COURSE SUMMARY

Instructor: Chase Reiner

Chase Reiner is an entrepreneur, digital marketer, and Youtuber specializing in SEO. He helps small and medium businesses grow using innovative marketing techniques and is currently the highest rated SEO professional with over 160+ Google My Business 5 Star Reviews.


What you will learn:

In this course you will learn how to start ranking your own business or clients business locally in the maps and in organic with tons of actionable tips and strategies to out perform your competitors.

This course is one of my most detailed and follow-along courses where you will see the exact process (step-by-step) on how I was able to rank a brand new site to the fist page of my area in less than 2 months.

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What's included in this course:

  • Lifetime Access
  • Video Lessons
  • VIP Group Access

Course Outline

PART 1: What’s to be expected out of the 2018 Local SEO Domination Course

(Course elements are organized by priority level)

WEBSITE SETUP

  • Choosing A Content Management System (Squarespace vs. Wordpress)

  • Squarespace - Best for beginners, less room for technical SEO, most adequate for local targeting within one county or city.

  • Wordpress - Requires more advanced design skills, easy to implement technical SEO, (ex: schema markup), most adequate for national SEO in multiple cities*

* In this course we will be targeting just one county. In the future we can cover national SEO, and strategies to rank in multiple cities.

  1. Domain

  2. Hosting

CONTENT DEVELOPMENT

  • Content

  • Methods to streamline content creation. (Each page requires 300 to 500 words at minimum.)
  • Keyword Mapping
  • Keyword Research
  • Evaluating competition (how hard it will be to rank for your keywords)
  • Setting up Branding
  • Website Layout
  • Home (targeting main keyword)

  • Services (targeting related keywords)

  • About

  • Contact

  • Locations

BUILDING AUTHORITY

On Page Optimizations

  • Internal Link Silos

  • Title Tag Optimization

  • Click Through Rate Optimization by adding Qualifiers

  • Optimizing Meta Descriptions

  • Increasing Content Relevancy by adding Semantic Keywords

  • Installing Analytics

  • Conversion tracking online and offline to measure ROI

  • How to calculate ROI

  • Search console set-up

  • Site maps

  • Necessary plugins for Wordpress

  • Necessary tools for Squarespace

GOOGLE MY BUSINESS OPTIMIZATION

  • Optimizing images

  • Categories

  • Set Up Texting Features

ADVANCED SEO

  • Schema markup

  • OG data for sharing and social signals

  • markup pages by adding review mark up and getting higher star ratings

REVIEW GENERATION CREATING A COMPETITIVE EDGE

  • Review generation (How to use schema markup to generate aggregate rating stars under organic search results.)

  • Content marketing

  • Link outreach

  • Citation Building

PART 2: CMS, DOMAIN NAMES, HOSTING, SETTING THE FOUNDATION, ETC.

NICHE RESEARCH

  • Figure out what you want to rank for (which niche) or use your own website first.
  • How to do Keyword research
  • Sign up for a Google AdWords account (requires payment info to sign up, but no payment is actually required to use the tool)
  • How to evaluate competition levels between keywords.
  • To search for alternative keyword phrases, terms, and LSI keywords. 
  • How to find which term has the most search volume for your SEO campaign.

DOMAIN & hosting

  1. How to purchase a domain and set it up with your Content Management System.

  2. How to sign up for an account on SiteGround and host your site.

PART 3: KW RESEARCH, KEYWORD MAPPING, CONTENT CREATION, LANDING PAGES, VALUE LADDER

ADDING PAGES TO YOUR WEBSITE

  • How to add pages to your website and do On-Page optimization.

  • How to streamline content using sites like Fivver.

SETting UP GOOGLE MY BUSINESS

  • How to setup Google My Business.

  • How to optimize your Google My Business page even if you are just a service area.

CREATing LANDING PAGES

  • How to create landing pages and run campaigns using 
  • How to outsource your branding
  • How to make a sales video for your company even if you don't own a professional camera
  • How to make video transcriptions for your service pages

CREATing a VALUE LADDER FOR YOUR BUSINESS

  • How to setup and plan out your value ladder for your business.

  • How to fuel each part of your value ladder.

PART 4:
CLICKFUNNELS & VIDEO FOR AD CAMPAIGN

BUILDING THE FUNNEL

  • How to create advanced funnels and landing pages using Clickfunnels

  • How to make a professional grade video on a budget for your video campaigns.

  • How to setup and integrate your analytics with your Clickfunnels campaign.

PART 5:
ADWORDS, GMB VERIFICATION, ANALYTICS SETUP & MORE

VERIFYING GOOGLE MY BUSINESS

  • Going through the process on how to effectively verify your business on GMB

TURNING VIDEOS INTO CONTENT

  • How to create video content that will drive traffic to your website.

  • How to leverage your video content and turn them into transcriptions to improve your search rate.

Creating additional service pages and setup conversion tracking

  • How to create a contact page with embedded conversion and goal tracking.

  • How to unindex unnecessary pages.

  • How to assign a value to determine the average value of your customer.

PART 6:
OPTIMIZING GMB, MOVING TRANSCRIBED VIDEOS INTO LANDING PAGES, DISCUSSING URL ARCHITECTURE, AND MORE

OPTIMIZing GMB LISTING

  • How to optimize your Google My Business listing with pictures and best practices.

  • How to use the new Post feature in Google My Business.

UPLOADing TRANSCRIBED CONTENT

  • How to add your transcribed video content to your service pages and using NAWP best practices.

CREAting SERVICE PAGEs and url architecture best practices

  • How to structure your services URLs on your navigation menu.

  • Optimizing page titles for better search rates.

  • How to create internal and external links.

  • How to index your pages through Search Console.

ADDing NAP

  • How to NAP that's consistent with your Google My Business listing.

More course outlines on the way.


GET INSTANT ACCESS TO THE COURSE

Local SEO Domination
295.00
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FREQUENTLY ASKED QUESTIONS

Where can I access the course?

Each course is hosted in a private Facebook group, the link and access will be provided once you have purchased the course.

When do the classes start?

All of the classes for this course are currently in session and available on-demand with all lesson content available, so you can sign up at any time and learn at your own page.

How long are the courses?

Each courses varies depending on the topic and content being covered, you can expect anywhere between 30 minutes to 2 hours of in-depth training per lesson.

Can I download the videos for the courses?

At this time you can not.