Best SEO Tools for 2018 (With Discounts) by Chase Reiner


If you’re looking for 2018’s best SEO tools

…you’ve come to the right place.

Before You Read Any Further: 

Also, I highly encourage you to head over to my private Facebook Group. Join myself and 4,000+ SEO’s where we discuss awesome white hat SEO techniques that work.


Also, if you’d like to contribute a tip to this post and you haven’t already, you can do so here.

In this guide, I have asked experts from around the world what their best SEO tools for 2018 are…


Here’s What They Had To Say:

1. Johan Huelson

I’ll always recommend:

    • Google Search Console (obvious) for measuring your own performance
    • Sistrix or Searchmetrics for comparing with competitors
    • a suggest-scraper ( f.e.) and Google Adwords for keyword research
    • ScreamingFrog SEO-Spider for technical basic checks
    • And most importantly: your brain and customers feedback




2. Tom McLoughlin

A couple of my favorite tools for you below:


Fantastic insight into what content is popular to guide you on what you should be producing.

Not only that: 

It gives you ready made outreach targets once your content’s ready.

Screaming Frog:

When talking about white hat SEO people often get drawn to links and content.

But there are huge gains to be made from resolving your technical issues.

Screaming Frog will help you uncover everything you need to know and address, which in itself will push your site forward and couldn’t be more white hat!


3. Giles Thomas


Here we go:

The biggest mistake I see people making is a disconnect between the type of content they create and the outreach campaigns they apply to them.

To get this right:

You need to have content archetypes or templates you use that have specific and strategic outreach methods.

My favorite is:

To create a piece of content around a specific topic, like this content:

This is a list of Shopify’s best SEO tools.

The obvious outreach strategy?

Outreach with all of the tools and let them know you featured them.

They then feel compelled to share and link to the content as it includes them (much like this blog post with experts listed in it ?


Founded in 2012, Whole Design Studios is a Shopify marketing agency focused on fashion and luxury businesses.

They work with 50+ fashion, apparel, cosmetics, jewelry and luxury brands monthly.

Giles is the CEO and also the founder of and Co-Founder of
He’s a head marketing mentor at the Google Launchpad accelerator and a member of the Google expert program.


4. Christian B. Schmidt


My best SEO tools are the following:

First, I check my visibilty and rankings on a daily basis with SISTRIX.

It’s also a great tool for competitive research and industry analysis.

If I want to dig deeper into a site I run a crawl with Ryte (formely known as to discover technical issues and solve them.

The third tool I rely on is Link Research Tools to perform comprehensive backlink audits and discover new potential link sources I want to reach out to and offer them some great content to link to.

Here’s why:

Just paying them to link to any crappy landing page would be too easy to copy for everybody else.

On top of these three must have tools for white hat SEO, me and my team constantly tests countless new tools and add the helpful ones to this list:

5. Andrew Scherer


White hat SEO seems to be mostly centered around outreach.

I’ve been testing out a lot of tools lately that facilitate that process.


Although it is traditionally seen as a spam tool because of its core blog comment spam functionality, it actually has scraping features that are hard to beat at the one-time price.


Probably the leader in outreach tools, we actually used this for some time but instead are opting for a more manual approach.

We’ve found it helpful in researching e-mails for the people we need to reach.


The tool we now use to run all of our e-mail campaigns through.

We were previously using but found it cost prohibitive for using multiple personas/e-mail accounts.

6. Grace Joseph

My best SEO tool for 2018 is:

Blog Commenting:

The power of blog commenting cannot be overemphasized.

While it helps you build a relationship with other bloggers in your niche, the immerse traffic that can be acquired if one consistently drops meaningful comments on other blogs can be rewarding.

This is also a backlink method that will never fail in improving your site’s SEO in 2018.

Most effective technique for blog commenting?

Follow other blogs in your niche and comment on their latest articles as often as you can.

Then what?

Watch your site’s page rank consistently improve in Search Engine Result Pages!

Keep in mind:

How well this works for you depends on how thoughtful your comment is, hence, make out time to actually read each article before commenting.


7. Nate Stockard

SEO Powersuite

Here are a few sentences about one of our best SEO tools: SEO Powersuite (

SEO Powersuite is a collection of programs that really bring everything together for SEO.

