youtube as well for what ever the keywords I’m going for.
46. Building Out Your Authority
So many SEO’s spend all their time trying to make money and forget the fact that they are in an industry where they should be not only building out clients assets but their own.
“But Chase I’m so busy and I don’t have time”
Let’s get something straight, if you don’t have time then you need to get yourself in a position where you do.
Even when I was broke, living in a garage, and had zero SEO clients, I made time.
Because I knew from being in this industry that I needed to build out my own authority before anything.
Sure you can make money from referrals or a few blog posts and maybe even paid advertising.
The problem is that if you’re working for just the money alone, you may never be able to build out a funnel that fuels itself which you can leverage to make 10x what you’re making now.
I know this is all theoretical but I’m living it right now and I can tell you that YOU CAN’T AFFORD TO NOT BUILD OUT AUTHORITY AND ASSETS.
47. Branding + Search Engine Marketing
You can’t get away from SEM these days.
Google has not only made it so that the top four positions on search have the possibility to be ads but they have also made them appear in green instead of yellow.
Not to mention they have also been continually adding to the arsenal of extensions you can use which makes ad’s appear even larger on search!
That’s why it might be important for you to start looking into how you can use some of your budget to engage in PPC or at the very least re marketing.
48. Streamline The Authority Building Process
So you know you need to build authority but you don’t want to spend countless hours manually building skyscraper content or coming up with a ton of video ideas.
I get it.
I’ve found ways to make this easier.
One way to is to start a Pitchbox campaign where you target anyone who’s ranking for certain keywords in your industry and having emails automatically sent out asking to have these site owners come onto an interview for 30 minutes.
Here’s what ends up happening:
- You get content to start ranking on blog posts, podcasts, Youtube, or all three.
- You get to leverage other peoples authority and audience to build your own.
- You get contacts and relationships with other people in your niche who can end up linking to you or helping you in the future.
Interviews not for you?
Do an expert roundup instead with the same method.
49. On Page SEO
Contrary to popular belief, on page SEO is more important than off page SEO.
Ok, I know what you’re thinking.
“but Chase links are the most important ranking factor.”
This use to be the case but with Google’s changes in AI and turning up the dial on the supposed humming bird, links are proving not to be the most important ranking factor anymore.
The main ranking factors now are: UE (User Experience) and UI (User Intent).
This means that when a searcher on Google looks up the word Panda they will get the rap song they are looking for.
Google is able to tell that most of the people looking up the word Panda want the rap song (user intent) and when they get to the video Google see’s that people are happy with the result by having low bounce rates, high click through rates, and high AVG. time spent on page (user experience).
Google looks at some other stuff like pogo sticking but we won’t dive into that right now.
All I’m saying is try to make sure you have your on page SEO targeting what people are actually looking for, not what you’re trying to sell for any high search rate keyword you can get.
50. The Skyscraper Technique
This is by far one of the most underutilized techniques in 2017.
If you’re unfamiliar with this technique here is a quick overview:
The skyscraper technique is actually a term coined by Brian Dean from Backlinko and it’s used to create massive skyscrapers of content that are proven to give you a HUGE competitive edge in ranking.
I’m talking like 3000 – 5000 word articles.
Or articles like this one which is currently 9,000+ words.
The reason this technique works so well is:
1. Google gets more content to crawl and can better understand what your content is about by having tons of related terms on your main subject.
2. People are more likely to link to or share long form content.
3. Visitors are generally more likely to stick around when they your massive amount of content and Google likes to see positive UX (User Experience) signals.
51. Leverage Quora For Q and A’s
This is another awesome technique that will work in virtually every industry.
The idea is that you find relevant and recent questions and answer them on your assets with a link back to that asset.
Here’s how you do it:
Step 1: Go to Google and type in site:quora.com + “keyword”
Step 2: Click Tools and filter from any time to last 24 hours or last week.
Presto you have recent questions you can start answering.
I even use to this live on my channel before having that many subscribers.
I would click on all the different questions related to SEO and after the video was finished I’d copy the playback time and tell the person on Quora that I answered their question live on Youtube.
This is a unique method that I hardly see anyone using.
Maybe it’s because I figured this technioque out when messing with Google operators.
52. Know That Streamlining is More Important Than Making Money
As previously stated, I use to do tons of work on my assets and not make any money.
That’s because I knew if I had certain procedures in place, the money would come.
I recently went to an SEO conference in Vegas where I listened to SEO’s who are bringing over $100k a month in revenue.
Want to know what the main them I saw in common with these people?
They STREAMLINED everything.
A lot of them were virtually spending no time doing manual tasks and spending all of their time setting up procedures and assets that they knew they could leverage.
53. Stop Following The Herd
There’s a difference between seeing what’s working for other people and going for it versus blindly and ignorantly following what they say.
Something else I noticed at this conference was that there were TONS of people using PBN’s and other black hat tactics.
- Because “they are working right now”
- It makes money
- It takes more effort to create value by freely thinking about other ways to make strategies work.
Look i’m not saying reinvent the wheel but I am saying take the good that you can find and use it for your own strategy.
Leave the rest behind.
54. User Experience Optimization With Heat Maps
This may be a tip a lot of you already know but in case you don’t you can do some pretty cool stuff with heat maps.
I personally use Sumome but you can use whatever you like.
The best part about heat maps is that you can see if people are clicking on your CTA’s or other on page elements.
Also, if you have people clicking further down on your pages and you cross check what the average length of your page is read with content analytics (also in Sumome)
You can put those clickable items higher in your post and hopefully keep users on the page longer as well as increase your conversions.
