If you’re here it’s because your either looking to improve your current click-through rates or discover how to do click through rate optimization.

So what exactly is a click-through rate?

A CTR or click-through rate is the number of times a user sees your search result on Google divided by the number of clicks your page gets from the times it has been seen.

If your page is seen 1,000 times on Google and only 10 people click on it, then you will have a 1% click-through rate for that given page.

However, your overall click-through rate for a page doesn’t matter as much as your click-through rate for a given keyword.

How Do I See My Click Through Rate For Pages and Searches?

Step 1: Go to Google Search Console. If you don’t have an account, follow this tutorial here to set one up.

Step 2: Click on performance or open report. 

Step 3: Click on the number of months you want to filter by, remember that the lower the months the less data you will have but the data will be more recent. Also, click on the CTR box to activate the view for click-through rates. 

Step 4: Filter by pages to see individual page CTR’s

Step 5: Click on the page you want to do click through rate optimization for. In my case I will select my free SEO Audit Checklist page.

Step 6: Click on queries to see what keywords are showing up on Google for that page.

Step 7: Choose the keyword you want to rank higher for or increase your click through rates on. I usually choose keywords that are most relevant to the page with the highest impressions. In this case I will choose the key phrase, “SEO Roadmap Template”

Step 8: Now all you have to do is make sure you include your keyphrase in your title and meta description (pulled to the far left so that it is seen first). 


Step 9: Some extra things you can do to entice clicks is to make sure you add some sort of qualifier in your title and meta description. A qualifier is simply an extra phrase to let someone know that they are about to get the “best”, “most sought after”, “free for this limited time”, “highest reviewed”, etc. item available. In other words, make sure that besides using your key phrase, add some sort of buzz. Here’s a list of catchy words you can use to improve your titles.

Step 10: Add Schema Markup to your pages. Schema markup can help create more clickable links by enabling you to list reviews, breadcrumbs, and other additional information under your search results. To see a full schema tutorial I did where I explain it in more detail to a 15-year-old, check out the video here.

Welp, that’s pretty much it, if anything was unclear, let me know in the comments below and I will try to help you out.

Until next time, happy SEO’ing!

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