Local SEO 2018 Expert Guide (7 FREE Video Tutorials)

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Also, if you’re in the market for new SEO clients or you don’t have any currently, I’ve recently made my first course on how to get SEO clients and the process I use that has generated me over 18 clients in the last few months.

Lastly, if you enjoyed this post, please leave a comment at the bottom and let me know! ?

 

Local SEO 2018 – The Complete Guide (Part 1)

Here I cover a wide variety of information from how to find your prospects, implement on page / off page seo, figure out KPI’s, NAPW consistency optimization, conversion rate optimization, interlinking, external linking, schema markup, extract info from GA, filtering data in Google Analytics, fixing broken links, keyword tracking, content marketing, hyper local / generic citations, site auditing, and much more.

We’re covering Adwords for local marketing. This doesn’t has to be a strategy that you need to implement for local marketing but it can have a huge impact and a huge ROI if you make use of adwords for your local business. Here we’ll explain the basics of Adwords.

For the Iphone repair that was one of the more profitable campaigns we got a CTR (ClickThrough Rate) of 2.68% which was actually decent. Some badly configured campaigns get ratings below 1%.

The business that we’re about to work on in this example is Patricia Pilot Acupuncturis. She wasn’t ranking in the 3-pack but was ranking on the map. Since she was ranking on the map she knew the importance of ranking in the 3-pack, we helped her stand out.

Most essential

Starting of by plugging the site into BeamUsUp (http://beamusup.com/). The first thing that we noticed was that the title tag on the homepage was too long. It is important to give the people you are working with as much value as possible in the beginning. With beamusup we can get an overview of the most essential thing you need to fix right now.

For example:

  • Tags that are too long
  • 404’s
  • Redirects that are needed so that link juice can be passed
  • Meta descriptions that is missing
  • Duplicate title tags
  • Duplicate content

For Patricia’s site not too many things were wrong. Some 503 status codes errors were visible. 503 status codes are “service unavailable” codes meaning that the server can’t handle the request due to overload or maintenance.

It’s important to get an overall overview of the site before changing things. SEO needs to have a purpose so we need to look at the needs of the customer. Which KPIs ( Key Performance Indicators ) are valued by the customer. Most people don’t know what they want or just want higher rankings since they think thats what SEO is for. SEO is not just for ranking, it’s also anything related to SEO like conversion optimization and user experience. It’s great if your site ranks well but you don’t get any business if the visitors bounce of your site. Conversions and KPI’s are more important. Because you don’t have unlimited time as an SEO you need to know what will be the most beneficial to your customer first. Get their ranking improved fast within the first months by doping the most necessary changes first.

By inspecting the website we can look out for schema markup. You can recognise this by the HTML code “itemprop”. Schema markup needs to be correct and related to the pages.

Local Citations

We continued by looking at the NAP’s in Moz. NAP stands for Name, Address and Phone numbe. It’s important to have these consistent for your website and other listings. Via Moz it was clear that the NAP is listed on all the different main local indexing platforms. However about 16% was inconsistent and needed to be fixed. For example :

Use the same noun consistently State St. and State Street are not the sam. If you use abbreviations use abbreviations in everything.

Via whitespark (https://whitespark.ca/) It becomes clear which exact citations we and our competitors have. Normally if you have more citations you get ranked higher but the quality of the citations are also important.

We can compare the top rankings of other businesses. It becomes clear that all the people that are ranking in the top have google plus enabled. Followed by Yahoo and Facebook.

By checking the competitors we can try to match their citations and rank higher as well. It’s not about the quantity of the citation it’s about the quality. ou can have hundreds of generics citations and only have a couple of hyper local citations and rank lower than the person that has a couple of generic citations and a high amount of hyper local citations.

The difference between generic and hyper local citations

Generic citations are sources that you can find anywhere in the world like mapquest. As far as local citations there are just a couple. These can be local blogs, sites etc. One example is “Edhat: Santa Barbara News”. It would not make sense when you show up on Edhat when you aren’t in Santa Barbara. Google sees this as a high relevance signal since you are hyper local to your area. It also helps if these citations are relevant to your industry.

A nice way to find these citations is to plug people into Semrush, Open Site Explorer, Ahrefs and seeing where they get their links from. Also check: https://moz.com/learn/local/citations-by-category

Google Analytics

I google analytics we checked where the traffic was coming from and what the bounce rates look like. Since user experience is a huge ranking factor it was important to look at these statistics.