The collection of four programs cost less than $40 / month for updating algorithms and usage, which is a far cry from many of the other tools we have researched and even use.

We always come back to this suite because we can do all of our keyword research, page mapping, and keyword tracking in one place with Rank Tracker.

We can present detailed website audits with Website Auditor, and do all of the link-building research and outreach with LinkAssist and SEO Spyglass.

How does this suite relate to WhiteHat?

Well, I feel whitehat depends on the approach and it doesn’t matter the tool.

You can use these tools however you choose.

In order to maintain a “whitehat” approach, we feel you have to stick to the basics and use common sense.

8. Nate Shivar


For 2018, my best SEO tools are Ahrefs, Screaming Frog, and Google Search Console.


This is critical for content strategy and content promotion.

It’s got more data than you can use.

Screaming Frog:

This is the essential tool for technical & content audits.

It’s been around for a while, but it keeps getting better.

Google Search Console:

This is the only place you can get consistent data from Google itself.

It’s a must-have if you plan on working with Google instead of against it.


9. John Adam


For me, SEOPressor is the best premium wordpress SEO plugin.

I have been using it since 2015 and since then I have never switched to any other plugin.

It has helped to optimize 1000’s of contents for both and for my other clients.

In the past:

I have used yoast, and I also tried ultimate SEO.


What really makes SEOPressor stand out among all its competitors is its powerful in-built LSI keyword research tools and SQ density.

It has a user-friendly & clutter free interface.

I mean its not like yoast which throws dozens of options on your face and forces you to use its in-built features rather than using your favourite plugin.

SEOpressor also gives your ability to optimize each contents for 3 main keywords and handful of other related keywords.


It gives you control over the schema types.

You can choose from 9 different types of schema and can apply them to your article with just one click.

I don’t think their is any other plugin on internet which gives you such power.

Some other notable features includes site-wide link policy, automatic linking, sitemap, and Local SEO.


10. Tom Dupuis

Moz Local:

For local SEO, Moz Local and Whitespark (their citation building tools, lists, and services) are still my go-tos.

For content optimization, Yoast is and will probably always will be my favorite SEO plugin.


I pay little attention to it’s recommendations anymore as we all know there is more to on-page SEO than using keywords (let alone using exact matches which Yoast only detects).

For site speed I use WP Rocket for caching, Imagify for lossless image compression, and WP Disable for turning off unnecessary settings in WordPress core plus it’s other features.

My Fundamentals: 

StudioPress/Genesis for themes, SiteGround for hosting, and Cloudflare/MaxCDN also deserve a mention.

Combine these fundamental tools with good keyword research/content, and there’s no reason you shouldn’t rank.


11. Kristopher Jones

Our go-to tool at LSEO is SEMrush.

I personally use it as a quick reference for checking referring domains, domain authority (value), and keyword rankings.

I also find it to be very powerful for competitive research and assessing opportunity with paid search.

12. Darren DeMatas


In my opinion, the best SEO tools change in and out all the time.

Aside from the popular tools like Ahrefs and SEMRush, I really like URL Profiler and

URL profiler is amazing for mashing data together to get everything in one nice sheet to review. takes keyword density to a new level.

It will actually tell you what semantic terms to add to your content to boost rankings.


13. Himanshu Singh


White hat SEO are tricks that will boost your traffic, sales and money flow.

Many people actually believed that creating backlinks is only thing important in White hat SEO.

Why Is This Not Totally Accurate?

There are many other factors that affect SEO, so you should take care of –

The Right Keywords To Target: Google AdWords Keywords Planner, SEMrush Keyword and Ranking Tool

Optimizing Blog Posts With Those Keywords: Google Keyword Planner & SEMrush

Adding Long Tail And Similar Keywords: Wordtracker Keyword Tool

Checking Article For Plagiarism: Small SEO Tool Plagiarism Checker

Publishing And Sharing The Article Everywhere At Once: Hootsuite & Buffer Sharing Tool

Submitting Article To Search Engines: Google Webmaster Tool, Bing Webmaster Tool, & Yandex Webmaster SEO Tool

Then Comes The Backlinks Creating Part:

To create backlinks to an article, you should search the top niche related to your blog and –

Ask backlinks directly through mail with any offer you have – like backlinks exchange. 

