NATIONAL SEO COURSE
How To Rank In Competitive Niches
Search engine optimization (SEO) is the key to success if you want to rank highly for competitive niches. To learn SEO in 2020, you will need a lot of study, practice, and guidance from the best of the best.
Chase Reiner’s national SEO course consists of about 15 course videos, each touching upon a different topic. Here’s a breakdown of the different SEO topics that these course videos will cover.
By purchasing this course, not only will you gain access to more than a dozen high-quality course videos, but you will also receive a SEO roadmap template to follow along as you learn.
Course Curriculum Table Of Contents
- How Search Engines Work
- Figuring out main KPI’s / Value Ladder
- User Intent and User Experience Optimization
- Keyword Research
- What You Need To Check Before Optimizing
- On Page SEO
- Site Architecture and Screaming Frog
- SEO Auditing and Selling
- Google Analytics and Google Search Console
- Defining Where You’re Currently At With SEO Strategy
- Keyword Mapping and Benchmarking
- Content Marketing Basics / Hiring SEO’s
- Social Media, Agency Workflow, and White Label
- Schema Markup
What You’ll Learn In This Course
How Search Engines Work
To truly have a good understanding of SEO, it is important to have thorough knowledge of the mechanics of how the most popular and modern search engines work. Search engines function by using bots to crawl and index the hundreds of billions of pages of content on the World Wide Web. These bots or spiders are called web crawlers.
A common misconception is that crawling and indexing are one and the same. Crawling refers to the process of looking at all the content on a page and conducting an analysis of its quality and relevance. On the other hand, indexing makes it possible for the page to show up in the search results.
Search engines depend on algorithms to determine the relevance of content. The algorithms have undergone many changes throughout the years for the improvement of the quality of search results. In fact, Google makes small changes to their algorithm every day. Every once in a while, Google will release a significant algorithm update intended to resolve a certain problem. Penguin is an example of a recent algorithm change to the Google search engine.
Figuring Out Main KPI’s / Value Ladder
KPI refers to a key performance indicator. In the context of SEO, a KPI is a value used for the measurement of a website’s performance for organic search results. Some examples of KPI include keyword click-through rate, pageviews, keyword ranking, domain authority, and landing page performance.
A value ladder refers to a set of offers that differ in price and value. The purpose of a value ladder is to help you guide your customers through the sales funnel while maximizing revenue and provided value.
User Intent and User Experience Optimization
User intent is what a user is searching for when they enter a query or keyword phrase into a search engine. It is important to understand that more than just the semantic meanings of queries and keyword phrases matters. One of the best ways to improve a conservation rate is by focusing on user intent. Informational, transactional, navigational, and commercial are the most common types of user intent.
User experience, or UX, refers to the interaction of a user with your company. UX encompasses anything and everything that contributes to a user’s overall perception of your brand and business. SEO and UX share common goals. Therefore, it is important to integrate your strategies for UX and SEO. Both SEO and UX can help with the generation of leads and conversions on your website.
Keyword research is an incredibly important aspect of SEO. It is the process of creating a long list of keywords for which you want your website to rank. When conducting keyword research, you should consider which search terms potential customers and clients are most likely to use when looking for the type of products or services you offer. Once you have a list of keywords, you can optimize your content with these keywords.
Keyword optimization will improve your website’s ranking for these keywords, attracting more traffic. Keyword research is never completely over. It is important to update your list of keywords from time to time.
You can use the Google Keyword Planner to conduct keyword research. However, keep in mind that this tool was designed for Adwords. Therefore, you will only be getting metrics for paid search.
What You Need To Check Before Optimizing
If you want your website to receive a significant amount of organic traffic and rank highly in search engine results, it is important that you lay down the groundwork for your success. Without a strong foundation, you will likely struggle to succeed with SEO.
On-page SEO refers to the optimization of an individual web page to boost organic traffic and help the web page rank higher in search engine results for the targeted keyword. On-page encompasses not just the page’s content, but also the page’s HTML source code. Both content and HTML source code can be optimized. Off-page SEO refers to external signals like links.
Site Architecture and Screaming Frog
Site architecture refers to how the pages of a website are structured and connected. A good website architecture will make it easier for users and search engine bots to find what they want on your website.
The SEO Spider is a product developed by the company Screaming Frog that allows users to crawl the URL of websites. After the crawl, the SEO Spider provides the user with an analysis and audit of the website’s SEO.
SEO Auditing and Selling
SEO auditing is the analysis of a website based on a number of factors that are deemed vital by search engines when it comes to organic search results. A SEO audit will focus on on-page elements, off-page elements, and technical infrastructure. The SEO audit will help you identify problems, opportunities, and solutions.