55. Influencer Ego Baiting
As discussed previously, you can easily leverage other high authority people’s audiences for your own.
A great way to do this is to ego bait them into sharing an article you created specifically for them.
I have tried to do this in a past with a few people but I shot a little too high with the people I was targeting.
The idea is to find people with large audiences but not to the point where they will be too busy to take the bait.
56. Leverage Paid Assets To Promote Free Content on Different Channels To Build Authority
Although you can’t get a direct ranking boost from promoting your content with paid advertising you can get indirect ranking benefits.
We know that user experience is huge for 2017 and driving buzz and high interaction rates on places like Youtube can help you rank videos faster.
An example of this is a video I created for, “How To Rank Your Keywords on Google” after asking my Facebook audience what video they’d like to see next.
After launching the video I pointed a paid Adwords campaign to this video.
My likes and views quickly went through the roof and so did my watch time on that video.
Initially the video wasn’t even ranking on the first page and after the campaign it’s not in the number 1 spot.
There of course could be other unrelated factors at play but I do know someone else who use a similar strategy to this.
After most videos that Brian Dean from Backlinko does, he drives his videos user metrics super high from:
- Embeding his videos on his website that gets tons of organic traffic.
- Doing email blasts to his huge email list.
- and of course he has tons of subscribers already which helps.
Even if I’m wrong and the Adwords doesn’t play into it I do know that the people who hit my first video off the ad generally will generally visit more videos afterwards (which should also help with the user metrics)
And even if I’m wrong about that I do know I can put voice CTA’s on these videos where I can tell my audience to go to a certain blog post or share the video, etc. and get indirect ranking factors.
Lastly, you also get to know quickly whether or not your target audience enjoys your content or not. This is especially helpful if you haven’t already established an audience or controlled assets.
Obviously and ideally it all comes down to testing and figuring out what works for you.
57. Rank and Rent
This is a very controversial topic and in some cases can be very unethical.
The idea is to rank a website locally and rent the site or the leads out to somebody who can fulfill the work.
I personally tried to become the Uber of computer repair on my old site by ranking and renting tons of locations in different city’s.
I quickly learned that more business management had to be done than SEO at a certain point so I stopped and moved on to only SEO.
If you do want to pursue the rank and rent method I have a free video where I explain how I was able to get rankings in a bunch of different areas.
58. Generating Leads With Local SEO
A lot of people go the route of marketing their SEO business locally and stating “I’m number 1 in (area) so you should hire me.”
I personally outranked everyone in my city when I first started SEO and wound up getting tons of leads from it.
The problem with most queries around “SEO in target city” is that a lot of the searches are from other SEO
who are also trying to rank for the same thing.
Unless you’re in major city’s like New York or Los Angeles, I’ve found that it’s more profitable to rank for searches around web design.
Mainly because you can get someone to white label the web design for you and up sell these clients on the way to buy SEO packages.
59. Create Top 10 lists For Target Area + Keyword
This is something that Yelp and other local indexing platforms leverage.
The idea is that you create lists of other companies in an area and put yourself at the top.
This sort of content is super easy to build and ranks in pretty much every niche.
60. Utilize Facebook Groups
Although there are tons of spammy Facebook groups, if you join some of the right ones you can bring in some serious traffic and links.
For instance, a few hours ago put a post out into all my Facebook groups asking for people to put in their top tip for this article.
- That’s going to help me with getting more content.
- I’ll be able to say that other industry experts are featured in this post.
- It drives the social API and signals counts higher.
- It drives traffic with a relevant audience to this post.
- The contributors will be more likely to link and share the content after it’s published.
Not a huge boost buy hey it’s something 🙂
61. Bill Ross
The white hat SEO tip I can give is to make sure your information architecture aligns with your user’s expectations, and the core goals of Google. This includes creating an information architecture that does not have keyword gaps or hierarchy issues, and is focused enough to help users find information efficiently and effectively. I’ve seen huge benefits with rankings, conversions, and user satisfaction when we’ve aligned a website’s structure with the expectations and goals of its users and Google. Let me know if this works. Linch Pin SEO
62. Aia Laser
Utilize your social media accounts description sections, albums, product showcase (LinkedIn)- to gain incoming links to your site’s organic pages. Now i have something for you! I am the co-founder of Tippola- it is a startup which site and app will go live within a month. The aim of Tippola (user platform) is to allow experts to create, share and let others save their short-format tips on topics that matter. We currently have over 150 bloggers writing there (beta) – creating beautiful tip collections (yes and on SEO and online marketing too!), which can later be embedded as tip galleries in blogs you choose. I would like to give you access to our genuine platform (which we have been developing since early 2016), to build your tip collections/gallery etc. We also have an amazing custom “share” for each tip- where you can choose the way the share will appear on facebook. the beta version is on- ver01.tippola.com login is with the facebook account (later with email too). Inter-Dev Web Marketing
63. Shafi Kahn
My top two tips for White Hat Techniques in 2017 are – Write long form content: Contents which are longer around 2000 words have proven to work extraordinarily on the web. With long form content, the writer can go in-detail with every small topic and provide a complete understanding of the subject. Also, we can target various related long-tail keywords in the article which increases the chances of getting ranked for low search keywords. Other tip I would like to add is “Create Infographics” Infographic with in-depth information and appealing design gets viral easily and many of the blogger often embed them in their blog with a link back to your site. It saves your time to write guest posts. Most of the other tips have already been discussed in the post, so I’ll just leave with those two. Let me know if I’m included in the list and I’ll love to share the article with all my follower base. My Blog Lift
64. Kristopher Jones
The most effective form of White Hat SEO is publishing lots of value-added content over a sustained period of time. You’ve got to become the de-facto authority in your niche by spending the requisite time, energy, and resources to publish authoritative content that adds value to your readers by answering questions, providing instruction, offering anecdotes, sharing case studies, and solving problems. LSEO.com
65. Christopher Rismay
Utilize mobile versions of your website in wordpress to improve click through rates. When on mobile people do not care about all the extra fillers, takes longer to load and too much to read on a small screen. Many plugins and themes have built in editors that can show different content based on what type of device whether it’s mobile, pc or even tablet.
