WARNING: This post may or may not include SEO Memes.
Finding up to date and relevant information can be difficult.
Especially in the SEO industry.
That’s why I made this huge list of 2018 White Hat SEO Techniques that you can use right now, without any BS.
I’m here to show you the top white hat strategies that I use to achieve massive results like these:
This is an image of my client’s analytics.
Note: 7 months ago they were receiving 3 visits a day from Google. Now they are generating 615+ a day.
Before we start, get a free invite to my SEO Facebook group now (over 7,000 active SEO’s!).
A While back, I was able to rank for “Maryland Search Engine Optimization” (over 2k monthly search rate) without any link building.
I leveraged other authoritative sources that were already ranking for a subject around the subject I wanted to target.
All I did was search “Maryland” on Google and went to Wikipedia and found information about Maryland that was hyper-specific to that area and included on my page.
The cool thing is that this method can be pretty much any type of search.
If you want to rank higher for a keyword make sure you including hyper-relevant data for that specific keyword.
Of course, there are other factors that come into play but Google seems to compare your content with what other authorities and highly relevant web pages are talking about around your subject.
This SEO Tactic seems to work best for local businesses that want to rank for location specific searches.
At any point in your SEO journey, this SEO tip should be helpful if you haven’t found out about it yet.
In fact, this SEO tip is so valuable that after discovering it, I include this strategy in my selling process after the initialSEO roadmap I do for clients.
Here’s how a value ladder works:
In any value ladder, you should have multiple steps.
- Free content.
- Low barrier to the entry fee.
- Medium level paid content or service.
- High level paid content or service.
This is what it looks like (I apologize for my poor drawing skills in the paint):
Value Ladder Concepts
The main concept of a value ladder is to bring your target audience to your ladder with free content.
At step 2, you upsell said audience with the different stages you create in your value ladder.
Here’s what a recent value ladder looks like on a whiteboard for a client I worked with yesterday:
The value table consists of multiple value ladders.
Here is another poor illustration of the said table:
I know what you’re thinking…
…Chase this is just a stupid table.
Well yes, it is.
But it’s not like every table.
This table helps you keep your business afloat.
Think of it this way, you have your first value ladder where you offer the following:
- Free content
- Paid SEO Audit for $200
- SEO Implementations from road map for $750 and up
You’re making money, time to celebrate right?
What you have right now is a liability.
You have a 1 legged table.
What happens if your one leg breaks in the unforeseeable event that SEO dies.
WELL YOU’RE OUT OF LUCK
That’s why it’s important to create separate assets so that if one value ladder breaks, you’ll have other legs to hold that table up.
The more ladders you have (or legs for your table) you can cross promote these different assets ladders and have them feed each other.
Here are a few assets that i’m currently leveraging:
- Facebook SEO Groups
- Youtube Subscribers
- Email Subscribers
- Black Hat SEO Forums
Just kidding about that last one.
So you like the assets idea, but you don’t know how to build said assets?
I got you.
That’s what this SEO tip is specifically devoted to.
Don’t be like most people who only “kill 2 birds with one stone” in the SEO industry.
You want to drive your traffic not only up your value ladders but also into your other free assets along the way.
These assets can include:
- Youtube Subscribers
- Facebook Groups
- Podcast Subscribers
- Email Subscibers
- Facebook Likes
The idea is to not let your traffic hit your page and leave never to return again like some scene out of a bad romance movie.
Here’s the point:
We want to funnel our visitors to multiple channels to accomplish the following:
- Be able to re market our brand, blog posts, and products.
- Sell said visitors up the value ladder in case they don’t initially opt in from one of our initial funnels.
- Have traffic that we can control. AKA: ASSETS!!!
If you use something like a content upgrade you can grab emails and funnel people to a specific channel at the same time.
If you want to know how I set these things up I have a tutorial for how I do it in my paid course.
Why is it that more businesses don’t have reviews?
I think most marketers and business owners try to generate reviews with manual outreach to past clients who likely don’t care about leaving reviews.
