Chase Reiner November 5th, 2018

Want to know what SEO tools the experts are using these days?

top seo tools 2018

So do I.

That’s why I outreached to over 1,000 SEO’s and accumulated close to 100 responses.

If you’re an expert and weren’t able to leave your top tool, make sure you comment at the bottom of this post and leave yours.

Note: before we dive in, make sure you check out my free SEO Facebook group here.

Lastly, the number one tool I will always reccomend is the SEO audit checklist I’ve made in order to make optimizing websites 1000x easier.

1. John Jantsch – Duct Tape Marketing

“My current favorite SEO tactic isn’t one that’s talked about enough.

It’s a potent backlink tactic.

Guest posting is dead or at least it’s killing me – still works to get backlinks but it’s so hard and other than the link has little other payoff.

The new killer backlink tactic is podcast guesting – that’s right, getting yourself or your client on a podcast.

Here’s what I love it – once you carve out a couple enticing topics and clean up a one-page bio you can start pitching your topic to thousands of podcasters hungry for targeted content and interviews.

Depending on the topic or industry it may be very easy to get yourself on a number of shows.

Here’s where the magic happens:
1) As opposed to guest blog posts which are seen by few, podcasters are proud of their episodes and will likely promote the heck out of them
2) People are listening to and engaging podcasts guests – you will sell books, products, and services by simply being a great guest
3) Podcasters traditionally link to pretty much anything you mention so you’ll likely get a handful of backlinks for your trouble
4) Speaking of trouble – showing up and talking for 20-30 minutes is a lot easier than writing 800 words.
5) You can pretty much do the same topic over and over again and it will be original
6) Bonus: Many podcasters will let you transcribe the show and add it to your own site

I love this tactic so much I created a podcast booking service – ”


2. Patrick Lum – Asteroid Aim 

“It’s counter-intuitive, but my favorite SEO tool is the search bar.

Typing the start of a keyword yields creative new suggestions from highest to lowest search volume.”




3. William D. Milliken – Digalitics

“My favorite SEO tool is Screaming Frog. I’m looking forward to reading your article when its complete.”





4. Johnny Chen – Johnny Chen SEO

“My favorite tool is Ahrefs. The reason is due to multiple recent updates, a lot of the previous black hat SEO
tactics have been getting penalized. Such as spammy links. My most hated black hat tactics are the forum links where the signatures anchor text are being used as keywords. Google sees that there is very little content to it and each signature do follow anchor text are very unnatural and definitely over optimized.

So what I do is I go to the Anchor section of Ahrefs and view the referring domains to do a Google Disavow. Not to mention that Ahrefs crawl almost every few days (fastest crawling tool out there so far).

And obviously, these are just tools.The best tool I think is still your own brain where you have spent time studying the correct way of doing SEO instead of “hacking” your way around.”

5. Greg Ichshenko – To-The-Top 

“I’m happy to share with you my favourite tool “Key-collector” (http://www.key- That is Russians software to collect and process keywords – the best tool I ever used, and I don’t know any analogs with such a massive functionality.”




6. Milo –  Wayback Machine Downloader

“Our favourite SEO tool is It’s the easiest way to create a PBN or recreate auctioned domains.”





7. Ileane Smith – Basic Blog Tips

“When I want to find great topic ideas I use a site called Answer the Public. But my results are even better when I use it in combination with Keywords Everywhere. I show how effectively these tools work together in this 3 minute video: Answer the Public and Keywords Everywhere for Keyword Research.




8. Amanda DiSilvestro – Amanda DiSilvestro, HigherVisibility

“Google Analytics, Google WebMaster Tools, and Google’s Keyword Planner are absolute must-s for me when it comes to SEO. However if you’re looking for something aside from the Google Portfolio, I have to go with another classic, SEMRush. Being able to see a comprehensive view of my backlinks as well as my competitors is invaluable. I have been using the tool for over 7 years, and they continue to improve and innovate the tool while keeping it easy to use. I wouldn’t say that their service is overly unique, but it has worked for me!”



