SEO Strategy 2017 (11 SEO Videos To Skyrocket Your Rankings)

If you’re looking for a 2017 SEO Strategy that works, you’ve come to the right place.

Actually, I’ve created a HUGE guide just for you with tons of 100% free video tutorials!

This guide will surely take your SEO game to the next level, whether you’re a beginner, or an expert.

Note: Scattered throughout this post are a bunch of great SEO tips for 2017 from top SEO’s around the globe.

That being said, I’d like to give a shout out to all the different people who contributed to this post. Thank you guys! 🙂

Update Dec, 29, 2016: Content breakdowns are still being done for sections 5-11 however you can still check out the videos!

Click on one of the following sections to get started:

Part 1: Introduction (Ranking Factors Refresher)

Part 2: On Page Signals

Part 3: The SEO Basics

Part 4: Off Page SEO

Part 5: Schema Markup

Part 6: Keyword Research

Part 7: How To Get More Website Traffic (Content Marketing)

Part 8: Google Analytics Run Through

Part 9: Google Adwords / Search Engine Marketing

Part 10: SEO Copywriting

Part 11: Content Marketing

BONUS: Huge List of Awesome SEO Tips for 2017!



Part 1: Introduction (Ranking Factors Refresher)

Welcome to the beginning of the complete SEO Guide For 2017!

Here’s the course overview:

In this tutorial (Part 1) I cover many topics briefly so that you know what’s going on in 2017.

spongebob asking if you're ready

What We Cover In This Complete SEO Guide

Ranking Signals: What should you focus on these days? Google is taking into account user experience signals more heavily these days. Why? Because Google wants to give it’s users what they are looking for!

Back Link Building: back link building is of course, still a thing! Google loves to see links, but should you be spending the majority of your time back link building?

On Page SEO: We discuss the anatomy of a page with perfect SEO and how to implement search engine optimization into our own campaigns.

Off Page SEO: We cover how you should spend your time doing off page SEO.

SEO Tools: In Pt 1. I briefly cover some of the tools I use, and I walk you through a stool called SEO profiler to optimize your on page elements.

Semantic Indexing: We talk about how Google semantically ranks pages, and why that’s important.

Search Engine Marketing: I talk about why search engine marketing should be considered in 2017.

Visual Marketing: I point out that visual marketing is trending unlike ever before, and why we should definitely spend our time optimizing our websites with media.

Social Media Optimization: I discuss how social media optimization can be helpful to businesses these days.

Content Marketing: Content marketing can either be outsourced, or done in-house, depending on your knowledge or time frame.

Social Media Automation: SMA is huge these days, and the people who are doing it right are making tons of connections in a very short amount of time.

Site Indexing: We talk about how Google indexes sites in 2017 with it’s new mobile first update.

Local SEO: We discuss different ranking factors and techniques for ranking locally.

SEO Leaders: We talk about who to follow, and who to listen to when it comes to online marketing.

Email Marketing: We talk about email outreach, and I show you some automation tools that I personally use.

Link Siloing: We talk about site link structures, and passing link juice to the pages that matter on our sites.

External and internal linking: We talk about when it’s important, and how frequently we should be linking throughout our pages and articles.

OG Data: We discuss how to optimize or edit open graph data to be more visually appealing on social media platforms like Facebook, Twitter, and Google+.

Where To Learn SEO: I give you some hints and tricks on where to go about learning white hat SEO techniques.

Understanding KPI’s: I tell you how important it is to figure out your key performance indicators.

Black Hat SEO: I talk about how it’s important to learn 2017 black hat seo to better understand white hat SEO.

Site Infrastructure and Content Layouts: Having a well-structured site with content that makes sense, is super important to having Google better understand what it is you’re trying to rank for. That means having a Home, about, services, contact, terms of service, privacy policy, and whatever else page you’re going to need, to send those on-page signals to Google.

Schema Markup: We briefly cover the importance of Schema data, and how it can help improve your click-through rates, which will correlate to higher organic SERP rankings.

SEO Best Practices: We talk about how to go about doing SEO without over optimizing your pages.

Keyword Density: We talk about how having too high of a keyword density in certain scenarios can be bad.