Because they already paid!
I’m going to show you how I’ve been able to achieve almost 200 reviews in several months.
Remember those “controllable assets” I talked about in the last tip?
You can use those to assets to start asking the people you gave your free content to (the first step in the value ladder) to leave you a review on the stuff you gave away for free.
This works 1000% more effectively because of human psychology.
When you give something away for free, people are WAY more likely to want to give back.
Here’s how I did it.
- Welcome people to your Facebook group after you hit a certain threshold (usually after about 50 people ask to enter I will let that wave in and welcome them all at once by tagging their names)
- Hover over their names hit message and say: “(name), I saw you joined the Facebook group! Could I ask you for a huge favor? If you could leave me a quick review about the SEO I teach I would be forever grateful! Chase (insert pleper link for auto 5 star popup on Google) or alternatively you can funnel them into other review sites like Yelp, Facebook, Trust Pilot, etc.”
Still don’t get it?
I created a 12 part SEO course (SEO Triforcing) on the exact step by step process to set up all of your controllable assets like, value ladders, email, funnels, content upgrades, review generation, etc. and how to rapidly build authority like a boss.
So a client of yours asks, “How long will it take you to rank me for (insert target keyword)?”
A single post these days can rank for thousands of keywords.
Here’s an example of what this post is ranking for:
By focusing on multiple variations of keywords throughout your copy you can rank for tons of variations of your main keyword.
Here are some reasons why creating frequent and relevant updates is important:
- You get to internal link and increase the DA / PA of other pages. I’m a big fan of internal linking.
- You get topical content clusters going on throughout your site which should increase your overall authority as an entity around your target subject.
- You get more content to share and receive links from.
Note: When I talk about creating content frequently, I don’t mean creating 10x 300 word articles a day (unless your a news site).
The key is quality content.
Another SEO strategy that I use is taking old content and relaunching it as new content.
As you read this, I’m actually doing a relaunch of this article for 2018 which was made in the beginning of 2017.
For the content relaunch, all you have to do is look for content on your site that’s ranking in positions 4-9 through search console.
…And relaunch it as new content!
Before ranking number one in my town for the keywords, “SEO Santa Barbara.” It took me close to 22 title revisions and on page content revisions.
What does that tell us?
Generally, if you can continue to re optimize and relaunch your content for what people are looking for, you can continue to get ranking boosts.
…Most people launch their content once and then never look at it again!
How could we leave out Schema Markup?
This is topic that a lot of people try to avoid.
Schema Markup is becoming very important in 2018 and Google is starting to really show a liking for Schema.
Although, Schema doesn’t seem to yet be a direct ranking factor it can help you improve your CTR’s (click through rates) and do some other pretty cool stuff.
Some of the best features you can get from using Schema are:
- Aggregate rating (having reviews show underneath your organic search results)
- Knowledge graph (being listed in position 0 on Google by having correct markup that will help Google better understand what your topic is about)
- Knowledge panel (being listed as an organization in Google’s knowledge panel using organization markup)
- Local business listings (having Google more heavily trust your local business and show you in the map results for relevant queries using local business markup)
- Product markup (show prices, discounts, reviews, and more with product markup)
There are many other things you can do as well with Schema but these are some of the main schema’s implemented today.
Also, if you can try to use JSON-LD over microdata, Google can understand it better. Just make sure if you’re using JSON-LD you can also find that information in your on page content.
Want to learn Schema basics, check out the video I made for it here: Schema Markup 2018.
This is huge.
…Google has clearly stated the page speed is a direct ranking factor.
So why overlook it?
(You can even see that I could make improvements on this blog post which would likely improve the rankings and UE metrics)
That’s why you HAVE to get a design that has a fast load time, is responsive, and isn’t bogged down by thousands of plugins.
A great way to see what plugins are hurting your load times is to run the P3 (Plugin Performance Profiler).
Also, if you are using bad hosting, you’re going to take a massive hit. I personally use WP Engine and it works AMAZING.