9. Jason McDonald – JM Internet Group


As what is shared is often what is linked, and the whole SEO thing is moving towards social / human / semantic…”




10. Rafael Elias Jóvine Frometa – Vents Magazine 

“Sure! We use Yoast for WordPress ?”





11. Preston Miller – Preston’s Corner

“My favorite SEO tool is SEMRUSH because it’s cheap and versatile.”





12. Donna Duncan – B-SeenOnTop Small Business SEO 

“My favorite SEO tool is screaming frog. Couldn’t function without it.
I have others I use regularly as well, but SF is my top vote.”





13. Michael Zittel – LLC

“Hi. I like MOZ, SEM Rush, DeepCrawl, Link Detox via I also like to use Google Analytics / Google Search Console combined.”





14. Syed Balkhi – OptinMonster 

“SEMRush is one of my favorites.”





15. Jeff Campbell – Middle Class Dad

“I have a few favorites, but probably the free browser extension Keywords Everywhere is my favorite. At a glance I can not only see the keyword search volume for a given keyword phrase, but I also get a list of Related Keywords off to the side as well as a list of People Also Search For topics. Both of those columns also show search volume and CPC and competition.

It’s not where my keyword research ends, but it’s always where it starts as it makes it so easy.”



16. JD Parkman – Marketing Media Wizard 

“Though I use numerous SEO tools to achieve results for my clients, it all begins with solid keyword research. Knowing which keywords to target is the foundation of solid SEO and is the overall determining factor on whether or not ones SEO efforts, such as link building, will be successful or not. is both a free and paid keyword research tool that I’ve found to be invaluable when building a successful SEO campaign. The research tool is super easy to use as well as powerful in the data it provides. To use, simply type in a keyword phrase you wish to target and the results it generates will have each keyword in a row. Next, I focus on the last column titled “KD” which stands for keyword difficulty. Anything under a KD rating of 40 is color coded in green which quickly lets you know it’s a keyword worth looking into. From that point, I use the SERP results to review the top 10 sites for their on-page SEO as well as their off-page metrics, such as number of backlinks and social signals (Facebook shares) the page has. This lets me know how much work I’m going to have to do in order to out rank them.”


17. Joanna Vaiou –

“For the last 4 years I have been using on a daily basis “AHREFS” Tool for Keyword Demand Analysis, SEO Competition Analysis and SEO Friendly Content creation ideas. 

As a Search Engine Optimization Strategist it is crucial for me to have access to the largest backlink database there is in the SEO industry right now and AHREFS is the deal for me. 

I also love the Total “Clicks” metric they offer us while performing our analysis because it helps prioritize keywords by not only their search volume (popularity) but combined with the total clicks the ranking results get for after searching for each keywords. 

They make it even more interesting with the “Clicks per Search” or CPS metric which comes very handy as well, as it helps me choose main and secondary keywords. 

If I was a software, I would definitely marry AHREFS :).”


18. Ivan Reed – SunCity Advising

“SEMRush is bar far the favorite tool our company uses for SEO purposes. In fact, we are checking the status of our SEO efforts and identifying new potential campaigns most of the day. When you couple the tracking of performance using SEMRush with the ability to also monitor competitors, there really is another tool we have found that is nearly as robust. It is the only “all-in-one” tool that we can justify spending resources on because it allows us to identify our target keywords and competitors, as well as show our customers the success of our monthly campaigns.”


19. Michael Zima – Zima Media

“My favorite SEO tool is going to be When I first started SEO, in the beginning, it was one of the best tools for the features it offers. Many people abandoned it when it lost support for Chrome for whatever reason. It only supported Firefox and it was never my thing and I was surprised to find it was back in the summer of 2018. It still had a nice mashup of SEO analytics, keyword density reports, and when you stalk your competitors’ keywords on search results it modifies the Search Engine Result Pages (SERP) to have more depth to crush it in rankings.”


20. Matt Cayless – Bubblegum SEO

“Thanks for reaching out and I would be happy to provide my favourite tool, as I am sure you’re  aware of.