66. Aaron Enright
Research has shown that if you want better search engine positioning you should make your blog posts average at least 1,500 words. There are two main reasons for this. A longer text, especially a well-written piece, will require more time to go through. Thus, people will be spending more time exploring your website and the engagement will grow. Both of these are factors that Google uses to assess website quality. Quality content has become one of the most important search engine ranking factors. More and more websites are competing for the attention of a limited audience and putting more content out there. So a brief glimpse at a topic will make it almost impossible to stand out from the crowd and impress readers. Longer content builds your authority, it’s seen as more useful by readers and it generates a bigger number of backlinks/social shares. These are all factors that play a role in the Google algorithm and determine the content’s positioning on the search engine results page. Hope that works for you. Hyper Cube
67. Todd Maltzahn
One SEO tip I’ve been using with great results is right after I publish a post, I socially share the post with about 8 networks. Then I go back and like my post. With Google Plus and Facebook, I like to go back to my posting and share that link to other niche related groups that I’m a member of. This brings in some extra Google Juice 😉 After that, I Fetch the post with Bing and Google Webmaster Tools. If my post targets low competition keywords, is of quality content, and has a high SEO score with my keyword research took, I find my posts rank in a matter of minutes in the top pages of Google. Then I go to my favorite online community and buy comments or exchange comments. It’s more efficient for me to buy them. They’re original comments after someone reads my post. I then comment back to try to add to the discussion. I try to get at least 5 comments per post. I comment back and this will typically drive the post to page one in Google or to the top 3 positions. LearnToGrowWealthOnline.com
68. Garrett Mehrguth
Hi Chase, My top technique is improving relevance and site speed. By using the wild card _ I can understand what people want when search for my head term. I then expand my content on the page to touch on the keywords people are modifying their query too. Next, I try to get the site as fast as possible using CDNs, GTM, Cloudflare, and more. Directiveconsulting.com
69. Charles W Rose
Underutilized Tip Keeping your billing information updated. Business owners constantly get into big trouble when they lose ranking due to their domain registration or hosting lapsing because of pamyment. – Charlie with SEO Mechanic If you include my tip let me know and i’ll tweet the article to my followers. Seomechanic.com
70. Ross Jones
Hi Chase, Here’s my tip: Don’t just create new content. Find opportunities to improve old, existing content. One way is to look for pages in Google Search Console with a lot of impressions and a lower-than-normal click through rate (CTR). Really consider searcher intent and how could that piece of content could better satisfy the searcher. If you invest in rewriting, expanding and improving that content, you might be able to find a big win. 2 The Top Design
71. Alyssa Ordu
Crawl your website with your favourite crawling tool after every change made by the development team (or before if you have a staging environment) to avoid any mistakes which can impact performance. Technical SEO is more complicated than ever before due to the number of options for meta data and configurations, and a site crawl is the only way to gather a full set of data for every page. Google Search Console is great, but it’s not comprehensive, and a case of closing the stable door after the horse has bolted as anything reported by Google is already affecting your performance. You should crawl your website after every change has been released, or ideally before by crawling your staging environment and comparing the results to your live site. Deep Crawl
72. Stephanie Hayes
I created a strategy that’s based on Brians skyscraper strategy, I call it mini scraping. basically goes like this. Find great content, create a bullet point list of actionable steps from it add your own additional tips or steps create a chrome extension, infographic or some sort of tool as a checklist and offer it to people who created or shared the original content examples of chrome extensions https://chrome.google.com/webstore/detail/get-traffic-to-your-blog/cbfkaanjhpcchfkdplljghhggpjbjjhk?utm_source=chrome-app-launcher-info-dialog and https://chrome.google.com/webstore/detail/youtube-seo-checklist/meajddjijmeaibppajnagjiloknomjjp?utm_source=chrome-app-launcher-info-dialog This is fast and easy to do, costs very little and looks great. This gets traffic, builds your list and builds awareness of your work. Anthony Hayes
73. Scott C. Margenau
Publish great content based on trends and use links back to destination page with anchor text keywords. Make sure these keywords are optimized in the meta of the destination page. Content can be published on a blog, or shared on other blogs. Avoid any link schemes. Google knows all. Image Works Creative
74. Gabriele Manasse
A great, and often overlooked, way to improve a website’s ranking is simply adding more languages to the site. As search engines focus on providing relevant and local results to users, they will privilege websites offering content in the local language. If your website’s content is translated properly there are much higher chances of it appearing in the local search results. Needless to say, localizing for SEO purposes requires attention to details. It is crucial to make sure unique URLs exist for each page and for each language, hreflang tags have to be placed correctly and the site map should be updated. Obviously the quality of the translation is very important, as quality content is the pillar of good SEO results. Also, I strongly recommend to translate all elements in the site, including hidden ones such as meta content and ALT text in the images. Bablic
If you haven’t, start utilizing third-party content platform like Medium, LinkedIn Pulse, Quora, etc. Post original, compelling articles on those platforms, and don’t forget to link to your main site. A client of mine done this, and their content ranks high on many keyword variations on those platforms, which help delivering referral traffic, branding and sales. And yes, never mind the nofollow tag used by those platforms; all links are valuable. Previso Media
76. Ashley Jessen
