Machine learning is not just reserved for Google anymore. Now you can harness this technology to help you rank on Google.
Welcome to Cora SEO, one of the most technologically advanced digital marketing tools on the market. Cora allows you to compare your webpage’s metrics against top competitors for a given keyword, helping you identify potential areas of improvement.
Let’s dig in to see what separates this nifty software from other SEO improvement tools. Is it the unfair advantage we’ve all been looking for.
What is Cora SEO?
Cora analyzes more than 2,000 potential ranking factors across your page, comparing you to others in the top 100 Google results. This may sound like a daunting amount of information, but the scan itself takes just a couple of minutes to complete. When it’s done, you’ll have an excel spreadsheet of information that’s actually very digestible.
This data includes recommendations to make to your site’s on-page SEO, backlink acquisition, and other components that could boost your site overall. The layout lends itself to shareability, and can easily be handed to a team member or VA who is tasked with carrying out the recommendations.
Cora also dubs itself as the “only SEO tool on the market that automatically adapts to Google updates.” In other words, it removes the guesswork of ‘what do I do after an algorithm change?’ You’ll be able to track the exact causes and effects of these updates before other SEO pros, and you’ll see exactly what steps need to be taken to remedy them.
Cora Runs as an Application
Cora.exe runs right from your PC, utilizing multiple cores to efficiently grab and aggregate data. It’s not cloud-based like other SEO tools, mainly because it requires a lot more horsepower to gather these kinds of results.
Just go to seotoollab.com to get started. There you can find options to purchase and download Cora or Cora Lite.
What’s the difference?
Cora Lite is a slightly stripped down version of Cora, but is still quite robust in its own right. With Lite, you’ll be able to analyze over 550 on-page SEO factors in every scan which is still a pretty sweet deal.
The full version analyzes more than 2,000 factors and provides a larger bevy of reports for your site.
Extra Tools That Come with Cora
Cora comes with additional features that offer an enhanced level of insight. The Cora Diff tool allows you to maintain a history of your reports, giving you the ability to track progress and changes over time.
Pro Tip: Make sure to compare reports from right before and immediately after a Google update to see what specific factors have been adjusted.
Cora Trends is another useful tool that correlates the strongest SEO factors across the keywords you want to optimize. It’s ideal for enterprise organizations who need to adjust their sitewide search strategy.
How Cora Works
Download and Setup
After downloading and installing Cora, you’ll go in and open the executable file to start configuring things. Simply go into the settings menu and enter your serial number. You’ll also need to designate an output directory where your reports will be saved.
Now you’re just about ready to begin. Start by entering your Country, State, City information, as well as your target search terms. Cora makes it easy to view localized SERP results based on a specific location (obviously handy if you’re doing local SEO).
Press ‘search’ to load up the current results for a specific term. This will show you the top competitor websites that are ranking, and allow you to track them within Cora so you can see your site’s progress in comparison over time.
Add Your URL (if you’re not ranking in top 100)
For new websites or sites that aren’t inside the top 100 in general, you’ll need to add the URL to the ‘Force URL’ area on the bottom of the application.
This will make Cora act as though your website is ranking, which enables it to accurately compare your site with others in the top 100 list.
Selecting the right competitors is important. Although Cora takes into account patterns relative to all of the top 100 websites, you still want to select the best apples to apples comparison websites to yours.
Let’s go through an example of “santa barbara roofing.”
We can see that some top competitors include Yelp, Home Advisor, Yellow Pages, and the Better Business Bureau. But are these web pages similar to our own? If we are optimizing a local roofing company, the answer is no.
So instead of checking boxes next to these large aggregator sites, we want to look at other small roofing companies for a comparison. Let’s select sites like ARoofing, Quality Roof SB, Mission Roofing Santa Barbara, Tom Curry Roofing, and Derrick’s Roofing.
As you are about to see, you can also add a list of competitors that you’d like to track consistently over time by going into the settings.
Cora Settings Menu
The settings menu allows you to get super specific with targeting, competitors, and API integrations from other SEO software you’re using, including Ahrefs and SEMrush.
There’s not really a right way to configure these settings. A lot of it comes down to preferences and needs.
If you have many clients, it can be beneficial to set up multiple settings profiles. This will preserve your keyword targets, competitors, and location details so you can quickly refer back to them without having to start over from scratch.
One of the great advantages of using Cora is its penchant for customization. The ‘Reports’ section of the Cora Settings allows users to choose what features are included within their spreadsheets.
By default, Cora checks the ‘LSI Report, ‘Top Words Report’, ‘Basic Tunings’, Intermediate Tunings’, ‘Charts’, ‘Shared Data Report’, “Hide Shared Data’, and ‘Sentences Report’.
It also limits the data to ‘Competitors Only,’ which is designed to give you the most targeted recommendations to your specific niche and location. You can change this quite easily.
The competitors tab lets you add a series of websites that you want to consistently track over time.
You’ll want to add your closest competitors to the blank white space in the window…
Ahrefs & SEMrush
If you have an Ahrefs or SEMrush account, Cora is able to snag additional data to place in your reports. This is especially useful for finetuning your off-page SEO factors, since Cora is able to pull in a plethora of link data from each piece of software.