Google Analytics and Google Search Console
Google Analytics and Google Search Console are both web services offered by Google to help website owners with SEO. The Google Analytics tool allows users to analyze the traffic their website receives. The Google Search Console tools allows you to measure the performance and traffic of your site’s Search. While Google Analytics focuses more on traffic, the Google Search Console places greater emphasis on the presence of a website on the World Wide Web. Both of these tools will serve you well when it comes to optimizing your website for search engines. Other search engines like Bing offer their own web services that are similar to Google Analytics and Google Search Console.
Defining Where You’re Currently At With SEO Strategy
It is important to define a SEO strategy. A SEO strategy, also referred to as a SEO approach, is the process of outlining, planning, and following through with goals and steps with the ultimate purpose of improving your search engine rankings. Your SEO strategy should be a reflection of your goals. As you are probably constantly achieving goals or setting new ones, it is important to revisit your SEO strategy from time to time. Also, if you find that your current SEO approach isn’t helping you accomplish your goals, you should make changes.
Keyword Mapping and Benchmarking
Keyword mapping refers to the process of mapping or assigning keywords to a certain page on a website. Typically, the keyword mapping process occurs after keyword research. The keyword mapping process will provide you with the knowledge you need to make informed decisions when it comes to strategies for on-page SEO.
Keyword benchmarking refers to the process of comparing your performance for a certain keyword to that of your competitors. The purpose of keyword benchmarking is to provide you with information about where you stand in comparison to your competitors in the same niche or industry. If keyword benchmarking suggests that you are not keeping it with your competition, it may suggest a problem with your strategies for keyword optimization or it may be a issue with the way you choose your keywords.
Content Marketing Basics / Hiring SEO’s
Content marketing is a type of marketing that involves the creation, publishing, and distribution of content for an online audience. The content produced is targeted, which means it is intended for a certain niche or audience. There are many misconceptions about the relationship between content marketing and SEO. For example, some believe that content marketing and SEO are one and the same. The truth is that content marketing and SEO are two seperate things, but they go hand-in-hand with each other.
Social Media, Agency Workflow, and White Label
When used correctly, social media platforms can drive a substantial amount of traffic to your websites and improve its authority. Therefore, social media is considered a significant aspect of SEO, particularly in this day and age. Establishing a presence on social media websites like Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn can improve your SEO performance substantially.
If an SEO agency takes on a significant number of clients, it can struggle to produce the SEO results promised. Therefore, an issue that many SEO agencies are constantly grappling with is that of the scalable SEO agency workflow.
White label SEO refers to a type of SEO outsourcing where digital marketing agencies have the ability to sell customers pre-made SEO bundles and packages. Typically, these SEO bundles and packages are paid for on a month-to-month basis. The term “white label” is used because the SEO services are rebrandable, making it possible for another company to sell the SEO services as their own product.
Google, Bing, Yahoo, and other top search engines began collaborating in 2011 to create Schema.org. The main mission of the Schema.org project is to develop, maintain, and promote schemas for different forms of structured data. Schema markup refers to code that you can use to help search engines crawl and index your website’s content more effectively. In other words, schema markup is the language of the search engine. Schema markup also helps users by providing them with rich snippets of information in the search results.
Many people mistakenly believe that structured data, microdata, and Schema.org are all the same thing. Structured data is the pairing of names and values to help search engines better analyze and index your web pages. Microdata is a type of structured data that is compatible with HTML5. Schema.org establishes definitions for the microdata tags.
You can mark up many different types of items with structured data. Some examples of these types of items include recipes, products, and events. It can be used to offer extra information about organizations, products, services, places, people, or creative works.
“Awesome teacher and SEO pro! I would highly recommend this guy to anyone who either wants to learn SEO or to any business if they want to get their website on the fast track to becoming number 1!!!“
“Chase is a wonderful teacher, mentor and coach. I follow everything he does. He is the SEO Master. I thank you very for all you have taught me about SEO and marketing.“
Grow Your National Business To New Heights With This Course
Get started down the path of success today by purchasing the National SEO Course.
Frequently Asked Questions
When do the classes start?
All of the classes for this course are currently in session and available on-demand with all lesson content available, so you can sign up at any time and learn at your own page.
How long are the courses?
Each courses varies depending on the topic and content being covered, you can expect anywhere between 30 minutes to 2 hours of in-depth training per lesson.
Can I download the videos for the course?
At this time you can not.
I'm having troubleshooting issues with this course, who should I contact?
If you need any support for this course please email: firstname.lastname@example.org
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 7 days and we will give you a full refund.
What's your refund policy if I purchase more than one course at a time?
If you purchase more than one course at a time we do NOT offer refunds for more than one course at a time.