How To Get SEO Clients 2018 Update

In this course Chase  demonstrates his proven strategies on how he was able to start an SEO agency from his garage to generating 6 figures in revenue through client work.

Chapter 1 : Getting Clients With Craigslist

Homework Assignment #1:

1. Create Craigslist account
2. Start figuring out different posting titles you want to use (note: do not use the same titles over and over, you will get ghosted)
3. Post to a few areas after figuring out zip codes.

20 min.

Chapter 2 : Video Marketing

Homework Assignment: #2

1. Make sure you have all the hardware you need to stream or record
2. Download OBS for streaming and setup with the following specs: Streaming: 1280x1080p and 30 fps with a bitrate that’s about half of your Mbps upload x1000 Recording: 1920×1080 at 60fps and bitrate doesn’t matter for recording. or
3. Just use Google hangouts with screen share function
4. Come up with a few ideas on what you want your content to look like: A few ideas that are good to start with: *Free site audits (you can use mastermind template: http://old.chasereiner.com/seo-mastermind-group/) *Series where you’re teaching local SEO or national SEO, pretty much anything you know about. *Q and A’s off of Facebook groups or Quora.
5. Make a few videos and let me see what they look like (send email to im@old.chasereiner.com) with the video link.

Video Hardware: *Microphone Blue Yeti Microphone or Rode USB Microphone and Mic stand.

*Camera (Logitech 920) Laptop or desktop Computer with Ethernet (1-5 Mbps upload from your internet provider) 8gb ram at least i5 processor graphics card Some sort of headphones as well. Software: Streaming Software OBS: https://obsproject.com Youtube account Facebook Homework for today:

27 min.

Chapter 3 : Get Clients With Q&A

Homework Assignment #3:

1. Follow tutorial 2 to setup streaming software.
2. Find recent questions Cora or Facebook groups and post the video response.
3. SEO content for video response with a similar title and description.
4. Transcribe content on Fiverr and place into the website or on Quora / FB.

15 min.

Chapter 4 : Get SEO Clients With Free Audit

Homework Assignment #4:

1. Make a post in a Facebook group about free audit giveaway live on Youtube (or recorded)
2. Figure out if you want to use notepad or Chase’s template for $49: http://old.chasereiner.com/seo-mastermind-group/
3. If you have Chase’s audit spreadsheet watch tutorial to see how to conduct an audit, if not follow this tutorial for notepad audit:https://www.youtube.com/watch?v=OyCZQLSML_8
4. Conduct audit for a personal website (shouldn’t really take longer than an hour as long as the sites URL’s indexed is under 500)
5. Figure out if you want to pitch services after audit (which you probably should) and then figure out pricing for said services, I’d recommend you go with project-based pricing (at least for the first month) and I would agree to a month turn around followed by an Analytics report as well also with a top ten roadmap for the next month).

2hrs 1min.

Chapter 5 : Get SEO Clients By Interviewing Experts

Homework Assignment #5:

1. Post on Facebook Groups, do outreach via email or Youtube or DM on Facebook chat via member feature or try to find their Snapchat for SEO experts and ask for an interview.
2. Go to Youtube creator studio and create a live event on Google hangouts.
3. Stream event (a 30-minute interview is probably good enough.) NOTE: Make sure you promote additional assets like videos or roadmap, etc. to siphon traffic from influencer into your own assets.
4. Republish content on Facebook or Blog for additional traffic.
More videos to come, don’t forget to subscribe: https://www.youtube.com/channel/UC6z07Hh9Muy6urJgA0F0azg

1hr. 35min.

Chapter 6 : Get Clients With Meetup.com

Homework Assignment #6:

1. Create Meetup account: https://www.meetup.com
2. Create Meetup group.
3. Schedule event.
4. Create the video for advertising purposes.
5. Upload to Facebook and promote to your area.

1hr. 35min.

Chapter 7: Get Clients By Ranking Locally

Homework Assignment #7:

1. Figure out what you want to rank for.
2. Create the website for business you’re trying rank.
3. Follow my paid SEO tutorial with step by step videos here: http://old.chasereiner.com/seo-courses/local-seo-domination or watch the free outdated series here: https://www.youtube.com/watch?v=XGnHlXWHENA
4. Make sure you’re doing conversion rate optimization with conversion tracking: https://www.youtube.com/watch?v=mlxOgwpuWsU&t

1hr. 35min.

Chapter 8: Get Clients With Facebook Groups

Homework Assignment #8:

1. Login to Facebook
2. Create Facebook Group with keyword targeting in mind
3. Cross promote group from other groups, Youtube Channel, or blog, etc.
4. Figure out content strategy (video works best in my opinion)
5. Create content and promote what you’re selling.

1hr. 35min.

Chapter 9: Get Clients With Review Generation

Homework Assignment #9:

1. Figure out where your audience is located (remember when you generate content to always cross-promote other assets that you can outreach to people on)
2. Generate your Google review link.
3. Message people on the preferred platform and ask for a review on what you teach or what you’ve given them.

1hr. 35min.

Chapter 10: How To Get SEO Clients By Walking Into A Business

Homework Assignment #10:

1. Figure out a few businesses that you may want to do SEO for locally
2. Book appointment with a business trying to make sure you get the service done by the business owner
3. When you’re at the business ask the owner who does their SEO and would they interested in an SEO audit

1hr. 35min.

Chapter 11: Get SEO Clients by Cold Calling

Homework Assignment #11:

1. Try to find business owners direct contact info (the more people you have to go through to get in front of the business owner the lower the chance you will get to sell your service)
2. Once in contact with the business owner just quickly explain who you are and what you do in a way that isn’t wasting their time but doesn’t also waste yours.
3. Watch this tutorial first: https://www.youtube.com/watch?v=YZf8MRC0L0k
4. Watch rest of this series where we will be going overselling to clients once you get in front of them.

1hr. 35min.

Chapter 12: Get Clients From Referrals

Homework Assignment #12:

1. You’re going to giveaway an audit for free or even an SEO service for free to a business that will be likely to refer clientele out to you (IE: Web Design company, photography website, etc.)
2. Give target company a call and tell them you want to give them free SEO services (you could give away keyword research, content recommendations, on-site optimizations for 10 pages)
3. Follow up with the company later and ask them if they any help with current clients in terms of SEO.

4 min.

Chapter 13: How To Get Clients With Case Studies

Homework Assignment #13:

1. You’re going to giveaway an audit for free or even an SEO service for free to a business that will be likely to refer clientele out to you (IE: Web Design company, photography website, etc.)
2. Give target company a call and tell them you want to give them free SEO services (you could give away keyword research, content recommendations, on-site optimizations for 10 pages)
3. Follow up with the company later and ask them if they any help with current clients in terms of SEO.

1hr. 35min.

Chapter 14: How To Sell To SEO Clients

Homework Assignment #14:

1. Do lead generation (follow the previous videos in the series)
2. Tell them that you recommend an SEO audit after you ask them what their goals are and what they’ve currently done for the site. (Follow part 4 of this series if you’re unsure how the roadmap works) http://old.chasereiner.com/services/seo-roadmap/
3. Tell them your pricing for the roadmap and why it’s important as well as perhaps find a few quick things wrong their website.
4. Get them scheduled for an audit and watch part 15 on selling services.

8 min.

Chase Reiner

Instructor

Chase Reiner is an entrepreneur, digital marketer, and Youtuber specializing in SEO. He helps small and medium businesses grow using innovative marketing techniques and is currently the highest rated SEO professional with over 250+ Google My Business 5 Star Reviews.