Add comments to similar content as yours that appreciates their work without spamming – blog comment

Ask for a guest post on their blog with a link in the author bio or in between the post (if possible).

Use Sky-Scrapper Technique by Backlinko.

Promoting the article will also help getting backlinks and sales.- Google Adwords ads.


14. Akshay Hallur


These days, I’m completely relying on white hat link building strategies as my best seo tools.

There are some things I love about being a white hat guy.

Whitehat SEO gives you peace of mind and also is good for a reason.

So, I’ve got some tools that I’m using personally for white hat link building and will surely continue using them in the coming years hopefully:


Ahrefs is my favorite SEO tool right now.

It even beats SEMrush out of the water by having a big backlink index and also features that matter the most for white hat link building.

My favourite features in Ahrefs are outbound links and also content gap feature.

First Of All: 

Ahrefs helps me in broken link building.

People tend to install a broken link checkers like “Check my links” on their browser and manually browse through the resource pages to hunt for broken links.

This is just so time-consuming.

But with Ahrefs, you just need to enter the target URL in their tool and check the site’s outbound links.

You can add filters so that the tool only shows the links that return 404 error.

You can copy that broken link and contact the owner for your free link.

Second Of All: 

I also use Ahrefs for finding guest posting prospects.

What I do is plug in my competitor site’s URL.

Add filters like dofollow, one link per domain, WordPress, and sort the domain ratings by descending order.


I usually glance through the results.

By applying these filters almost 80% of the returned results are guest posts.

Looking at the anchor text you’ll get an idea whether those are the guest posts or not.


Content gap feature is also what I use the most.

For a blogger, coming up with new blog post topic ideas is a daunting job.

So, I enter 2 or 3 competitor URLs in the content gap tool and come across the keywords I am not ranking for but my competitors are.

I’ll never run out of ideas this way.

It seems that Ahrefs is not as popular as SEMrush due to the lack of affiliate program.

I’ve explained each and every feature in-depth and how I make use of them in my blog post.


Along with Ahrefs, I use MailShake which I got at an AppSumo deal.

It’s the best deal I’ve ever bought.

Ahrefs and Mailshake are a match made in heaven.

Mailshake helps me to do cold email outreaches using free Gmail in a systematic way.

You can entirely automate your outreach process with the help of loads of outreach templates this tool comes with.

The tool will also automatically handle the follow-up if you won’t receive replies.

The inbuilt analytics is pretty decent.

You can also add team members to use the tool, so you can easily outsource the outreach job.


15. Arpit (Digital SEO)

Here are some of my best seo tools for your readers:


Grammarly is an awesome and imperative SEO tool which is having some incredible features which can rapidly pivot your work to an expert content.

Grammarly gives editing, grammar check, and literary theft location.


SEMrush is the superior keyword tool yet it is the best and significantly more popular than every last topic.

It’s recently the expert keyword tool which gives all of you the starters and insights about the blog competitors.


Quora is the other site which serves to you to discover the questions which was asked by numerous clients, and you can rapidly scan for your specialty and compose the best responses to drive the traffic


16. Dave Michael


I like to compress my images.

It is a free online tool to drastically reduce image size without hurting image quality.

Page speed remains a huge ranking factor for Google, especially because of mobile.

Large images hurt your page speed, so optimize them with a free tool like


17. Daniel Lynch


Hubspot recently did a study and found that around 93% of their sales were coming from 20% of their blog posts.

Focus on quality and user experience, and imagine you were a potential customer or client looking to answer a specific question for their niche and educate them on information gaps.

Write content around that and drill value into the content.

I run a Medical Billing Company and recently a did a marketing campaign for people with Lyme Disease.

Historically, Lyme Disease is not covered by insurance but my company has pioneered a service to help educate people on this, but they don’t believe me.

So, I went ahead and wrote a blog article after researching extensively why insurance companies are not obligated to cover Lyme Disease.