Review Generation: We discuss the importance of reviews and how they can affect your position on Google and even your conversion rate.

CRO: We don’t talk too much about conversion rate optimization, other than the importance of having low bounce rates as users who are pogo-sticking back to the search results and clicking / conversing with your competitors, and sending signals to Google saying your site isn’t as relevant as your competition.

Now that you’ve seen the course overview. Let’s get moving to Part 2.

“I think the biggest thing that people need to pay attention to is https. Google has made this clear since 2014 that it is a ranking factor, but they are making bigger changes in 2017. Google has stated “Starting January 2017, Chrome 56 [version] will label HTTP pages with password or credit card form fields as “not secure,” given their particularly sensitive nature.”. This means that sites that are not using https could be losing traffic as people cannot access the site. Google will also use https as a ranking factor and indirectly use user experience factors to down rank sites not using https.”

-Quentin Weber Unbound Digital Marketing

Click here to go back to the main menu



Part 2: On Page Signals

Welcome to part two. 🙂

Here we will be covering on page signals.

Want to watch the video walk through? See it here: On page signals guide for 2017

To quickly display the power of on-page SEO here is an example of a ranking I achieved for the keywords, “Maryland search engine optimization” with purely on page SEO.

on page seo example

These are the exact SEO factors I mastered in order to achieve results like these.

First, title tags. The title tag on this page that we’re using as an example say, “SEO Maryland Search Engine Optimization United States

Generally, you want your main keywords to the very left of your title tag but it doesn’t seem to matter as much now that Google’s new rank brain algorithm tends to semantically understand what you’re talking about.

Next, I make sure to include my keywords in my URL and meta description. Your URL’s file path generally only needs to have about 3-5 keywords. Anything after that is a bit excessive and Google may stop weighing any extra words.

For meta descriptions, adding your keywords are important because they show up in bold to searchers.

html code

Tags

Your H1 tag is your most important tag, so make sure you’re using it and mirroring your title tag as close as possible with it. You don’t want people seeing your stuff on the SERP’s and then bouncing because your H1 says something else.

For all other heading tags, try not to use over 30 per page unless you have a HUGE post 5,000+ words.

Mention Your Keywords Early On

Next, your tags. When it comes to content, you want to make sure you’re mentioning your main keywords or LSI phrases early on.

As you’ll see in the following picture, I mention “bordering Virginia West Virginia and Washington” and ” DC Maryland” to show Google I know what I’m talking about.

mention main keywords first

The best part?

All of this information is publicly available on sites like Wikipedia and is easy to find.

Another plus about doing research for content off authoritative sites like Wikipedia is that Google see’s other big players are talking about similar things.

This also makes you seem like you really know what you’re talking about.

I also used bold and italics for my key phrases (even though you can see I may have accidentally gotten out of hand with it 🙂

Internal and External Linking

In all of my posts, I make sure to link 2-3 times internally and 2-3 times externally per 1000 words. Linking internally helps pass PA to other parts of your site and helps those linked pages rank higher. Linking externally helps you look more like an authority in the eyes of Google. But more importantly, you should be helping your users with extra relevant information they will actually want.

Images

First, alt tags. All alt tags in this post have relevant information regarding what keywords I’m going for whether they be an exact match or LSI variations.

Next, the file URL’s for these images have keywords in them, this is also very important to have because Google can then better understand what your images are about.

alt tags and file urls

Google looks at slow load times as a negative ranking signal. You want to shoot for your pages to be between 2-3 second load time. One of the things you can do to reduce load time is to make sure your images don’t have to resize. This simple technique should increase user experience and rankings.

  • Bulleted or numbered lists also seem to help, especially if you’re going to be answering questions and want to get featured in Google’s knowledge graph.

Click here to go back to the main menu

“Crawl your website with your favourite crawling tool after every change made by the development team (or before if you have a staging environment) to avoid any mistakes which can impact performance. Technical SEO is more complicated than ever before due to the number of options for meta data and configurations, and a site crawl is the only way to gather a full set of data for every page. Google Search Console is great, but it’s not comprehensive, and a case of closing the stable door after the horse has bolted as anything reported by Google is already affecting your performance. You should crawl your website after every change has been released, or ideally before by crawling your staging environment and comparing the results to your live site.”

