If you’re like me, you either have current SEO clients or are looking to acquire some new ones.
Today I will show you the top ways I know how to show results for month 1 in terms of local.
Note: If you follow these suggestions, most of the time you will be able to show improvements.
With that being said, in some cases, depending on whether you’re implementing changes correctly or not you may see a drop in traffic.
These cases are rare and may have deeper underlying issues. If you do see anything like this, I suggest you head over to our Facebook group and let us know so we can help you with suggestions or send me a message directly.
Lastly, if you’d like me to create a sequel for month 2 make sure you let me know in the comments at the bottom of this article.
Month 1 Local SEO Hacks
Here’s what you need to do immediately.
1. Always Start By Setting Up Conversion and Rank Tracking
This is one of the quickest ways you can start showing value to your clients.
Because you can directly show your clients how much money they are making off different channels (Organic, Paid, Social, etc), but more specifically, the channel’s you are optimizing.
The other thing that conversion tracking does is that it gives you the ability to bench mark your progress by comparing the second months conversions to month 1.
I try to set up online and offline conversion tracking.
Online conversion tracking is generally a redirect from a contact form to a thank you page.
Offline conversion tracking is setting up an account on a site like CallTrackingMetrics and having their app dynamically replace your clients local number with a call tracking number.
For rank tracking I use SEOProfiler, simply because it shows me positive and negative alerts around the keywords I’m tracking.
If you don’t have SEOProfiler there are tons of other rank tracking apps out there.
To set up rank tracking here’s what you do:
Export your keyword data from Search Console or plug your site into something like Ahref’s or Moz, export your keywords, grab your first 50 top clicked keywords from the exported spreadsheet, and put them into whatever you’re using for rank tracking
2. Start Optimizing NAPW Consistency
NAPW or Name, Address, Phone Number, and Website play a big roll in how Google views a local business.
Generally, if you don’t have a consistent NAPW across different channels like, Facebook, Yelp, Twitter, etc. Google will likely trust you less than someone who has consistent listings.
That means if the listing on your site says your address is in the “US” but on Facebook it says “United States”, you will want to change one of those channels to match the other EXACTLY.
Sounds crazy right?
Luckily, there are some really quick wins on this one.
If you want to save some time you can plug the site you’re working on into Moz Local or Yext and have their connected API’s automatically sort this stuff out for you.
I recommend that if you do use something like Moz Local to correct your listings, you give them a bit of a push after about a week or two by manually going in and correcting listings that may be taking a long time to aggregate your data.
3. Build Out Citations
Citations are just more mentions of one of the following: N A P or W.
Citations help businesses rank higher locally because Google likes to see that relevant, local, and even non local indexing platforms are listing your business.
Don’t try to go out and buy links or directory listings, you can easily build citations yourself by making sure that your business is on Yelp, Facebook, etc.
Or you can hire someone at White Spark to do it for you, I don’t use them because they are a bit expensive for my taste, so I use Citation Builder Pro, and the citations they build are affordable, but also legit.
It’s best if you can get citations locally and niche specific.
4. Start Generating Reviews
Reviews are a huge ranking factor when it comes to local. I’d say they account for at least 10%-20% of the algorithm.
There are a few ways you can start generating reviews, but in almost every case you should grab your review link off Pleper.
What Pleper does is it gives you the ability to send your GMB review pop up while automatically selecting five stars and at the same time it let’s you track how many people have actually clicked your link.
I personally have used a combination of Pleper and Facebook groups to message people who know me from my tutorials to leave me a review based off what I teach.
The results? I’ve already generated 100 reviews!
In terms of my other businesses like the iPhone Repair site that I got to rank locally in under 2 months, I used a different tactic.
Note: This technique I used is likely to be considered a bit grey hat.
Here’s what I did:
I messaged my Facebook friends and started getting around 2-3 reviews a day (Note: You don’t want to get more than 2-3 reviews a day, because it starts to look like spam).
Here’s the result:
5. Create Service or Product Pages
This is a hugely overlooked task that most local businesses don’t spend the time building out or optimizing on their sites.
I have no idea, maybe because they don’t know that they can rank sub pages or help rank the main pages higher by doing this.
For example, my iPhone Repair site offers many things besides iPhone Repair like Android repair, tablet repair, etc.
These are all keywords!
If I was really awesome I could have even built out individual pages for each keyword around the different types of iPhone’s that we can fix.
Ok so here’s why this works.
- You get extra keywords to rank for
- The topical relevance of your website is better understood by having an architecture of related pages
- You get to pass authority with internal link silo’s
6. Get Content Published
After building out your landing pages you’re going to want to run some content.
I’ve done multiple studies on this working extremely well in the last year.
One of my first clients came to me with literally no website and said, “I want to rank for vending machine services in my city.”
After building the website, GMB, citations, landing pages, etc. we were ranking around the second page and at the bottom of Google maps.
I told him that we needed to start building out related content and sharing it on social.
So every week for the next 2 months we published an article and shared these articles across tons of social platforms.
Soon after we were number 1 organically and locally.
Here’s the catch.
You don’t want to just write about anything.
Generally the more you can target things that are relevant to what your site is about and to what users are actually looking for, you will do well.
However, if you’re writing content and it’s not ranking for anything that people are actually searching and it’s only 300 words written by some random person in India, you’re going to have a bad time.
7. Add CTA’s to Above The Fold
So this sounds simple but you’d be surprised how many sites I look at have no above the fold CTA’s or even no CTA’s in general.
This is a big no no, especially for the home page.
I’m not saying go ham and put CTA’s on every page above the fold, but if you can identify pages that have tons of traffic and 0 conversions through GA, you should be able to fix that easily with some CTA’s.
There Are Tons of Other Topics I Could Add
But for now I will leave these. Let me know if you’d like to see month 2.