For the blog, I did extensive keyword research using MOZ, and determined that the search phrase “Why Isn’t Lyme Disease Covered By Insurance” was a common searched query, and could act as a great subject to clearly define what the blog was about and pose a question that defines the lives of thousands of people suffering from Lyme Disease.

Long story short, I wrote the blog, and I post it on social media groups that were directly aligned with the niche, and has nearly 100+ shares within 7 days when I tired to keep track.

Consequently, the blog post is now ranked #2 for the search query “Why Isn’t Lyme Disease Covered By Insurance”, and I am getting qualified traffic Marketing Qualified Leads (MQL) that are interested in using my service.

Here is a link to blog article:

Bonus Add-On:

I had set up a funnel a couple of months ago that funneled “freebie” traffic to have 100-400 daily on my site, mostly no qualified, but consequently the google bots are always on site.

Three days ago, I added a new testimonial plugin for ratings, and Google has already picked the schema rating data.


18. Scott Allen


I have two SEO tools that I really like.

The first one is a forms plugin.

Most WordPress templates ship with Contact 7.

It’s not a bad plugin, I just prefer the ease of use and the visual approach that WP Forms uses.


It’s easy to use and easy to troubleshoot.

The free version is pretty powerful out of the box, but the upgrade to the Pro Level offers some nice integrations with things like conditional logic, payment gateway add ons and more.

The digital signature is worth the upgrade alone.

The second tool is iThemes Security.


It gets a bad rap from time to time, but I like the level of customization you have to harden your WP installs.

Simple things it lets you do like moving your login slug can do wonders for your security.

Attract New Patients and Grow Your Practice


19. Elbert Dugdale


The plugin “TinyMCE Advanced” Editor expands the functionality of your standard wp editor.

Increase font size, highlight color, font colors, and many other advanced editing tools like supercript, sub-sciptis, strikouts etc.. is a must have for any wp install.

20. Cathy Gray


Mobile is everything right now.

Even Google’s development tools insists on designing for mobile first.

Accelerated Mobile Pages or AMP is the way to go to in order to optimize pages for speed and design for mobile.

While there are many WordPress plugins to create AMP pages, many of them lack design and branding customization.

However, I have found the perfect plugin, that allows for fast loading, ability to add branding and Google ads (if setup on a site).

I use AMP by Automattic at

I typically get 20-25% smaller images, for faster loading page.

Search engines like that.


22. Ted Rinshed


A key ranking factor for SEO is site speed.

I purchased a plugin called “Optimus” HQ (premium, paid) which enables Smart Image Compression.

It reduces JPG’s into WebP format.

I use a ton of large images on my site and it hasn’t hurt the speed because of this fantastic plugin.

Don’t be fooled my imitations.


23. Simon White


What is the best SEO Plugin for WordPress?

If you ask that question of most SEO’s they will say either Yoast SEO or All In One SEO.

They are both great plugins but one that I have used for years and continue to use on my sites and clients is SEOPressor by Daniel Tan.

It has all the normal features you would expect from a good SEO plugin: Title Tag,Meta Descriptions,Word Count H1,H2.H3,H4 tags SEO recommendations etc but also a very useful LSI Keyword suggestion feature.

LSI keywords really helps identify your content as relevant and on topic to Google.

24. Daniel Denbow this tool is great for watch and recording what exactly you customer does while on your website, has awesome heat maps, it helps to see how far down the page they go and what there clicking on. Hope you enjoy.

25. Shaurya Jain


The best plug-in to get you more google traffic is table of contents plus.

The plug-in helps improve the user experience as they can skip to the part of the most they like the most and google loves it too by rewarding the website more real estate in the serps.

With a bigger google real estate, you get a better click through rate which helps increase your rankings.


26. Elena Fernández


It’s not a good sign for search engines having broken links in your content as they may think you’re little bit out of date.

Everybody knows that the more fresh your content is, the better rankings it gets.

It is a nightmare to check all links one by one to find broken links when your site has over 500 posts or pages.

What a headache, right?

Broken Link Checker is the best solution to avoid manually checking.

The plugin detects all: links, images, redirects, etc. that are broken and sends you a message that allows you to enter your admin panel and choose what to do to fix them!

