In the fitness industry it’s important to develop a relationship both online and off with your clientele and potential new members. For personal trainers this is even more vital because their business is based on interpersonal relationships. There are over 3 billion people online every single day! This is a large potential audience which let’s you see how important growing your online presence really is.
With any marketing strategy, you first must develop a plan, which is exactly what is needed when you start the process of implementing your personal trainer SEO campaign into your current marketing efforts. If you are not familiar with SEO and how it can benefit your website, don’t worry we’re going to discuss that now.
What is SEO?
SEO or search engine optimization is a series of marketing methods that are used to help optimize your website effectively for the search engines. What this means is that when a user would search online for personal trainers your company website would appear in the top search results. The top five results on search engines such as Google, Bing, Yahoo, etc. are where you want your website to be for the best results.
Why is SEO Beneficial for Personal Trainer Websites?
This is really a simple question to answer. Ensuring your website is properly optimized for the search engines is a no brainer when it comes to any marketing initiatives. When your website is in the top search results, you’ll have better odds at getting seen by the many people that are online searching every single day.
Your overall goal is more than likely to gain enough traffic to your website that you will generate more income and revenue from the new customers you get. With the proper personal trainer SEO plan in place you can do this and more. We’re going to discuss different ways you can properly utilize SEO methods to achieve these goals.
On-Page Search Engine Optimization
On Page optimization is important when first developing your SEO plan. It allows you to ensure your website is optimized properly for the search engines. On-Page Optimization includes attributes such as your content, blogs, meta-tags, meta-descriptions, and more. When first stating out with SEO it can seem a bit overwhelming to some. While there is a lot of information that comes along with starting out in SEO, it’s important to not let this information overwhelm or confuse you. Starting out one of the first most important things you want to do is to first generate/ develop an SEO plan.
Your Personal Trainer SEO Plan
You SEO plan is the ground work, the blue prints for what you expect for your SEO efforts. Define your goals of what you are looking to achieve for your SEO efforts. From here you will need to decide on the types of keywords you wish to use for your SEO plan. Keywords are words or phrases that users use when they are searching what they are looking for on the search engines.
Local Search Engine Optimization
One of the main audiences you will probably want to reach out to will be your local audience. If you are looking for new clients for your personal trainer business, unless you just focus on online training you will want to ensure your website is optimized for the local audience as well. Reaching out to your local audience through SEO can help to draw in a much larger customer base that you can then convert into paying consistent customers. Local SEO is a little different from traditional SEO in that it focuses more on localizing your efforts so that when customers within your target location / region are searching your website will appear within their search results consistently.
Google My Business
One of the first and most vital steps to optimizing your company locally is to create a listing within Google My Business (GMB). Google is one of the leading giants in the search engine market. Creating a listing within them allows you to secure your position as a legitimate business within your local community. Creating your GMB listing will give you the ability to create more optimization locally for your website. All it takes to create your listing is to include your local address, contact information, hours and website. Most businesses forget to include operating hours within their listing which makes it more difficult for people who are searching for a local personal trainer. Having your hours listed allow people when searching for you to know if it’s a good time to come in or even call.
The Functions of Search Engines
Search engines offer two different functions:
- Crawling to Build a Web Index
- Creating a Ranked List of Relevant Websites
They do this by answering the questions that users are looking for. When someone goes online and performs a search, the search engine they are suing reviews millions if not billions of different webpages to find results that are most relevant to their search and they then rank the results listed according to the websites popularity.
On Page SEO Elements
For personal trainer SEO you want to focus on page elements that can help really drive traffic your way. These elements include things like:
Meta Tags: Meta tags help to give search engines a little bit more information about your webpages. This can help you achieve higher rankings by providing the user with relevant information that increases your click through ratings.
Meta Descriptions: A meta description can help provide you with a competitive advantage if it is well written. The meta description is the text that is below the link on the search engine results. It briefly explains what the webpage is about. Making it attractive enough to draw in the users’ attention can help boost your overall SEO efforts greatly.
Title Tags: The title of your page is what any user will see when they look at the search engine results. It helps to outline what your webpage is about.
Heading Tag: Headings help to organize your content and really make your page stand out. Use them to help represent the various sections of your content. They will help make an impact in your SEO efforts.
Content is King, but it Needs to Be User-Friendly
When the search engines crawl the internet and come across your page, they want to match quality content with the user intent. Therefore, content is super important. It should explain what your business is all about and the types of products and services you are offering. How can you make your content flow better? When you are writing your content, think that you are having a conversation with the user. Read through what you are writing and ask yourself, are they going to stay interested long enough to stay on the page? Or will they get bored quickly and hit the back button to leave? Keeping this in mind can help provide you with a good rule set on how to write your content.
Keywords and More Keywords
Focus keywords are still vital to the success of any personal trainer SEO campaign. You still need to ensure you have high quality content that is not keyword stuffed, but you still need them. Do some time to research first your competitors in the personal trainer and fitness industry. What do their web pages look like and what types of keywords are they using? Consider the types of products and services you have to offer. These always provide good keywords to help you get started.
Start by making a keyword list. Not every keyword you come up with will end up making the cut, but it’s important during your research stage to figure out as many keywords as possible. Then as you learn more about what your competitors are doing and how they are successful you can narrow down your results. Keywords really are a trial and error type of process, so don’t get too upset if the first ones you choose don’t work as well.
Types of Keywords
There are a few different types of keywords and depending on the type of personal trainer SEO plan you have in mind, you may use one or more of them. They include:
- Information Keywords: Keywords used when the user is wanting to learn more about a topic.
- Location Keywords: These are locations, cities, states, countries etc.
- Transactional Keywords: These are phrases or words which are types of products, or services a user is searching for.
Mobile Friendly Website
Let’s not forget about making your website mobile responsive. This is when you create a website that is accommodating to a mobile format. Often people are going online to look up websites, more than 67% of people use their phone daily to search something on the internet. This number is only going to continue to rise, so instead of discouraging people from doing, you want to encourage them by making sure your website is optimized for the search engines regardless if it’s online or not.
You want to make sure you give the search engines the right signals. Using title tags, headings and meta tags, you can easily create a high-quality website in no time at all. While creating a personal trainer SEO webpage is important, maintaining this page is also just as important. Google is consistently changing up their algorithm which means site maintenance is an absolute must.
Remember your overall goal is to drive traffic to the website, bring in more potential customers and convert them into a paying and returning customer.