If you have been creating content over the last few years, you will be able to see in Google Analytics where you are ranking for certain key phrases. To maximise your organic traffic, locate all those phrases which are ranking from position 7 or above and have a solid impression count. Go to Google Analytics > Acquisition > Search Console > Queries and use the advanced tab to locate the average position as per above. Spend the next 30 days working on your best existing content which needs a lift to get into the top 5 organic listings. Like many, you will find a focused effort on improving your ability to rank for key phrases just outside the front page will generate an excellent return on your time. For a step-by-step video on how to do this, go to https://www.youtube.com/watch?v=v8B6GZEMweA Profile Booster
77. Michelle Hill
Prepare now to make the most out of voice search. Like mobile in the past decade, voice search is one of the emerging opportunities within the SEO industry. At this stage you need to be practically thinking about; broader user intent, related search, topical focus, rich results, and data-driven audience insight. By the end of 2017 I would not be surprised to see voice search driving 15-20% of website visibility and traffic (more so for solution based queries).” Bio: Lee Wilson is the Head of SEO for Vertical Leap, a UK Search Marketing and Digital Agency. Vertical Leap
78. Tara Jacobsen
Make sure you know the words that most people use by checking the planner tool for search volume (I know it isn’t perfect but gives you an idea!) For example, years ago I was writing a post about email subject headlines. It was 100% done and I had a flash, maybe I should check that out and come to find out that over 20,000 people have searched for “email subject lines” over the years, and almost no one but me EVER searches for email headlines! It works the same for Ecommerce (light switch covers instead of switch plate covers). Such a quick check for a long term gain! Marketing Artfully
79. Tony Hardy
Blogging ain’t easy, remember your internal links! When we build out new websites at Canny, the latest “must have requirement” is for a blog. Clients want to blog. They think its a quick way to get new business. And done right, it certainly works. However, there’s definitely an art to blogging, and most of it isn’t with the writing itself. It’s what you do with it after. People focus on external link building and often forget about building internal links on their website. For every 1000 words, we advise clients to link out to at least one of their older blog posts. This drives traffic through to older posts and gets readers further engaged with your brand. But, people often forget to go into older posts, and link out to their newer posts. And that’s crucial. It’s a big web, you want people going from post to post, building brand awareness, and ultimately making the sale. — Let me know if that works for you? It’s hard to write something without any surrounding context, so feel free to add to it and change words here and there if need be! Hit me up when the post goes live and we’ll share it! Canny Creative
80. Ujjwal Sen
If anyone wanted to succeed in SEO then it is required to write details content means at least content length would be 2000 words including heading, sub-headings and bullet points too, social shares and of course user benefited content. That’s it. Blogger How To SEO Tips
81. Angu Ransom Azeh
As it is commonly said content is king. That is very true but there exist a queen called SEO which together with the ”King” give birth to a princess called traffic and a prince called ”conversion”. Writing quality content is very important. Assuming we are all aware of the basics of SEO, here are some new and great tips to make your content and website get more eyeballs. ii. Make sure your keyword density is appreciable depending on the length of your post. iii. Build backlinks with Infographic by submitting to infographic submission sites. iv. writing files such as Ror.xml,sitemap.xml, robot.txt, sitemap.html and urllist for your website can make your SEO an excellent one. www.ransbiz.com
82. Stuart Draper
Who can you give an award or put in the spotlight or recognize? People love to show off that they have received recognition. If you can award them for being customer of the week, franchisee of the month, etc., do it! They will link to the page where they received recognition on their social profiles, and from their website(s). Links matter as much in 2017 as they did in 2007, and this is a pretty easy way to get links. Stukent
83. Dino Gomez
Listen up! Social Search Engine Optimization is highly under utilized and can drive huge amounts of web traffic when done strategically. What the hell is social SEO? It’s a term I coined for ranking at the top of social networks and bookmarking sites. Seriously right now I have 8/10 positions on page 1 of Google for a mid to low competition keyword using this tactic (the social properties are all ranking) and it continues to drive new sales and leads month over month. Start with keyword or “trending now” research. Write a 1000-3000 guide then post that guide on LinkedIn, answer a keyword rich question on Quora, and re-create that guide as a video for YouTube. Basically leverage the domain authority and reach of these bigger social networks. Take your finished article and drive traffic to it with Facebook ads or buy a social signals gig, build links to it using a network of choice, and you’ll soon find your guide ranking inside that social network and often times on Page 1 of Google for a long tail variation. Finally link all these properties together to build a ton of relevance. With over 80k views on Quora and 100k views on Youtube; it’s worked well for me. Gotta run, it’s dinner time and I’m on chef duty. Plus I have a new manly apron to wear!!! Let me know when it goes live. Get Dynamik
84. Clayton Johnson
Hey, My tip is invest in content. It may sound pretty weird coming from a link building company, but I see way to many sites that have thin / no content. Don’t get me wrong, you can rank without content but if you’re investing in SEO / links, then you’ll see exponential value with content. 1. You can rank easier (long content has been proven to rank better) 2. You can rank for more keywords (more content = more opportunities to rank) 3. You can capture your target customer at more stages of the buyer cycle than just end-cycle buyer keywords 4. It will give you linkable assets (no one wants to link to a sales page) 5. You can get more value out of it by hitting your list with it, putting it in an autoresponder, putting it on social media, using it to capture readers via popups, run re-targeting to it, repurpose it for video, and more. The Hoth
85. Liz Froment
For 2017 brands need to really focus on the time on site. I’d really focus on creating content that keeps people reading. That doesn’t only mean writing content that is super valuable and solves people’s problems but also is formatted in a way that keeps them scanning down the page. This includes great headlines and subheadings, images, gifs, etc. The time spent on each page is going to matter more. Location Rebel
86. James Parsons
