By now you probably have heard of the term SEO, but do you know what it really is? Search Engine Optimization (SEO) is a method of online marketing that helps to boost your blog, website or company page higher into the rankings on SERPs (Search Engine Results Pages). By utilizing all the practices and techniques of SEO, your blog can start gaining more visitors daily. Let’s look at the basics of creating a fully optimized Florist website
What SEO is and Why It’s Important to Have a Florist SEO plan
Google is the giant we all know in the search engine market. They develop algorithms that work to rank your webpage and blog up in the search engine rankings. They do this by sending what we call ‘spiders’ out to crawl the internet, including your blog to check for more than 100 different elements that help to determine if your site is considered of value or if it is useless. These elements include things like traffic, updated content, age of your domain, backlinks and more.
SEO’s job is to make sure that the spiders Google sends out are happy with what they find out there. It’s a super complex and challenging field that is ever changing, but within this chaotic environment there are a few things that always remain constant. Those constants are the basic concepts you want to learn how to use to create a florist website that is fully successful.
Domain and Hosting Elements of a Florist SEO Website
When you are in the beginning of learning SEO and blogging you want to first start with hosting and having your own domain. Free blogs that you don’t have to pay anything for to get started with while they are budget friendly, they are not so SEO friendly. Many will argue if you were really making a serious effort with your blog, why would you want to go with another route other than having your own domain name and hosting? Google only directs traffic to those websites and blogs that are trustworthy and serious, so this should be common sense. The first step in a Florist SEO plan would be to set up a domain and hosting right away.
Review of Your Current Content
Google’s main purpose is to provide their customers with what they consider to be the most relevant and useful content on the internet. Everything they do otherwise all focuses around this one main goal. The most important thing for you when starting a Florist SEO website is to focus on creating useful content that will help those who visit your webpage. If you remember to stay on task with these two goals, then you will be fine when it comes to utilizing SEO for all its worth.
Take stock and review any current content you have already published on your blog. Remember content is really an umbrella word and means many different things such as:
You want to build up a relationship with your readers that relays the message to them that you are willing to help them out. By doing this you will most likely get more shares and your rankings will begin to rise the ladder in the search engine results. You still want to make sure that your content is still different in some types of ways. You don’t want to keep repeating yourself and publishing duplicate content over and over.
When you are first starting out learning to create a Floral website you may have heard only a little about backlinks but not quite about what they are or why they are important. A backlink is when a different website other than your own links to your website directly on their site. Not all backlinks are equal though. You will want to look at who is linking to you and the credibility of their website. Lower quality websites giving you a link could hurt your SEO efforts greatly.
A few things you should know about backlinks when you are just getting started with a Florist SEO Plan:
Don’t ever buy backlinks: buying backlinks is dangerous because you don’t know the types of backlinks you will get. As discussed above a low-quality back link could really hurt you. Therefore, it’s better to back link naturally because Google could also catch on to you purchasing backlinks and ban your website and links all together.
The source of your link really matters: The website that provides you with a backlink makes a world of a difference. If it’s from a shady looking site, Google will recognize this, and your rankings could decrease drastically.
Anchor text is important: anchor text are the words you use for the link. These words are just as important as the other words you place in your content, so its important to choose your anchor text wisely.
Tip: The best tip one could give on backlinking is to make sure you are writing high quality content that others want to read and catches the attention of many. This is a great way to get some high-quality backlinks.
Ensure Your Overall Theme is SEO Optimized on your Blog
SEO is comprised of a couple different components including social media, backlinks and optimization on site. Making sure your webpage is optimized is important because it allows Google to recognize that you are a more trustworthy website. It also can help Google to locate your blog or website when it’s spiders do their crawl for quality content. Some things you can try to optimize your theme include:
Review Mobile Responsiveness: Mobile responsive websites and blogs are extremely important, more than half of all internet users are typically searching on their mobile devices. If your blog happens to not be mobile responsive you will lose a large audience. Google tends to prioritize mobile websites for those searching on their mobile devices.
Secure SSL Domains: having a secure domain for your website or blog is extremely important. This offers more credibility to your website and allows your web visitors to feel more secure when they visit.
No Broken Links
Make sure you look at the links on your website, because broken links will really hurt your Florist SEO plan and efforts. Be sure to clean them all up so that all website and blog navigation runs smoothly.
Having a theme that is well designed can make or break your success when you are first starting your floral website. Look at what your competitors are doing and make sure you stand out amongst them. You don’t want to duplicate what they are doing.