Patricia had an extremely low bounce rate on the site via google impressions (2.90%), the lowest that is normally seen is about 15%. However the average session duration is 0.0 seconds which is strange.

Other traffic comes from strange referral sites which you can filter through in your analytics admin panel.

We noticed that there wasn’t any traffic coming from social platforms so there’s a lack of social signals.

Continuing to Behavior > Site content > Landing pages we can look at the main landing pages. You can figure out what the main landing pages are by choosing segments and selecting the source of the traffic. For Patricia it looks like all the traffic goes to the homepage.

Site search isn’t setup which is too bad. With site search we can get valuable insights of what customers are looking for on the sit. We can then use this date to optimize the website and user experience. Conversion tracking also has to be set up for sure. That means online for forms and offline for phone numbers.

To double check if the site has Google analytics installed you can view the source code of the website and search for “UA” or “Analytics”. The tracking code for analytics can disappear when someone updates the WordPress theme and the tracking code wasn’t stored via a plugin but just placed in the header.

Reviews

Reviews are huge and so many people overlook them, a lot of businesses are ranking low on google. The people that rank higher have mostly more reviews. Reviews are not everything but they are super important. The Google rating stars only start to show up when you have at least 5 reviews, so it is crucial to get at least 5 ratings. These improve click through since people look for reviews.

Another helpful factor for ranking higher in google Maps is to have your keyword in your business titl. It is not about ranking for your main keywords but also about ranking for relate keywords since Google will get a better understanding why people are clicking on you and they’ll start ranking you for these related keywords. Which is one of the reasons why you should not only focus on your main keywords but related keyword variations so you’ll show up for them as well and google will rank you higher for your main keywords.

The best practices for asking for reviews is too not ask for too many in one day. If you have a huge list of people which will give you reviews it’s not a good practise to send a request to all those people at once. 2-3 reviews a day on google will be fin. With Yelp you need to be careful since it’s really hard to get reviews on there. Make sure the people don’t just go to your listing, give you a review and leave the page, that’s suspicious. With Facebook you can get a lot more done, 4-5 reviews a day are no problem.

An awesome tool that will help you generate reviews is Pleper (https://pleper.com/index.php?do=tools&sdo=google_review_link ). With this tool you’re able to pre-generate a 5 star review that people can fill in. they can change the amount of stars and write a comment.

The best way to get people to fill in this form isn’t via mail but via direct messaging on Facebook. You can also beter select satisfied customers to give you a review.

LSI keywords and tracking

Since we don’t only want to focus on main keywords we need to make use of LSI keywords that relate to our main keyword “Santa Barbara Acupuncture”.

LSI keywords are Latent Semantic Indexing Keywords, keywords which Google associate’s your website with. You are able to find these in Search Console or whenever you type a search term into the Google search bar and scroll down to the related searches

You will be able to find more search results with LSIGraph (https://lsigraph.com/)

You are going to want to include these LSI keywords so that Google will have a better understanding of what you are talking about. After the main keywords are selected it is important to have landing pages set up for all those different keywords.

You usually only want to rank for 2-3 keywords per page. Make sure these pages are unique and of high quality. That means 500+ words per page.

 

Analytics & Tracking – Local SEO 2018 The Complete Guide (Part 2)

Today we cover conversion tracking, analyzing and implementing data through search console, keyword tracking, on page optimization, interlinking, keyword density optimization, LSI keywords, and much more..

We’re starting out with checking Patricia’s website after we did some basic recommendations based on the issues we saw. Currently Patricia’s Google My Business listing in Google maps is placed at position 11 with still zero reviews. Google analytics however was set up again.

Google Search Console

It’s important to setup Google Search Console since some pages have to be re-indexed.

Since we’re seeing some data in Search Console we can look at some stats. By selecting Clicks, Impressions, CTR and Position we can start to analyse Patricia’s statistics. We’re seeing and average CTR of 3.98%, an average position of 11.9 and total clicks/impressions of 3,598 and 90,337 for the last 90 days. We also notice that we’re getting a lot of clicks for “Pearl powder benefits”

By clicking on the top search query “Pearl powder benefits” we can see every page for which this keyword is getting clicks for. Click on “Pages” to see what pages are getting clicks or impressions. In our case this is /pearl-powder-benefits/.