– Alyssa Ordu DeepCrawl



Part 3: The SEO Basics

In this chapter we cover on page signals and optimizations with a tool called SEOProfiler.

seo profiler app

Technically, you can use whatever SEO tool you’d like, I’m using this tool as an example because it has a huge comprehensive interface that will let me easily explain all the different important aspects you will need to know for SEO in 2017.

Because this is mainly a video walk through the tool itself, the content break down for this section is going to be skipped.

Check out the walk through here: On page signals video guide

However, I will list the SEO basics for you to get started off with. You will want to make sure you have the following:

  • Some sort of rank tracking interface
  • A way to track your links
  • An SEO Checker (Can use Seoprofiler, SEOsitecheckup, SEOCentro)
  • Google Analytics
  • Search Console for Google and Bing
  • Sitemap Generator
  • Access to GKWP (Google keyword planner, keywordtool.io, or kwfinder.com)
  • If using a CMS grab Yoast
  • A small amount of knowledge on HTML
  • A basic understanding of LSI keywords
  • A basic understanding of on page / off page SEO

Those are the basics! We will continue to cover everything as we move forward.

“We couldn’t decide on just one SEO tip for 2017. But our top three SEO tips, which are technically tied for number one, are as follows: 
 
(1) Keep keyword density in written pieces high for both on-topic and loosely related keywords.
 
(2) Organize your site with a logical and clear internal linking structure that prioritizes readable, organic links.
 
(3) Write, link to and share authoritative content that is evergreen. What kind of content is evergreen? Almost any online writing that is research or data-driven, and that answers a popular question with your audience.”
 
-Joshua Jackson Best Marketing Degrees

Click here to go back to the main menu



Part 4: Off Page SEO

Welcome to guide number four!

In this part, we cover link building through internal, or external linking and off page SEO topics through either manual or automated outreach.

Want to watch the video walk through? Check it out here: Off page SEO 2017

Now

What’s important, in terms of link building right now?

If you have the ability to, you want to make sure that any of the main pages you’re trying to rank have incoming links from the other authority pages on your site.

For off-page link building, you’ll want to consider how you can streamline your link building outreach process. One of the ways is to work on your social media marketing. Another is to do guest posting or broken link building.

First, I show you a tool you can use called email hunter to do manual outreach.

However, most of our time is spent looking at the different ways you can automate outreach techniques with a tool called Pitchbox.

14 percent response rate

By using Pitchbox I was actually able to achieve a 14% response rate with cold outreach!

Here’s the template you’ll want to use for an outreach like this:

{{ if CNT_FIRST_NAME }}

Hi {{CNT_FIRST_NAME}},
{{ else }}
Hey,
{{ /if }}

My name is (Name), and I’m currently putting together a HUGE SEO guide for 2017. I’m expecting this post to get tons of traffic and I was wondering if you’d like to contribute your top tip for SEO in 2017 to this article. I will of course link back to you and share the post with you when it’s done.

Let me know if you’re interested.

Either way, thanks for your time, and keep up the awesome work on {{ if MRG_BLOG_NAME }}{{MRG_BLOG_NAME}}{{ else }}your site{{ /if }}

And the end result should look like this in your test email:

 outreach_template

Click here to go back to the main menu

“My top SEO tips for 2017:
1. The keyword and content is king.
2. The backlinks are boss.
3. Premium tools are must(semrush,ahrefs, majestic seo)
4. Nofollow links are also important.”
 
Gaurav Vashisht My Blogging Hub



Part 5: Schema Markup

Proper schema markup is key to ranking your own or your client’s website in the local map pack, the knowledge graph, or the organic search engine results page. By doing this, you can get more leads, sales, and reach.

What is schema markup?

According to schema.org,  it’s “a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”

What are they talking about and why is it so important to boosting your SEO?

Simple, all it is a few lines of code that allow google’s indexes to more quickly read what your website *actually means* not just what it says.

For example, I’m Chase Reiner and I’m both a human and an expert in online marketing. Using Schema, (also known as structured data)  I can tell Google that my name is synonymous with all things SEO and internet marketing related.

