So, you have decided that you would like to take advantage of Facebook and set up your free business page. Good for you! Facebook businesses pages are an excellent way to market your business, and build brand loyalty and visibility. Business pages can include reviews, you can share information about your business, you can appear within people’s searches for products and services, business pages can be an amazing tool. If you have not used Facebook for business purposes, or anything for that matter, you may not know how to set up your business page most effectively. Below is our step by step (detailed) guide to setting up a professional Facebook business page.
1. Set up a personal Facebook account
If you do not already have a Facebook profile, set one up! You can set up a business page that is separate from your profile, all you need to get started is a personal Facebook profile. Setting up a Facebook profile is easy. Go to facebook.com, and if you do not already have an account, the account set up is very visible on the first page. See “create an account” below the login section on the homepage.
2. Set up a business page
Now that you have a Facebook profile, ensure you are signed in. If you are viewing the desktop version of Facebook, there is a section on the left entitled “explore” under that section there are “events” and then “groups” and then “pages”. Click “pages”.
After you click on “pages’ ‘ you will have the option to create a page. Select that option.
After selecting you will be given two choices, you may select to create either a business or brand page or a community or public figure page. Select whichever one is applicable to you. Most people want to select the business or brand option.
After selecting “business or brand” and clicking on “get started” you will get to name your page and enter information.
After entering your information, you will be prompted through 3 steps. First you will be prompted to select a profile picture. Select a profile picture that represents your brand and business. A lot of people will use their logo as their profile picture. This is really good for brand recognition and it also looks very professional. However, if you are the face of your business and recognized as such a profile of yourself or you and your team would work great, too! Some companies may use a picture of their office space or the outside of their business, although this does work, the other two types of profile pictures are preferable.
After selecting your profile picture you will be prompted to add a cover photo. If you have a physical product a photo of your product would make a good cover photo. You can also add video clips of your business, you or your team in action as your cover media. The final prompt is to set up online booking through the Facebook business page. You can click to set up the online booking at this point, or you may opt to skip it for the time being. It is easier to go ahead and set up booking when you are prompted too, it takes one single click and then people may select to book with you!
After being promoted through the 3 steps your business page will look like this. This page did go through the booking set up as seen on the upper right side. You can invite your friends to like and support your page as seen on the bottom right side. You can see the promote button in the bottom right, which we will discuss in greater detail in a bit.
3. Get familiar with the settings
At this point your business page is set up and it is time to learn more about your business page and how to market your business most effectively. There is a settings section within your business page. Click on it.
After clicking on “settings”, you will be routed to the settings page. When you first open the page it seems overwhelming, especially for beginners or DIY marketers! It is a lot to take in and a lot of terms to understand. Fear not, it is more simple that it looks and this guide will walk you through what you need to know, and what settings you should focus on first.
4. General settings
General settings are the most basic settings that pertain to who can and can not post on your page, and how they may post. The settings allow for people to be able to message you directly or not, and a few other things such as allowing disallowing profanity, age restrictions, page updates and a few others. It is recommended that new business page users click through all the settings to become more familiar with them. You may not even know you have a preference about something until you are given the option.
First click on visitor posts. This is a simple setting. Would you like to allow visitors to leave posts, videos and pictures on your page? Or would you like them to be moderated and be reviewed before they appear? Select the option you prefer and then click “save changes”. Next I usually go down the list to the “profanity filter”, I never select the option to allow profanity, but you can select whatever option you prefer and again click “save changes”. There are many other setting options under “general” and it is recommended that you click on them all and explore all options so that you may determine your preference for each setting.
5. Page Information Setting
After exploring the general settings and finding your preferences, it is time to add information to your page.
After clicking on “page information” you will be prompted to add the information to your page. It is very important that the information is accurate and complete.
You can and should add the following information; your phone number, your email address, your website, your hours of operation, a description of your brand, your business category, your location, your price range and any other bits of information you may think will be helpful to customers. The description is very important, it can only be up to 250 words and within that space you want to be sure that you clearly define your business and what it does. I like to add the benefits of my business, ie if you purchase my SEO course you will make money, etc. Add your own benefits within the description. This information lets your customers know how unique your business is. Add your hours or operation, make sure they are accurate, customers will not like contacting you during regular business hours only to discover the hours are listed wrong. Ensure that all the information is complete and accurate and that your description is light, to the point and friendly.