Continue by clicking on the top query again (/pearl-powder-benefits/) and reset the queries so we’re only going to see the queries that this page is getting impressions/clicks for. So we can get a better idea if we are ranking for something on a certain page. And incorporate those related LSI keywords in our page so we can get the page ranked higher.

If we take a closer look at the pearl powder page we see a lot of amazing content which is great. This can even be further optimized since good click through ratios don’t always mean good conversion. Call to actions need to be added to the page.

We also need to focus on getting clicks for the main keyword “Santa Barbara Acupuncturist”.

Call tracking

We’re going to set up online and offline tracking. This is very important for local SEO. The difference between online and offline tracking is that on the web page we’re going to have a way to fire an event when a form is filled out. Offline call tracking can be done with the help of Call Tracking Metrics (https://www.calltrackingmetrics.com/).

Setup

Continuing on the website of Call Tracking Metrics we want to go and “buy numbers”. Find a couple of numbers based on your area code. You want to get a couple of numbers so different kinds of sources can be tracked. With call tracking you can replace the number on the website dynamicall.

Linking to Google Analytics

When this is set up the tracking code can be implemented into the website and you can link your Call Tracking Metrics to google Analytics. This is done by going into “Goal” in your google Analytics account and setting up a new goal.

Testing

The only good way to test this is to actually call the number! After the number is called you can check the behavior events in Google Analytics to see if the event was fire. You need to wait a bit for GA to process the conversion. A faster way to test is by looking into your Call Tracking Metrics account.

Contact form conversions

Conversions from contact forms can be tracked by doing a meta refresh after the submit button of the contact form is pressed. This will redirect the visitor to a page and you can track the conversion by who that visited the page after submitting the contact form. The setup might change depending on which contact form you use.

Website audit

By using SEOprofiler again and crawling the page we get a quick overview of problems on the site.

To check broken links you can also use a chrome plugin called check my links (https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf)

Keyword tracking Before we make any changes and start doing on page SEO we want to track keywords so we can see what works and what doesn’. We can use the data in search console to see for what we are already ranking for this will save you some time. You can cross reference this data with the content you can see on the site and rankings that we want to have. It’s important to know for which keywords the customer wants to be ranked for.

Download the Search Console data of the first 100 queries into a CSV file. what we’re going to do to see what’s working for local SEO is filter on the location you want to rank for.

these results can be disappointing if you’re only getting a couple of clicks for the local search terms. If this happens you can filter with a different main keyword. In our example this would be “acupuncture”. Now that the main keywords are identified we can plug them into SEOprofiler and start tracking them.

To get some extra ideas we can plug some keywords into Google Adwords keyword planner. when searching for Santa Barbara Acupuncture you can clearly see that the reverse search has 400% mor average monthly searches so we want to focus on that and other variations.

You don’t have to go crazy on local keywords since there are only so many keywords you can locally rank for. It’s also important to see what is related and for which keywords you are ranking nationally and add them to the list. You definitely want to rank for those locally. Also, add the keywords the customer wants to rank for.

Title tags and meta description

By looking at what other sites are ranking for you can get a general idea of the keywords you want to focus on. You might even want to change the title tags if those people that are ranking higher show a correlation between the search position and the title tag. Try to focus on 2-3 keywords per page and your homepage should be your main keyword if you’re focussing on local SEO. It’s possible that you have to change your title tags quite a bit before you find what is working for your site. Get LSI variations included into the title tag.

Internal links On Patricia’s site there were a lot of internal links, the optimal amount of links is 2-3 links per 1000 word. Before removing links on a certain page you need to check how important the links are, do they optimize the user experience or go to high-value pages then keep them, else feel free to remove them. Links to other high-value pages help them to rank as well. Long ULS are a common mistake as well. Optimal is 2-5 words per URL.

The way your page structure should look on a local page is that your homepage should be a preview of everything you’re going to see in terms of what you’re looking for in the area. The different keywords should link from the home page to a different page about the topic.

Facebook debugger

Don’t forget to check if the OG data is correct via the Facebook Debugger

NAPW Optimization – Local SEO 2018 Complete Guide (Part 3)

Today we cover NAPW or name, address, phone number, and website optimizations through Moz local, Whitespark, and Schema Markup.