I know what you’re thinking.

You’re probably saying “But Chase, I’m not a developer I’m a business owner or marketer how on earth can I install code on my website without messing it all up, spending thousands of dollars, or worse just wasting my time trying to learn something that’s not clear.”

You’ve came to the right article, my friends.

Below you will find all the information you need to implement these changes including the following.

  1. Identify what kind of Schema you need for your particular website
  2. What tools you can use
  3. What pages you need to  put your schema markup
  4. How to run a test to make sure it’s in ship shape

Hate reading? Like the previous parts of this series I have an accompanying video tutorial.

However, this article is still a valuable resource because I’ve added time stamps to specific areas of the video that I mention.

Now, you can have a reference for all your structured data questions with a video video tutorial that explains all the complicated parts in an easy to understand way.

So make sure to keep it safe =]

book mark this site

Without further ado, let’s do this.

What type of schema do I need for my website? 

choices

Incredibly, there are a few dozen types of structured data that are available for your use.

However, for SEO  and local SEO  you should be most concerned with the following.

As you can see, I’ve linked directly to the proper formatting for any possible site.

In case this isn’t crystal clear here is a time stamp of where I show the type of Schema I’m using on a real website.

But, that’s not sufficient. Now we need to know how to generate that code without having to type it out and copy it onto the proper pages.

In the next section, I’ll review the exact tools I use to make this process simple, scalable, and frustration free.

gif

What tools can you use to add schema markup?

The easiest way to add the properly structured data to your site is to use the JSON Markup plugin. This plugin is a super simple way to optimize your website.  

Not on WordPress? No worries! Scroll to bottom of the article =D

If you are, this is a super simple way to optimize your website, and on the video,I demonstrate how to use it efficiently.

Even though this is a great place to start, there is so much more you can do with structured data on your website. When you’re ready to dive deeper into technical and performance optimization tactics, take a look at the Schema App..

I’m extremely impressed with what the team over there is doing, and if you haven’t heard my podcast interview (#12) with their founder  Martha Van Berkel then make sure to check that out! Great stuff.

Okay, so we’ve covered what type of structured data you need for your website and some tools you can use to make this simple and painless.

Next, we’re diving into even more detail.

Where should you put schema on your website?

In this section, we’ll look at different types of online entities and explore the best places for them to put structured data on their website.

Structured data for Local SEO

For a local business, you should have local business markup installed on the following pages.

  • Home Page
  • Contact Us

You should also establish agregate rating on the services or about page. Also, if you have any events upcoming, you should explore the event markup.

Check out this link to my SEO guide to see an example of this in action within the SERPs. Powerful stuff.

If you’re having trouble implementing any of this check out me implementing it step by step in this  section of my complete guide to SEO, and here you will find where I apply the structured data with the JSON plugin (don’t forget to subscribe =D)

Structured Data for National and International SEO

If you’re more interested wider ranging campaigns structured data is still extremely significant.

Specifically, you’ll want to look at the following types of schema.

At the above links, you will find time-stamped videos of me walking you through how I install the various Schema on the WordPress plugin.

So, we’ve done a lot of great work already. We’ve been able to define structured data, determine which particular snippets we need for our individual needs, and we just explored how to install it quickly.

Now, we have to make sure Google can read it in the most optimized way possible.

How To Test Markup

We can check our web page in a few easy steps.

First, copy and paste the URL you want to test. Next, head over to the structured data testing tool provided by google.  

Press the run test button, and you’ll get a full diagnostic. For this step, I highly suggest watching the associated section of my SEO guide at this link.

There is quite a bit to parse with this tool, so I suggest checking it out!

I don’t have WordPress what now? 

Gif 2

I understand that not everyone is using WordPress. So don’t worry! I found the following guides for users on popular CMS platforms that aren’t compatible with the plugins I mentioned.

Squarespace

Joomla

Magento

Shopify

Also, if you want just to use HTML markup for your data, I found the following guide.