URL Profiler

I love this tool as its super diverse and can be used for lots of different SEO tasks.  For example, you can use it when prospecting for outreach campaigns, allowing you to quickly download a range of metrics from other tools, such as moz, majestic and ahrefs, to quality sites.  You can also use it to easily combine data from Google Analytics, Webmaster Console and any additional metrics from URL Profiler for really in-depth audits/ content pruning.”


21. Raelyn Tan – Raelyn Tan: Actionable Blogging & Digital Marketing Tutorials

“My favorite SEO tool keeps changing, but for now, it would most likely be KWFinder. It is a great keyword tool that I recommend to beginner bloggers and entrepreneurs in my audience because it very quickly shows you the number of monthly searches for a particular keyword, as well as tell you how competitive a particular keyword is without diving into too much technical jargon which scares some people off. It also generates related keywords so you get more keyword ideas as well.”


22. David Bailey-Lauring – Blu Mint Digital

“Our favourite SEO tool has to be without doubt, Ahrefs. It is able to find the right keywords better than Google Keyword Planner in specific markets, it shows referring backlinks and domains, and even better the traffic potential for a certain keyword.”




23. Rahul Yadav –

“There are a bunch of SEO tools out there. 

Three tools I use on an almost daily basis. 

  1. Ahrefs
  2. Majestic
  3. SEM Rush”


24. Pawel Urbanek –

“To be honest I don’t use a lot of SEO tools apart from Google Search Console.

One link I could share is:

You might also want to check out y SEO optiized template:


25. Rufus Franck – Consultants 500

“My top favorite SEO tool would be Google Analytics because in the end it boils down to the metrics covered there (basically you should optimize user experience from all aspects). Second best is Ahrefs but it has a lot of downsides (like all SEO tools) because they are ultimately guessing in the dark so it should just be used for certain SEO aspects.”



26. Montreal 360 Support – Montreal 360

“We love the Yoast SEO plugin for WordPress. It is an all-in-one tool that allows you to optimize your content as efficiently as possible.The SEO tool shows you how well your keyword and content will rank on search engines and even shows possible solutions to rank higher.

The plugin makes it easy to create internal links by providing a list of relevant pages from your website. We definitely recommend it for anyone who needs a tool that helps explain how and why your page is or isn’t ranking. We feel more than confident when publishing a page because the SEO tool assures our content is well readable and rankable.”


27. Dexter Roona – InfoBunny

“My favourite SEO Tool is Google.

Google gives you everything that you need to optimize your site for SEO.

When you search for something on google you are shown who is ranking for what you are searching for.
This instantly gives you good ideas for titles.

You are also shown related searches, these are the terms that people are actually searching for so great to use as related keyword phrases and then you are also shown People also ask questions. Again great for additional related phrases.

Then within Google Search Console you can use Fetch and Render to instruct Google to visit and index your site. When I fetch and Render a new article it is indexed in around a minute.

This means that my content is available on Google search to be found almost instantly rather than waiting a day or 2 for Google to take notice.”


28. Brian Jackson – Kinsta

“My favorite SEO tool is without question Ahrefs. I use this tool on a daily basis, and it never closes in my browsers. A couple of things I love about it:

  • The keyword explorer is fantastic. I use this to research search volume when I go to write a new post. Their data seems just to be getting better over time.
  • Backlink data is without a doubt one of their best features. More data than other competitors and you can even set up notifications if needed.
  • Their site audit tool keeps improving, and I’ve been using this now to enhance on-site SEO. You always will miss things here and there; this is an excellent way to double check everything.
  • I use their content explorer on a weekly basis to find great things to share in our newsletter related to the WordPress niche. Love being able to filter by the number of words. This alone usually filters out all the junk.
  • The site explorer is also amazing. From researching competitor’s rankings to seeing new organic wins on our site, there is so much you can discover.

I could go on and on about all the different ways I use Ahrefs. It’s one of the best tools in my SEO arsenal.”


29. Sean Si – SEO Hacker

“One of my favorite SEO tools is Ahrefs, as it is perhaps the most effective keyword and content research tool available today. Ahrefs provides solid data from Google, which gives us the most accurate results and data for our web pages. This data enables us to view the performance of different blog posts and landing pages and allows us to see traffic and keyword rankings.