In the previous posts/video’s we were working with an acupuncturist from some of the techniques that were implemented and the review generation she was able to increase 2 ranks. Now we’ll continue with NAP consistency. We’re not able to go in and change all the profiles if we don’t have the information but we’ll show you the info on one of the sites.

Patricia’s pain points were the difficulty in generating customer reviews, this was solved by using the correct tools. We used a tool called Pleper which automatically pre-generates a review for your customer, you can then send your customer a link which takes them through the review process.

We also started conversion tracking and are still waiting for the content layout. We’re either going to re optimize the site so that the national rankings that she ranks for will be more focused on local SEO but then we’re not going to get those national rankings that can be used for other acquisitions such as an email list. We’re going to do some keyword research and look for some valuable keywords words and determining if we should use those keywords. Since she offers certain services that doesn’t mean people are actually looking for them in Santa Barbara.

 

Local Listings

The other site we’re going to look at is the iPhone Repair Santa Barbara website Chase is working on. We’ll use Moz local to check these listings just like in the previous posts/video’s.

We’re starting of with the incomplete listings which are around 20% of the total listings. By clicking on the “Update listing” button you you’re taken to the website where you can update it. we’re taking the most relevant listing signal which is from Google. A physical location is easier to rank than a service area. Make sure all your data is the same as the main listing, this includes Name, Address, Phone Number, Website, Facebook, Business hours.

Photo’s need to be optimized as well with specifics names so you send extra ranking signals to Google. You can also encode the images with special data like star ratings. The file URL are still the most important.

Claim the business on the citation pages if you haven’t done that yet. Make sure to manually check everything since API’s can miss stuff.

Whitespark will show you based on their algorithm how important they think the citation will be for you. You can check the citations that you have and see if anything is inconsistent. For example on a citation for facebook you can look if anything is consistent. It also can show you that you have citations from your competitor chich isn’t true. It’s just the Whitespark algorithm that is searching on NAP.

 

Schema Markup

 

Another thing to get good consistent NAP is to add schema markup (http://microdatagenerator.org/). Make sure to use the correct plugins if you’re using Squarespace or WordPress so you don’t add local schema markup to all your headers.

Check the markup with the Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool). In the example that is shown there are a couple of issues than need to be fixed. It’s good to fix these issues but it’s not mandatory, you won’t get penalised for missing some markup.

For local SEO mostly fixing common issues like NAP consistency, schema markup and review generation will help you a lot. On page signals and hyper local citation building which are covered next will also increase rankings. Search engine marketing will definitely help but at cost.

 

Local Adwords – Local SEO 2018 Complete Guide (Part 4)

Here I show you how I’ve achieve super high CTR’s and conversions on my ads. We cover broad match vs exact match, manual / enhanced cpc, optimizations via data research, setting up campaigns ad groups and ads, advertising on the search network with all settings, expected ctr vs ad relevance vs landing page experience, tips for optimizing your landing pages, ad score vs quality score vs ad rank, site link extensions, call out extensions location extensions, and review extensions.

We’re covering Adwords for local marketing. This doesn’t has to be a strategy that you need to implement for local marketing but it can have a huge impact and a huge ROI if you make use of adwords for your local business. Here we’ll explain the basics of Adwords.

For the iPhone repair that was one of the more profitable campaigns we got a CTR (Click Through Rate) of 2.68% which was actually decent. Some badly configured campaigns get ratings below 1%.

Continually optimizing an ad can give you more insight about the data. Even through CTR can vary it’s possible to increase the CTR with enough experimentation.

Starting With Adwords

In the month of June and average CTR of 4.71% was achieved. The CPC or cost per click was set at $3. This was an enhanced CPC which means that Google will automatically bid on the keyword your going for and you can go into those keywords and change the bid yourself if you want to rank higher or lower.

Using Adwords can also be helpful by using the search terms that you are already getting clicks for to get some extra organic keyword ideas. If you have your search console linked you can also look at how your organic vs paid search is doing.

Ad Rank

For search engine marketing google still has an algorithme that’s called ad score. You can get one out of ten ad score and how ad score works is that if you have a 10/10 ad score you are for sure going to pay lower per click and have a higher ad position. There is an algorithm for how ad score works, basically it’s the amount that your bidding times your ad score that is going to be your ad rank. For example if you have and ad rank of 45 and your competitor has and ad rank of 43 they can be bidding more per click and be placed lower in ranking since you have a higher ad rank than them.