27. Cobus Van Vuuren


The problem with SEO tools is that there are so many and the choices are endless which almost make it a barrier to entry.

Here are some of the best SEO tools that I found make life easier.

Keyword research – The Keywords Everywhere – Keyword Tool chrome extension is great save a bit of time to.

KeywordShitter is also a fast way to get a lot of suggestions and ideas for keywords to use.

Varvy and Website Grader are two free website audit site to quickly check if all the basis are covered.

For tracking SE Ranking and Whatagraph are two decent applications.

PS. If you are using Google’s keyword tool there is a way to get exact keyword volume. Just add the words you are interested by clicking on the arrows, then review plan, put in a big bid $200 or so, select match types to Exact match, display forecast by month, then click get forecast and you will have all the exact keyword search volume.


28. Matthew Czok


For simple and reliable conversion tracking, I use “Contact Form 7” along side “Contact Form 7 – Success Page Redirects.”

It does what it says on the tin, once the form has been submitted, it redirects the user to a page you set (ideally a confirmation page that it set to noidex).

You can then setup a goal in Google Analytics and easily see how many form submissions you get.


29. Shane Welcher


I think that using Yoast as a SEO article guide may not truly get you rankings but does actually help your readability of any page or post that is on the site.

As it does help guide you in keyword density, keyword density depth is based off of Tempe keyword you are trying to rank for.

In other words, Yoast can be used as a density calculator but not as a guideline.

Compare the top articles for that keyword and look at there density and make your decision.


30. Shane Pollard


Im a massive fan of the WordPress plugin: the SEO Framework.

Im confident in the function of this plugin, and I’ve made Yoast redundant within the agency portfolio of clients.

Think Yoast… but simplified, lighter, and more attractive.

This is one Plugin that makes it to our build out of any new client website.


31. Moinuddin Gholam


There are three absolute must have plugins that I use for WordPress blogs.

1) WP Rocket – This is undoubtedly the best plugin when it comes to speed optimization. Have seen it work well even with many poor themes and tested it with many other plugins in the market.

2) Yoast SEO – again, nothing new here. Everyone knows about it. What I absolutely love about the plugin among other things is that keeps track whether the primary keyword has been used before.

3) Monarch- This plugin by Elegant Themes is the best social plugin in my opinion.


32. Karan Bavandi


Use curated content to drive traffic back to your own site and connect with influencers!

Boost your SEO by adding tons of pages to your own website, while targeting your clients interest graph and optimizing with long tail keywords that you want to rank for!

Here are two of my best SEO tools: 

KBucket by Optimal Access integrates with your WordPress website and starts delivering value right away!

Keyword, backlink analysis, and blog topic research requires you to keep track of tens, if not hundreds of webpages.

Kurator is a chrome extension that lets you save hundreds of links in separate folders, all accessible from one tab in your browser.

Curated research library will save you hours every week looking for information.


33. Matt Hamilton


My best SEO tool would have to be Mobile.

I always ask ‘where is Google heading?’ and the mass uptake and increased focus on Mobile leads me to believe that as important as speed now is within their ranking algorithm – it will only get more and more so over the next 6 to 18 months.

That is – bottlenecks to rendering pages in coding or image/element size should be compressed/tweaked but more to the point commercial websites should (almost all) invest in decent (dedicated or virtual) hosting.


34. Chris Wagner


Here’s a list of the best SEO tools that I personally use to update my website:

1) Beam Us Up – To find crawl errors

2) Check My Links – To find broken links

3) Clicky – For accurate (spam free) analytics report

4) Ahrefs – To monitor and steal competitor’s backlinks

5) Grammarly – To avoid grammatical mistakes in content

6) Speed Booster Pack – To improve your page loading speed

7) Buzzsumo – To find the most shareable content

8) Yoast SEO

9) Spyfu – To find competitor’s ads

10) Mailchimp


35. Mike McManus


Top tip: Research and try to understand basic SEO before jumping into your website’s SEO.

SEO is not an overnight ‘thing’ – it is a continuous process that requires ongoing testing twinned with a deep understanding of how search engines and consumers behave online.