My top SEO tip is to create link-worthy content. I strongly feel it’s worth investing in tools or extensive resources that can help people, as they are natural link magnets. Natural links will almost always outperform links that you hunt down, and a small investment to build a useful tool or an informative infographic can yield thousands of links. Some of the tools and infographics I’ve created for my sites still receive organic links to this day, and have received organic links on massive top 100 websites. Bonus points if you include an embed code at the bottom of the tool or resource, or a code that helps users link to it more easily. This enables users to copy and paste your embed code and include it in blog articles. James Parsons
87. Bill Kozdron
One of the best ways to improve your SEO in 2017 is to “out research” your competition and to have a plan. What I mean by this, is spend some time creating an SEO plan for your website, ie, goals, traffic goals, page creation, content, create a visitor persona, research your competition, etc. Spend the time researching your audience and finding the best keywords for your site. So many clients shoot from the hip when it comes to SEO. Much like building a house, having a solid plan and doing your research will help you to bring in much more and much better website traffic. To use a famous quote – “Fail to plan, plan to fail” Good luck on creating your article. Lucky Fish Media
88. Adi Domocos
One of the most important (if not the most important one) SEO news in 2017 is the Google Mobile-First Index. The most know online search engine on the internet will first take a look for the mobile version of your website to find the ranking signals. If there is not a mobile version… only then, Google search engine will look for a desktop version of your website. You can find more tips and tricks regarding the optimization of your website for this Google Mobile-First Index here. Hot In Social
89. Harris Brown
Here you go. Mobile is the trend for 2017 SEO. Not just getting your responsive mobile site together but using AMP (Accelerated Mobile Pages) This will increase the overall page speed and a better user experience. AMP pages will definitely be the first you will see on top of SERP results. The next best thing is content not just focusing on keywords but user intent. Say you have a site and optimized for XYZ title and XYZ meta and the content was for ABC. There is no user intent so focus on creating the XYZ for content with the title and meta to give a better user experience overall. HFB Advertising
90. Edward Sturm
I love title tag, meta description, and H1 audits for identifying important fixes that are very easy to implement. My recommendation with this is to crawl the desired site using Screaming Frog, and then create a big spreadsheet with current page titles, meta descriptions, and H1s. Alongside these columns will be the new and improved versions of data. Going through each row, URL by URL, will allow the client and SEO to much better understand his/her site and allow the SEO to make much better decisions about future growth. Edward Sturm
Extra Tips From Guest Contribution
- Word Status: If the search regarding some word is done, then the search engine will show all the results regarding that word. For example, if the word “ladies bag” is being searched, then all web pages will displayed the results having that particular information in our case i.e. ladies bag.
- Titles Status: The title of the page is a vital ingredient in SEO. Therefore, it’s vital to keep the title usual and official. So that the searches can be made much easier.
- Link Status: It is very much appreciated in SEO if the web page contains a link. It facilitates the website to be in searches. Some websites provide the link to other sites so that they can be visited by the same audience or the new one.
- Words on Links: It is a significant point that site link should have the specific words according to targeted keyword. For example, if word book is being searched, so it is a crucial feature for SEO to open the links regarding that word which is being searched.
- Reputation: It is a well-known fact that Content is King for the website. So your site should have unique and fresh content for the visitors and should be updated accordingly. If you get a grip on content maintenance, you will be able to secure top position in browsing results.
- Social Media Links: Another crucial feature of SEO is that the website must have pages on social media platforms. For example, like on Facebook, Tweeter, and Linked In, etc. This feature promote your work and helps people to capture you on the browser via social media aid.
All the above discussed ingredients are also known as SEO success factors which make SEO results successful to a good extent.
We classify these factors in two categories which are as follows:
- On-site SEO: It all depends upon the developer of the website that what type of content he is choosing. What is the architecture, what should the theme structure, what should the method of development to be adopted, support of relevant information. Moreover, the choice of domain. All these factors cover up in the web page development and crucially done by the developer himself.
In short, On-site SEO is all about how you manage your website and what settings you apply to your website.
- Off-page SEO: This factor is not directly under the control of developer it includes the type of work your web page is provided, it includes the links and reputation of the web page in browser community, so these are cover-up under of the page SEO. It is something beyond the website design. It need promotions to rank higher in the search engines.
- SEO factors working: It is essential to consider all factors upon which the SEO depends. It is necessary for the website ranking for SEO factors to work together to provide the best searching optimal results. A high-ranking will not be achieved until and unless traffic on the website will not increase. The major factor for increasing the traffic is to have good quality content if quality content is not available then chances are very low for that particular web site to cope with the rank maintenance on different browsers.
SEO factors negligence:
For the optimal searching, it is essential to have a fine implementation of the SEO factors which we have described above.
However, if negligence occurs, then surely the dream ranking on search engines will never be achieved. So it is really crucial that the implementation of SEO factors should be done in a very professional way, the SEO factor negligence occurs due to the mistakes and errors which are as follows:
- Poor quality content: It is obvious that if the content is poor, then it is challenging to cope the position in browsing results because no search engine helps sites to maintain rank with poor quality content. So it is essential to have the best and high-quality content quality to avoid this kind of google penalty. As it is mentioned in the SEO periodic table, with the short name called Vt.