If you’d like to learn more about page speed and how WP Engine can help you optimize for blazing fast load times check out this awesome infographic: How site speed affects your load times.
So you have a website or a client and you just don’t know what to do next?
One of the things that a lot of people overlook is what can be uncovered just by simply performing a new audit.
…You might say, “but Chase I just did an audit for them 2 months ago.”
Doesn’t matter, you can always uncover new things as you can see here with Screaming Frog:
I personally use multiple tools to check for site issues.
Some of these tools include:
If you’d like help with an audit, I actually do them live on video and create actionable road maps for people who are looking to take their SEO to the next level.
This technique is actually over utilized in the SEO industry but in most other niches it’s not.
An expert round up is outreaching to authority figures in your target niche and asking them to contribute their two cents about a certain subject.
The reason these posts work so well is:
- The outreach is easy to automate.
- You can get tons of content and turn these posts into skyscraper like articles.
- You have high chances of getting these authorities to link back to you or share your article on social media.
- People are more likely to read these posts because the information is very valuable.
If you want to do one of these posts, I’d recommend combining them with your own native content, mainly because you get extra content and possible links / shares to a piece of content that’s centered around your own blog post.
You also stand out from what people are doing with expert round ups which only include expert tips and not much native content.
…There’s a little trick you can do with search console that I touched on earlier in the on page SEO tips.
To elaborate, if you look at your search console and click on a page that’s getting tons of clicks put isn’t ranking in the top 3 spots on Google, you can actually improve the CTR’s by adding something called qualifiers.
Qualifiers are things that qualify people to read your article…
More specifically, your target audience.
You can find out what your target audience actually wants by seeing what your article is showing up for and seeing the queries with the highest CTR’s.
All you have to do is include those high CTR variations in your titles and meta and BAM (in most cases) you should see a way higher CTR on your article.
Bonus tip: I like to add parentheses in my titles to really highlight what people are going to get. Brian Dean has proven that this also improves CTR’s.
If you want to get some really valuable…
…highly targeted links you can use this method.
All you have to do is find articles that are getting tons of links with a tool like Buzz Sumo
…Grab all the links that are pointing to that article by downloading a CSV.
Once you have the export, plug those links into a tool like Pitchbox and start emailing these bloggers offering them your similar article that may be a good addition to the post they are already linking from to your competitor.
You may already know this but you can get some serious traffic by optimizing for not one but multiple keywords.
Furthermore, you can optimize for key phrases. Also known as, latent semantic indexing key phrases or (LSI)
LSI phrases are what Google semantically see’s that other people are looking for around the subject you are searching.
You can find these phrases by plugging your main keyword into LSI Graph or by simply typing your keyword(s) into Google and scrolling to the bottom where Google show’s it’s related LSI phrases.
…One of the best ways to optimize for LSI and long tail key phrases is to create long form content (2000 + word pages or posts.)
What better way to get links then by replacing broken outdated links with fresh relevant content that you created!
One of the best way to do broken link building is to crawl popular blogs with Xenu and see if they have any broken relevant links that you could replace your article with.
Then you can outreach either via contact forum or use the email hunter chrome extension to find contact info and let them know.
…Brian Dean’s also has an awesome technique called the moving man method that I suggest you also read up on.
This is actually a phrase I coined myself.
The whole idea behind doing stockpile SEO is to look for articles that may become important in the future and start optimizing for them before hand.
Generally, if you can get the user signals high before your competitors do, you will have better chances ranking long term.
…Check out the video I made explaining this method in more detail: Stock Pile SEO
Although widely debated, citations do matter for all websites.
Not just local…
Rand Fishkin did a video on just this which hopefully is evidence enough for you.
The idea behind this is that if you get citations from trusted sources…
…your brand will become more trusted in the eyes of Google as well.
If you want my top resource for citation building, send me a message and I can give you the guy for a $5 referral fee.
On thing that I notice a lot is websites without clear CTA’s.
Especially home pages.
Look, if you don’t want more conversions that’s on you.
