Top 26 Google Search Console Tips (Easy to implement)
Better conversions are of course one of the best investments you can make for your company. Your goal should be conversions and leads. You want to make sure that your website run smoothly and regularly generates leads and conversions. But it’s never that simple. Thankfully, Google search console is a tool that helps you to diagnose everything on your website from the point of view of Google so that you can figure out where there are pitfalls and where you have room for improvement.
If you are looking for the top Google Search console tips, look no further. Check out these 26 tips:
- Submit a Sitemap
Google’s web crawlers will learn a lot about a website all on their own, but you can help them by submitting a sitemap to Google. There are plenty of websites out there which will automatically generate a sitemap for you. Loading it to the Google search console is easy. Remember that time is money so the faster you are able to get things index, to get a sitemap completed, and to have Google verify all of your information, the more potential business you can achieve. So just because something will automatically be done for you if ventrally doesn’t mean that you should wait. If you have the time to do it now, do it.
- Common Keywords
You want to learn the common keywords that people use in order to find your website. Anyone that uses a specific search term to find your website will be logged through the Google search console. With this information inside of your analytics bar, you can better target all the rest of your content. You might uncover a trend that you didn’t anticipate, such as people using keywords you were not purposefully targeting to find your website. Again, any information you can glean is going to help you.
- Submit Pages
Make sure that you index every new blog post that you publish. This is going to seem a bit extreme but sometimes Google just won’t index your latest posts. So, all of the hard work and effort that you put into creating the perfect content won’t matter. If you add new content to your old pieces, make sure you reindex them. You can submit a new request from the homepage of the search console by entering the updated or new URL and submitting the request. Google will recrawl or crawl the new page once you have done that.
- Popular Pages
Every website has a page that performs better than others. You should identify which pages are the most popular for your website. The Google search console lets you do that. You can filter and view subsets of data on your most popular pages. By figuring out which pages are most popular you can figure out what makes them popular, why other pages aren’t doing as well, and what you can do to fix this.
Look over your backlinks for potential outreach. One of the easiest ways to fix your website is to identify the best links back to your site. You can get a diverse report on who links to your website most often. This gives you the chance to create even more backlinks to increase your website traffic. Remember that your organic ranking is contingent upon the number of backlinks and the quality of backlinks that you have. Once you have identified this information you can download the links with a spreadsheet and then send encouraging emails to the people who are linking to your site. You might send a note simply stating that you noticed the link to your latest article and you really appreciated that, and you recently published something new that builds upon the original article. Ask the people to take a look and maybe link it on their site if they think it adds value.
- Improve HTML
There are literally thousands of things that can plague your website whether you have problems with codeine, sloppy HTML, heavy page elements, or large images. All of these things are pretty common but with the page speed insight with the Google search console, you can verify areas that have these problems, where the hiccups take place so that you can fix them.
- Indexed Pages
Once you have made improvements to your HTML it’s time to check out how many pages are actually indexed on your site would you can find under the index status. This is very useful because it helps you to estimate how many pages are indexed, how many are showing up organically in search results, and how many of your pages are being blocked by Google Crawlers. If there are pages that you perhaps don’t want index you can remove them.
- Visitor Location
Verify where are your visitors are coming from. If you offer services in one particular area of the world you want to make sure that you get traffic from visitors in that area at a higher rate than other areas. You can view the data on your visitor locations to guarantee that you are targeting people in the right parts of the world. If the information shows that you are getting higher traffic from areas where you don’t currently operate you can choose to use this information to expand your business operations or to refocus your publication and marketing efforts so that you better target the area you prefer.
- Mobile Function
Make sure that you test the mobile version of your website. Mobile usability is a feature in the Google search console and it will confirm that your website passes all usability standards for mobile versions. If there are any errors detected, you need to fix them immediately. It can certainly be a chore to monitor and optimize your mobile pages because it is time-consuming, but you absolutely need to do it. The more attention you pay to mobile data and smartphones, the better results you are going to get. Of course, the search console is great because there is a mobile data section that lets you spot errors that regular analytics platforms would miss. You can find issues that are plaguing the mobile website and then fix them.