Keyword research is also made much more efficient using Ahrefs, providing competitive and high volume keywords that we would be able to use for clients. The tool is also very user-friendly, which allows our team members to be able to use it on-the-fly, and ensures that we would be able to access the same quality results. We have covered this tool extensively on our website, as it is an integral piece that allows us to become more efficient and effective in doing our SEO strategies.”


30. Sam Rafferty – Hedges & Company

“For my favorite paid tool, it’d have to be Ahrefs – I feel like this is the number 1 tool anyone in SEO needs to have in their arsenal. The amount of data they have is incredible, and there are so many powerful ways to use the tool, you can  always find something new with it.

For a free tool, and an underrated one in my opinion, I love the CoSchedule Headline Analyzer ( – I use this to help with writing my h1/h2 tags, blog post titles, and more.”


31. Dan Kern – Kern Media

“Favorite Tool: Google’s Suggestive Features

Reason: Outside of my technical SEO consulting, I focus mostly on content strategy. Everyone knows the top SEO software suites (Ahrefs, SEMRush, Moz,), but I often find very niche content/topic opportunities just by searching Google as a user would (about a particular topic). Pay close attention to the different phrases that Google suggests as you type. Try rewording what you type to get other suggestions. Look for “People Also Ask” in the search results. Click on those to see more “People Also Ask” suggestions from Google. Scroll to the bottom of Google and look at the “Searches related to” section. Click on them and then look for additional recommendations at the bottom of the search results, again. Scroll back up to see if there were any new “People Also Ask” sections. Oftentimes, you’ll discover new ways that users search for your overall topic that your “seed” keyword research approach or “competitor analysis” approach isn’t showing you when using one of the big SEO tools. All of these little discoveries will help you better understand your target audience, and make you a better content marketer. Plus, it’s free!”


32. Kaan Gülten – Webtures SEO Studio

“With the SEO Studio application, you can easily and quickly perform many operations on your mobile devices, such as querying the sorting, observing changes according to the sorting history. Some Featured Features of SEO Studio Application; – Keyword Position Control – SEO Performance Review Based on Past Position Information – Technical In-Site SEO Analysis – Asking SEO Questions and Getting Answers from Experts – Follow-up of Digital Marketing Activities – Search for SEO Books and Information You Need – SEO Tools – New Features in Every New Version!”


33. Hope Horner – Lemonlight 

“As a video production company, our favorite SEO tool is ahrefs ( We use the software in a variety of ways, but really appreciate the thorough backlink analysis and automated email updates. We also love well the site is designed and how easy it is to navigate. For anyone who wants to monitor and improve their SEO, I definitely recommend their service.”



34. Joevren Curmi – Keen 

“My fave tool is the website auditor from link assistant

Awesome website auditor tool… makes my life so much easier and I bought this from appsumo for $40 lifetime updates :)”



35. Malik Sharjeel Tahir – 

“I use semrush and ahrefs and these two tools are enough for you to make sure that your blog is SEO optimized and help you to boost your traffic from search engines. :)”





36. Larissa Murillo – MarketGoo 

“As for our favourite SEO tool (besides MarketGoo’s Free SEO Report of course!), I’d have to say Monitor Backlinks. It’s not strictly an SEO tool but has helped us immensely with Linkbuilding and is very affordable.”




37. Tyler Hakes – Yes Optimist 

“Our go-to tool is Ahrefs for most in-depth research and analysis.

But, some of my favorite ancillary tools:

Keyword Shitter (yes, that’s what it’s called) – Great for brainstorming and seeding keywords that you can plug into a more sophisticated search/analysis tool

Keywords Everywhere – Game changer for quick/dirty keyword research. If I’m looking to quickly research and optimize a post or find quick keyword opportunities. Manually run searches around target keywords, analyze volume/competition in related/suggested searches. Super quick and easy.”


38. Subhabrata Kasyapi – Ethical Blogging 

“My favorite SEO Tools: KWFinder (Paid) and Ubersuggest (Free).

However, I personally use multiple tools for multiple tasks.

You can also refer to My Resources Page where I have already listed down a few of my favorite tools
and services in a budget friendly way.”