HTML

“Create truly epic content that is best in class — do real research for seriously unique and

helpful information for your visitors

· make your content useful — tips, insight, context and helpful ideas

· build strengths in one niche topic so that industry experts can quickly understand and

relate to you and then perhaps share a link about your site

· ensure top authoritative websites and authors know about your article

· distribute on social media and ask people to share it

· create additional content and link to your key article/post

· find sites that link to similar content and ask the owner to include a link to your content

· don’t link out to bad or sites with doubtful quality/reputation — too risky

· don’t use very small font sizes

· setup an accurate Google local business listing”

-Gord Collins Gordcollins.com

Click here to go back to the main menu



Part 6: Keyword Research

Content breakdown coming soon. Check out the video guide here: Keyword research 2017

Click here to go back to the main menu

“When modern consumers are searching for a service, they’re utilizing online review sites. They’re looking for other consumers feedback and experiences. Reviews are one of today’s leading sources of information for the quality of local businesses. Google understands this and, in turn, online reviews have a direct impact on SEO. One of the strategies SEOs should focus on in 2017 is to hone in on the quality and quantity of online reviews.”

-Brian Sparker ReviewTrackers



Part 7: How To Get More Website Traffic (Content Marketing)

Content breakdown coming soon – Watch the video guide here: How To Get More Website Traffic

Click here to go back to the main menu

“My top tip:
 
Get to work. All of the tools, guides, reports, studies, etc are worthless if you don’t do the work. I’ve found that the ‘less is more’ approach allows me to get more work done, and get my clients the best results possible. Find 2-3 reputable industry leaders that you can learn from, and cut out everything else.”
 
-Tyson Downs Titan Web Agency

Part 8: Google Analytics Run Through

Content breakdown coming soon – Watch the video guide here: Google Analytics 2017

“My SEO tip for 2017 is to make page speed a high priority. Page speed has been a ranking signal for a long time but visitors have less tolerance than ever for slow loading sites. Users have less patience than ever before so a slower page speed will also equate to both a higher occurrence of pogo-sticking and a more significant bounce rate.”
-Mike Schiemer My Frugal Business



Part 9: Google Adwords / Search Engine Marketing

Content breakdown coming soon – Watch the video guide here: Google Adwords 2017

“Relevancy Is Currency
Keeping your titles, topics and content relevant to your brand and what your target audience is searching for is extremely powerful.  If you stay relevant, you will automatically gravitate towards the key words and phrases that will get you found online, and will also encourage more natural backlinks from other high ranking sites.
Plus – even more importantly – once someone clicks through to your site, they will actually stay there and (hopefully) take the actions you need them to.  Who cares if you rank highly in search engines, and even click-throughs, if everyone is leaving your site almost instantly because they see nothing of relevance??”
-Andrew Vesey Brand Quarterly

Click here to go back to the main menu



Part 10: SEO Copywriting and Repurposing Content

Content breakdown coming soon – Watch the video guide here: SEO Copywriting

Click here to go back to the main menu



Part 11: Content Marketing

Content breakdown coming soon – Watch the video guide here: Content Marketing

“My top SEO tip is simple.

Consistency.

Start a SEO campaign only if you can stomach it for at least a year. Google is not in the business of rewarding 2 months of SEO. If you choose an agency that focusing on developing decent content for your site and strong backlinks, you will succeed as long as you do it consistently for 6 to 12 months. Google wants to feature brands. Google knows that brands are consistent. Therefore be consistent.”

-Ajay Paghdal OutreachMama

Click here to go back to the main menu



Awesome SEO Tips for 2017

“Given what I do, let’s go for something image-related.

In the past when folks talked about SEO for images, the tips were around technical aspects – minimizing image size, using keywords in file names and alt text, and the like. As we look at 2017 and beyond, that’s still relevant, but that’s table stakes. If we’re looking at how images will impact search rankings, it’s time to move beyond stock photos and think images with *impact* – whether it’s hoping for an image thumbnail click through from SERPs, or an image with enough impact to drive a social share, those photos you bought for a buck on your favorite microstock site probably aren’t going to cut it. You’ve invested in quality copywriting… as we look to a more visual internet, that investment will need to move into other media as well.”

-Aaron Hockley Photowebo


“Good luck with everything…..

