LOCAL SEO COURSE
How To Take Local Search
To The Next Level
As a local business, are you looking for new ways to compete? Do you want to be the go-to location for everyone in the region when they need your products or services? Maybe you are tired of being the third company called instead of the first.
Why does this happen?
For some companies, it is all about building a good rapport with customers and providing friendly, smiling service. Word of mouth marketing is still very important, but if that’s all you do, you could end up missing the market.
Here’s what’s happening. Today’s consumer turns to the internet in up to 80 percent of their searches to find the product or service they need. Even if they have heard of your company, they head online to Google companies that can solve their problem. If you are not using good local SEO, you’re missing out on a large number of customers who head online first – often finding your competition.
In our local SEO course, we are going to provide you with everything you need to overcome this problem for good. Local SEO does not have to be hard to do. It also does not have to be far out of your reach in terms of marketing costs.
Course Curriculum Table Of Contents
- Course introduction
- CMS, domain names, hosting, setting the foundation, etc.
- KW research, keyword mapping, content creation, landing pages, value ladder
- Click Funnels + video for ad campaign
- Adwords, GMB verification, Analytics setup, and more
- Optimizing GMB, Moving Transcribed Videos Into Landing Pages, Discussing URL Architecture, and more
- Going Over Questions People Have Been Having In The Course
- Switching to SSL, Going Over Basic On-Page Factors and Using Sites For Cross-Referencing
- Let it Marinate
- Getting out of the Sandbox
- Talking about the Local Course with Andrew
- Showing some of the changes being made so far
What You’ll Learn In This Course
Let’s first talk about what local SEO is. It is a way for you to connect with customers in your geographical area that need your products or services. Using the right keyword strategies and Google’s business directory services, you can ensure your business’s name, website, and address pops up whenever people within your target area are looking for solutions you can offer.
This is done based on Google My Business, an important way Google helps web searchers find companies in their local area. You do not have to sell online. You do not have to have products to be bought online. Rather, this marketing tool is designed to provide you with direct access to people who are:
- Looking to hire someone to fix their problem
- Looking for a local company to visit with the product they need
- Seeking out alternatives to companies they have used in the past
- In need of emergency help or services
- Ready to make a purchase right now (and some doing research, too)
Whether you are a local hardware store, a plumber, or a landscaper, you need to use Google My Business to reach your customers.
Yet, It Is Not That Simple
While it may seem simple enough to add your business’s information to the Google My Business tool, there is much more to it if you want to achieve the best possible outcome. Like everything Google does, the goal is not just to provide a list of companies in the area that can provide what the customer wants. Rather, they want to provide the best solutions for customers. How can you tell Google you’re the best?
Check Out Our Local SEO Course
I’ve developed a Beginner To Advanced SEO course capable of giving you the step-by-step play of what to do to not just use Google My Business but to rank well in the search engines. That means more customers are going to call you when they search for a product or service you offer.
This hands-on course is designed to be used by business owners who may not have much (or any) experience with Google search marketing or keyword research. Yes, there are many things to learn, but we’ve created a course that’s easy to follow with actionable steps you can start on right now.
This is the EXACT PROCESS you need to follow – the one I used to rank my business. It is direct and straightforward but provides you with all of the details and secret information that you cannot find anywhere else.
Let’s Talk About What’s in Our Local SEO Course
When you enroll in this local SEO course, you can get started immediately without any background knowledge. Yet, it will give you every bit of detail you need to really do well in this area. You’ll learn what the pros are using to help businesses like your own – and maybe even your competitors – to stand out. Here’s a look at some of the material we will cover in this course.
Setting the Foundation
The first component of this process is to establish your own business website. We’ll talk about the details here, including CMS to manage your content and hosting services. You will learn everything there is to know about getting your company’s website up and ready to go.
This is an important part of the process. Without an easy-to-use and well-designed website, your customers don’t have anywhere to go to learn if you can solve their problems. That’s why we’ve built a tool to make the entire process easier for you to manage.
The Keyword Process
Most companies have heard about keywords and the importance of them. Keywords are the backbone of your success when it comes to building a presence online. Though they are not the only thing you need to incorporate, they are a big part of whether or not you will succeed or fail in this process.
Now, here’s what we do differently. I’m not going to just tell you what keywords are. We’re going to show you how to choose them. If you’re a plumber, using the word “plumber” on your website isn’t enough! You need to dive in to local aspects of keyword usage as well as more complex phrases.