But if you do
…you need to realize that a lot of your traffic has no idea what you want them to do.
Which is why you need a clear CTA on your home page and other important pages.
The reason why your home page is so important is because it will likely be one of the most visited pages on your website.
So you need to use that opportunity to tell your visitors what you want them to do.
Another underutilized technique is proper email opt ins.
…No, not giant banners spamming your visitors saying sign up now for my spam email list where I will annoy the heck out of you.
I’m talking about something that will give your guests TONS of value.
The best way to do this is to offer something invaluable in return for their email.
Which is why the content upgrade is probably the best technique you can use for this.
I actually had one of these content upgrades at the beginning of this post incase you missed it:
Get The Free White Hat SEO Checklist PDF Straight To Your Inbox!
All you have to do is offer your visitors a free extra resource that will save them time or money and your in!
This is something that I’m sure most of you already know but it has to be apart of this list.
Google is clearly trying to provide the BEST user experience possible.
…and while AMP is certainly not a direct ranking factor as stated by John Mueller, having high user experience signals is.
Also, if you have a sub domain for a mobile website you might want to consider moving that over to a responsive theme as you don’t want to have separate links or content on your mobile website.
Another awesome white hat SEO technique you can utilize isbuilding a list of resources that people can use to reference in their blogs.
These lists are way more likely to get links because website owners want to give their audience great info and what better way to do it then by linking to a list of resources you’ve already made.
…You can also combine this technique with the link building methods we talked about earlier and get tons of awesome, highly targeted links.
Another underutilized technique I see is not using proper OG data or taking advantage of the many capabilities that you can use by implementing OG data.
…Mainly the ability to share videos on social media directly from your website.
If you want to see how I do a bunch of cool tricks with OG data check out the video tutorial I made here: Social signal hacking
(Bill Slawski Contribution)
This approach is one taken from Google’s Phrase-Based Indexing patents.
Take a page that you would like to optimize for a particular query term
…and search for that query term
…and visit the top 10 or 20 ranking pages for that term (for the same sense of the term used on those pages).
Find meaningful phrases that are used on more than one of those ranking pages for that query term, and make a list of them.
Consider adding a number of those phrases (but not necessarily all of them) to the page that you want to optimize for that query term.”
Before going and learning the entire schema markup library it’s important to know the SEO basics.
The reason for this is, you can do a lot of good by simply fixing basic problems with a website before needing to implement more advanced optimizations like Schema.
Especially if you’re new.
…and even more so if your clients are new.
There’s tons of things you can do to optimize a website but if you don’t get your basics down, your clients are going to drop like flies in a lightning storm.
Which is why I almost always recommend on page SEO and cleaning up thin content / duplicate content pages before anything.
If you want to check out the video I made for on page basics head over to: SEO Basics
If you are like most SEO’s you know that keyword research is super important.
One of the things I see a lot of people do is optimize for keywords that are not right for their article.
…Or keywords that have high search rates but low CPC value.
Let me tell you something you may already know, if you optimize your post for a keyword with low CPC value, likely people aren’t going to be converting.
Unless you found the magic spring of untapped keywords with low untapped CPC value of course ?
So it’s important to keep in mind two things when doing keyword research.
- Can I rank for this because the article I’m making is close enough to what people are searching for for the keywords I’m targeting.
- Can I get people to convert into what I’m trying to market with this article.
…If you answered yes to both these questions then you’ve got the Chase seal of approval, you’re good to go!
Nobody likes a cannibal, so don’t let one roam your site.
If you’re not careful, and you create too many articles targeting similar keywords, and your link silo’s are pointing at these different articles with similar anchor text…
…Google may not show both.
Which is why it’s really important that all your content is unique and targeting separate keywords that you’re trying to rank for.
As some of you probably know, you can set up conversion funnels in Google analytics.
That means you can track where people are dropping off on your site in a multi level buying process.
This is extremely important because you can find out where and why people are dropping off in your funnel and start taking steps to improve said funnel.