39. Justin Morgan – Dental Marketing Guy

“I vote for ahrefs, albeit I use SEM Rush more often. My favorite tool is Agency Analytics. But since I love doing SEO research, ahrefs is gets my official vote.”





40. Chris Raulf – Boulder SEO Marketing

“There are sooooo many tools out there so it’s really hard to pick a winner. However, I’m currently beta testing a keyword research tool call Twinword which, I think, has a lot of potentials to do really well in the keyword research space.

I recently recorded a screen share demo session with them and here’s the link to the video:

It’s also embedded in this guide that I wrote:


41. Ivy – Tips and Tricks Hq

We don’t really use too many SEO tools. We just use a simple SEO plugin for WordPress. Then we rely on creating quality content and products.”





42. Harsha Annadurai – Synup

“I have a lot of favourite SEO tools. I like Ahrefs and Majestic when it comes to backlink analysis. A lot of people will recommend this as well: Screaming Frog is a great, easy-to-use tool for website crawling and analysis. Since I work in content predominantly, I love using Unamo – a tool for tracking SERP ranking for my content.”



43. Dan Sharp – Screaming Frog

“You mean apart from the Screaming Frog SEO Spider? Which is obviously our most used tool.

Other than that, we’ll go for Sistrix.

The Sistrix toolset has improved considerably over the past year, with daily updates for their organic visibility index. It’s fantastic for competitor and market research, and gaining insights into historical SERPs and visibility.”


44. Matthew Kaboomis Loomis – Build Your Own Blog

“Call me old-fashioned. Call me cheap. My favorite SEO tool is still the Google Keyword Planner. It helps me with SEO and since it is a free tool, the Google Keyword Planner is something I can recommend to beginner bloggers. It takes away the “I can’t afford it” excuse. :)”




45. Brian Patterson – Go Fish Digital

“Sure, I find myself spending a lot of time in STAT, particularly for sites we’ve been working with for a long time. Their data on all of the SERP features is really impressive. I can see why Moz acquired them…”




46. JL Faverio – Boylan Point Agency

“The Site Audit tool by SEMrush is great for literally 100s of reasons; but I’ll give you the 2 most important features I find extremely useful:

1. Performing a website audit is a huge time saver as it pin-points exactly what your website issues are (both in the eyes of search engines and humans) and where to focus your efforts are in order of importance.
2. The site audit tool also produces a very attractive and detailed report that not only provides actionable tips for the SEO Consultant, but also visually makes sense to the client; displaying website health scores, colorful graphs and more.”


47. Sawaram Suthar – The Next Scoop

“I love”





48. Franck LN – A Shopping Cart Solution for Any Website

“Hard choice, but I’ll have to go with Ahrefs.

Its backlinks index is way better than other tools out there. Their set of features allow in-depth competition analysis: reverse-engineering link-building strategies, identifying content gaps, studying top performing pages, and more. It’s also great to monitor your own content performance.”



49. Sean Smith – simpletiger

“Honestly my favorite SEO tool lately has been Ahrefs – it’s really taken over as my favorite swiss army knife SEO tool to check for backlink profile health, quality, keyword orientation, general performance, and allows for far more in-depth use beyond just the surface level stuff when you dive in deep.”




50. Jim Lastinger – Deep Field Inc.

“The Link Intersect tool from Ahrefs is the best SEO tool for generating a list of “low-hanging fruit” backlink opportunities. Simply plug 3 of your competitors into the tool and it will present you with a list of sites that link to all 3 competitors but not you. If a site links to your competitors then more often than not they will be willing to link to you as well.

I suggest sorting all of the backlinking sites by DR (domain rating) and starting with the highest rated sites. Find out what kinds of content they are linking to on your competitors’ sites, add content to your site (if needed), and start reaching out. It will take a bit of time and some persistence, but you’ll get results.”


51. Michael White – The Creative Momentum

“We like the following:





52. Nick Sawinyh – Seomator






53. Mac Frederick – Momentum Digital

“Probably SEMRush or SEO Quake G Chrome extension.”





