Chase’s Four Phase Audit System
Technical SEO audit which addresses issues such as site redirects, SSL, indexation, sitemaps, robots.txt, call to actions, design, page speed, schema markup, citations, and more.
Analytics audit that finds optimizations for the most important pages on a website. The optimizations include suggestions around conversion rates, bounce rates, click through rates, internal link strategy, duplicate content issues, and more.
Keyword audit. I look for your most important keywords and come up with a strategy to target the keywords found based on your authority with a six-month gameplan based on content budget.
Social audit. I identify your social strategies and incorporate ideas into ways you can use a few social platforms to help cross promote your SEO and remarket your brand.
What Is an SEO Audit?
Why Have an Audit?
Before you have someone digging into your redirects and the subdomains, we’ll look at why you might need an audit in the first place:
Outdated content: Your last blog post was made five years ago and even your home page hasn’t been refreshed in about as long.
Declining authority: Search algorithms aim to recommend sites that showcase the expertise of the people behind the page. If your website is lagging behind though, it’s your competitors who will get the promotion you deserve.
Indexing problems: To show up to users, your site first has to register with their index. If your pages are struggling in this regard, it may be due to blocked or hidden content.
Overwhelming tech: If you have too many APIs or plug-ins on your site, whether they’re active or inactive, you can inadvertently tangle up your site with tech.
Poor user experience: If your pages are slow to load, your information is unclear (at best), or your links don’t work, this can cause your site rankings to plummet.
Even if your site is behaving beautifully, it’s important not to get complacent. Unless you’ve hired someone to keep on top of search engine algorithms, small tweaks to the system can add up to big loss if you’re not careful.
Improving Organic Traffic
There are a lot of technical aspects to SEO, but the core concept is easy for everyone to understand: the more useful your site is, the more people will want to visit it on their own. Instead of paying for ads or providing incentives to those who sign up for your email list, people will discover your site all on their own.
An SEO audit pinpoints which content is working and what can be scrapped. It helps smooth out technical glitches that are interfering with your traffic and allows you to get a better sense of where your website stacks up against your competitors. It can even lead you to discover new markets by taking a closer look at who’s visiting your site.
And whether you care about backlinks and redirects or not, these things do matter to your revenue. The best part is that an SEO audit often costs less than other marketing tactics when you’re comparing ROI.
When it comes to improving your site, sometimes it can be done with a few simple changes to the coding behind it. Maybe all you need to do is fix your broken links to make a big difference. In other cases though, you may need to focus on your content more — a proactive strategy that can pay off big in the long run.