Kinds Of Ads

To start creating an ad you have to setup your ad group, a giant red button inside your adwords panel can be click to do so. Your ad group is basically going to be what you are creating ad for. In this example the ads are all focused around Iphone repair in Santa Barbara. If this was focused around android repair we would want to change the name of the ad group.

there are different kinds of ad. You have Text ads, Dynamic ads, Mobile app engagement ads and Call-only ad. Dynamic search ads are basically going to pull data from your website and put it inside your ad. In this example we’re just doing text ads, also in the whole tutorial we’re only going to do search network ads.

Final URL

In the final URL section of the setup you can do something like instapage or unbounce to get higher conversion rates. You might do this if your homepage isn’t optimized for conversions. What Chase does to optimize conversion rates is to place the contact form between a couple of testimonials and make sure that testimonials are placed at the top of the page. A bunch of reviews on your page will help people to convert faster.

Headline 1 – 2

You used to have to put a period of the end of the sentence but you don’t have to do this anymore. You want to place your main keywords in the first part of headline 1. The first part is weighed more heavily into Google algorithms. Place a call to action in headline 2

Description

You want to place your keywords in your description so the’re shown in bold when they are searched. After this you can complete the process by adding keywords and setting the bid to the desired amount. The amount used by Chase is by default $3. Save the ad group and it should be ready to go!

Broad Match Keywords

If you click on your adgroup you’re going to see your keywords. In this example broad match keywords are used. These are the kind of keywords you usually want to start out with so you ad is going to show up for anything related to your keywords.

Exact match keywords

After about a month of testing and using broad match keywords you want to change to exact match keywords so you get higher click throughs. If you have higher click throughs it’s going to increase your ad score. Again ad score is a combination of how high your clicks are, how high your page relevancy is to your keywords and how high your landing page experience is which basically means that you have a low bounce rate on your website.

If you have ads that isn’t closely related to your target then there is a low click through rate and quality score. So make sure that the landing pages your going for have a closely related keyword for that pag. In the very beginning you might not know all of your keywords so it’s good to start with a broad match campaign and check your search terms later to check what people are actually clicking our ads for. It’s also possible to mix broad and exact keywords.

Campaign Setup

The campaign can be setup before you make an ad group. Since the ad group is already created we can start to set up a campaign. Create a new campaign for Search Network Only.

Give the campaign a title and for the type select all features because you want to have them all. Uncheck “include search partners” since those are the partners google has on their network but we don’t know who those organisations are, to focus more on our conversions we want to know our targets.

Don’t forget to select a location and inside the advanced location options select “people in my targeted location”.

Set your bid strategy. In this example we used a default bid of $3 with a maximum budget op $15 per day. Enhanced CPC is enabled this will help to rank your keywords higher based on bid adjustments.

Next you can setup the time schedule of the ads and the way the ad delivery rotation. In this example it was set up to optimize for click. Most people select the option “rotate evenly for the first 90 days” which is also a good option.

 

Negative Search Keywords

Negative search keywords can be used if people are landing on your ad based on searches that are not relevant for you. You can exclude these search terms as negative keywords. These can be added on an ad group level or a campaign level. If you’re going to exclude them on an ad group level it will only exclude those keywords for that specific ad group. An example of a negative keyword on a campaign level would be the keyword “free” since you don’t offer anything for free or don’t want to offer free stuff.

 

Ad Extensions

These will improve your overall ad rank since they’ll improve click through rate.

 

Sitelink Extensions

What site link extensions will do is place an extension to different parts of your site beneath the ad. This will give people the ability to quickly go to the desired page. Normally sitelink extensions have a high click through rates. If you have a low click through rate try and change the extension. Make sure you’re not using all capital letters in your titles or descriptions.

Callout Extensions

Google can sometimes show these when people are searching, the CTRs aren’t that high in since they’re not clickable. To increase CTR you can mention extra perks like business hours and value based words.

 

Call Extensions

If you are a local business you definitely want these. These will give the user the ability to directly call you business. When using these you want to set up call reporting so you can actually track conversions. On mobile it will show up as a call button.

Location Extensions

If you have a physical location or even a service are you can get away with using these.

 

Price Extensions

Are kinda new and not that widely used so you can definitely experiment with the. They take up a lot of space in the ad which makes your ad more visible.

