What’s up there SEO pros?

free seo tool list

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Today I’m going to be sharing with you a free downloadable checklist of 30+ SEO tools that I personally use for my own websites and for my client’s websites.


Today I’ll be running through each of the 30+ tools sharing with you why I think you should probably use them and why they are important and I will also be going over the different pricing of the tools as well as my own personal rating from a 1 to 5 scale.

Before we jump right in I just wanted to share with you there’s going to be a couple more links in the description for you to sign up for a free call with me if you’d like to get on the phone with me for whatever reason as well as get a free audit of your website if you’re looking for some extra help at all head over to:

If you’d like to sign up for a free SEO audit by a certified SEO specialist, please head to: https://www.blackandwhite.ninja/seo-results

To apply for a free SEO coaching call please fill out this form: https://forms.gle/emT8SXEsxhudMcuP7

To check out and apply for my SEO certification, head to: https://chasereiner.com/seo-certification/

The tools listed in this spreadsheet are:


Screaming Frog SEO Spider


SEO Audit Template


SEO for everyone

WPSSO Core – Complete Open Graph, Rich Pin, Twitter Card, SEO Meta Tags and Rich Results / Schema Markup


Bench Marketer: SEO Benchmarking Software Made Easy


Smush Image Compression and Optimization

SOGO Add Script to Individual Pages Header Footer

Business listing service chase reiner special package




Broken Link Checker

301 Redirects – Easy Redirect Manager

410 for WordPress

UpdraftPlus WordPress Backup Plugin

Markup (JSON-LD) structured in schema.org


Simple Sitemap – Create a Responsive HTML Sitemap

WP Fastest Cache

If I missed any tools, please let me know so I can add them into the spreadsheet.

Note: These are not random tools that I don’t use and am just stuffing in here for the sake of affiliate sales.

I use each and every one of these tools more than once a month.

I made sure to list the pricing, descriptions, and my own personal rating from 1-5 for each of the tools listed.

So, I hope you enjoy the free list, and if you’d like to let me know of any tools I may have missed that you’d like me to add in, leave a comment and let me know!