The following SEO interview questions and answers for 2019 are designed to build and test the knowledge of copywriters, link builders, Google Analytics specialists, and HTML coders that work in the search engine optimization industry.

SEO Copywriter Interview Questions 2019

What are header tags used for?

A: Header tags are used to make webpage content more readable and scalable. They range from H1 tags to H6 tags in a top-down hierarchy that determines their importance within the body of the text. They are helpful for breaking up complex content into more manageable sections. They also improve the connection between keyword phrase consistency and article relevancy, which is important for improving SERP results.

What is a page title tag?

A: A title tag sits atop the H1-H6 header tags as the most important tag in the content being offered. As its name suggests, it represents the title of the webpage. It is displayed on the page tab located above the URL bar on top of a browser window. It is an important SEO consideration. It should be formed from the primary targeted keywords that are targeted in the text of the page.

What is a meta description?

A: The meta tag or meta description is an HTML attribute. It is a preview snippet of information that pertains to the content of a webpage. Meta descriptions should contain no more than 150 characters including spaces. Including relevant keywords in this tag can increase a page’s click-through rate (CTR).

What is the alt text for an image?

A: The alt text you add to an image allows Googlebots to understand what the image is about and why you have placed it there. Googlebots cannot understand the graphical nature of an image when they crawl a webpage. The alt text provides a contextual representation of what the image is, allowing the bots to determine if the image is relevant to the rest of the page. When properly written, these tags can improve SEO.

What are latent semantic indexing (LSI) keywords?

A: LSI keywords are related to the primary keyword phrase for a given webpage. They are similar in meaning to the main keyword, which adds relevancy to the overall content. Web crawlers understand the association of latent semantic keywords. These associated keywords add SEO value when properly placed throughout a page’s content.

What is an SEO-friendly URL?

A: A URL is a “uniform resource locator”. It is a blanket term used to describe all types of webpage addresses found on the world wide web. Every URL contains a host IP address, domain name, internet protocols, and other variables. All locations have a URL.

An SEO-friendly URL is one that has been optimized in its structure to include words that improve its search engine indexing processes. Primary keyword placement should occur at the far left of the URL and be as succinct as possible. Simple, short, and easy-to-understand URLs enhance the page’s credibility and offer a brief overview of its content.

SEO Linkbuilder Interview Questions 2019

What is anchor text used for?

A: Anchor text is the words used in a hyperlink that can be clicked on to direct the viewer to a new webpage, PDF file, or other web location. In standard HTML code, hyperlinks are underlined and have blue letters. The purpose of anchor text is to enable web surfers to easily travel between related destinations. For SEO, it is best to make your anchor text relevant to the targeted keywords on a webpage. Hyperlinks can be internal links or external links.

What is internal linking?

A: Internal links are hyperlinks that lead from one page in a domain to another page in the same domain. They make websites more scalable for visitors and easier to index for crawlers. Internal links increase link juice by adding structure to a website’s information hierarchy.

What is backlinking?

A: Backlinks or “inbound links” are hyperlinks to websites outside of the page being viewed. They can be placed throughout the content of a webpage to add authority and enhance the viewer’s experience. It’s important to ensure that any backlink you include in your content is from a high-quality source in the industry you represent. This type of link is powerful for SEO purposes. If a page has multiple quality websites backlinking to it, its indexing process and organic ranking are both improved.

What is a no-follow link?

A: A no-follow link can only be followed by humans and not by webpage crawlers. They prohibit Googlebots and other crawlers to follow them. They are structured as follows: <a href=”” rel=”nofollow”>Link text</a>

What are do-follow links?

A: A do-follow link allows the Google calculator called PageRank to follow it and count the number of inbound links coming in from other domains. More link points (link juice) a page has, the better page rank Google will grant it.

What is the Disavow tool used for?

A: The Google Disavow Tool allows webpage publishers to inform Google that they are not interested in receiving inbound links from certain sites. Not all backlinks are high-quality backlinks. Google likes high-quality backlinks and will penalize you for having too many incoming links from websites with low page ranks.