The final result is a massive ad that takes up a lot of space on the search engine result page!

Keyword Research & CRO – Local SEO 2018 Complete Guide (P5)

Here I show you how to do keyword research for a local business with the GKWP (Google Keyword Planner) and keywordtool.io. I show you how to look for keywords that make sense instead of going for every keyword that has a search rate. We also use lsigraph to get semantic suggestions for our searches. I also show you how to look at you organic search results and eyeball what keywords you should actually rank for. We then go into search console and take existing searches that Patricia is showing up for and use those as keyword ideas for our site. Afterwards, we spend some time going into conversion rate optimization by seeing what on site issues we can fix which will improve our conversions and user experience.

Since we have our keyword list we can start researching keywords for local use. We’re also going to have a look at conversion rate optimization.

We’ll start out with a keyword list, these include the services and/or products that the customer provides. We’re going to see if we can use any of these things to generate a landing page for her site. For some of these keywords we’re going to create a custom page that is completely local to the area so we don’t mess with the pages that are already ranking nationally. All the links on the homepage are going to be linking more to the new local pages.

 

Keyword Research

By plugging all the keywords into Google Keyword Planner we get a quick overview of the average monthly searches. We also want to filter the keywords for our location and get the keywords that include the location.

Competitive keyword research

Now that we have a clue of the main keywords that get traffic as well as the local keywords we can start by putting these search terms into Google and seeing what pops up. We can get a better understanding of how our competitors use those keywords and what we can do about it.

For some general keywords like “depression” or “insomnia” it’s clear that the user intent isn’t focused on local search result but nothing stops us from researching these terms locally and seeing if we can find variations of these keywordsthat people are ranking/looking for.

In this example we can conclude that when people are looking for insomnia in Santa Barbara that they’ll most likely are looking for a remedy for their sleeping problem. AKA a LSI variation of insomnia -> sleep apne.

To get a better understanding of the traffic for the LSI keywords you can use a extra tool called keywordtool / LSI graph.

Not all keywords have to be local based, some keywords are automatically ranking locally that’s why it’s important to spend some time researching your keywords. You want to have pages on your site that people are actually looking for and not some random pages. By running an adwords campaign you can gather a lot more information about searches and keywords so it is definitely beneficial to spend a little money on adwords.

 

Conversion Rate Optimization

We want to basically take the reviews and put them on the top landing pages that we are getting conversion through.

In Google Analytics you can find the landing pages in site content underneath the behavior tab. We want to filter only by organic traffic (create a new segment). In this example you can see that Patricia had 37 visits in the last 30 days on her pearl powder benefits page. But the page has a 89.19% bounce rate. So that means people aren’t getting what they are looking for. We can observe the people that are looking on the pages with certain tools like screen recorders, heatmap tracking, content analytics.

The home page looks promising with only 50% bounce rate and an average time on the page of 7 minutes, but there is a lack of visitors and no conversions. So we want to make sure since people go to the homepage that we have some CRO going. We’ll try to fix this by adding some conversions points and adding reviews inside the content.

We don’t want to put reviews directly at the top of the page since there needs to be some content first.

For your call to action you usually want to give something away as wel. In this case we couldn’t.

Local Link Building – Local SEO 2018 The Complete Guide (P6)

Here are the tactics I use to build local based links and how to further optimize your current internal link structure. First we check out the top 5 link finder tool from seoprofiler.com

We also check out Open Site Explorer to see all incoming links. Next, we go over site operators you can use through Google search. I show you how you can contact site owners with Email Hunter (Link: https://hunter.io/)

We cover how link silo’s work, how to acquire competitors clients, how to get new links from current clients, how to use search console to see top pages for internal linking, and more.

We’re going to take a look at local link building to get your site ranked higher in local search results. By looking at the links our competitors are getting we can get a good idea of the resources that are available.

 

Link Research

In Whitespark we’ll look at the rank tracking that was set up and we’re seeing that Patricia’s site is currently ranking in # 6.

When your page is starting to grow in the organic search results google will show your content more often to double check if your content is helpful to its users.

With the help of SEOprofiler we’re going to have a look at the top competitors in the search results when we’re looking at our main keyword. You can also do this with other tools.

You can also manually search in Google for link mentions by using search metrics.