Build Your Social Media Presence
You will want to focus on Social Media. Everyone and their grandmother is at least on Facebook now a day, so this is an audience you want to tap into. Google looks at your social media as a sign your site has authority and relevance. IF there are more people talking about you, commenting on your posts and sharing your posts, then there is a good chance you are writing quality content. The best way to build a following is to write content that people want to read and want to share with others. Other Florist SEO social media efforts you can use include:
Communicating with Big Players
Getting to know the bigger players in your market can help you build a good rapport with them. This means that later you can reach out to them and hit them up for some social media love.
Share Others Content
The more you reach out and share content from others in your same blogging niche, they more likely they will be to return the favor and share your content also. Give and then end up getting later, it’s really a good plan.
There are many different plugins you can use on platforms like WordPress. These can assist you in your SEO efforts. Google even has it’s on “Google Sitemaps Plugin” which can generate a sitemap for you automatically and then submit to google for them to review and check out the overall structure of your website.
Why is a Florist SEO Plan Important?
Blogging can help to boost the quality of your SEO within your business website. Posts that use a variety of the SEO tactics on page can help by giving you many more opportunities to get ranked within the search engines and thus bring in more potential customers to your website. When you learn how to optimize your webpages on your website, including the blog posts, you will be able to make your website much more available and visible to those who are searching up pertinent keywords. The many different updates that Google applies to its algorithms makes this process much more challenging.
Therefore, creating a Florist SEO Plan means you’ll have to stay up to date with the changes and implement them to ensure your website and blog stays in the upper rankings on the search engines.
Don’t worry, this sounds much more difficult than it is. By implementing some basic SEO tactics into your strategy, you will be able to keep up to date easier than you think. Conducting an SEO audit can help tell you where any weak spots in your SEO strategy is and allow you to fill them in and get back on track to success. Audits are only down on occasion to ensure you are staying within the proper rules, regulations and requirements of Googles newest algorithm updates.
Long Tail Keywords for a Florist SEO
Now that we’ve discussed a few of the core and common basics when it comes to creating a Florist SEO plan, let’s look at a few more advanced techniques and tips you can use to keep your website ahead of the competition. Focus more on using only one to two long tail keywords that match what your reader is looking for. Optimize the content you post on your blog for keywords, this doesn’t mean you have to include a ton right away, it’s more about making sure you are optimizing it with quality keywords versus quantity. It doesn’t really provide your reader with a good blog experience if they are trying to shift through content stuffed fully with keyword after keyword.
A good rule to follow is to stick to using only one to two long tail keywords with each of your blog postings. While you can use many more if you want you still want to keep your overall focus more narrow than wide.
What Makes Long Tail Keywords Special?
Long tail keywords are specific terms that those searching use when trying to find exactly what they are looking for. This means if they have a hit on the long tail keywords the more likely they are to read the entire content on your blog post and not just scan through and leave. Long-Tail keywords work best in places like the:
Title Tag: The title tag is the title or headline of the post. This is the first thing the reader will see when they arrive at your website. This will help them to determine if your blog post is relevant to what they are looking for and determine how long they end up staying.
URL: The URL is self-explanatory and something you should always use to include a long-tail keyword in. This will help it to become higher in the rankings for these long tail keyword queries by readers.
Meta Description: The meta description is a snippet to help give the search engines more information about what your blog post is about. It can help to determine the position and ranking your post receives within the results as well. If it is relevant to the audience or the readers looking for this search queries, they more likely they will be to click on it and stay to read what you have to say.
Header and Body: IT’s important with keywords to mention them normally as if you were communicating with someone throughout the body of your article or blog post. You don’t want it to read oddly but in a more natural way. Remember if you end up stuffing too many keywords into your postings, you will get hit and penalized from Google for doing so. This adversely will affect all your SEO efforts and virtually make you start all over from the very beginning.
As with anything, don’t expect your Florist website to grow overnight and produce the results you are looking for. It’s important to remember that it takes time and dedication, but your efforts will eventually pay off if you keep up with it and stick to your SEO strategy and campaign plans. Once you learn what goals you have in mind in terms of your overall SEO success, you can then look at the various techniques and tools you can use to create the most fully search engine optimized blog ever.
Remember that keywords are a vital part of your SEO success and not to use them in overabundance. If you utilize them in the natural manner they were meant to be used in, your SEO efforts will lead your website and business to success. Keeping up and doing routine maintenance on your website is important too almost important as first starting out because this will help you to ensure you are always up to date with all the important updates Google brings out. If you keep everything reader and user friendly, you will be surprised at how successful your SEO efforts are.