The Top SEO Tools

Updated for 2020

top 29 seo tools to use in 2018

Google Sheets

Score:10/10 | Cost: Free | Category: Spreadsheet | Tool Link

Google sheets is what I use to store virutally all of my data for clients websites and audits, a must have for any SEO business!

Google Analytics

Score: 10/10 | Cost: Free | Category: Analytics | Tool Link

Google Analytics lets you observe website user data and track sales.

Google Search Console

Score: 10/10 | Cost: Free | Category: Analytics | Tool Link

Google Search Console lets you see potential issues and traffic fixes based on your organic presence.

Manychat

Score: 8/10 | Cost: Free/Paid | Category: Chatbot | Tool Link

Manychat is for chatbot automation and is a great way to funnel opt ins for your business

Google Keyword Planner

Score: 7/10 | Cost: Free | Tool Link

Free keyword research tool, probably the only keyword tool you’ll need

Siteground

Score: 7/10 | Cost: Paid | Category: Hosting | Tool Link

Overall great and fast hosting for your websites

Facebook Debugger

Score: 7/10 | Cost: Free | Category: OG Data | Tool Link

Facebook Debugger helps show you what your open graph data looks like on your website so you can see what’s showing on social media

Screaming Frog

Score: 6/10 | Cost: Free/Paid | Category: Technical | Tool Link

Screaming Frog is a great tool for crawling websites and it’s what we use for our audits

GT Metrix

Score: 6/10 | Cost: Free | Category: Page Speed | Tool Link

GT Metrix gives you your response times for your web pages and gives you suggestions on what to fix.

Bing Search Console

Score: 4/10 | Cost: Free | Category: Analytics | Tool Link

Bing Search Console lets you do the same as Google Search Console but with Bing.

Mailchimp

Score: 3/10 | Cost: Paid | Category: Emails | Tool Link

Mailchimp is an email platform to store email sign ups and engage in email newsletters

Ahrefs

Score: 3/10 | Cost: Paid | Category: Keyword Research | Tool Link

Ahrefs is a tool to grab competitor keyword data and get stats for your website to understand how to easily target keywords within your authority range

Writers Access

Score: 3/10 | Cost: Paid | Category: Content | Tool Link

Writers Access is a content website for ordering written content on the fly.

Yoast

Score: 8/10 | Cost: Free/Paid | Category: Everything | Tool Link

Yoast is the best SEO plugin with WordPress because it helps with readability, keyword optimization, indexables, links, and more. 

Siteliner

Score: 7/10 | Cost: Free | Category: Content | Tool Link

Siteliner can be use for duplicate content, broken links, and more.

SEMrush

Score: 9/10 | Cost: Free/Paid | Category: Keyword/Competitive Research | Tool Link

SEMrush can be used for SEO, PPC, SMM, keyword research, competitive research, content marketing, and campaign management

Let’s Encrypt

Score: /10 | Cost: Free | Category: Technical | Tool Link

Let’s Encrypt is a free external service where you can obtain an SSL certificate if your hosting provider does not offer it for free.

Squoosh

Score: /10 | Cost: Free | Category: Technical | Tool Link

Squoosh is a web app created by Google to help optimize images

Grammarly

Score: /10 | Cost: Free/Paid | Category: Content | Tool Link

Grammarly is a tool that can be used to help with grammar, spelling, grammar, and tone.

Hotjar

Score: /10 | Cost: Free/Paid | Category: User Analytics | Tool Link

Hotjar tracks what people are doing on your website by recording sessions and capturing mouse movements as well as providing a heatmap.

Phantombuster

Score: /10 | Cost: Free/Paid | Category: Automation | Tool Link

Phantombuster extracts data, emails, sends requests, customized messages, and other things on autopilot in any platform.

Answer the Public

Score: /10 | Cost: Free | Category: Keyword Research | Tool Link

Answer the Public provides questions that people search that contains your specified keyword.

Google Trends

Score: /10 | Cost: Free | Category: Keyword Research | Tool Link

Google Trends shows search trends for a term or topic over an adjustable period of time.

Keyword Shitter

Score: /10 | Cost: Free | Category: Keyword Research | Tool Link

Keyword Shitter is a good keyword tool that generates hundreds of variations of the keyword that you’ve entered

SEO Optimer

Score: /10 | Cost: Free/Paid | Category: Audit/Reports | Tool Link

SEO Optimer provides a free website audit with in-depth information on which areas need improvement. It also has downloadable reports to send to your client.

Whitespark

Score: 8/10 | Cost: Free/Paid | Category: Citations | Tool Link

Whitespark helps local businesses manage their citations as well as check for inconsistencies in their current listings.

Schema Markup Generator

Score: /10 | Cost: Free | Category: Schema | Tool Link

Schema Markup Generator creates JSON-LD markups, including all of the required item properties.

Integromat

Score: /10 | Cost: Free/Paid | Category: Automation | Tool Link

Integromat is an online automation tool that allows one to connect to any API and create complex integrations without any code.

Keyworddit

Score: /10 | Cost: Free | Category: Keyword Research | Tool Link

Keyworddit extracts keywords from Reddit along with the monthly search volume.

Google’s Rich Results Test

Score: 9/10 | Cost: Free | Category: Schema | Tool Link

Google’s Rich Results Test checks structured markup on your page to see if it’s eligible for rich snippets.

Hunter

Score: /10 | Cost: Free/Paid | Category: Link Building | Tool Link

Basically a copied version of my SEO roadmap except less extensive and made to sell to low level SEO consultants. Would not reccomened

Mobile-Friendly Test

Score: /10 | Cost: Free | Category: Responsiveness | Tool Link

Mobile-Friendly Test checks how repsonsive