54. David Faltz – The White Rabbit

“The truth is I use quite a few tools to manage my client’s campaigns and metrics. I may even go a little tool crazy. However, I find Cognitive SEO is the most robust backlink analysis tool out there, which is a must have to do what we do and do it well. Bright local is the complete local SEO tool for review management, citation tracking, rank monitoring and everything you need to manage your clients local SEO strategy. If you had to get by on just two tools to cover both your organic and local SEO strategy, you would be hard pressed to find better ones to accomplish that goal. ”





55. Jason Acidre – Kaiserthesage

“Thanks for reaching out. Here are my favorite SEO tools:

1. Ahrefs
2. Google Search Console
3. Google Analytics”




56. Alejandro Rioja – Flux Ventures

“Favorite tool is ahrefs, mainly due to its keyword analysis.”





57. Sharat Nair – SEO Power Solutions

“We majorly to use Majestic and semrush tool. Of course there are more tools that we use but these are the top ones.”





58. Ewa Suwińska – Unamo

“Our favorite SEO tool is Unamo SEO off course. :)”





59. Reinhardt Scholtz – Digital Consulting

“If so, our favourite tool is the MozPro toolbar for Google Chrome. We like it because it gives us quick access to check the domain authority of site’s we visit and also the domain authority and number of links to a domain in a Google Search. It also gives the keyword difficulty rating for a search term.”




60. Brooks Manley – Engenius

“Our favorite tool is probably SEMRush – we feel it’s the most robust SEO tool on the market right now. We’ve specifically been loving the SEO Writing Assistant lately.

If you get lots of SEMRush nods, our second favorite would be Google Data Studio. It makes tracking data and reporting to clients a breeze.”



61.  Josh Penner – Core Values Consulting

“Not a problem at all. I’ll share with you three of my favorite tools. Nothing shocking here, of course.

AHREFS has been invaluable in helping me do competitor analysis and building a keyword, backlink, citation, etc plan/strategy with clients.

Google Data Studio (with Google Data Studio PDF Export plugin for Chrome) has been excellent for creating ongoing client reports. I’m attaching a sample monthly report – nothing flashy, but get’s the job done and I don’t have to spend time building the report.

Grammarly – for the love of GOD don’t produce junk for your clients. This one tool itself saves me so much time and embarrassment.

Here’s an article covering these three and two more – a little bit deeper.”


62. Mícheál Brennan – SMBclix

“Thanks for reaching out. Sure, I’d love to be involved. My favourite tool is Ahrefs.”





63. Kathryn Toon – Toon Copywriter

“Not sure if it’s my favourite tool but perhaps one that hasn’t been mentioned yet by others.

Hemmingway app.

Great to improve the readability of your copy, which as we know is super important for SEOness.

But if you’re trying to do a tally of the best tool. I’d pick SEM rush.”


64. Ankit Singla – Blogger Tips Tricks

“Ahrefs is my no.1 favorite SEO Tool.

I use it almost daily for various purposes like niche research, keyword research, competitors analysis, and even to find backlink opportunities.

There are literally tons of things we can do with this tool if we play smartly.

We just need to follow some strategies and BOOM. This single tool will give you the golden data you need to rank and bank in today’s SEO world.

Lately, I published a massive guide on finding low competitive keywords using Ahrefs on I highly recommend you check it out if you are into Amazon affiliate.

You’ll definitely learn some cool stuff.”


65. Vee Popat – VPDM Digital Marketing

 “It’s hard to pick one because I need different tools for different tasks. for example, screaming frog is super awesome for site crawls and seo audits. then there’s semrush which is great for reporting, keyword tracking, competitor analysis. I could mention another few i use regularly but will stop here for the sake of brevity and your piece.”




66. Cody Jensen – Search Bloom

“Our favorite is by far

We also really like,,,,, and so many more.”




67. Rob Sanders – RSO Consulting

“Favorite tool is”





68. Will Chou – WebMechanix

“We love SEMRush because you can paste a URL and find out exactly all the keywords you’re ranking for and what positions, including keywords you never would’ve considered targeting. Plus, it’s accurate. This article goes into more of our review on SEMRush.”