SEO Specialist Interview Questions 2019

What are the top 3 Google ranking factors?

A: Factors that affect a website’s rank the most are having high-quality content, authoritative backlinks, and high RankBrain results.

What is Google RankBrain?

A: RankBrain is a self-teaching algorithm that serves as the core component that generates Google’s search engine query responses. This complex algorithm considers numerous variables to determine the true intent of an Internet surfer who enters a query into a search engine box. Understanding the surfer’s intention helps to deliver the most relevant results.

What does competitive analysis entail?

A: All companies that market online need to understand competitive analysis. It refers to the assessment of your niche competitors’ strengths and weaknesses. By identifying opportunities and threats, the process helps to determine optimal marketing and management strategies based on current and prospective competition.

What is black hat SEO?

A: Black hat SEO tricks are used to increase a website’s page rank by infracting a search engine’s service terms. Some examples of this type of SEO are using hidden text, link farming, doorway pages (gateways), cloaking, keyword stuffing, hacking, and creating viruses.

What is cloaking?

A: Cloaking is an SEO technique used to boost a website’s ranking for certain keyword phrases. It is a way to present information to search engine spiders so that the user receives different information than he was searching for. In general, cloaking takes the user to other websites than he expects, and then, disguises those websites as the actual content being searched for.

What is an SEO audit?

A: You can think of an SEO audit as a health checkup for your webpages. The process involves reviewing the technical infrastructure of the site to discern the best ways to optimize search engine visibility, conversion, and usability. It allows you to identify key problem areas that cause your website to perform poorly and/or receive low recognition from crawlers.

Google Analytics Interview Questions 2019

What is Google Analytics?

A: Google Analytics is a set of tools that keep track of and generate reports about website traffic. It tracks page quality and reviews online advertising campaign stats. It helps the user to understand how to structure future efforts to improve lead generation and to increase conversions and sales. The user sets goals, called conversions, that add to your business’s long-term success.

What is a Google Analytics funnel?

A: A Google Analytics funnel is a navigation path through multiple webpages that helps to achieve your goals for sales, sign-ups, or other actions you want your visitors to take. Each “funnel step” represents a goal for a single page that takes the visitor to the next stage of overall goal completion. It also helps you see which pages a visitor surfed to arrive at the goal page.

What is referral traffic?

A: Referral traffic refers to Google’s algorithm for tracking visits to your website from outside sources other than search engine queries. It allows Google Analytics to enhance its understanding of how your customers are finding their ways to your site. Referral traffic sources can be indicative of where you should place future advertising efforts.

What is a website’s click-through rate (CTR)?

A:  The CTR of a website is calculated by dividing the number of times a website appears in SERP results by the number of times this link is actually clicked on. A high search engine or organic CTR leads to more traffic to your website. The most effective ways to increase your site’s CTR is to write excellent title tags, header tags, and meta descriptions. You should also include your primary keyword phrase for a page in its URL, as close to the beginning as you can.

What are crawl statistics for webpages?

A: Crawl statistics are 90-day reports generated from Googlebot activities as they crawl websites. The stats are produced by various types of content including JavaScript, CSS, Flash, and others. There are no “good” or “bad” crawl stats in the short-term. However, you should notice a gradual incline to your chart as your site grows more complex and extensive, over time.

What does domain authority refer to?

A: Domain authority is an important website performance metric used to determine a website’s reputation in its industry. This metric is measured on a scale of 1-100 and the higher your website’s score is, the more likely it will receive strong, targeted traffic. Google bases domain authority scores of largely on the quality of the content the site offers. The highest-quality content and backlinks will earn the highest DA rating.

What is the bounce rate for a website?

A: A website’s bounce rate is the number of visitors who arrive at the site, only view one page, and then, leave. Entering a site and leaving very quickly in this manner is known as “bouncing”. Understanding this metric helps you to hone in on your splash pages to enhance their content, thus lowering the bounce rate.

