This is the official Chase Reiner SEO national course presale. In this complete guide you receive Chase’s $200 roadmap template to follow along while learning what is listed below:
Note: The course videos will drip feed into a Facebook group over the next 30 days. You should expect to see around 15 videos total within the next month.
1. How Search Engines Work
- Google’s Search Engine contains over an estimated 300 different core ranking factors that may or may not be divided up into thousands of sub-ranking factors.
- Algorithms range from major to small depending on what Google tells us. We know that some algorithms such as, “Panda” target sitewide content related issues. While other names such as “Penguin” target links. I would try not to get too caught up with all the updates Google releases. If you follow the steps in this tutorial, you should be able to create content and rank without needing to worry about whether or not yours or your client’s sites get hit by such things.
- Page Rank. Page rank is a score from 1-10 that Google assigns its pages based on incoming links to a page. You can no longer see page rank through Google’s toolbar (they removed the ability to view it) however it still exists and is important to your overall strategy.
- A basic principle is that without content you’re not going to rank for much. Content is continuing to get more and more competitive every year as niches become oversaturated with huge influxes of content. The earlier you can get into SEO, the better, the SEO niche alone is still very undersaturated on other Search Engines such as Youtube. At the of the end of the day, traffic is traffic and the sooner you can find vulnerabilities in any niche, the better you will do.
- Googles Page Rater Guidelines
2. Figuring out main KPI’s / Value Ladder
- How the value ladder works.
- Conversions are more important than anything. If you can’t sell what you have once you begin getting traffic, then you have a problem.
3. User Intent and User Experience Optimization
- Why intent and experience is more valuable than any other metric.
- How to give your users what you want to base off averages and data (we will cover in more detail in benchmarking section)
4. Keyword Research
- How to use UIO and UEO for finding optimal keywords
- What tools you should use for Keyword Research
- How to utilize keyword tools for optimal research.
- Understanding that the main goal is to replicate what’s working in a higher quality way.
5. What You Need To Check Before Optimizing
- Site Redirect to Preferred Version
- CTA Above Fold
- Mobile Friendly
- Expected Pages
- Google Analytics (setup, not a full tutorial)
- Search Console (setup, not a full tutorial)
6. On Page SEO
- How the “perfectly optimized” page should look.
- Internal Linking
- External Linking
- Contextual Linking
- Anchor text
- Title tags and Meta Descriptions
- Title placement importance
- CTR (Click Through Rate) Optimization
- Heading Tags
- Image File Names
- Alt Tags
- Page Speed Optiomization
7. Site Structure and Architecture
– URL structure
– Sitewide On Page Issues
– Screaming Frog with conditional formatting
– Using Site Operators
– What to look out for
– Status Codes
– SEO Auditing
8. Google Analytics and Google Search Console
- Google Analytics
- Google Search Console
9. Defining Where You’re Currently At With SEO Strategy.
- If your site is brand new you need to focus on building authority and creating a theme that you see working first.
- If you’re already receiving a ton of traffic and want to continue to improve or you’re seeing a drop, you need to focus heavily on the following steps.
10. Keyword Mapping and Benchmarking
- Keyword Mapping
- Keyword Benchmarking
- Conditional Formatting
11. SEO Tools
- Free Tools
- Paid Tools
- What tools you’ll need to be determined by where you’re currently at.
12. Content Marketing Basics
- What kind of content you should be building.
- How to streamline content (hire or outreach)
- Where to hire content writers.
13. Hiring SEO’s
- What they need to know.
- Depends on where you are at but generally they should be able to identify basic issues such as the things mentioned in the basics section of this course.
- What you need to know.
- SEO’s can be slippery snakes, you need to create heavy incentive to keep them around.
14. Social Media Marketing and Branding (What You Need to Know)
- It’s a good idea at some point to get rid of your “just SEO company” and become a marketing company. This becomes a lot more scalable and increases your job security by a lot for a few reasons. 1. People need you for multiple things. 2. You can cross promote your services a lot easier and charge more.
- What services you can sell and how.
- Remarketing and setting up a Facebook Pixel.
15. Streamline Your Process
- How to manage an agency and clientele (short version, maybe another course)
16. Schema Markup
17. White Label SEO
- Should you outsource? This depends on what you want to focus on.
- What to know when you need to hire a white label company (Watch short video)