It’s very easy to get bamboozled with all the jargon out there regarding SEO. I would recommend to get the basics done correctly first as these rarely change,  then worry about  the finer details and remember SEO is about the long haul PPC will help with the short haul. When choosing and SEO company if they are good they won’t mind giving you references to past and current clients. Don’t be afraid to ask for them.”

-Patrick from Selling Online Today


“I’m certain my top SEO tip for 2017 is going to be similar to others surveyed… a site with “mobile first” in mind is going to do so much better than the competition. No longer should you rely on an “m-dot” mobile version of your site to satisfy Google’s mobile friendly check. Having a site that is built for mobile that scales to desktop is what you want. Asides from that, ensuring your site loads quickly will make a big difference. Google wants its users to have a good experience on mobile with sites loading in 3 seconds or less. Optimize your site to load fast and utilize a CDN to bring your speed up.”

-Ross Taylor Alameda Internet Marketing


“The days of gaming search results through spammy backlinks or on-page “tricks” are long past. All of Google’s algorithm changes over the past several years have had one goal: to programmatically discover and display the highest-quality results for any search. To create that highest-quality result, start by thinking of your ideal website visitor. What are they looking for? What do they care most about? What words and phrases are they most likely to use in describing their needs? Then write the best possible pieces of content to answer those questions. Do research. Cite other high-quality sources. Provide as much detail as needed. It’s not complicated. But it’s not easy either.”

-Tom Pick Webbiquity 


“My tip is invest in content. It may sound pretty weird coming from a link building company, but I see way to many sites that have thin / no content. Don’t get me wrong, you can rank without content but if you’re investing in SEO / links, then you’ll see exponential value with content.
1. You can rank easier (long content has been proven to rank better)
2. You can rank for more keywords (more content = more opportunities to rank)
3. You can capture your target customer at more stages of the buyer cycle than just end-cycle buyer keywords
4. It will give you linkable assets (no one wants to link to a sales page)
5. You can get more value out of it by hitting your list with it, putting it in an autoresponder, putting it on social media, using it to capture readers via popups, run re-targeting to it, repurpose it for video, and more.”
-Clayton Johnson The Hoth

“Focus on quality, long form content. In years gone by, you could consistently rank content that was less than 1000 words long. In 2017 and beyond, create content that is high quality and over 2000 words long, particularly for competitive keywords. Low quality links are no longer as effective as they used to be, so creating longer and higher quality content you’re more likely to attract links from authority sites, or have them link to you after an outreach campaign. Links remain the number one ranking factor in Google so don’t stop after creating great content, outreach it too!”

-Thomas Smale FEIntertional


“My tip for the coming year is not to focus on organic rankings. Instead it would be better to look for opportunities with other elements on the SERPs, especially Rich Snippets and Featured Snippets. If your site is elected for one of these snippets, you get much more visibility on the SERP – for Featured Snippets even more than the site ranking on position 1 organically. In order to achieve this, you have to look for these criteria:

– Set structured data on your pages correctly

– Try to answer users’ questions

– Make your site trustworthy for Google

– Watch for high-quality content

According to organic rankings, from my point of view links are still the most important factor.”

-Christian Kunz SEO Suedwest


“Think of websites like separate businesses. Businesses are run by people. The most critical part of SEO (and most overlooked) is connecting to the people behind the websites. When connecting to people, both your client and related websites, they become real, organic, mutually beneficial connections that can create circles of influence. 

One of the first things we do is survey the landscape of our client’s niche. Looking for both competitors and non-competing influencers to see if there are opportunities to engage in further partnership ideas. From creating WordPress plugins to placing ads, to finding something a competitor hates to do but our client loves. These things build industry trust and help make your client a leading influencer in the market.” 
-Gary Morris Grafted-in

