In this Tutorial we will be learning about SEO spider Screaming Frog, a couple of tutorials for this software is already present in my site which i did in the past but these tutorials are little bit incomplete so in this post i will try to cover everything and also giving you a couple of things today for you to take home with you and basically a SEO template that many of you are familiar with, And also an explanation on how to sync up screaming frog with the template so that you can perform better SEO audits for your clients and your own websites. Also from this post, you will be able fully understand how to use this tool and how to take all these different elements you’re going to be seeing in the tool and apply it to a SEO audit for a client or for your own websites so if you want to pick up any of my templates or you want to contact me about getting an audit any of that stuff means you can head over to the home page and you’ll be able to find all the resources and everything on the homepage. Also in this tutorial we are going to be doing a complete breakdown post for all the different things that you’re going to be finding in screaming frog so I actually wrote out all the different definitions for what’s going to be both in the template and in screaming frog so you could kind of tell what all these different things mean like crawl depth, unique out links, status codes, index ability so on. So this is just kind of one of those cheat sheets just in case you forget so first thing that you’re going to do when you are starting out is you’re going to :
- Head over to the SEO audit template which again is on the home page of my website.
- When you go to the homepage you can go ahead and click on “get SEO audit checklist” you can go ahead and download it.
- After downloading it you’re just go ahead and open it up.
- Now you’re gonna have a section called screaming frog in your template.
So we’re gonna go to my website and as you guys probably know from one of my previous post (videos) that i have replaced screaming frog with Phase three because I was doing some keyword research. Now you would want to set up conditional formatting for these different tabs so that you can actually see whether or not certain things are above or below the average you’d like them to be at, when you’re going through your website but I’ll explain that a little bit more because that kind of starts to get complicated let’s just go over the basics of screaming frog so I’m just gonna exit out of this so you can just see it when it first pops up so I’m gonna go screaming frog. Screaming frog is a free tool up for to 500 URLs and if you’re gonna buy it you can you could go up to 50,000 URLs crawled, And once you get about fifty past 50,000 URLs you have to go to configuration system and memory and you’re actually gonna need to increase the amount of ram that can be used to crawl on a website. Ideally if you’re starting out you’re going to want to probably get the free version until you get a few audits under your belt and then you’d probably want to start doing the paid. The really nice thing about the paid is that you can hook up Google Analytics and Google search console as well ahrefs so that you can get extra data which we’ll discuss later in this post. So let me just show you what it looks like when you crawl without a subscription without having a paid version and what it looks like without having any of that stuff hooked up so I’ll just put in my website chasereiner.com and here you’re gonna see this is just gonna spit out a bunch of your URLs now what you’re gonna usually want to do first is you’re gonna want to filter by HTML you can filter by other stuff like PDFs, images. If you want to see if those are on your website and what things are on your website but for the most part I just only filter by HTML so I can just see all of the HTML pages on my website so here we go ; As from the above pic we can see we got about 42 pages showing up, These are all crawlable by google obviously or by screaming frog. You can see here all of these different tabs are going to give us the idea of what’s going on so we can see the status code, So you know whether or not there are 301 or 200 status code and (if you don’t know about 301 it just basically means that the page is redirecting permanently to another page) If we keep scrolling over we can see all the titles for these different pages meta descriptions, meta robots and so on. Now we can take one of these columns and we can drag it over so if we want to see all the pages on my website with the titles of those pages we can actually just see them by dragging them over. However there are few problems i noticed with scrolling of screaming frog ;
- It doesn’t let you drag over quickly.
- You can’t just drag this and then it follows you and you have to drag and then move and then drag.
- And also the other problem is that if you’re trying to save this layout to export this for later, unfortunately screaming frog still doesn’t support the ability to do that so after a certain amount of times of you closing your app this will actually reset and you can’t keep the layout that you previously had which makes it really annoying for exporting and saving this stuff to a template with the conditional formatting it really is irritating.