As a dental establishment it can be difficult to generate enough traffic to your website without some extra marketing efforts. One of the best ways to get the type of traffic you are looking for is by developing a Dental SEO plan. If you aren’t familiar with the term SEO, you may be confused as to where to even start. It’s okay, it’s understandable because the world of SEO can be quite confusing and challenging when you are just a beginner. But by learning and understanding some of the basic SEO concepts and methods, you will be well on your way to generating the traffic you’ve been searching for, no pun intended.
Local SEO Strategy
Because you are a dentist office you will want to focus a good deal of your marketing efforts into a local SEO strategy. What does that mean exactly? Your website when published online goes out to the entire world wide web. If you are located within a city in only one location, you probably aren’t looking to attract those from other countries who cannot use your services. Instead, you want to target customers in your local area and surrounding regions. This can help you to generate the type of traffic that will convert these visitors into paying customers.
Optimizing Your Website for Local Searches
One of the first steps you want to do when you are optimizing your website for local visitors is to start with ensuring your business name, address and phone number are all up to date on your website. You don’t want visitors getting to your website, becoming interested in your services, then try to call to find out the number doesn’t work. This will turn off potential customers almost immediately. Not only do you want to ensure this vital information is up to date on your website but look at the business directories to make sure the same information is up to date online everywhere.
The more search engines like Google see your business information listed in an updated and consistent manner online, the more they will begin to recognize you as a legitimate business. This information is then used in the online maps for Google and other search engines. It is important to help rank your website to get it recognized in the online mapping so having up to date location information will help tremendously.
Google My Business
This is a newly introduced method of claiming your business listing online. If you operate a brick and mortar location, it is recommended that you claim your business by setting up a Google Business listing. You not only can put your business information into your listing, but also include your local service area to help those within your local region find you much easier.
One thing that many businesses forget to include into their Google listing is their hours. One of the most common local searches are the hours of a company. Therefore, it is vital for you to put this information in ahead of time. Having your hours listed can help provide users with valuable information into when you are open for business and what your hours of operation may be. This allows them the ability to come to the business during these hours or to call to inquire about additional services. When a business includes their hours within their local listing, it helps them to appear to be more reputable not only to potential customers but also the search engines.
Structing your website is another important step when it comes to creating a dental SEO plan. One way you can do this is using a sitemap. Sitemaps is basically your outline of how you want to structure your website, how you want it set up. Sitemaps can include the various webpages you will have within your website such as:
- Contact Information
- About Us
It’s important to structure and organize your website in a manner that is most understandable. This helps to ensure your website is more understandable not only to the search engines but also to the users that visit it.
There will be a few webpages on your website that are your main pages. These pages will be the ones that contain the most pertinent information to your business such as the method of contacting you, the services you offer, your company history, etc. Including a blog into your main pages is also a good idea.
Content Creation and Your Main Pages
Content is important when it comes to SEO and optimizing your website appropriately for the search engines. Therefore, you want to focus your efforts on content creation on all your main pages. Try to detail the various services you offer by ensuring you explain enough information on them so that any user that comes to your website, whether they are familiar with your dental office or the services you provide.
Make sure you are descriptive when you are trying to explain these services. This helps in optimization especially when it comes to properly flowing keywords which we will discuss further on.
Should You Include a Blog?
This is one of the more common questions that is asked for any company starting to develop their dental SEO plan. Blogging might seem trivial and not worth it but believe us when we say it’s worth the effort. It is one of the most effective ways to create and generate leads and traffic online. Blogging consistently and updating your blog can help to create a nice stream of ongoing traffic to your website, especially when it is optimized properly.
When you start a blog, there are a few things you want to keep in mind so that you can benefit as much as possible from your blogging efforts. These include:
Creating Evergreen Content
You don’t want your blog to have an expiration date. Instead you want to ensure the content you publish is evergreen, meaning that even if it’s a year later and someone finds your blog post, the information in it can still be relevant to them.
Include an FAQ
You will want to consider what types of questions you have heard from your customers over the years. Create a frequently asked questions page to tackle some of these common questions. Keeping the answers in one central location can help provide not only current customers but also potential ones with the answers they may be searching for.
Maintain Authority Status
You want your blog to appear authoritative in nature. When you are an authority within your industry, those around you will look to you for their information. It’s a great way to not only appear more relevant in the eyes of users, but also the search engines. Additionally, it’s another great way to get other websites within your industry to link back to you for even more exposure.
What is Authoritative Content?
We briefly discussed authoritative content, but what is it really? Authoritative content is high quality content that allows others to see you as an authority or expert in your industry. Producing this type of content gives your website legitimacy, not only to the users who may visit your site but also to the search engines. This helps to increase your overall rankings when the crawlers that the search engines send out to find quality information on the web happen to come onto your webpage.
You don’t just want to publish any old content. You want to ensure the content you provide as part of your dental SEO plan is of the highest quality. Keywords as we discussed previously will play a big role in how successful your SEO efforts truly are. Here’s why:
Keywords are one of the most important steps in your SEO efforts. They are the search terms that the users looking for information online will input into the search engines. These keywords help to bring up the highest-ranking websites within those keywords. Most people when they conduct a search online tend to overlook the other pages that come up within the search results. The websites they frequently visit are within the first few search result listings, most commonly the top 5. The others listed below and on the other pages often get ignored.
Therefore, getting your website within the top search engine results is extremely important. You will be missing out on a much larger potential audience if you fail to do so. So how do keywords help with this?
As you can see keywords are used every single day by users on the internet. It’s your job when you are focused on your online marketing efforts, to figure out which keywords within your industry will rate higher for your SEO efforts. The first step in learning to do this is to develop a keyword list.
Create a Keyword List
A keyword list isn’t as difficult as it may sound. When you are first starting to tinker around and develop a dental SEO plan, you will want to consider the different services you offer and what other basic terms that are within the dental genre and industry. These should be your very first potential keywords. You will want to make note of these terms and compile them into a large list of potential keywords.
You will then take this list of keywords and start to do your own keyword research. This involves using these keywords and conducting a practice search on the various search engines. This will provide you with a list of results to see which the top-rated sites within these keywords are. It also allows you to get an inside look into who your competition may be. By checking out the competition and their keywords, you can get a general idea of how you must utilize your SEO efforts to ensure you get above and beyond what they are currently doing.
With the right content and proper keyword placement, you can be well on your way to the ladder of success when it comes to developing a dental SEO plan. Don’t worry about the time and effort it may take you to put into this plan, while it may not yield results initially, it is worth it down the road.