The Same Process I’ve Used To Rank In The Same Area Three Times With Three Different Websites
Download this free template I made for you to go out and rank your first website locally for SEO related keywords. In the checklist you get over twenty steps I’ve made to ranking, generating reviews, building citations, hiring content writers and much more.
How To Use The Local SEO Template
Optimize Title Tags: A title tag is the second most important piece of information after your content. Title tags are in the form of a title and contain high-ranking keywords that describe your content. They appear in browser tabs and on SERPs.
Structure Your URLs: A well-structured URL not only gives the reader your address on the internet, but it also describes the page. For example, mypage.com is the main address. For a blog address, you might want to add the word blog, then the title of the blog. A well-structured URL would look like this: https://mypage.com/blog/structured-urls.
Optimize Your Images: Your article should always use images, preferably image you took yourself. Make sure you use keywords in the image file name. For example, oak-tree.jpg, instead of D34443598.jpg, tells search engines more about the image. Resize images so they load faster. If you don’t need an image that is 25,000 pixels, resize it to the appropriate size. Make sure images are responsive for mobile platforms. Finally, make sure the caption adequately describes your image and relates to your content as part of search engine optimization.
Optimize Your Navigation Menu: The navigation menu tells people where to find content on your site. Be sure the buttons are easily seen on each page. And, the best way to optimize the button is to place the most important pages near the start and end of the menu. Most-visited pages should not be in a sub-menu.
Have Consistent NAP Details: NAP stands for name, address and phone number. These details should be the same everywhere on the web. What you put on your website should also be the same way you print it in social media and in search engines so that the search engines count it as one business. Additionally, you should have your phone number and business name at the top and bottom of your website, and your address at the bottom to help search engines find you and your location.
Business Name, Address & Phone Number Need to Be Uniform Across the Internet: See NAP Details. In addition to your NAP details, your website link should also be the same across the internet.
Feature Complete Location Data: Location data doesn’t just help potential customers find you, it also helps search engines index your page for local searches. For example, your page will have a better chance of coming up if you have XYZ, Inc., 123 Any Street, Any Town, ST, Zip and your phone number on your pages. You should also create a location page with directions and maps to your location.
Have a Contact Us Page Featuring the NAP of all Your Business Locations: The contact page should have all of your NAP data and is considered your location page. See Complete Location Data.
Use Structured Data Markup: Markup information on your web page, but only information that people can see. Search engines look for this information to help determine what your page is about. For example, data markup tells search engines that you might mean “Patriot” the movie instead of “Patriot” the series. Use Schema.org for best optimization practices.
Pay Attention to XML Sitemap: The XML sitemap is a map for search engines to find and index your content. While Google often recommends that large sites and new sites use sitemaps, all sites can benefit from XML sitemaps. If you don’t want to include all pages, always include those that are most important, including your contact page. You should also include other items, such as videos. The URLs in your sitemap should also have dates that are updated whenever you update content.
Setup 301 Redirects: Sometimes you need to change the URL to your website. Set up 301 redirect pages to point consumers and search engines to your new URL, otherwise, you will lose your search engine rankings.
Create/Claim Your Google My Business Listing: The Google My Business listing allows more customers to find you. Add a profile and your NAP details as listed on your website.
Provide Accurate Data on Your Google Listing: Make sure the details on your Google listing are the same as on your website so that customers know that the listing refers to your business and website.
Select Business Categories Carefully: Make sure you pick the best category that describes your business. If you have a sub-business, for example, a coffee shop inside a book store, make two different listings: One for the book store and one for the coffee shop. The Google business categories help Google and your customers find you when they do general searches such as “book stores near me.”
Setup Google Webmasters: Google Webmasters has several tools to help you create a better website, including a search console that tracks your site’s search performance. Use the search console to make adjustments to keywords, metadata and more.
Setup Google Analytics: Set up an account for your websites to track ROI, valuable business goals/conversions and more. It shows where your traffic is coming from, how long a person stays on your page and more.
Develop a Mobile-Friendly Website: Make sure your entire website is mobile friendly. Communicate your message in 300 words or less, optimize your content for rich answers and make sure your pages are responsive.
Top Business Directories: List your business in the top online business directories. Make sure your NAP info is the same as what is published on your website.
Create/Claim Bing Listing: When you create a Bing listing, make sure your NAP info is the same as published on your website. Many people prefer Bing or other search engines to Google.
Create/Claim Yelp Listing: Create a Yelp listing with the NAP info exactly as you have it on your website.
Create/Claim Listings on Other Directories: Locate other directories and search engines. People often prefer another search engine over Google. Make sure they can find you. As with the other listings, make sure your NAP info is exactly as you published it on your website.
Check Listings on All Major Directories: Check your listings to make sure the information is correct. Search for your business by name and keyword to see where it comes up on the SERPs. Make appropriate changes or additions to metadata and keywords to get a better position.
Get on Niche-Specific Directories and Social Platforms: Adding your listing and/or profile to niche-specific directories and social platforms also increases your search engine rankings and helps potential customers locate you.
Build Citations: A citation is your NAP information. Make sure that the citations you build and put on the top 50 sites contain the information exactly as you have it on your website. Check your competitors’ citations to see where they are listed and how. Over time, check your citations and remove any duplicate citations.
Customer Reviews & Testimonials: Ask your clients to leave customer reviews and testimonials for your website and for Google and major platforms. Be sure the client uses your business name and address in his or her review.
Look to Generate More Reviews: Don’t stop at just a few reviews. Encourage customers to continue leaving reviews and recognizable testimonials.
Website Content & Backlinking: When creating website content, be sure to use the best keywords. If you can fit in keywords related to your business that have a high click ratio, use those keywords. Make sure keywords sound natural in your content. Ask people with other websites to link to your site — this is backlinking. Make sure you create content that is true and correct as it will encourage quality backlinks. Backlinks of poor quality are not going to help you much with SEO.
Remove Duplicate Content: Google hates duplicate content and could stop indexing your page. Be sure your site does not have duplicate content on the site itself and on other sites. In other words, make sure your content is not plagiarized and never post another person’s content unless you contracted that person to write content for you.
Local SEO Checklist v1.0 Overview
0. Figure Out Content Management System.
1. Verify GMB.
2. Build Citations.
3. Take Images and Optimize GMB.
4. Include NAP and Map Embed on site.
5. Markup homepage with Local Business Markup.
6. Install Yoast Plugin (Do not buy premium).
7. Install WPSSO (Buy Premium for $50).
8. Setup Google Search Console and Google Analytics, Submit Sitemap.
9. Generate Reviews Via Blog Content.
10. Make sure all title tags and meta’s include some variation of your main keywords.
11. Build out related location pages if applicable.
12. Setup internal links to main pages with anchor text matching the keywords you want to rank. Try to internal link on most pages to home page with brand or keyword rich anchor.
13. Do keyword research for national terms using the following method, you’ll want to bring in as much traffic as possible from national type keywords in order to grow your authority and streamline your reviews.
14. If necessary, setup guest post outreach with Pitchbox or Scrapebox.
15. After having the site for atleast a month, make sure to go through Search Console and optimize pages with low click through rates.
16. Add videos to pages to increase relevancy, in the videos simply explain what the page is about.
17. Make sure CTA’s are above the fold for main pages.
18. Setup online and offline conversion tracking.
19. Add free downloads or lead magnets to national blog pages to funnel audience into an asset you control.
20. Once your site ends up ranking for SEO in your area, pitch potential clients a free audit in your area with this SEO audit template.