69. Jeffrey Bumbales – Credibly

“My favorite SEO tool is actually completely free: Google Search Console, Google Analytics, & Google Search, AdWords Keyword Planner


  • By cross-referencing avg rank, impressions, and CTR we can make some super informed decisions about performance
  • Identify opportunities to rank organically & content gaps
  • Identify pieces that are highly visible but under-visited (improve meta descriptions, headline, etc.)
  • Identify cornerstone content

GA, Keyword Planner, Google Search: Combined with the above information, these tools allow you to

  • Understand search volumes
  • Sprinkle in LSI keywords
  • Optimize internal link structure
  • Reduce exit % & bounces
  • Maximize conversions”


70. Aayush – All Tech Nerd

“We Primarly use Ahrefs & Kw Finder For Keywords and Backlinks Research.

For Different Task Depending on situation we follow this list:




71. Steven van Vessum – ContentKing

“ContentKing provides SEO Auditing and Content Change Tracking in real-time. Easily discover how to improve your search engine visibility and get immediate alerts about technical issues and unexpected page changes, so that you can remedy big problems before visitors and search engines notice and it starts affecting your bottom line.

Thanks to its advanced crawling algorithms, ContentKing is always up to date with your website, tracking new pages, removed pages and even changes within pages! And since it runs in the cloud your data and reports will be available at your fingertips at all times. Getting a grip on your SEO performance has never been this easy!”


72. Aaron Enright – HyperCube

“Apologies for the delay – a few things turned upside down here in recent days but all sorted now. If it’s not too late, my tool would be SE Ranking It contains a useful suite of tools, is easy to use and well priced for any business of any size. ”




73. Laura Hampton – Impression

“Sure thing – I love STAT, it makes keyword tracking so easy and, used in the right way, can provide really powerful insights upon which to make much better informed strategic decisions.

We actually had a post published on their blog yesterday which you might find helpful:



74. Tania Kabantsov – NamesCon

“NamesCon focuses on long-term content strategy to boost our SEO. We write about a variety of issues on our blog: some of it is geared specifically towards upcoming events, while the rest is evergreen content that we simply find fun to write. Our rule of thumb is, if it’s hard for us to google (ie, we aren’t turning up many relevant search results) then that’s the article we should be writing.”




75. Ross Briggs – Red Door Interactive

“Our favorite, and most heavily utilized SEO tool is Brightedge, a keyword tracking and reporting tool that we use across all clients. The killer feature of the platform is DataCube which provides accurate and up-to-date keyword ranking data for almost any domain. The tool is indispensable to our day-to-day work and heavily utilized for many projects.”




76. Mattan Danino – WEBITMD

“Sure. I would say SEMRush or Moz.”





77. Anne Carton – Designhill

“I loved your channel. My favorite SEO tool is Ahrefs.”





78. Keri Jaehnig – Idea Girl Media

“I like for quickly and easily identifying keywords for articles, and guest posting at targeted blogs for back linking. Techniques are also tools if used wisely. For each article I write on-site, I include two internal links from other related articles for on-page SEO. It’s hard to pick just one favorite – These are easily implementable for me, and those in similar niches.”




79. Evelyn Lopez – WEBRIS

“My favorite tool a custom Google Sheets tool we built to manage projects for SEO agencies. Since there’s no solution in the market built specifically for SEO agencies, we decided to build our own: ”





80. Growth Spartan – Growth Spartan

“Here is how I break down my favorite SEO tools:

  • Difficulty, PA, DA, competitor analysis, link building opportunities and backlinks – AHREFs. Its the best tool out there.
  • Keyword Volume: Keyword everywhere. So spot on and in real time.
  • Seed Keywords – Keywordshitter
  • As a chrome bar – Ahrefs over Moz”



81. Redefine SEO – Redefine SEO

“As per your query, we are using below mentioned SEO tools for our client work and they are good to complete all the task.

  5. SCREAMING FROGAnd Last google analytics and Webmasters tools.”


82. Hailey Friedman – Growth Marketing Pro

“Our favorite SEO tool is SEMrush. Thanks!”






83. Nate Stockard – Blue Atlas Marketing

“Our favorite tool is definitely SEMRush. We have really worked it inside and out, and it is a great tool. We have to use other tools in conjunction, but it is our main tool!”