“My top SEO tips for 2017 is for agents to only focus on SEO after they’ve setup a Facebook ad to a landing page that’s getting leads. That might sound confusing to those of you looking for SEO tips here. But, we at Easy Agent Pro have spent all of 2015 and 2016 training hundreds of new agents every month on digital marketing.
We find that the ones that focus on SEO first typically burn out after a few months of slow results. Meanwhile, the people who find ads that generate leads weekly from Facebook for a low cost have seen success. Thus, they stick with the SEO efforts longer.  
SEO takes time. It takes you time to write quality articles, get quality backlinks, and grow traffic to your website. During this time, you won’t be getting leads.  You need to first establish a way to stay in business before focusing on SEO. Once you have a way to get leads and stay in business, then focus on building out your SEO profile. Our company, Easy Agent Pro, generates thousands of leads from Google every month. But, that happened slowly.
I’d recommend all agents to do something like this or this to generate leads from Facebook. And then to follow all the quality advice about ranking on Google everyone in this long article has shared.”
-Tyler Zey Easy Agent Pro

“One of the biggest changes in SEO for 2017 will be more weight given to the number of social shares of a particular page or post.  With Google’s stated goal being to provide the most relevant results for a particular search term; how many times a specific page or post is shared (liked, +1, tweeted, etc) on social media has a direct correlation to quality content.  Google has been collecting social information from its Data Hub partners for years and as they get better as evaluating the massive amount of information pushed through all social media channels, you will see better rankings specificity from a large quantity of social shares.  In the past, if someone linked to your page that showed Google that you were an authoritative source.  Although backlinks will continue to be a cornerstone of SEO, I anticipate the social data to be the backlink of the future.”

 

-Dean Cacioppo Deanknows.com

“Mobile is the trend for 2017 SEO. Not just getting your responsive mobile site together but using AMP (Accelerated Mobile Pages) This will increase the overall page speed and a better user experience. AMP pages will definitely be the first you will see on top of SERP results.
The next best thing is content not just focusing on keywords but user intent. Say you have a site and optimized for XYZ title and XYZ meta and the content was for ABC. There is no user intent so focus on creating the XYZ for content with the title and meta to give a better user experience overall.”

“One of the most important (if not the most important one)  SEO news in 2017 is the Google Mobile-First Index. The most know online search engine on the internet will first take a look for the mobile version of your website to find the ranking signals. If there is not a mobile version… only then, Google search engine will look for a desktop version of your website. You can find more tips and tricks regarding the optimization of your website for this Google Mobile-First Index here.”
Adi Domocos – Founder HotinSocialMedia.com

“Listen up! Social Search Engine Optimization is highly under utilized and can drive huge amounts of web traffic when done strategically. What the hell is social SEO? It’s a term I coined for ranking at the top of social networks and bookmarking sites. Seriously right now I have 8/10 positions on page 1 of Google for a mid to low competition keyword using this tactic (the social properties are all ranking) and it continues to drive new sales and leads month over month. Start with keyword or “trending now” research. Write a 1000-3000 guide then post that guide on LinkedIn, answer a keyword rich question on Quora, and re-create that guide as a video for YouTube. Basically leverage the domain authority and reach of these bigger social networks. Take your finished article and drive traffic to it with Facebook ads or buy a social signals gig, build links to it using a network of choice, and you’ll soon find your guide ranking inside that social network and often times on Page 1 of Google for a long tail variation. Finally link all these properties together to build a ton of relevance. With over 80k views on Quora and 100k views on Youtube; it’s worked well for me.”

“One of the best ways to improve your SEO in 2017 is to “out research” your competition and to have a plan. What I mean by this, is spend some time creating an SEO plan for your website, ie, goals, traffic goals, page creation, content, create a visitor persona, research your competition, etc. Spend the time researching your audience and finding the best keywords for your site. So many clients shoot from the hip when it comes to SEO. Much like building a house, having a solid plan and doing your research will help you to bring in much more and much better website traffic. To use a famous quote – “Fail to plan, plan to fail”

-Bill Kozdron LuckyFish Media


“One thing I don’t hear mentioned (at least not often) when it comes to SEO is Hosting! Unfortunately, I’ve seen many small business pay top money for web design and SEO but when it comes to choosing a good home for their business website, they fail tremendously and focus on cheap hosting price instead of focusing on choosing a hosting company that offers optimal hardware and software setup and configuration. If you go for the cheap hosting price, then you will get what you paid for, a slow website that will take forever to load, thus, affecting your SEO and ranking because we all know that speed is an extremely ranking factor! Who wants to wait 5 or 10 seconds for your website/webpage to load? Not me!”

