Query

A query is a type of search process such as a request for information from a database.  This data or information may be from chosen parameters of a menu, query by examples, and query language.

Clicks

Clicks are a metric available to determine the count of clicks with search results.  Clicks can refer to the way a user interacts with a web page.  Calculating mouse clicks can be helpful for watching metrics with website monitoring.

Impressions

Impression metrics are counted when the user visits that page of results.  If a user views only page 1 but the result is on page 2, the impression metric will not include it.

CTR

This is the click-through rate which is the click count divided by the impression count.

Position

The value of a position represents the average position for the search with the results from the item in that specific row.  For example, a query grouping will give the average position for the query in the search results.

Title 1

The first page discovered on the page.

Meta Description 1

This is the first meta description on the webpage.

Address

The address URL.

Ahrefs URL Rating – Exact

This metric shows the strength of a backlink profile with a target URL.  This could be on a scale from 1 to 100.

Indexability

The Indexability is whether the URL is Indexable or Non-Indexable.  The Indexability Status is the reason why a URL is non-indexable.  For example, if it is canonicalised to another URL.

Copyscape Pass?

Copyscape is available to check articles and look all over the web to see if it is copied.  Following the search, it says no results found or might have links to sites and the % copied.

Clicks

Clicks are a metric available to determine the count of clicks with search results.

GA Sessions

Sessions, sometimes referred to as visits, are units of measurements for a user’s actions within a specific time period.  Session can be based on continuity in user activity and based on a continuity in a chain of requested pages.

Indexability

The Indexability is whether the URL is Indexable or Non-Indexable.

GA Bounce Rate

The Bounce rate is the percent of sessions that leave the site without any inteaction.

GA Goal Conversion Rate All

A goal can be a way to measure how often someone completes a specific action on the website.  When a user completes that specific action, there is an occurrence of a conversion.

GA Avg Session Duration

The total duration of all Google Analytic sessions in a particular time period divided by number of sessions.

Word Count

The word count is all the words inside the body tag, not including the HTML markup.    Rendering settings may affect what HTML is considered.  The definition of a word is the text split with spaces with no consideration given to the visibility of content, such as text inside a div set to hidden.

Ahrefs Backlinks – Exact

Ahrefs is an SEO tool that can be used to perform backlink audits.  Auditing an existing link profile is a way to get helpful data for making good decisions for the link profile.

Unique Inlinks

The number of internal hyperlinks to the URL.  The internal inlinks are the links pointing to a URL from the same subdomain that is being crawled.

Crawl Depth

This is part of the page depth calculations with the depth of the page from the start page as the number of clicks away from the start page.  Redirects are counted as a level for the page depth calculations.

Unique Outlinks

The number of unique internal outlinks from the URL.

Title 1 Length

The length of Title 1 is the character length of the page title.

Meta Description 1 Length

The Meta Description 1 Is the first meta description on the page.  The Meta Description 1 length is the character length of the meta description.

H1-1 length

The h1 – 1 is the first heading on the page.  The h1 – 1 length is the character length of the heading.

H2-1 length

The h2 – 1 is the first h2 heading on the page.  The h2 – 1 length is the character length of the h2.

Status Code

The status code is the HTTP response code.

Content

Content type of the URL

Status

HTTP header response.  The status code is the HTTP response code.

Indexability Status

This is the reason why a URL is Non-Indexable.  For example, if a URL is canonicalised to another URL, the Indexability Status will give the reason why the URL is non-indexable.

Title 1 Pixel Width

The pixel width of the page title.

Meta Description 1 Pixel Width

This is the pixel width of the meta description.

Meta Keyword 1

The meta keywords.

Meta Keywords 1 Length

The meta keywords with the character length provided for the meta keywords.

H1-1

The first heading h1 on the page.

H1-2

An h1 heading on the page.

H1-2 length

The character length of a heading h1 on the page.

H2-1

The first heading found on the page is the h2.

H2-2

The second h2 heading on the page.

H2-2 length

The character length of the second h2 heading on the page.

