If you’re into SEO, chances are that you’ve either considered or already have purchased SEO reseller services.
In this quick post, I will point out the differences between utilizing SEO reseller plans, outsourcing your SEO, or doing SEO services in house and what you’ll need to know about each before moving forward.
Out Of Experience
For about two years I ran a six figure SEO agency and implemented various methods such as, outsourcing SEO services overseas, doing the SEO myself, hiring other people to do SEO for my agency, but not once have I purchased an SEO reseller program.
…and here’s why.
First of all, these companies sell SEO packages, and as discussed in my recent post, “Selling SEO Services? Easier Said Than Done,” SEO packages usually lack in quality, because there is almost never a one size fits all approach.
Let’s take a look at some of what TheHoth has to offer
Among many of TheHoth’s packages, this seems to be their most full service package.
For $2500 USD a month you get the following:
- Keyword Research
- Competitive Gap Analysis (the same as keyword research).
- Link Building
- Rank tracking (could use Google Search Console for free)
- Reporting (Just look at your Google Analytics or get an ahrefs account)
Here’s the big problem.
We have no idea how much work TheHoth is going to be providing, and we also have no idea who’s going to be doing the SEO and how much they understand the market we are in.
Let’s look at SEOReseller
I couldn’t take a screen shot of everything SEOReseller has written but in essence they list the following:
- Technical SEO
- On-Page SEO
- SEO Hygiene? (More on page)
- Guest Post Outreach
- Local SEO
- Reputation Management
Just like TheHoth, SEOReseller offers a a packaged approach with set limits of services like, “ten title tags optimized or three web pages written.”
The Major Flaw With Most SEO Resellers
There is a time and a place for everything, unfortunately, SEO resellers and packaged SEO worked well a few years ago, but now they are a thing of the past.
SEO use to be A LOT easier to sell because SEO was either build better content or build better links and you win.
However, consistent user signals, authority metrics, engagement, and user generated content, are becoming a lot harder to fake.
As Google’s index becomes rapidly more saturated with websites competing for similar keywords using similar tactics, Google needs to diversify how websites, web pages, and brands are interpreted as valuable and trustworthy.
In order to do this, Google becomes optimized for what metrics are the hardest to fake, and what stands out from the herd.
Because the current game is to, “build more and bigger content, or build more and better links,” Google is switching to ranking websites based off consistent user based engagement signals.
SEO Authority Hacking By Some of The Greatest
Let’s take for example, the SEO industry monster Brian Dean.
Brian is currently ranking for some of the most competitive SEO based keywords on Google and Youtube.
Obviously, Brian has a bunch of authority and brings in a ton of links but where he really stands out is his engagement signals.
Every time Brian publishes a post or a video, he gets hundreds if not thousands of people commenting and interacting with his content.
Although user generated content, social signals, brand interactions, etc. may be currently less valuable than links and what’s currently working the best, they still work very well.
But more importantly, they snowball.
The Big Issue With What’s Currently Working
Building links or content, becomes very unsustainable if that’s the only thing you’re doing.
Once you get the deliverable of the link or the content, you have to go out and manually build more and hope for rankings.
Building an audience and brand interactions builds upon itself.
The more people you get, the easier it is to naturally attract links, user generated content, etc.
I keep hearing people tell me, “Chase, I just got hit by the update, what do I do?” and I respond with, “what update?”
The companies that are organically tanking are usually only focusing on rankings and and not engagement based marketing.
In other words, they have or had organic traffic, but that was their only asset, which is a MAJOR liability for reasons I shouldn’t have to explain.
What SEO Services Should You Buy Then?
Buy from people who specialize in SEO and marketing in your niche.
If the only thing you hear from the person doing your SEO is, “this month we optimized title tags, or we built 3 links, etc,” run for the hills!
Obviously, if you are in small non competitive niches, you can get lucky and achieve quick ranking wins, but you are going to eventually find yourself left in the dust by the people who understand how to utilize and implementing SEO and engagement based marketing in your niche.
What do you think? Do you think SEO Reseller plans are helpful?
Let me know in the comments.
Until next time, happy SEO’ing!