Instructor: Chase Reiner
Chase Reiner is an entrepreneur, digital marketer, and Youtuber specializing in SEO. He helps small and medium businesses grow using innovative marketing techniques and is currently the highest rated SEO professional with over 250+ Google My Business 5 Star Reviews. He offers several courses from Beginner To Advanced SEO to Local SEO Domination and much more at an affordable rate.
Like any form of marketing there is a certain amount of risk. This is especially true with SEO. You can do a lot of good but at the same timeyou can seriously destroy someones rankings and even their online businesses. There is a lot that you need to know before experimenting with other peoples businesses, which is why it’s a good idea to SEO your OWN assets first. You have been warned. Furthermore, all of the following topics listed below are topics that I will explain and give references to where you can further learn about them, this course is meant to be a roadmap for your learning, I will not be covering EVERY single one of these topics in depth, but I will explain them as well as I can.
1. How Search Engines Work
- Google’s Search Engine contains over an estimated 300 different core ranking factors that may or may not be divided up into thousands of sub-ranking factors.
- Algorithms range from major to small depending on what Google tells us. We know that some algorithms such as, “Panda” target sitewide content related issues. While other names such as “Penguin” target links. I would try not to get too caught up with all the updates Google releases. If you follow the steps in this tutorial, you should be able to create content and rank without needing to worry about whether or not yours or your client’s sites get hit by such things.
- Page Rank. Page rank is a score from 1-10 that Google assigns its pages based on incoming links to a page. You can no longer see page rank through Google’s toolbar (they removed the ability to view it) however it still exists and is important to your overall strategy.
- A basic principle is that without content you’re not going to rank for much. Content is continuing to get more and more competitive every year as niches become oversaturated with huge influxes of content. The earlier you can get into SEO, the better, the SEO niche alone is still very undersaturated on other Search Engines such as Youtube. At the of the end of the day, traffic is traffic and the sooner you can find vulnerabilities in any niche, the better you will do.
- Googles Page Rater Guidelines
2. Figuring out main KPI’s / Value Ladder
- How the value ladder works.
- Conversions are more important than anything. If you can’t sell what you have once you begin getting traffic, then you have a problem.
3. User Intent and User Experience Optimization
- Why intent and experience is more valuable than any other metric.
- How to give your users what you want to base off averages and data (we will cover in more detail in benchmarking section)
4. Keyword Research
- How to use UIO and UEO for finding optimal keywords
- What tools you should use for Keyword Research
- How to utilize keyword tools for optimal research.
- Understanding that the main goal is to replicate what’s working in a higher quality way.
5. What You Need To Check Before Optimizing
- Site Redirect to Preferred Version
- CTA Above Fold
- Mobile Friendly
- Expected Pages
- Google Analytics (setup, not a full tutorial)
- Search Console (setup, not a full tutorial)
6. On Page SEO
- How the “perfectly optimized” page should look.
- Internal Linking
- External Linking
- Contextual Linking
- Anchor text
- Title tags and Meta Descriptions
- Title placement importance
- CTR (Click Through Rate) Optimization
- Heading Tags
- Image File Names
- Alt Tags
- Page Speed Optiomization
7. Site Structure and Architecture
– URL structure
– Sitewide On Page Issues
– Screaming Frog with conditional formatting
– Using Site Operators
– What to look out for
– Status Codes
– SEO Auditing
8. Google Analytics and Google Search Console
- Google Analytics
- Google Search Console
9. Defining Where You’re Currently At With SEO Strategy.
- If your site is brand new you need to focus on building authority and creating a theme that you see working first.
- If you’re already receiving a ton of traffic and want to continue to improve or you’re seeing a drop, you need to focus heavily on the following steps.
10. Keyword Mapping and Benchmarking
- Keyword Mapping
- Keyword Benchmarking
- Conditional Formatting
11. SEO Tools
- Free Tools
- Paid Tools
- What tools you’ll need to be determined by where you’re currently at.
12. Content Marketing Basics
- What kind of content you should be building.
- How to streamline content (hire or outreach)
- Where to hire content writers.
13. Hiring SEO’s
- What they need to know.
- Depends on where you are at but generally they should be able to identify basic issues such as the things mentioned in the basics section of this course.
- What you need to know.
- SEO’s can be slippery snakes, you need to create heavy incentive to keep them around.
14. Social Media Marketing and Branding (What You Need to Know)
- It’s a good idea at some point to get rid of your “just SEO company” and become a marketing company. This becomes a lot more scalable and increases your job security by a lot for a few reasons. 1. People need you for multiple things. 2. You can cross promote your services a lot easier and charge more.
- What services you can sell and how.
- Remarketing and setting up a Facebook Pixel.
15. Streamline Your Process
- How to manage an agency and clientele (short version, maybe another course)
16. Schema Markup
17. White Label SEO
- Should you outsource? This depends on what you want to focus on.
- What to know when you need to hire a white label company (Watch short video)
I thought I had a good understanding of SEO, but then I met Chase. His courses are excellent for beginners who are just looking to start out, intermediate and even more advanced SEO folks working on mastering their craft. Chase’s courses cover just about every topic and strategy to help you in getting your sites to dominate.Joe Macaric
Chase is incredibly knowledgeable with SEO and online marketing. His easy-to-follow style of teaching will get you hooked from your first video. Whether you are newbie to the online marketing world or you are an experienced SEO you will certainly gain knowledgeable information. As an online marketer myself, I have used Chase’s methods many times with success.Trevor Cherewka
Great products, even better teacher. If you are looking for higher level SEO tips and tactics, Chase is your guy. Nothing less of an SEO expert, Chase has the deepest understanding for SEO, especially in the local SEO space. My hats off to this man, he is a smart cookie and you should follow him. Big things coming his way!Jack Lombardi
I own a digital marketing agency (marketyourskill.us) and have been implementing Chase’s training for the better part of 2 years and I can honestly say he’s actually helped me deliver major results for my clients. I actually have my 12 year old son going through Chase’s Trainings with me so he can learn as well. Thanks Chase my family and my customers appreciate you.Lamont Revell
Chase offers an in-depth knowledge on SEO strategies. I am very glad to attend his courses. Highly recommended for those who would like to learn more on SEO practices. Many thanks Chase.Evdokia Bairampa
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Frequently Asked Questions
Where can I access the course?
The course is hosted on Teachable.
When do the classes start?
All of the classes for this course are currently in session and available on-demand with all lesson content available, so you can sign up at any time and learn at your own page.
How long are the courses?
Each courses varies depending on the topic and content being covered, you can expect anywhere between 30 minutes to 2 hours of in-depth training per lesson.
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At this time you can not.
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