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A Website is the first impression that your business makes on the online world. It establishes what people think of you, your company, your practices and the products and services you may offer. If they aren’t impressed initially, chances are they are going to turn right around and look somewhere else. While content is king and vital to a successful website, building your online presence and brand awareness is much more than just content. All these elements together combined with an in-depth SEO strategy can really take your website to the next level and attract the audience you want.
What is Search Engine Optimization
Search Engine Optimization (SEO) is more important to the success of a business than many realize. If you are unfamiliar with what SEO is, let’s take a quick look at it and you will begin to see why it is so vital. SEO is a form of online marketing that focuses on growing your organic results within a search engine. It takes both creativity and technical skillsets. But when done correctly can improve your search engine rankings, increase brand awareness, and drive more traffic to your website.
Now you can see the WHY in why you need SEO, but what about the HOW?
You can learn how to properly utilize SEO for all it’s worth with a few SEO courses. These courses can help you to understand more about SEO, how it works and how you can use it to your advantage to gain more traction, awareness and more customers.
How Does SEO Work and Why Does my Website Need it?
Traffic online comes quite often from search engines, in fact the three heavy hitters in that department are Bing, Yahoo!, and of course Google. While other platforms such as social media and email may account for some of the internet traffic, the clear majority comes from search engines. This is true regardless of what types of products or services your website offers.
Search engines offer a unique opportunity for business owners because they provide you with a way to receive targeted traffic to your website. Targeted traffic is an audience that is looking exactly for what you offer. When you take SEO courses you can learn more about how interregnal and vital search engines are in the success of not only your business website but your bottom line!
Search engines use complex algorithms that aid them in finding optimal and relevant websites for internet users. For them to find you, you want to make sure you make your website as attractive in the SEO department as you can. If a search engine is not able to find your website, you are missing out on a huge audience and market of potential customers.
Can I do the SEO for my Website?
The SEO world can be a challenging and complex one when you are not familiar with it but even just having a small amount of knowledge about how SEO works can make a world of a difference on your business. With SEO courses you will be able to learn just how beneficial SEO is, how to develop a solid SEO strategy and campaign and how to implement them into action for optimal results. With just a willingness to learn, dedication and some time and money you can become an SEO expert in no time at all.
Types of SEO Courses
Learning the basics of SEO is first and foremost the most important. The core concepts will help you get started right away on the track to success. As you become more knowledgeable, you can learn more through additional SEO Courses on how to further your SEO efforts and extend them even further to reach an even larger customer base. The core concepts include:
- Learning how to get your website into the top rankings on Google and other Search Engines
- Learning how to optimize your individual webpages and content
- Understanding why a target audience is so important
- How to choose only the very best keywords for your webpages for the most engagement
- Learn more about SEO attributes and how they can help
- How off-page SEO functions as a useful tool
- How to manage and monitor your SEO efforts
Types of SEO Practices You Can Learn Through SEO Courses
So, we’ve briefly discussed what SEO is and why it’s important as well as what you can learn through a basic SEO course, but let’s look at some more advanced practices and why they are important in furthering your SEO education.
White Hat SEO vs. Black Hat SEO
The basic SEO Practices used by marketers can be classified into different categories, these are White Hat and Black Hat SEO. But what are they exactly?
White Hat SEO
When you take any SEO Courses you will more than likely hear the term white hat SEO at some point. Just as its name sounds, white hat refers to legit practices marketers uses to help gain higher rankings on the search engine result pages. White Hat SEO tactics adhere to the strictest of Googles guidelines for SEO.
White Hat is the most wholesome of SEO practices as it follows along with the Google algorithm and doesn’t look to use any of the loopholes available. The most common techniques used in white hat SEO include publishing high quality content on your website, utilizing HTML optimization, link acquisition and website restructuring. Many will argue that the tactics and techniques used in white hat SEO practices may be slower at providing results but the results they provide are more longer lasting.
Black Hat SEO
Just like the name of white hat suggested, Black Hat SEO includes practices that are targeted or aimed at finding any weakness or loophole in the algorithm that Google implements. These practices can help to increase the ranking in search engine pages but are typically against Google and other SERP (Search Engine Results Pages) guidelines, which means they are highly frowned upon. Many will also tell you that Black Hat SEO techniques are spammy and while they may generate results faster, these results are more than likely to be picked up by Google or other search engines and banned all together or do not last if white hat techniques.