After the page information setting section there is a messages section. There are many options under this section such as selecting a message greeting, reminder messages and follow up messages. You can also opt to set up set automation. You can turn these off and on just like other settings. For the “show a messenger greeting” option, I always turn this one on and click on “change”. This allows you to create a custom message that will go to your followers. You can opt to have your followers first and/or last automatically added to you custom message, which is amazing! I like to add their first name only as the first and last name seems too formal. You may customize the greeting and then click “save”. Explore all options surrounding messaging and decide what all is needed for your business and the level of automated interaction that you would like.
7. Templates and Tabs Setting
The templates and tabs setting section is the next important setting that we will discuss. This section allows you to control the template that your Facebook business page is built on, you can choose from different layouts that are specifically designed for different types of businesses. You can select the one that most appeals to you.
The default template is services, which is the commonly used template. There are templates for restaurants, non profit organizations, salons, politicians, movies and much more. It is important to select the template that is designed for your business. If your brand or business offers multiple services it is best to select the services template, if your brand offers fewer services, like a restaurant or something similar, than you want to select the specific template.
Next, is the tabs section. This section allows you to organize the tabs within your page (pictures, offers, videos, events, etc) in whatever order makes most sense to you. You can organize this section by dragging and dropping. It is recommended that you add the review section to the top, and then services and about sections after that. You can add the rest of the sections in whatever order makes the most sense to you. If some of these are not needed for your page, you can turn them off. For example if you have no offers, turn it off.
8. The about section
The about section gives you another opportunity to describe how amazing your business is! This helps with branding, you want to create a loyal following and you can’t do this unless they know how amazing your brand is and about how it came to be. To reach the about section, click on “page in the upper left hand side. See the example below.
After clicking on “page” the left hand side of your page will look like the picture below. Click on “see more” and then click “about”. Most of the about section should already include your business information. However, you can add a few more details like information about your team members and add your business story and how it came to be.
Your story should describe how your business helps customers. Write a few paragraphs. Empathize with your customers and describe the problem that they may be facing that your business can help them work through. Then, describe the solution and how your business can help them. You can use some keywords that you’d like to be known for in this section, but generally you should just use this space to describe your business and how it helps customers. It is also important to include photos in the about sections. Photos make your business more likable, it is hard to remember a name without a face. Make your business more memorable by uploading pictures.
9. The services section
The services section is for businesses that offer services, if your business does not, skip the next section. Click on “services” shown below, and then click the blue “add a service” button when it appears. Add whatever services your business provides. Fill it out completely for each service. It also helps to add an image for each service to make it more visually appealing.
10. The offers section
Facebook business pages allow you to list offers. Offers help entice readers to become customers. Offers are special deals, discounts, and offers. It is good to have a hierarchy of offers. Think about what you can offer for free, perhaps an article or some other form of information in exchange for an email or a like or share. And then think about what other smaller deals you can offer. Can you offer 25% off? Think about what you’d like to offer and then you can use your facebook business page to market. Click on “offers” and then click on “create an offer” to create your own custom offer.
11. Making a content plan
As always and defining your goals is important. Think about your overall goal for your content and business page. Do you want to reach as many people as possible? Make sales? Build brand awareness? Get engagement? Your goals will influence your content strategy. If you’d like to gain engagement and followers you’ll want to post more content asking your people to interact with your post. People like this kind of engagement. For example, if you have a cookie business you could post a picture of the best cookie you ever decorated and then ask your followers to comment on a picture of the best cookie they ever decorated. That is positive engagement! Ask your followers to share and have their friends comment.
If your goal is to make sales, you will post according. You could post a picture of your product and boast about how it is helping someone. You could have others post about how they have used your product to add credibility.
Another thing to consider is how often you would like to post content and what those posts will contain. Would you like to post pictures, videos or both? Set a content calendar so you know the type of post you will post and when. It is also helpful to post on a schedule so that your followers may know when to expect your content. In conclusion, identify your content goals and create a content posting schedule. It is also advantageous to consider the day and times you will post. I have found that I get more engagement when I post on the weekends and evenings when people have more free time for social media.
12. Make final edits/SEO your page
You’ve worked this hard, now it’s time to put the finishing touches on your business page. And, it’s time to optimize! Take the time to review all of your work. Ensure all the information is correct, that there are no misspelling or errors. Ensure that they keywords that you would like to be known for are incorporated into your about section. Invite friends to like and share your page. Post your business page on any other social media platforms you may have and invite your following to like and share your page. Double check your content strategy, and post away. Growing your page starts now.
13. Complete! Enjoy your Facebook
Facebook business page!
Congratulations, your business page is now complete! See all of our other social media tips to take over all social media platforms!
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