A cool way to get extra backlink is to find broken backlinks that mention things relevant to your page. You can then reach out to those people and contact them by saying that their link is broken and you happen to have a related article to which they can link.

 

Getting Contact Information

By looking at the competitors websites you can check if there is a blog present, via the blog you can look at the OG data and figure out if the blog writers are also the website owners. Email Hunter can also help you with getting ownership data (https://hunter.io/).

By researching the mentions of your competitors on social media you can find a group of people that either shared their content or are closely related to the industry they’re in. You can go and offer these people some extra discounts or services that they can try. Since they’re already sharing content on social media it’s easier for them to share some more.

 

Internal Linking

Internal link building is very important to pass link equit. You want to find out which the high ranking pages are on your site so you can start to link to them. A couple of tools can be used to check the status of a certain link/page. In this example Moz Open Site Explorer was used together with Google Search Console.

For internal links you want to do contextual linking earlier on the page is bette. If you don’t want to link directly to your homepage you can also link to other pages that are linking directly to your homepage. Doing so you create a link silo.

How To Get Customers (3 Steps) – Local SEO Guide Pt. 7

Here are the tactics I use to build local based links and how to further optimize your current internal link structure. First we check out the top 5 link finder tool from seoprofiler.com

We’re going to have a quick look at how to find customers.This is going to be focused into 3 steps:

  1. Figuring your marketing channel and main KPIs. Where are you conversions coming from and what is your target audience.
  2. Looking for ways to market yourself on these channe
  3. A/B test with conversion tracking/analytics and measuring ROI.

One of the examples Chase started ranking for is “SEO Santa Barbara” since Chase thought this was his KPI. The problem with keyword research is if you are doing local seo for local businesses a lot of people will look for SEO in the area but these people are most likely competitors since they will be measuring their results.

 

Main KPIs

Why you don’t really want to rank for SEO.

Any time you’re going for SEO in your area it’s better to go for search engine marketing and not in terms of organic SEO.

It might be good as an example that you’re ranking a website. If you’re going for web design you would get a lot more calls since that is what people are looking for organically.

Not a lot of people know they need SE. Most think they need websites or a variation of online marketing or online advertising so their not searching for SEO.

Ranking for local SEO will take some tim, especially since you’ll be competing with other people that are SEO savvy.

Marketing Channels

Google

What has worked for Chase was typing in any city you like and look at the listings in maps. You can check out people that are listing below the top 3 and call them up and tell them what you can do. But to do this you need to have some credentials.

Craigslist

Another way to do it is via Craigslist. There is a specific wa that you can do marketing via Craigslist so you don’t get flagged. The secret is to get these ads in the “For Sale” section. This is covert in another guide (https://www.youtube.com/watch?v=FDATyyd7syU).

Services on craigslist

By doing world wide searches in craigslist you can actually find people that are lookin for SEO specialists and other services. Try different LSI variations to get more hits.

 

Marketing Yourself

Bing

Take a look at the customer profile. Most people that will look for computer repair or virus removal are people that aren’t computer saving. Most of these people will use Bing since it’s standard installed on a P and most of these older non tech savv people don’t know how to change their preferences. So you can market on Bing for services like this.

Youtube

Videos can pop up for local search but that isn’t likely going to be the case. It’s smarter to create content of services and products that you’re selling in your locations and create paid video advertising for those services.

Content marketing

Youtube videos or how to videos and blog posts about what is going on in your area are great. Even if you are just helping people out and you’re distributing stuff to people (customers you can get). For example if you did an article about Santa Barbara you can figure out what people are searching for or what is trending, you can use twitter search for this or other social media. You can talk about stuff that is going on or how it is related to your business/service/produc. Interact with people that are local in your city and get an online presence. Paid promotion via FB is a good option since you can target locations.

Email outreach

If you have gathered a email list or can cooperate with other individuals to get a mail out which can help you grow. Another option is to use a paid service like pitchbox to reach out to people. Email Hunter can also help you with getting email of certain webmasters (https://hunter.io/).

A/B testing

This doesn’t only come down to online testing but also by figuring out different KPI’s and seeing where the most traffic comes from. If you see something is working really well than that doesn’t mean you should stop looking at other network. You might be able to get a higher ROI when you try different stuff. Make sure to check your analytics data as well!

That’s it for now folks. If you liked this post make sure you check out some of my other great posts about SEO and leave a comment in the box below. ?

Cheers!

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