84. Gabka Koščová – Spotibo

“Spotibo is my favorite SEO tool because it is very easy to use and it focuses on the most important SEO on-page factors. An important feature of Spotibo is an automatic evaluation of the site, which means that I just need to insert one URL and I can see potential SEO problems right away. Thanks to Spotibo it is very easy to do monthly SEO audits for my projects.”




85. David Gentilella – Digitto Media

 “Well, our favorite tools are our own proprietary tools, our CORE Brain Rank Analytics that cant be found anywhere else.

However here are some other tools we love! Even if they are basic, these are the best!

1.) Ahrefs & Google Search Console are our second favorites of course (console formally known as Webmasters)
2.) SEMRush
3.) KWFinder (but only the data infused with our CORE Brain Tool)
4.) Moz: can’t forget about this bad boy.
5.) Ubersuggest: This is a pretty neat keyword tracking tool”


86. George Bates – Limelight Digital

 “Our favourite tool here at Limelight Digital is undoubtedly Ahrefs! ( Ahrefs is not only great for checking out the backlink profile of competitors and identifying link building opportunities for yourself, but there’s a wealth of features at you disposal. You can check for lost backlinks, see top pages on your site, content gaps, organic keyword movements and much more!”




87. Nick Eubanks – Traffic Think Tank

“Thanks Chase — my favorite right now is probably Ahrefs, though I rely heavily on DeepCrawl and some cool internal stuff.. Ahrefs is the most versatile and practical tool in my toolbox.”





88. Rick van Haasteren – SiteGuru

 “SiteGuru helps me find issues that I wouldn’t be able to find manually. The crawler finds all my pages and tells me which issues they have: broken links, slow pages and other SEO issues. The reports are actionable, easy to understand, and tell me how to fix the issues.”




89. Richard Girling – Red Castle Services

Not only does it have an awesome homepage which is somewhat worth visiting all in itself, it is also a great tool! You type in the keyword you’re working on, then it tells you all the questions people ask about it. Why is this helpful? Well, it tells you which questions to answer, so you can ensure your target pages are giving people the information they are searching for.

As an agency, this software really helps. It puts all our data into one place, plus provides fantastic reports for clients. I would recommend it to other agencies out there, or even individual contractors working on more than one site.”


90. Adam Connell – Blogging Wizard

 “Ahrefs is my go-to SEO tool. I first started using it for backlink analysis -since it’s got a huge database of links. Since then they’ve continued to expand their feature set.

They handle rank tracking, content analysis, site auditing and more.

One of my favorite features is the ability to see what keywords websites are ranking for. You can even use their content gap tool to find what  keywords your competitors rank for, that you don’t.”


91. Gill Andrews – Gill Andrews

 “For small business or any new business, a lot of value lies in the highly targeted long tail keywords. And to uncover those long tail keywords, you don’t actually need such a comprehensive (and expensive) tool as SemRush. A simpler tool that shows you the search volume and gives you an idea about how competitive a keyword is, is also enough.

I use KWfinder, together with the free resources like AnswerThePublic, Google’s “people also asked, and Excel, and I’m very happy with the results. But whatever tool you use, you should first make sure you understand how SEO works and have an SEO strategy for your website.”


92. Kelly Wilhelme – Weidert Group Inc.

 “Our favorite SEO tool is Moz Pro. We use it for on page SEO like monitoring site crawling as well as keyword exploration and ideas based on what competitors are ranking for.”




93. Cécilien Dambon – Venngage

“I use Ahrefs on a daily basis. It is a comprehensive SEO tool with several very interesting functionalities. I’ve seen SEO specialists struggling to come up with good lists of sources to promote their articles. Ahrefs allows you to do just that in a few clicks, and much more. From advanced keyword research to competition analysis, Ahrefs is one of the best SEO solutions I’ve tried. I believe that every SEO specialist needs a slightly different toolset, but Ahrefs is definitely one tool that I’ll recommend to any SEO professional.”


94. Jason Goldberg – CXL

“ScreamingFrog SEO Spider is my go tool for on-site SEO audits. “