Meta Robots 1

These are the meta robots directives identified on the URL.  All instances will be found with The Spider if there are multiples.

X-Robots-Tag 1

These are the X-robots-tag HTTP header directores identified for the URL.

Meta Refresh 1

The meta refresh data

Canonical Link Element 1

This is the element data for the canonical link.  The Spider will find all instances if there is canonical link element data on the URL in any multiples.

rel=”next” 1

Indicates the relationship between URLs with a paginated series.  The SEO Spider collects these HTML link elements that are designed to provide the relationship between URLs.

rel=”prev” 1

Indicates the relationship between URLs with a paginated series.

HTTP rel=”next” 1

The link elements from the HTTP that indicates the relationship between URLs with a paginated series.

HTTP rel=”prev” 1

The link elements from the HTTP that indicates the relationship between URLs with a paginated series.

Size (bytes)

The size in kilobytes.  If the content-length header is provided, the value is set from the this amount.  If it is not provided, the value is set to zero.  For HTML pages this is updated to the uncompressed size in KB.  After exporting, the size is in bytes.

Text Ratio

The number of non-HTML characters found in the HTML body tag on a page as the text, divided by the notal number of characters the HTML page is made up of, and displayed as a percentage.

Link Score

A metric between 0 and 100 that calculates the relative value of a page based on its internal links similar to Google’s PageRank.

Inlinks

The number of internal hyperlinks to the URL.  The Internal inlinks are links pointing to a give URL from the same subdomain that is being crawled.

% of Total

The percentage of unique internal inlinks to the URL.  The internal inlinks are the links pointing to a given URI from the same subdomain that is being crawled.

Outlinks

The number of internal outlinks from the URL.    Internal outlinks are considered the links from a given URL to other URLs on the same subdomain that is being crawled.

External Outlinks

External outlinks are links from a given URL to another subdomain.

Unique External Outlinks

This is the number of unique external outlinks from the URL.  These external outlinks are the links from a given URL to another subdomain.

 

Hash

This is helpful to check the duplicate content.  Pages are exactly the same in content if two hash values match.  As a duplicate content check, the hash values can show if there is any unique content.

Response Time

The time in seconds to download the URL.

Last Modified

This can be helpful for knowing content version control and web page maintenance.  The read from the last-modified header in the servers HTTP response.   The value will be empty if their server does not provide this.

Redirect URL

If the address URL redirects, this column will include the redirect URL target.  The status code will display the type of redirect.

Redirect Type

The HTTP Redirect is triggered by an HTTP header.    The JavaScript Redirect is triggered by execution of JavaScript, which can only happen when using JavaScript rendering.  A MetaRefresh Redirect is triggered by a meta refresh tax in the HTML.

GA % New Sessions

Sessions, sometimes referred to as visits, are units of measurements for a user’s actions within a specific time period.

GA Users

Google Analytics users and active users metrics show how many users engaged with a website.

GA New Users

A unique id is counted as a new unique user with GA.  Whenever a new id is detected, GA counts a new user.

 

GA Page Views Per Session

This is the average number of pages viewed during a session on a website.  The more pages per session means that website users are more engaged and possibly exploring more of the website.

GA Goal Completions All

This is the total number of visitors who have completed all of the defined elements for a particular goal.

GA Goal Value All

With a GA account, you have access to create goals and input the goal values.  The displays of goal values are available to review and customize.

GA Page Value

A page value can be considered a measurment of influence that can be used to help you better understand which pages on a website drive conversions and revenue.  Pages with a higher page value are more influential than pages with a low page value.

CTR

The click through rate is the number of clicks that an ad receives divided by the number of times the ad is shown.  The clicks divided by impressions is the CTR.  Each of the keywords and ads can have its own CTRs that can be seen listed in an account.

Ahrefs RefDomains – Exact

Refdomains contain the referring domains that contain backlinks to the target.

URL Encoded Address

The URL requested by the SEO Spider.

Position

The value of a position represents the average position for the search with the results from the item in that specific row.