Types of SEO You Will Learn in SEO Courses
There are a couple different types of SEO techniques that marketers use all over the world to help increase their online presence. These include types such as On-Page SEO and Off-Page SEO but what are they?
On-Page SEO: This refers to different activities that take place on the webpage it is currently published on. The tasks on the page help to optimize the website so that it gets pushed higher in search engine results. On-Page SEO techniques and activities include efforts such as putting the right keywords where they can achieve the right results, inserting links, meta descriptions, meta tags and using SEO attributes.
Off-Page SEO: This refers to different activities that take place on a webpage after it goes live. These activities include users sharing posts, commenting on posts, giving ratings, and liking posts on various social media platforms to help increase brand awareness and user engagement.
An SEO course or set of SEO courses can help you to learn more about the types of techniques used in On and Off-Page SEO.
On-Page SEO Techniques
Backlinking: Providing backlinks to more credible websites can help increase your brand awareness and site authority. When your backlink to a much higher linked website, this will help provide you a better level of authority and credibility, thus helping to increase your rankings on Search Engines.
Keyword Implementation: Implementing keywords should always be a priority, but you must be careful not to over do it. An SEO Course will teach you how to properly implement keywords on your webpages so that they occur at least 9-15 times throughout an article or content upwards of 2500 words. When the Google crawls this will help your content get recognized and ranked higher.
Meta Tags, Meta Descriptions: Meta Descriptions and tags are all important when it comes to a successful SEO Campaign. They consist of a few different secondary keywords of the content. These tags help search engines recognize what content is better and more relevant to help increase your overall rankings.
Image SEO: Image SEO is another method of optimizing a website or a landing page. This type of optimized image will begin to appear in the searches on search results such as Google Images.
URL Structuring: Your URL needs to be readjusted to your primary keyword. Doing this can help to increase he visibility of your content and website.
On Page Linking: Internal links are types of links on a website that were previously published as landing pages or other types of content. The idea using interlinking is to help redirect users from one page to another. This is a technique that can be used to retain users.
Off-Page SEO Techniques
Off-Page SEO techniques are another type of SEO you will learn through SEO course. They are used with the promotion of content. They include:
Sharing: When others share your content, this helps to get your brand out there and your webpage to more people than you may realize. You really don’t know how many people the content will get out to through social media, but if the post is relevant to them there is a chance that even more people will share it.
Liking: Liking works like sharing a post. The higher number of likes you get on your post the better credibility it will have with Google.
Commenting: You probably are familiar with commenting and what it is. The more comments you have on social media platforms such as Facebook, they will start to appear higher in the news feeds of friends. This goes the same for search engine results pages and the websites they appear on. The pages that receive this type of engagement are more likely to appear higher in search engine results pages.
Advanced SEO Course Techniques
There are many different types of SEO techniques you can learn through more advanced SEO courses. These techniques include:
Keyword Research: Keyword research is one of the most mundane tasks involved in SEO. It can become boring and cumbersome if you are not familiar with it. SEO courses can help you learn how to more effectively research relevant keywords so that you can learn how to implement them in a way to help you gain increased brand awareness and user engagement.
Landing Page Creation: The webpages you use to redirect your visitors to can help increase the credibility of your website if the content is relevant and not overly stuffed with keywords.
Webpage Optimization: From time to time it is important to review your website and all landing pages to ensure they are following along with the Google algorithms. This is a type of technique that while important isn’t used as often as others.
SEO Audit: An audit of your SEO efforts is a task that includes more in-depth knowledge of what is going on with your SEO efforts on your webpage. An audit allows you to see how your website and pages on it are functioning and how successful they are and if they are following along with your SEO campaign.
SEO Courses Conclusion
Because SEO is such a vital part of making sure your business is seen by the most potential customers possible, investing your time and efforts into SEO courses both core and advanced will help provide you with the tools you need to achieve the most success. Not only will SEO create a roadway to success for you, it will do so by providing you with more traffic, more potential customers, more brand awareness and the ability to turn all of this into long-term retained customers who are more than willing to share your website and the products and services you offer with others providing you with more user engagement and even more revenue.