Before you invest heavily in a paid SEO plugin, try installing the free version of Yoast SEO and have a play around – if you’re only looking for basic SEO, there’s no need to splash the cash on a premium plugin.


36. Nekraj Bhartiya


SEO Editor is my number one recommended WordPress SEO Plugin.

Here are my notes about it:

Let’s Suppose you have an old site, and you think there are lots of post without accurate meta tags or titles?

Or having duplicate meta tags or descriptions?

So, how would you like to change all of them in the shortest time?

SEO Editor is the solution for your problem!

Here is a link to download this Plugin:

The best part:

It’s totally free!


37. Don Vermeer


For WordPress websites, it is important to have as few plugins as possible.

But, with WordPress being WordPress, it is quite a slow monster with a lot of bloated code.

So, to compensate for all of that, you can’t get around a few needed plugins.

Here is a list of some of the top SEO plugins:

1) Most people use Yoast or All-In-One of course, but have you checked out a few other (free) really great SEO plugins?

Like ‘SEO Framework’, ‘SEO Ultimate’ or even my personal favorite ‘SEOpressor’ (Cheap premium at $9 a month for unlimited uses)

2) Imagify (Free – Compress your uploaded images to get better speedscore)

3) Imsanity (Free – Resize your uploaded images so people won’t upload 5mb images anymore & improve sitespeed)

4) SEO Friendly Images (Free – Automatically adds alt & title to images)

5) WP Rocket (Premium – Get the best speed optimization out of your website. Can also connect with build-in Cloudflare CDN)

6) UpdraftPlus (Free – Backup, backup, backup!)

7) WP-Optimize (Free – UpdraftPlus add-on which cleans your database for extra speed)

8) Disable Google Fonts (Free – Disables Google Font usage on the website. Vastly improves speed (js files & http requests) when using standard fonts.)

9) Remove Google Fonts References (Free – Remove Open Sans and other google fonts references from all pages)

10) Disqus Comment System (Free – Awesome alternative to the crappy/spammy WordPress comment system)


38. Sanjay


There is no perfect SEO tool that exists in the market.

Each tool has its own pros and cons.

For example, Ahrefs helps with massive backlinks analysis while SEMRush helps with in-depth audit to find SEO errors.

Apart from it, there are specialized tools for SERP tracking, keyword research, and content marketing.

So, I would recommend that you go with more than two tools.

In my case, I would recommend SEMRush as one of my best SEO tools.


39. Lucas Pereira Fileti


I am sure that the best tool for any user of WordPress is Pretty Links.

Within Pretty Links, you can camouflage any link before you put it in your website, and all link juice is not passed for others sites unless you want it to be.


40. Seun Ajanwachuku


Here are some of the best SEO tools for people to consider:


This is a powerful tool that allows you to act like a SEO time traveler.

You can use this tool to discover what a website was like a few months or years ago and how the changes might have contributed to the decline or incline of their SEO campaign.

2) SEMrush

This is a widely popular tool to conduct technical audits, keyword research, and even spy on your competitor’s backlink.


This is a quick snippet tool to see who is hosting the domain of a website, the actual website, and the time the domain was registered.

As we all know, the age of your domain matters when it comes to SEO.


This is a quick snippet tool to preview any web page meta data.


41. Robert Ryan


One of the top tools in my SEO toolbox is SEMrush and is used on a daily basis for KW tracking, research, and a ton of other good stuff.

This tool is useful for a few reasons – it allows you to track progress over time and gives nice snapshot of search rankings against competitors.

Whilst all of this is great, one of the other reasons SEMrush is a pivotal tool is for reporting.

Oftentimes for clients SEO can be a bit of a black box. They aren’t sure what is happening, if it’s working or if it’s worth the investment.

With granular tracking of keywords in SEMrush, you can easily show the fruits of the SEO efforts in a way that clients can easily understand.

“Oh, we weren’t ranking for keyword X and now we’re in 3rd slot, nice!”.

Not only that…

With the CPC estimates coupled with search volumes you can show the approximate value of the traffic the site is getting and from that very clearly demonstrate the value of your SEO efforts.

All in, love live SEMrush, long live SEO ?


42. Nirav Dave


My personal favourite SEO tool is the all-in-one Ahrefs tool.

