Google My Business is a tool created by Google that allows businesses to manage their own online presence. Commonly referred to as GMB, this tool is also used by savvy business owners to enhance their website’s search engine optimization or SEO.
So when it comes to GMB, you not only need to know how to use it, but how to optimize it. This is a guide to both.
How Google My Business Works
When you do a search for a business name, you’ll see what’s called a “knowledge panel”. On a desktop, the knowledge card usually appears on the right-hand sidebar of your monitor. This is a virtual card that gives you the basic information that people commonly search for.
A knowledge card typically shows the address of the business, the hours of operation, the phone number, and links to the business’s website, Google reviews and a link to get directions from your location.
Other information might also appear, such as the most popular times to visit, holiday hours, and even some business images, taken by the owner or by Google users.
As you can imagine, this information can influence whether you want to engage with that business, which is the whole point of Google My Business.
Benefits of Google My Business for the Business Owner
Google My Business is a valuable way to entice new visitors to your brick and mortar location or to your website. When you implement GMB, you get:
- Higher search visibility online
- Ability to enhance your customers’ experience
- Increased website traffic
- Higher business engagement
How to Optimize Google My Business
Now that you have a better understanding of how GMB works and why you should care about it, here are some pointers for optimizing this free business profile tool.
- The first step is to fill out your business name. Make sure your business name is correct. Remember, your website URL is not necessarily your business name. If your website is “Benshardyburgers.com,” that doesn’t mean your business name is “Benshardyburgers.”
- Next, add an SEO business description. Here, you want to include keywords that people would use when searching for your products or services. In the example given, you might include words like “burgers, hamburgers, restaurant, burger joint,” etc. You’ve got only 750 characters for your description, so choose your words carefully.
- Continue filling out the fields with your hours of operation, address, phone number, etc.
- Next, tick off the most accurate categories that your business is in. You can only choose one primary category, but you can choose multiple secondary categories. Google gives the highest priority to the primary category.
- Finally, upload your own business images. Make sure these are high-res images that depict your business in its best light. Name each image with keywords (not sentences) before uploading them. For example, a photo of a burger platter could be named “hamburger, French fries, coleslaw, wheat bun.”
These Google My Business optimization tips enable you to take full advantage of Google’s free business profile tool.
If you implement these tips in addition to on-site SEO, you should start seeing some positive results!