GoDaddy is one of the largest and most popular web hosting services. They are largely known for providing an easy, convenient and relatively inexpensive platform to host many different types of websites.
GoDaddy also offers a number of different services to people running websites. One of the areas that they help people running websites is search engine optimization, better known as SEO. GoDaddy actually offers two different services that will a website owner with their SEO.
The first such service is called Search Engine Visibility. GoDaddy also offers a related service called SEO Services.
Read on to learn more about these services from GoDaddy and whether they are worth your time and money.
The Importance Of SEO
Many people who are running their first website don’t appreciate the importance of SEO. However, a quick look at the numbers will show just how vital it is for your website to be SEO-optimized.
The latest numbers from Google show that over half of a website’s traffic comes from searches. SEO is even more important for e-commerce websites.
Data shows that over eighty percent of online sales start out as a search query. Thus, your website must be SEO-optimized one way or another if you want it to be successful.
The question is whether or not you should go with one or both of GoDaddy’s services in this area.
GoDaddy Search Engine Visibility
GoDaddy Search Engine Visibility is an easy-to-use analytics tool that helps website owners optimize their website for Google, Bing and more.
It does not take care of the optimization for the person running the site. Instead, it provides them with the tools they need to effectively optimize their site by themselves.
These tools will help you see which aspects of your website may be hurting your search engine ranking. They will also let you know which aspects of your site have been properly optimized. This should help you increase traffic to your site.
GoDaddy SEO Services
GoDaddy also offers a more traditional suite of SEO services. This package is called, fittingly “GoDaddy SEO Services.” This is a more hands-off solution for website owners who want to optimize their website for search traffic.
While GoDaddy Search Engine Visibility consists of analytical tools to help website owners optimize their sites themselves, SEO Services includes SEO optimization by GoDaddy’s team of professionals.
All you have to do is let them know what your goals are for search traffic and give them some information about your business. At this point, the GoDaddy team will go to work on optimizing your site.
Of course, SEO-optimization is a process, even with professional work from GoDaddy’s SEO Services team.
Which Service Is Right For My Site?
GoDaddy Search Engine Visibility Overview
GoDaddy Search Engine Visibility offers powerful and easy-to-understand analytics tools. However, website owners still have to have a moderate amount of SEO knowledge to use the information that they can get from the analytics.
Thus, GoDaddy Search Engine Visibility is not the right choice for website owners who are not familiar with SEO.
Even if you have a passing familiarity with SEO, it’s best to let the pros handle the nuts and bolts. Properly SEO-optimizing a site requires a great deal of time and knowledge.
If you don’t have both of these things, GoDaddy’s SEO services package may be a better choice. If you aren’t sure whether Search Engine Visibility is the right option, check out the pros and cons below.
Search Engine Visibility Pros
While Search Engine Visibility isn’t necessarily the right choice for some website owners, its various features make it perfect for others. There are several advantages of the Search Engine Visibility service. These advantages will far outweigh the disadvantages for most website owners.
First of all, the Search Engine Visibility service is quite affordable. It is priced under $10 a month. The potential increase in traffic and the related increase in profits will make the service worthwhile financially for the majority of site owners.
Secondly, Search Engine Visibility can be a great learning tool for those who are new to SEO. It provides the suggestions that website owners need to optimize their sites SEO on their own, as long as they can teach themselves how to do so.
This could possibly save them money, as professional SEO optimization can be expensive.
Lastly, the Search Engine Visibility service lets users see real-time updates on their website’s ranking and traffic. This data in and of itself is very valuable. There are other tools available that will provide website owners with the same data, but most of them are considerably more expensive than Search Engine Visibility.
Search Engine Visibility Cons
As you have probably already figured out if you got to this point, Search Engine Visibility does have some disadvantages. As previously mentioned, it requires the owner of the website to do all of the work, which is difficult for those who do not have some SEO knowledge.
Even people who do know SEO will have to devote a great deal of time to optimizing their website if they want to see a significant increase in traffic.
It should also be mentioned that following the suggestions provided by GoDaddy’s Search Engine Visibility package is no guarantee of massive traffic, no matter how much time you put in.
Also, if you try to optimize your site’s SEO yourself with Search Engine Visibility and you don’t see the results you wanted, it may be difficult to figure out what you should do next.
GoDaddy SEO Services
GoDaddy’s SEO Services package may be a better choice for website owners who don’t have knowledge of SEO optimization or who don’t have the time required to properly optimize their site.
There are many options for people who want to hire an SEO optimization service, but GoDaddy’s service is integrated into the website hosting tools, making it very convenient.
See below to learn more about the advantages and disadvantages of SEO Services from GoDaddy.
SEO Services Advantages
There are several advantages to using GoDaddy’s SEO Services package. As previously mentioned, it takes the burden of SEO optimization out of the hands of the website owner.
You still have to give the GoDaddy team in-depth information about your business and about your goals for the website. However, the rest is out of your hands. You won’t have to do the research and analytics, nor will you have to do the grunt work of writing thousands of words of content.
All of this is taken care of if you subscribe to the SEO Services package.
It should also be noted that the team at GoDaddy which handles SEO optimization are highly experienced professionals. It is very likely that this team of experts would see better results than you would yourself if you try to handle your site’s SEO optimization.
Even if you could do as well as the GoDaddy team initially, you may struggle with the ongoing process more than the GoDaddy people would.
SEO Services Disadvantages
As you probably have guessed, GoDaddy’s SEO Services offering is more expensive than its Search Engine Visibility package.
The exact price of the SEO Services package varies widely according to the size and needs of each site, but it is certainly pricier than the SEO Services package.
It’s also worth noting that it will likely take several weeks at least before the search traffic to your website increases by a significant amount. It may even take several months.
The timeline is the same, if not slower, as if you did the SEO optimization work yourself. However, it can be challenging to wait for the results to show up because you aren’t directly involved with the work, so there is a greater sense of uncertainty.
Finally, you will learn little to nothing about SEO optimization with the SEO Services package. Everything is taken care of by the GoDaddy team. This can be an advantage or a disadvantage depending on your desire to learn more about SEO optimization.
In summary, GoDaddy’s SEO services are worth the cost if you’re serious about making money from your website. If you want to do things yourself and learn about SEO optimization, the Search Engine Visibility package is the right choice.
If you want to take a hands-off approach and let the experts handle things, then the SEO Services package is a better choice.