From Keyword and Backlink research to competitive analysis, content research, web monitoring and more, this tool provides comprehensive insights on a variety of SEO, Link Building and Content related issues all under one user-friendly dashboard.

Here’s the best part…

It provides you with a number of key features including but not limited to:

1) Backlink Monitoring

2) Crawl Report

3) Anchor Text Information

4) Broken Link Building

5) Content Explorer for generating ideas and to know what’s trending

6) Keyword Explorer and more…

Not only that…

The report provided after a site’s audit with this tool is detailed which helps makes the task of rectifying errors easy and hassle-free, saving you a lot of time.

Apart from this, other top and must-have SEO tools for 2018 are Google Webmaster Tool, Google Search Console, Yoast SEO, and LSIGraph.


43. Gareth Daine


Let me take you through the list of SEO and marketing tools I use as part of my link building and SEO processes, step-by-step.

1) Prospecting

The first step in any link building campaign is finding link targets.

These are people or organisations that own websites in your niche that can link to you.

Here are the tools I use as part of this process:

• Google Advanced Search Operators

• Twitter, Facebook, & LinkedIn

• Buzzsumo (Influencers Tool)

• Ahrefs

2) Content & Topic Research

Content research is an essential step in the link building and SEO process.

Knowing what content is working and has worked in the past is a major component.

Here are some of the tools I use to perform content and topic research:

• Google

• BuzzSumo

• Ahrefs

• Forums

• Quora

• Social Media

• YouTube

• Industry Blogs

• Answer the Public

• Growth Hackers


• Udemy

• Reddit


3) Keyword & Topical Authority Research

Once you’ve decided on a winning topic, it’s time to perform keyword and topical relevance/authority research.

I use these tools to find awesome keywords:

• SEMrush

• Answer the Public

• Google

• Keyword Planner

• Forums

• Blogs

• Social Media

• MOZ Keyword Explorer

• YouTube

• Soovle


• TextTools

• UberSuggest

• Quora

• ScrapeBox

• Ahrefs

• Search Console

• Keyword Snatcher

• Google Trends & Correlate

• SECockpit

• LSI Graph

4) Technical, On-Site, and Competitor Analysis

Finally, for technical SEO, on-site optimization and competitor analysis, I use the following tools:

• SEMrush

• Ahrefs

• Screaming Frog


44. Cory Eckert


I’ve always taken a data driven approach to doing good SEO and scaling each and every month but none of that is possible without data!

I use Google Analytics to generate custom reports, track referrals, explore demographics, identify search queries that are not only driving traffic but converting into sales, and a million other things that help me identify what’s working and what’s not.

I struggle to imagine any modern SEO efforts that do not include Google Analytics in the tool chest.


45. Helvis Smoteks


As we are very SEO centric, our day-to-day life revolves around squeezing traffic out of Google. Throughout the time we have tested almost every SEO related tool that in one way or another can help site’s SERP. My top 3 are:

1) Search Engine Console + Keyword Everywhere Extension: It’s FREE and it gives you actionable info about the keywords, your position, search volume, and how to improve your rankings. That’s GOLD for SEO experts.

2) Linkody: Tracking your backlinks is probably the most important thing SEOs should do. Your link profile must be top-notch to rank on Google. This tool allows you to monitor anyone’s backlinks and with this helps you to see what’s working for your competitors and acquire their backlinks.

3) NinjaOutreach: With the backlink info from Linkody, you can import URLs directly to NinjaOutreach. This tool finds emails and allows you to automate the outreach process. This is probably the quickest way to get backlinks.


46. Florin Muresan


WordPress is the only CMS I use, so my top SEO tool is a WordPress SEO plugin called Squirrly SEO.

The plugin helps me write content optimized for humans AND search engines.

Not only that:

With the keyword research feature integrated into it, I can find keywords that my site can rank for.

And then, I can track its performance within the plugin and see its Google rank, social shares, and backlinks.

It’s an excellent tool for any company that wants to build a solid, long-term content strategy.


So…What Do You Think About This Article?

Give me your thoughts on this article below in the comments section.

And if you feel that I have missed a high quality SEO tool, let me know in the comments below.



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