As you can see, factors like social signals, page info, backlinks, and rank score (domain authority) can all be contributed to the final report.
Ahrefs and SEMrush are just scratching the surface as far as API integrations are concerned. Cora also allows connections to other SEO and content marketing programs like DomDetailer, TextRazor, Wappalyzer, and SpyFu.
Cora understands how certain words can signify specific intents, which impact the way we see search results.
For example, there’s a big difference between the search query “children’s toys” and “children’s toys reviews.” Presumably the first query is lower in the sales funnel, meaning the top results will be from marketplaces like Amazon. The “reviews” query is for informational in nature, thus it will probably trigger blog posts and list posts to appear.
The ‘Word Lists’ setting allows you to pick which types of terms are allowed to appear in your reports under the LSI category. Each of these 5 sub tabs are filled in by default, but it can’t hurt to go through them to see if there’s anything worth adding.
Stop Words – words that should never show up in reports due to ambiguity or vagueness. Things like prepositions or pronouns.
Sentiment Words – terms like “perfect,” “fantastic,” or “qualified” will be considered during the scan to help you understand which superlatives might help your page’s rankings.
Recency Words – Date-specific terms that are useful when optimizing your blog. It’ll incorporate dates, months, and years into the report.
Question Words – Check whether certain question words and phrases are used by your competitors.
Commercial Intent Words – perfect for ecommerce and other sales purposes. This will help you see what types of buyer-oriented terms your competitors are using.
Enter IP addresses to use as proxies here.
You can easily disable specific factors from your Cora reports which can be useful if you want to strip it down or offer a condensed version. This can make it easier to focus on specific items that are most pertinent to you and your client.
With Cora, you get a community experience unlike any other. Much of the data you see in Cora Trends is the result of countless users sharing information from their scans with the community.
Don’t worry you won’t be sharing specifics related to your Cora reports. This is only aggregate data that helps delineate large-scale patterns across the SERPs.
For those who enjoy custom aesthetics, you can easily alter the color scheme used in Cora for various parts of the application’s interface.
Other Tools in Cora
The great thing about Cora is that it’s more than just one single tool, it’s a whole conglomeration of stuff. There are other features that we love about Cora SEO and we are ready to share them with you.
See how your website is impacted by algorithmic changes over time. The Cora Diff tool allows you to compare past Cora reports in order to see which factors changed and by how much.
This can give you a sense of how each Google update affected your site. Maybe the required number of keywords on-page increased? Or perhaps the number of quality backlinks needed went up?
Either way, Cora makes it easy to get on top of these changes. When you start comparing reports from month to month, quarter to quarter, and year to year you’ll be able to see what Google truly values and how you should adjust your SEO strategy accordingly.
Cora allows you to see large scale SEO trends across your clients and websites, by way of the Cora Trends tool.
Document broad swaths of SEO patterns across a series of websites by simply connecting this tool to your Cora reports folder and pressing “Go.”
Whether you’re building a new website from scratch, or are just looking for new ideas, the Cora Keywords tool will spit out a new list of great keyword options you can explore.
Just type in a keyword and you’ll get some useful related terms that can be incorporated into your page or post.
Cora Outreach Tool
They also have a feature that automates your client outreach efforts. The Cora Outreach Tool provides an email template you can use over and over again for any prospective client. Best of all, you can attach a user-friendly Cora report to each email that shows the recipient what factors you can help them fix.
The report is very digestible for non-marketers, so you don’t have to worry about a person opening it and feeling overwhelmed.
You can add or remove elements to better customize your template. Checkboxes include Display Roadmap which shows them what specific steps they can take to improve their SEO, as wel as Display Crosslinking and Display Charts which might be good when targeting more analytics-driven clients (especially B2B).
So not only does Cora help you boost your overall SEO efforts, it can also help you boost your SEO business.
Not many SEO tools on the market let you do this, plain and simple.
This tool was made with non-web designers in mind. Cora Page takes your report and builds you a fully optimized web page that you can import into your CMS.
If you do have a web designer on staff, you can also share this with them as a guide. It would be easy to incorporate it into the existing design.
Which Cora Package is Right for You?
Although Cora costs more than several other SEO tools, it’s features are in a class of their own. There’s truly no other tool that’s this robust when it comes to page analysis and scientific recommendations.
It might look overwhelming at first, but once you get in and start tinkering with the software you’ll find it pretty easy to follow. There’s a ton of intuitive documentation on Cora’s website to help you out as well.
For the best variety and depth of SEO reports, the standard Cora SEO package is the option to choose. Its analysis of 2,000+ factors makes it a true winner in the digital space.
Incorporating Cora is Your SEO Strategy
Cora can easily be added to any freelancer or agency’s SEO workflow. Performing reports on a weekly basis can get you in front of emerging trends and algorithmic changes. These reports can also become a mainstay in anyone’s audit process, helping you see the evolution of a website from the start of a campaign moving forward.