What is pogo-sticking?

A: Pogo-sticking is similar but different than bouncing. In bouncing, the visitor arrives at the site and leaves without surfing more than one page. A visitor may have found what she was searching for on that first page, and therefore, does not need to surf the site further.

In pogo-sticking, the visitor arrives at the sire, and then, quickly hits the back button to leave the page. Pages that receive a lot of pogo-sticking are frowned on by the Google gods because it shows that the visitors are not really satisfied with the content they are seeing on the site.

What is an Alexa rating?

A: Alexa is an entity that rates websites according to the number of unique visitors they receive and the estimated number of page views within the past 90 days. The site that has the most page views and unique visitors will have the highest Alexa rating. An effective SEO strategy will improve your website’s Alexa rating.

What is Google Trends?

A: Google Trends is an online entity by Google that reviews the popularity of certain keyword phrases across multiple languages and geographical regions. Trends generates graphs that users can review to compare the real-time search volume of different target phrases and consumer actions over time. This can help to discern the best high-volume search terms to target in your marketing campaigns.

What is Google Fetch?

A: Fetch as Google is a tool used to simulate the way that a new webpage will look to future Googlebots.You can quickly submit new pages to be indexed in Google, which allows you to make fast and efficient changes to your websites to enhance your SEO efforts. Fetch can help you to troubleshoot pages that perform poorly, discover any malware attacks, and improve your overall SEO performance.

What is Google Sitelinks?

A: Google sitelinks are contextual hyperlinks that point to a website’s subpages. They show up under certain Google listings and assist website visitors to navigate complex sites more efficiently. These links can only be added by Google and are based on page content, internal links, visitor behaviors, and site structure. However, the owner can choose to block some of them if he doesn’t agree that they are useful for the visitors.

HTML Interview Questions 2019

What does HTTPS mean?

A: A URL that begins with “https://” (Hypertext Transfer Protocol Secure) is a secure site. That means that the owner has upgraded the site so that secure information that it contains is protected from hackers, data miners, and other unscrupulous individuals. Google gives a slight ranking boost to secure websites.

What is an XML Sitemap?

A: An extensible markup language (EML) sitemap is used primarily to enhance the functionality of search engine crawlers. It informs the search bots about how many pages a website has, how often the pages have been updated, when the most recent modifications took place, and what the modifications were. This helps the website indexing process go much more efficiently.

What is robots.txt used for?

A: The robots exclusion protocol is also called the robots exclusion standard, or more simply, robot.txt. It is the standard protocol used by website coders to inform site crawlers and other bots about where to avoid. This protocol allows coders to inform the bots about areas of a site that should not be processed or scanned. This helps to prevent content that you do not want to be indexed from being so.

What are gateway pages?

A: Gateway pages are also called doorway pages or entry pages. They are portal pages that are specially designed to show higher ranking for select search engine queries. Gateway pages direct visitors toward multiple subpages that appear on SERP results to lead visitors to the same final destination page. The two most common types are cloaked pages and redirected pages.

What is a 301 redirect?

A: A 301 redirect is primarily used to redirect all users of a site that has undergone a permanent name change to the new website URL. This type of redirect makes it possible for search engine crawlers to associate the content of the old site with the new one. It also redirects all the link juice from the old site to the new, which is very important for maintaining SEO performance after the name change.

What is a 404 error?

A: A 404 error code is not good for SEO performance. It signifies that a webpage has been renamed or is no longer in existence. Any links that are connected to the URL will also be given the 404 error notice when they are clicked on. Google won’t penalize a site immediately for these errors. However, if they are chronic, the site’s ranking will likely drop significantly.

What does AMP mean?

A: AMP stand for accelerated mobile pages. It is an open-sourced standard from Google for website coding that allows publishers to quickly get their sites loaded onto mobile devices like cell phones and tablets. The goal of this technology is to increase user engagement by creating a more fluent browsing experience on devices that typically load pages slowly, which benefits both the publishers and users.SEO Interview Questions and Answers for 2019

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