- Clocking: It refers to hiding the content or put something in spam in SEO. Which means to show something to search engine spider than to show to users. This negligence is really discouraged in the SEO periodic table. However, it is represented as Vc symbol.
- Massive use of Keyword: It is appreciated that there should be the utilization of a keyword. However, when it is about extensive use, then it is not a good practice at all. This makes SEO worst and brings the rating down. So it should be highly considered that the content of site should not be stuffed with the main words at a massive rate. In the SEO periodic table, it is represented as Vs.
- Text Hiding: When your content become stuffed with the main keywords, then you try to hide this. However, by changing the background or word color, you cannot hide anything from the search engine. This can cause penalties and represent as Vh.
- More ads, less content: It is mostly observed that those sites which don’t have quality content start reserving the areas of the site for the advertisements. No doubt that this practice is not appreciable for SEO and surely drops the rank. In the SEO table, it is represented as a VA.
MOBILE FRIENDLY WEBSITE
Web development is grooming as the technology is flourishing fast. However, in the era of smartphones and fast internet, it is effortless to have quick search anywhere and anytime according to the needs and requirements. The developers are working on pace to cope up with the challenges. However, the most important and challenging factor for developers is website mobility to fulfill the requirements they are working in a particular manner accordingly.
This is the era of dynamic and responsive web development in which many features that need to be keep in mind during website development. So it is necessary for developers to develop according to technology modules. For example, Google is a search engine. It is responsive in nature, which means it can easily adjust just according to the size of any mobile, tablet and other types of handheld devices.
The one of the important feature of mobile phone and handheld devices it to get quick access to the information that people need to seek. For this purpose, people use search engines and browse the websites of their interest on mobile phones. However, the problem is that many websites are not responsive in nature. And that is why these sites do not adjust according to the size of phones or other handheld. The developers use different techniques to make them responsive. The well-known method used by developers nowadays is Bootstrap functionality is added while making a website. It makes the site more responsive.
Bootstrap code is added to a site which provides responsiveness to the site and it can quickly adjust itself to every kind of device either its laptop, palmtop.
It does not depends upon search engines and works same for all types of search engines. This web development technique is making websites more mobile friendly. However, this method is called mobile optimization. It includes the speed of page and structure of a web page.
SEO practices with Mobile Optimization:
Before working on SEO, it is crucial to confirm that you are satisfied with the Mobile optimization. If its optimization functionality is working well, then you will be able to perform SEO in a better way by doing these practices:
- The speed of Webpage: In Mobile environment, it is important to have reduced cache occurrence, so that less loading occurs. The speed of a web page is time which a website takes for loading the page. However, this time should be less on Mobile phones. It can also be managed in laptops. However, it should be reduced for handheld to attain the speed.
It is necessary to have less in directives. All these factors consider while development and help in maintaining the rank.
So it should be considered as a crucial part during the website development. Because sometimes Google does not identify the information you are searching for due to such hidings.
- Designs for Mobile sites: The feature of scrolling in the Smartphones demands the design just according to the size of smartphone. So we should work for such kind of designs while developing the sites for mobiles.
You need to follow the following steps while designing:
- Avoid use of Flash: If the plugin is not available, then use special features. For example, effects like HTML5.
- Avoid pop-up: It is quite irritating when the pop-up windows open in mobile. Because sometimes it becomes difficult to close the pop-up in sign mobile, so it is better to avoid them.
- Design according to hand finger: Due to big buttons and sometimes small buttons, it clicked unconsciously while scrolling. So this factor of scrolling should also be considered.
- Titles and meta- details should be optimized: While making sites for mobile use. The important factor that you should consider is that you are dealing in less space, so it is necessary to avoid the unnecessary details.
Moreover, should be fixed to the point while managing the content this will really help the information seeker to get the desired result in quick timings.
- Schema.org use: It is a schema and it defines by search engines. It is a piece of code which helps a particular search engine to understand the content of your website and draw results accordingly.
- Local search optimization: If your business domain is local, then you should standardize it accordingly. For example, provide descriptions regarding city area.
- Site configuration on mobile: When you are configuring the mobile site, the style you select should be responsive, dynamic or follow the other type of sites. Google search engine promotes all types of sites, but prefer responsive sites because these are mobile friendly in nature.
- Dynamic Serving: If your site cannot be redesigned, then provide some content based features to mobile users which the whole content of site does not show to the visitors. Just the necessary one showed to them.
- Mobile URL: If you do not want to develop a separate website for mobile, then go to the mobile URL of your site which has all mobile optimization options. It should be user-friendly in such way that all quality content should be the part of that mobile URL as it is present on original URL.
- Application Development: Another way to meet the requirements of your audience is that you can develop a mobile application to your business domain. Which can serve the purpose of your business as well as the clients. There are some websites which are not adequately mobile optimized, but have very productive mobile application which meets the requirements of all kinds of mobile software. The mobile software, including Windows, Android, and Macintosh environments.
Rules Devise by Google for Mobile SEO:
Google has introduced some new methods and algorithms to improve the search results for the mobile phones experience. So that the ranking may be achieved even for the mobile optimization and people can explore the instant results for which they are searching for.
To make sure that the site is published or not, consider the recommendation of the Google and make your search of a better and optimized way. It is necessary to have a good look website according to the terms and rules that is being the offered by Google and also consider the importance of e-commerce websites.
Some key rules are being mentioned that considered important by the Google.