Obviously, modern businesses need mobile friendly websites but in addition to just knowing that your website loads well on a smartphone, you need to know what percentage of your visitors interact with your sights from different devices. You can look at the different devices inside the Google search console to get that information. By reviewing which devices are used the most you can generate content that might be better applicable to sharing on those devices or easier read on those devices. This might help you to expand your target audience and maybe even improve things like the location of your links.
- Check Links
It’s important to have access to backlinks because these heavily influence your ranking. But it is also important to be able to see which websites linked to you. You can see which websites have a link back to yours under the search traffic section so that you know when authoritative websites are increasing the authority of your website.
- Broken Links
Broken links turn people away from your website. If a page doesn’t load properly and a link doesn’t work people are going to have a bad experience. But it gets worse. Google will also negatively punish you and lower your rankings. So, using the crawl section of the Google search console you can verify that all of your pages are properly functioning and don’t have any broken links. If there are broken links you can fix them.
- Links Data
You can get a report generated called the latest links would give you the last 100,000 links that Google found. If you have a small website this will probably give you a full history that goes back many years. But it only gives you the source URL, so you will have to crawl those links to get any other data like anchor text.
- Fetch and Render
There is a tool called the Fetch and render tool which helps you to test how Google actually crawls and scans your web page. You can use the fetch tool to figure out whether or not Google crawlers are able to access your website, you can also see how it renders your page, and then identify any images or scripts that are preventing the Crawlers from accessing the pages. Crawling of course is one of the best tools to figure out what problems are interfering with your website ranking. And then you can generate a report with all of this information.
- Safe Browsing
You can use the safe browsing tool to show you if you are linking to a website that has been hacked or if you are currently hosting malware.
- URL Removal
The URL removal tool will remove URLs that you specify but it won’t be effective in resolving problems you are having with URLs that currently have the wrong protocol.
- Search Analytics
If you appear many times within the same SERP, that will count as a single impression with the new analytics dashboard.
- Website Security
Make sure that you verify whether your site has any website security issues. There are new publications about nefarious online activities all the time and that goes double if your business is an e-commerce site that has sensitive customer data. So, use the security issues option on the left side of your Google search console menu to make sure there are no existing issues. If there are fix them immediately.
- Rich Cards
Google has something called Rich cards which they released in 2016. With it, you can drive increased traffic by displaying content that appeals to the visual desires of the search engine. basically, it’s a way to use Rich Snippets. With this, instead of just a text-based search result, you get detailed information that also comes with a quick snippet of text and images which naturally brings in higher clicks.
- Schema Markup
Make sure that any structured data you are using is working. Your schema markup should be working. The console will provide you with details on whether or not all of your codings is effective.
You can improve your best pages and your worst Pages using the Google search console. You can review the positions, CPR, and Impressions from your search analytics and then sort that data. Find the phrases that have the highest number of Impressions and then add those phrases to the title tag or the H1 tag of your different pages.
- Save History
Save exports from your key search console reports so that if there are problems later you can refer back to the history of your site. You can save things like search analytics data, crawl errors, and the latest links.
- Permission Levels
Make sure that you have your permission levels set for anyone that you need. Google will only send notifications to people who are marked as direct owners of the website. So, people who need to receive critical alerts need to be set as an owner.
Make sure your development team understands the importance of verification files and meta tags because these are often accidentally deleted.
- Change of address
If you are migrating from HTTP to https, you won’t need to use the change of address tool but for other scenarios, you can use it.
This will store a history of any search console messages in case they get deleted accidentally. It will also download any crawl errors and work with the Google analytics data to locate pages that have been removed which were currently driving and revisit. Moreover, you can export your URLs from any reports and save them.
Overall, if you apply any of the tips from this list (and the more, the merrier) you will start to see results. Remember that optimizing your website is crucial for conversions and the more conversions you are able to get with your website; the easier job is going to be so implemented as many of these tips as you can in order to get real results. It was certainly won’t be fast and it won’t be easy but anything worth having is worth working for.