We will teach you:
- Keyword research – how to do it and why you need to use specific tools to get this information
- Keyword mapping – how to choose the right keywords, how to use them, and where to use them
- Content creation – the process of creating content for your website, blog, and social media (more on that later) that allows for your business to attract search engines and readers
- Landing pages – the foundational pages designed to help website visitors go from browsers to buyers – using the right type of sales language and message for your audience
- Value ladder – how to show your website visitors the value your business brings in a meaningful way
There’s much more that goes into this segment, too! We’re giving you all of the resources you need to get good results here.
“Great products, even better teacher. If you are looking for higher level SEO tips and tactics, Chase is your guy. Nothing less of an SEO expert, Chase has the deepest understanding for SEO, especially in the local SEO space.”
“Chase is incredibly knowledgeable with SEO and online marketing. His easy-to-follow style of teaching will get you hooked from your first video. Whether you are newbie to the online marketing world or you are an experienced SEO“
Click Funnels and Ad Campaigns
Your local SEO course will also focus on click funnels and ad campaigns. For those just starting out, who may not have a lot of experience in this area, don’t worry. We’ll explain how click funnels work to bring people deeper into your website, so they make a purchase from you. We’ll also teach you about the sales funnel itself, including how it works to turn traffic at your website into buyers.
You’ll also learn about video for ad campaigns. Video has become one of the most important components for successful website building and ad placement. We’ll share the inside details on how to incorporate video properly but affordably.
Then There’s the AdWords Component
You’ve got your site up. You’re ready with keywords. How do you get people to your business’s pages? You need to advertise. AdWords is one component of that process. Though it seems simple enough, it’s actually a complex process built on secret algorithms that Google doesn’t like to share. Within our local SEO course, you’ll learn about analytics setup and Google My Business verification – the tools you need to use to do well with ranking your business on these sites.
We’ll also go further and provide in-depth information to teach you how to optimize Google My Business to create the exceptional results you need. These are the resources you need to make better decisions and to fine-tune your efforts. We highly encourage you to dive deeper into this process. In this lesson, we’ll cover a number of strategies to help your business stand out.
What Else You’ll Get
Our local SEO course provides so much more than just this. We’ve created the level of content and details our clients need to have to do well. That includes:
- The importance of turning videos into content for ranking benefits
- Creating landing pages customized to reach a target audience
- Creating URLs that, in themselves, help your business to stand out
- Switching to SSL – when you need to if you do, and why
- Deep insight into on-page factors for getting your site improved ranking
- Cross-referencing site tools and strategies
- Taking your ideas and turning them into real, workable solutions
There’s so much more, too!
When you choose our local SEO course, you’ll be working with a professional with years of experience and a proven track record. At the same time, we are using the most modern methods and strategies – those that have been updated to match existing methods with Google values.
You’ll also get:
- Answers to the most commonly asked questions regarding Google My Business and SEO for businesses
- How to get out of the sandbox and to create real results that improve your profits
- How to make decisions about your online business model when you’re just not sure
- The confidence you need to move forward
- How to manage your time and get this in place
Let’s be frank for a moment. Local SEO is critical to all types of businesses with a local customer base (including those with both an e-commerce and local customer base). Yet, this is an ever-changing landscape with new rules happening throughout the year.
With our local SEO course, you have a step-by-step plan of setting up your business to thrive online. In a world where more people are turning to digital applications to find solutions to their problem, you have to ask yourself if you can really compete if you don’t invest in these areas. Unfortunately, many companies wait too long and let the competition take that first step.
Get Started right now
You don’t have to miss your opportunity. With this local SEO course, you’ll be empowered to achieve the goals you have immediately. You don’t need a lot of time or money. Pick up our course now, start interacting with us, and get the foundation you need to achieve each one of your goals online.
It’s easy to get started!
Frequently Asked Questions
When do the classes start?
All of the classes for this course are currently in session and available on-demand with all lesson content available, so you can sign up at any time and learn at your own page.
How long are the courses?
Each courses varies depending on the topic and content being covered, you can expect anywhere between 30 minutes to 2 hours of in-depth training per lesson.
Can I download the videos for the course?
At this time you can not.
I'm having troubleshooting issues with this course, who should I contact?
If you need any support for this course please email: firstname.lastname@example.org
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 7 days and we will give you a full refund.
What's your refund policy if I purchase more than one course at a time?
If you purchase more than one course at a time we do NOT offer refunds for more than one course at a time.