- Responsiveness and URL: It is the most preferred feature by the Google to have a responsive website. Although it considers all kinds of websites, but loves responsive. So make sure while developing a website it should have a responsive factor.
- Social Sharing factor: Social media drives traffic like Email, Facebook, Twitter, Google+ or other networks. So it’s necessary to have social media sharing button to simply allow to follow your site. This grooms organic search results and affects the search rankings. Generally, blogs and social media become a cause of link picking up.
- Slow pace repetitive redirected: Redirects cause penalties. If at the beginning of the URL there is “m” or “mobile.” That means redirected will occur there. The organic search typically searched by the visitors land on the desktop website and have then be redirected to the mobile or tablet sites. Connectivity decides redirected delay.
Use of Long Form Content
Before starting about the long-form content, it is essential to understand that what is long-form content? It is defined distinctly by different writers and article creators. However, according to some people if the article is 700 words long, then it is a long-form. Similarly, other say that if an article is 1800 words long, then it is a long form.
However, the 1200 words long article is considered as an assumption for the sake of argument. It is thought that long form article increases the impression of a website along with that readers love to read the article which is long. Moreover, long-form feature also makes search engine to keep the book in their library for that particular website.
So when the visitor hit the search button to do the specific search, long content helps the search engine to have an abrupt approach to the information which is being searched.
Why it is necessary to have Long-form content:
The other methods of SEO include keyword optimization which may increase the traffic, search but not the return traffic. So it is Important for a website to have long form content for its particular page. The basic purpose of this activity is to make people engaged in reading the content. The more the people will read, the more they start taking an interest in the page and revisit again and again, this will help web page to secure a rank in search engine results.
How long-form content help in SEO: It is vital to know how it helps with SEO to understand the advantage of long-form content. So assume an example; if you are running a website which runs news, blogs, then it will be fascinating for the news seekers to read your long-form news content.
In the news blog, create interest for the news seekers to explore the whole content of 1000 or more words which cover under a single line of heading. People study so much information regarding one trigger headline. Along with that, the length feature is the quality and authentication of the content.
These two features are also a part of SEO periodic. if the content is not worth reading then it will not fascinate the readers and in the case of the news blog website if the content is unauthorized then it will surely drop the rank of a website, so it is crucial to consider that content should be long-form, good quality and authenticated.
It is worth appreciated factor of using the long form content. The content is not all about writing many and many of the words. However, it’s about everything which fascinates the visitors; it includes images, video blogs, social media page advertisement, authority, expertise, online availability and all the other stuff that make your website to be optimized.
There are following advantages which can be secured by the long-form content.
Promotion of a website: If your site has the option of blogs, then its daily availability makes your content fresh and create good word of mouth to your audience which is in direct marketing. Moreover, the more probably a group of people starts doing searches on a browser for your website. Another way to get promotion via social media icons share option. Having numbers of shares and likes on social media creates the proper impact on other visitors and make them think about to visit the website again and again. The promotion is also done by providing space to the high brand’s advertisements which indirectly promote our website along their brand. This act may help in increase the rank in the list of browser search.
- Remain in touch: Almost every website provides the community feature on its platform. If a site gets success in the establishment of the good community, then surely the searches get optimized for browsers. This feature helps people to stay in touch. For example, if an event management platform posts an event, then all the interested audiences will comment here.
Friendships build up, and they visit the page, again and again, to watch the plans and details of events and conversation regarding the topic. In the same fashion, strong communities are created on informative websites which make people discuss academic problems and issues, they posted comments and details make a website to secure rank on the top of the search list.
- Top positions in search results: It is obvious that if the content is long form, then it makes search engine to cope the position in web searching on top. After the analysis, it is found that the worlds are more than 1000 can secure the top results in the browser search because it enables the engine to have a quick glance to the word that is being searched in the browser.
- Increase on site Time: If a visitor comes and check the result of his information on your site and find that it has specific content, then he will surely explore the site. Moreover, will give a detailed review to your site. This will make the search engine to capture the time provided by per visitor on your site, then next time the search engine most probably increase web page rank. There is also possible that the visitor, again and again, visit the site which increases the search traffic which directly provides search optimization success.
- Secure social media position: If your content is long and worth visited, then there are strong chances that you will be able to secure the positions in social media. Moreover, it will directly help you to maintain the traffic of your website. Your work will be shared among the social media communities if it has long and well-explored content.
- Helps in declaring Authority: With long content, you will be able to show that you are a proper authority and a proper organize team members that are working together. In order to provide the best services which meet the audience demands. The refresh long-form content will make a good reputation in the mindset of your clients and visitors that create good word of mouth and this factor directly leads to the increase in traffic on search engine and improve your rank on the browser.
Tips to create long-form content:
There are following methods which help us in creating the long-form content which include:
- Goal specified: The most important part is to determine what services you are providing to your customers. We can say that services or products helps you in your aim specification. So that you can decide what is the targeted manage content just according to the specified goal. If you deviate the content from the goal then surely penalty occurs.
- Keep content un-gated: Make sure that your content should have free access. There should not be the compulsion that some information can only be accessed by email. All content should be available for every visitor because gated feature irritates the visitor and cause the bad word of mouth that make the reputation of your website down.
- Careful selection of topic: Topic selection directly deals with goal specification if you specified the goal, then make a decision which topics should be discussed in detailed who directly related that what your clients want from you, For example, most of the people want to have a look on the topic named as frequently ask questions so. You should provide the feature of the FAQs.
- Hire good writers or write it yourself: You are running a business so that you can do the best content writing regarding your business. Because only you know your target market and only you know the pint of inclination of your client. So you can be the best writer for your website. However, but the time may be the issue.