-A. Alloui SimplerWebs


Build Layout with Schema in Mind:  Most web developers look at wireframes and think of them as blocks of html. While that’ll remain the case for quite some time, this stage also offers the possibility of structuring your data on a deeper level. Including well formed and detailed Schema microdata at the start of a project will pay growing dividends as search algorithms trend towards intuitively parsing content.”

Matthew Haeck Haeck Design


“Write for readers, not for search engines and backlinks will flow naturally.”

-Erik Emanuelli No Passive Income


“SEO in 2017 is all about the user experience. Google tries to rank web pages based on user behaviour rather than just keywords. Mainly user conduct that is not under the direct influence of the web page owner.

Traditional ranking factors like backlinks and on-page factors are also still crucial. But if you rank between places 7 and 20 for a keyword, the following tips can help you improve your ranking even more.

Most SEO experts agree that click trough rate (CRT) from SERP pages and ‘dwell time’ on the target page are important signals for Google. If an individual link on a SERP gets a higher CTR than the links above it, it’s a sign for Google that searchers like it better. This may result in a higher ranking. A long ‘dwell time’ means that the searcher spends a lot of time on the target page. This is an extra signal for Google that the page is a good fit for the search query and that the quality of the page is high.

So to enhance your SEO in 2017, it pays off to write convincing title tags and meta descriptions. Because these two work together to entice the clicks on the SERPs. And to keep your visitors from returning to the SERP, it’s crucial to write a persuasive intro text. Your first 50 words have to sell the content that follows. So pay a lot of attention to your intro text. Be concrete and convincing.

To keep visitors on your page as long as possible, make your text long form and scannable. Use ample white space, images, sub headings and bullet lists. Another good trick: embed Youtube of Vimeo videos. If your visitors watch a 3-minute video embedded in your page, that’s another three minutes of valuable ‘dwell time’. You can also provide the complete texts as an audio track, using Soundcloud for example. Audio tends to keep people engaged for longer than either written text or video.”

-Erik van Hall Mediaweb


“Sometimes it’s inevitable to have duplicate content your website. For one reason or another, you like something from somewhere and you want to post it for your readership without having to rewrite it, but you also want to avoid a penalty from Google. What is an SEO to do in such a case (and believe us, they do happen)? Well, we use canonicalization, of course. Sometimes the systems we use may create different versions of the same page, or we might like a piece of content from another website to post on our own without plagiarizing. This can be done by employing the canonical tag. Canonicalization is the process of letting the search engines know which pages are duplicate and which pages are the originals. Simply put <link href=”URL of the original page ”rel=”canonical” /> in the HTML code of the page and you’re sorted.”
-William Doepp Nxt Group

“My top SEO tip is to create link-worthy content. I strongly feel it’s worth investing in tools or extensive resources that can help people, as they are natural link magnets. Natural links will almost always outperform links that you hunt down, and a small investment to build a useful tool or an informative infographic can yield thousands of links. Some of the tools and infographics I’ve created for my sites still receive organic links to this day, and have received organic links on massive top 100 websites. Bonus points if you include an embed code at the bottom of the tool or resource, or a code that helps users link to it more easily. This enables users to copy and paste your embed code and include it in blog articles.”
 
-James Parsons Jamesparsons.com

“One easy to follow SEO tip that is very powerful but yet most of the bloggers get it wrong is internal linking. Adding internal links to your articles is one of the easiest ways to help Google discover more pages from your website, help Google understand what a page is all about and you also help your users by giving them options to learn more about a specific topic.”

“For 2017 brands need to really focus on the time on site. I’d really focus on creating content that keeps people reading. That doesn’t only mean writing content that is super valuable and solves people’s problems but also is formatted in a way that keeps them scanning down the page. This includes great headlines and subheadings, images, gifs, etc. The time spent on each page is going to matter more.”

“Who can you give an award or put in the spotlight or recognize?  People love to show off that they have received recognition. If you can award them for being customer of the week, franchisee of the month, etc., do it! They will link to the page where they received recognition on their social profiles, and from their website(s). Links matter as much in 2017 as they did in 2007, and this is a pretty easy way to get links.”

-Stuart Draper Stukent.com

Share this Post