How The Paid SEO Audit Service Works

When only a select few businesses can rank in the first few slots of a consumer’s search results, an SEO (Search Engine Optimization) audit can be the key to understanding why a site isn’t performing the way you want it to. And because services like Google frequently update their algorithms to fit the constantly evolving needs of the user, the audit criteria will need to be adjusted to account for these changes.

From the code to the navigation features to the organic nature of your content, there are countless details that determine your visibility (or lack thereof). But there are ways to break it all down so it’s easier to understand.

The Audit is structured to address different pertinent issues such as technical SEO issues, analytics, keyword targeting, and authority building.

Chase’s Audit System

Technical SEO Audit

Technical SEO audit which addresses issues such as site redirects, SSL, indexation, sitemaps, robots.txt, call to actions, design, page speed, schema markup, citations, and more.

Analytics Audit

Analytics audit that finds optimizations for the most important pages on a website. The optimizations include suggestions around conversion rates, bounce rates, click through rates, internal link strategy, duplicate content issues, and more.

Local Audit

For local businesses, I take a look at your businesses Citations and Google My Business profile. These are both critical for ranking on maps and locally.

Web Design Audit

I go through your website and make sure the design and structure is set up for user success. This ranges from your site having a fav icon to making sure it loads in under 3 seconds.

Hurry Limited Audits Available!

What Is SEO?

Regardless of the type of website you have, it’s always being monitored by search engines. Each algorithm has its own priorities and policies, but the idea is to use different data sets to determine how the site is promoted. So when people search for terms related to your business, brand, or cause, they can connect with the information that will be most helpful.

Whether you hired a team of developers to carefully construct all of your pages or you used a ready-made template, SEO can make or break how you relate to both current and potential visitors. A streamlined site will make it simple for customers to conduct any number of transactions, including ordering from your online store or scheduling an appointment.

What Is an SEO Audit?

An SEO audit will comb through your site to determine it’s faring against your competition. Social media, keywords, bounce rates: these are just a few technical aspects that are both reviewed and studied to reveal the larger trends that are affecting your traffic.

Why Have an Audit?

Before you have someone digging into your redirects and the subdomains, we’ll look at why you might need an audit in the first place:

Outdated content: Your last blog post was made five years ago and even your home page hasn’t been refreshed in about as long.

Declining authority: Search algorithms aim to recommend sites that showcase the expertise of the people behind the page. If your website is lagging behind though, it’s your competitors who will get the promotion you deserve.

Indexing problems: To show up to users, your site first has to register with their index. If your pages are struggling in this regard, it may be due to blocked or hidden content.

Overwhelming tech: If you have too many APIs or plug-ins on your site, whether they’re active or inactive, you can inadvertently tangle up your site with tech.

Poor user experience: If your pages are slow to load, your information is unclear (at best), or your links don’t work, this can cause your site rankings to plummet.

Even if your site is behaving beautifully, it’s important not to get complacent. Unless you’ve hired someone to keep on top of search engine algorithms, small tweaks to the system can add up to big loss if you’re not careful.

Improving Organic Traffic

There are a lot of technical aspects to SEO, but the core concept is easy for everyone to understand: the more useful your site is, the more people will want to visit it on their own. Instead of paying for ads or providing incentives to those who sign up for your email list, people will discover your site all on their own.

An SEO audit pinpoints which content is working and what can be scrapped. It helps smooth out technical glitches that are interfering with your traffic and allows you to get a better sense of where your website stacks up against your competitors. It can even lead you to discover new markets by taking a closer look at who’s visiting your site.

And whether you care about backlinks and redirects or not, these things do matter to your revenue. The best part is that an SEO audit often costs less than other marketing tactics when you’re comparing ROI. 

Hurry Limited Audits Available!

When it comes to improving your site, sometimes it can be done with a few simple changes to the coding behind it. Maybe all you need to do is fix your broken links to make a big difference. In other cases though, you may need to focus on your content more — a proactive strategy that can pay off big in the long run.

Questions? Contact Me Today!