Content Marketing Services
Get AWESOME content for your website or social platforms.
Content Strategy For Every Channel
Regardless of how detailed your business’s services are, every page should have a content strategy. This strategy is reflected in keyword choice along with design elements. The goal is communicating your professionalism in all forms. For the content itself, it must be relevant and concise. Businesses want folks appreciating their professionalism and efficiency. When your content pops, your conversions do as well.
A great website should be filled with content. Pages should not be overly long but should be informative. All pages on a website – even the short contact page – should have a keyword strategy including calls to action. The goal is making sure the prospects visiting your website take some sort of tangible action such as sending an information request. When you have an effective content strategy people will linger on your website and ultimately make the decision to learn more about your product. This is only accomplished if your content is relevant, up to date, and informative. If you are missing any of those three elements, prospects will move on to other sites.
Integrated social media strategies should always lead back to your website. Always use different posting tactics for your social media platforms. For example, Twitter is where you must be pithy, Instagram needs to look compelling, and your Facebook needs to be relevant to your audience. One of the best things to do is cherry pick the most informative bits from your site and use them in a link. Entice potential customers to visit your site via links in your social media. Post customer testimonials on your social media and that will help attract customers thanks to the unmatched potential found in word of mouth recommendations. Your social media streams are an easy way to keep your brand engaged and help move your SEO strategy further into the realm of success.
Website blogs are a great way to keep customers informed about what your business is working on or how to interact with products. Like all things associated with your website, an integrated SEO strategy is key to leveraging your blog’s usefulness to the site’s overall purpose. Great content marketers use blogs to humanize your brand and give customers a different point of access. Blogs themselves aren’t salesy, but good ones use subtle calls to action so that you can gain conversions. Blogs are also great for posting on social media streams as well.
Content Marketing Strategies Using SEO Tactics
Every content marketer’s goal is to make it to the top of Google’s Page 1. There are no set methods to getting there, but Search Engine Optimization (SEO) utilizes well-known tactics to get your company’s pages to the top.
There are several SEO strategies to use. Some involve using local geotags to drive up that type of traffic while others use universal phrases throughout. The key is understanding the scope of your business and taking the appropriate actions based on your niche.
If you are serving a local constituency, the wise decision is making sure your SEO is locally-based. Content marketing professionals use not just SEO, but meta-descriptions and H1s as well. Having keywords embedded in these places along with increased clicks on your pages drives your company’s site higher up Google’s search rankings.
What Makes Us Different
The best content marketing professionals are always growing. The phrase “content is king” is overused and cliché. What we do is make your content compelling. Anyone can throw words on a page but making those words relevant and inviting to potential customers is different. Our goal is simple: create compelling content designed to provoke a positive reaction out of your customers. What we do is keep your prospects on the page and funnel them towards taking further action. Combined with effective SEO strategies ensures that your business’s virtual presence will gain greater notoriety thanks to our assistance.
No business exists in a vacuum. The way to ensure that your business is ahead of the curve is to always check out what the industry leaders are doing. Whether you are looking to make your impression locally or on a grander scale, the key is seeing where your competitors are heading and getting there before they do. We consistently analyze their content and see why they’re successful. We won’t copy their strategies, but rather take their success and see how we can leverage their success to work for you. Your business should not be buried because you’re not as big as industry leaders. Instead, your business should do what the industry leaders do. The way they organize content is a blueprint to success – and we make sure you’re following the right blueprint.
Any content marketer giving you a quick quote and strategy isn’t interested in your business’s success. When it comes to giving you the content strategy you need, we take the time to meet with you, figure out your goals, and how to get you there quickly. A great content strategy is focused on your business. We develop a target customer and build the strategy around different ways to reach those customers. The strategy is expansive and covers your entire site – down to when and how new content is rolled out. We work methodically, so you know when we get to work for you, the plan is for the long-term success, not just some flash in the plan viral sensation where you’re doing well for a few months. Our goal is mapping out strategies that get you on a long-term track of success.
One way companies miss the mark with content marketing is thinking once the site is optimized it’s time to move on to the next project. This is fundamentally flawed thinking. You need to roll out new content on a consistent schedule. The reason for the content roll-out is because Google is constantly updating their search rankings. Getting to the top requires updating. Also, it is important that your customers see that you have a consistent, long-term plan for them as we have for you. We keep rolling out content based on what your needs are. Whatever you think is pertinent, our goal is to take your ideas and develop them into engaging content that will get you more conversions. When you set the expectation for people to come back for more, invariably they will, so every month we will keep giving them more.