So you have to hire some other professional writers who can understand your business domain and make your work searched optimized. Good writers cost high, but provide you with the best quality content that makes your search optimized and ranked in a browser.
- Make your site professional: To give a professional look to your website, it is necessary to have a professional design. If you are working in a content management environment like Word Press, then surely you can get the professional themes for your work. A professional view of the site will make your authenticated image, and it will also depict your authority, design considers by the search engine and provides you with the facility of good reputation.
- Make strategies of promotion: It is vital for the successful website that you should have promotion plans for your business. You can get a promotion via blogs, social media; by providing instant response to the clients in the live chat room and much more.
- Update the content: Old and orthodox content will bore your audience. Make your content up-to-date periodically that will make your client keep visiting your web page, and avail your services. You need to make a quick response to your customer. They will help you in exploring the market and make you distinct among the competitors. You need to work hard to develop a brand. However, this can only be done when you seek proper responses from your clients and visitors.
Professional’s opinions and SEO
Web development is rapidly growing in all over the world. Everyone has a digital firm which has created a significant competition in the market. The customers are in the wide range. This makes people who are running a digital business to cope up with the market. As being a running digital firm, it is essential to consider the feature of Search engine optimization and step up for the success. So that meeting challenges make our goal accomplished there are many professional opinions regarding SEO which really helpful in increasing the ranks in search engine to optimize. However, some of the professional options are:
- Make indirect conversations with your customers via blogs and social media. Try to keep them engaged with your business term took marketing steps to capture target market via advertisements.
- Consider the requirements of search engines, Google wants authenticate publishers with authenticated audience. So keep track of audience genuinely.
- Get SEO plug-ins for your website that mostly offers by content management systems.
- Make keyword unique and approachable ensure that these are related to the specified content.
- Make sure that your content is free from repetitive pages and have unique content.
- Provide user help to explore your website.
- Make sure that your content is mobile-optimized.
- Make communities and ensure the interactions of customers on your platforms that they may be more visited by people.
- Always make your content refresh by adding new and interesting things that fascinate your customers.
- Confirm that your web development tools are providing you with the best marketing strategies. Along with that also fulfilling your marketing plans.
- Take the professional advice regarding SEO will help you to get a definite direction.
- The Social media posting and representation of your brand is the necessary for SEO.
- Make your SEO strong enough to have in top three types of research occurred.
- Google changes SEO algorithm so there should be a strong focus on the SEO development policies.
- Provide the facility of internal linking on your website will help you to secure a rank in search engine.
- Don’t use the stop words as Google does not consider the stop words.
- Sure that your results should be covered up in organic results.
- Try to use three letter acronym.
- Make sure that you have optimized mobile traffic.
- Use SEO tool kit for proper keywords.
- Draft your Meta description accordingly.
- Title tags should be 6 to 12 words long more than that discouraged by Google.
- If you’re running a successful brand name, then place at the beginning of the title tags. If the brand development is in the process, then make sure that it should place the last of the tags.
- Make sure that no word is use twice in the title tag.
- High priority keywords should be the part of Meta description.
- It is necessary that the website pages should use the tag<H1>. The <H1> tag should show the whole content of the website. It should be same as of page title. Moreover, it is necessary to utilize the keywords properly. It is necessary that heading tags should always be less than six words.
- It’s better to use an ALT attribute in the content images. It can reinforce the main subject of your website. Moreover, is also viewed as necessary feature in the Americans with Disabilities Act. that the ALT attribute should be of 12 words not more than this.
- For crawling and indexing individual pages, it is necessary to use the Meta Robots in the website head section for all most every page.
- Every website developer should need to include an HTML Sitemap.
- There is no SEO advantage of using XHTML simply without a clean or logical form of code. It also relates to XML. The proper XHTML code is beneficial for mobiles.
- The most important question that every developer asks is how many content words should be on the website landing page? It is necessary to consider the aim and the subject of the page, the expectations of your targeted audience. Important above all that how many words the competitor’s site contains.
- The anchor text of the website should be the similar as what you are describing.
- It’s perfect if the anchor link only contains 4 words not above.
- When we talk about the links, then the placement matters a lot. However, a link in the center of the content paragraph carries more rate than to have a link on either sides or bottom of a webpage. Similarly, a link at the top of a page is stronger and beneficial than a link at the end of the page.
- The links from the images contain less value than links from or in the text.
- To make a text line, include <hr /> in your HTML. Bam.
- Graphics are considered as Queen.
- Graphics play an important role in increasing site CTR.
- You can use plenty of free source images which are easily available on the internet; one can also utilize these images to increase or boost the traffic on your blog.
- Pixlr is a fantastic graphic design tool that you can use to modify the designs.
- Infographics are considered as 30 times more useful and worthy, then to read the content.
- After the development of Infographics, now it is time to make a large push across the all social media platforms.
- If we talk about designing, then Its better to use just two fonts, not more than this.
- Using contrasting colors for better visualization is good.
- According to the Tom Fishburne who is a content marketer, which is “Technology cannot save boring content–but it can exaggerate a good content.”
- All what you have done to optimize your website is all about you want to flash, right? And not only for SERP purpose. Moreover, to be viral across all the social media platforms too. What are the social platforms that your audience is present on? You should also be on those social networks, too, by simply linking with your website
- Social media is now a new source of getting traffic.
- Social media is not all about a space free of optimization, but you need to optimize same as you optimize a standard web page. You can easily optimize a business page.
What’s your top tip? Comment below and let me know..